保濕劑市場－全球產業規模、佔有率、趨勢、機會、預測：按類型、原料、應用、地區和競爭格局分類，2021-2031年

全球保濕霜市場預計將從 2025 年的 271.2 億美元成長到 2031 年的 387.1 億美元，複合年成長率為 6.11%。

這些吸濕性物質，包括山梨醇和甘油，對於維持醫藥、食品和個人護理行業的水分含量和穩定配方至關重要。推動成長的主要動力是消費者對功能性美容產品和加工食品的需求不斷成長，這些產品和食品都需要保濕劑來達到保濕和保持質地的效果。這一行業需求得到了可靠的市場數據的支持。例如，根據歐洲化妝品協會（Cosmetics Europe）的報告，到2024年，歐洲個人護理和化妝品行業的零售總額將達到1040億歐元，這凸顯了主要製造地對保濕成分的巨大總合。

然而，玉米和棕櫚油等關鍵原料價格波動是市場面臨的重大障礙。由於地緣政治緊張局勢和農業收成難以預測，原料成本波動給製造商帶來巨大壓力，擾亂了長期生產策略，並擠壓了利潤空間。加之環境永續性方面的嚴格監管要求，這種經濟不確定性造成了非常嚴重的障礙，可能限制資本支出，並阻礙全球保濕劑市場的穩定發展。

市場促進因素

消費者對便利性速食的偏好日益成長，是全球保濕劑產業發展的主要動力。隨著生活節奏的加快，人們對營養棒、糖果甜點和烘焙食品等加工食品的依賴性也越來越高，這就需要山梨糖醇和甘油等高效保濕劑來確保食品的質地穩定性和較長的保存期限。這種消費模式的轉變催生了對食品級配料的巨大需求，尤其是在快速發展的電商領域，產品的耐久性在分銷過程中至關重要。中國國家統計局的數據印證了這一趨勢，數據顯示，截至2025年1月，2024年食品線上零售額將成長16.0%，凸顯了包裝食品行業的快速發展，而這正是推動食品配料使用量成長的主要因素。

此外，全球化妝品和個人護理行業的強勁成長正在推動市場發展，因為保濕成分在以保濕為核心的配方中至關重要。丙二醇和透明質酸等原料因其具有鎖水保濕和增強皮膚屏障功能的特性，在護髮產品、精華液和保濕霜中發揮關鍵作用，這與高階美容產品的趨勢相符。該行業的強勁表現直接推高了原料需求。 2025年2月，聯合利華報告稱，其美容與健康事業部2024會計年度的核心銷售額成長了6.5%。為了滿足不斷成長的行業需求，主要供應商正在加強產能。例如，2024年1月，戈德瑞工業公司宣布計畫投資7,180萬美元，用於擴建其油脂化學品生產基礎設施，以確保市場原料的穩定供應。

市場挑戰

阻礙全球保濕劑市場穩定成長的主要障礙是關鍵農產品原料（尤其是玉米和粗製棕櫚油）價格的大幅波動。這些商品是生產山梨糖醇和甘油等關鍵保濕劑的必要基礎。當這些原料成本出現不可預測的波動時，製造商的成本結構會立即受到衝擊，導致預算分配和財務預測困難重重。因此，企業為了保持競爭力，必須承擔不斷上漲的投入成本，這會壓縮營業利潤率，並減少可用於大規模工業擴張的資金。

隨著原物料成本大幅上漲，這種財務壓力將進一步加劇。根據馬來西亞棕櫚油理事會的數據，預計2024年粗製棕櫚油平均價格將年增9.7%，達到每噸4,179.50馬幣。投入成本的如此大幅上漲直接​​阻礙了市場發展，因為這會擠佔原本用於研發和產能擴張的資金。製造商被迫將資金用於控制營運成本和穩定供應鏈，而不是投資新的加工技術和生產設備，導致整個產業的發展速度放緩。

市場趨勢

在保濕產品領域，目前正出現一股明顯的趨勢，人們越來越傾向於選擇兼具保濕功能、保護和治療功效的多功能成分。配方師們正日益關注活性保濕劑，這些保濕劑不僅能提供基礎保濕，還能提供先進的微防護，從而強化皮膚屏障並抵禦環境因素的侵害。這種對多功能、高性能解決方案的追求正在影響產品系列策略，供應商們也積極研發兼具吸濕性和植物來源功效的成分。 2025年1月，Symrise AG在其「2024年全年銷售報告」中宣布，其化妝品原料業務實現了中等個位數的內部成長。這項成功主要歸功於該公司活性植物成分和微防護產品在各行業領域的高普及率。

同時，微生物發酵正逐漸成為業界生產高純度保濕劑的主要方法，擺脫了對植物萃取物和傳統化學合成的依賴。這種生物技術策略能夠在保持與透明質酸和生物基乙二醇等天然成分相同品質的同時，實現原料的規模化生產，並避免了不穩定的農業供應鏈所帶來的限制。領先創新企業優先考慮以科學為基礎的研發，其財務表現也反映了這種方法的商業性成功。 2025年2月，帝斯曼-菲美尼在2024會計年度業績報告中指出，其香精化妝品部門的銷售額年增7%，證實了市場對其生物技術主導的原料產品組合的強勁需求。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球保濕劑市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 依類型（糖醇、α-羥基酸和多醣類、乙二醇、其他）
  • 依原料（合成的、天然的）分類
  • 按應用領域（食品和飲料、口腔和個人護理用品、藥品、動物飼料、其他）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美保濕劑市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國別分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲保濕劑市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國別分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區水凝劑市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國別分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲保濕劑市場展望

• 市場規模及預測
• 市佔率及預測
• 中東與非洲：國別分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲保濕劑市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國別分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進因素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 近期趨勢

第13章：全球保濕劑市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的議價能力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• Archer-Daniels-Midland Company
• Ashland Global Holdings Inc.
• BASF SE
• Barentz International BV
• Brenntag North America, Inc.
• Cargill Incorporated
• Ingredion Incorporated
• Dow Inc.
• Azelis Americas, LLC
• Anderson Global Group, LLC

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Humectants Market is projected to expand from a valuation of USD 27.12 Billion in 2025 to USD 38.71 Billion by 2031, registering a CAGR of 6.11%. These hygroscopic substances, including sorbitol and glycerin, are essential for maintaining moisture levels and stabilizing formulations within the pharmaceutical, food, and personal care sectors. Growth is primarily fueled by rising consumer appetite for functional beauty items and processed foods, both of which rely on humectants for hydration and texture maintenance. This industrial necessity is supported by strong market figures; for instance, Cosmetics Europe reported that the European personal care and cosmetics sector achieved retail sales totaling €104 billion in 2024, highlighting the substantial volume requirement for moisture-retaining ingredients in major manufacturing hubs.

However, the market encounters significant hurdles related to the volatile pricing of critical raw materials such as corn and crude palm oil. Manufacturers struggle with oscillating feedstock expenses caused by geopolitical friction and unpredictable agricultural harvests, which disrupt long-term production strategies and squeeze profit margins. When coupled with strict regulatory mandates regarding environmental sustainability, this economic uncertainty creates a formidable barrier that risks limiting capital expenditure and hindering the smooth progression of the Global Humectants Market.

Market Driver

The rising consumer preference for ready-to-eat and convenience foods serves as a major driver for the global humectants industry. With increasingly hectic lifestyles, there is a growing dependence on processed items like nutrition bars, confectionery, and bakery goods, which necessitate effective humectants like sorbitol and glycerin to ensure texture stability and prolonged shelf life. This shift in consumption patterns is creating significant volume demand for food-grade ingredients, especially within booming digital commerce sectors where product durability is vital for distribution. Data from the National Bureau of Statistics of China illustrates this trend, showing that online retail sales of food commodities increased by 16.0% in 2024 as reported in January 2025, underscoring the rapid growth of the packaged food industry that drives ingredient usage.

Furthermore, the vigorous growth of the Global Cosmetics and Personal Care Industry reinforces market development, as humectants remain essential for hydration-focused formulations. Ingredients like propylene glycol and hyaluronic acid are pivotal in hair care, serums, and moisturizers for their ability to attract moisture and support barrier function, coinciding with the trend toward premium beauty products. This sector's robust performance directly boosts ingredient demand; Unilever reported in February 2025 that its Beauty & Wellbeing division saw underlying sales growth of 6.5% for the 2024 fiscal year. To meet this growing industrial requirement, major suppliers are enhancing their capacities; for example, Godrej Industries announced a commitment of USD 71.8 million in January 2024 to expand its oleochemical manufacturing infrastructure, ensuring a steady feedstock supply for the market.

Market Challenge

A major obstacle hindering the steady growth of the Global Humectants Market is the significant price volatility associated with key agricultural feedstocks, particularly corn and crude palm oil. These commodities act as the essential foundation for producing primary humectants such as sorbitol and glycerin. When the costs of these raw materials fluctuate unpredictably, manufacturers experience immediate disruption in their cost structures, making budget allocation and financial forecasting difficult. Consequently, companies are often forced to absorb increased input expenses to remain competitive, which compresses operating margins and reduces the funds available for essential industrial expansion.

This financial pressure intensifies when raw material costs undergo sharp inflationary increases. Data from the Malaysian Palm Oil Council indicates that the average price of crude palm oil rose by 9.7% year-on-year in 2024, reaching RM4,179.50 per tonne. Such a substantial rise in input values directly impedes market advancement by shifting financial resources away from R&D and capacity growth. Instead of funding new processing technologies or production facilities, manufacturers are required to direct capital toward managing operational costs and stabilizing supply chains, effectively slowing the broader evolution of the industry.

Market Trends

The humectants sector is currently observing a clear shift toward multifunctional ingredients that offer protective or therapeutic advantages in addition to moisture retention. Formulators are increasingly focusing on active humectants that strengthen the skin barrier and defend against environmental factors, blending basic hydration with advanced micro-protection. This preference for versatile, performance-oriented solutions is influencing portfolio strategies, with suppliers developing ingredients that merge hygroscopic qualities with botanical efficacy. In January 2025, Symrise AG reported in its 'Full Year 2024 Sales' update that its Cosmetic Ingredients division secured high single-digit organic growth, a success largely attributed to the strong industrial adoption of its active botanical and micro-protection offerings.

Simultaneously, the industry is pivoting toward microbial fermentation as a favored production method for high-purity humectants, moving away from reliance on plant extraction and traditional chemical synthesis. This biotechnological strategy enables the scalable creation of consistent, nature-identical ingredients like hyaluronic acid and bio-derived glycols, bypassing the limitations of volatile agricultural supply chains. The commercial success of this approach is reflected in the financial performance of major innovators prioritizing science-based development; DSM-Firmenich reported in February 2025, within its 'Full Year 2024 Results', that its Perfumery & Beauty unit achieved a 7% year-on-year sales rise, confirming the market's strong demand for its biotechnology-driven ingredient portfolio.

Key Market Players

• Archer-Daniels-Midland Company
• Ashland Global Holdings Inc.
• BASF SE
• Barentz International BV
• Brenntag North America, Inc.
• Cargill Incorporated
• Ingredion Incorporated
• Dow Inc.
• Azelis Americas, LLC
• Anderson Global Group, LLC

Report Scope

In this report, the Global Humectants Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Humectants Market, By Type

• Sugar Alcohol
• Alpha Hydroxy Acid & Polysaccharides
• Glycols
• Others

Humectants Market, By Source

• Synthetic
• Natural

Humectants Market, By Application

• Food & Beverages
• Oral & Personal Care
• Pharmaceuticals
• Animal Feed
• Others

Humectants Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Humectants Market.

Available Customizations:

Global Humectants Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Humectants Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Sugar Alcohol, Alpha Hydroxy Acid & Polysaccharides, Glycols, Others)
  • 5.2.2. By Source (Synthetic, Natural)
  • 5.2.3. By Application (Food & Beverages, Oral & Personal Care, Pharmaceuticals, Animal Feed, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Humectants Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Source
  • 6.2.3. By Application
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Humectants Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Source
      • 6.3.1.2.3. By Application
  • 6.3.2. Canada Humectants Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Source
      • 6.3.2.2.3. By Application
  • 6.3.3. Mexico Humectants Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Source
      • 6.3.3.2.3. By Application

7. Europe Humectants Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Source
  • 7.2.3. By Application
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Humectants Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Source
      • 7.3.1.2.3. By Application
  • 7.3.2. France Humectants Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Source
      • 7.3.2.2.3. By Application
  • 7.3.3. United Kingdom Humectants Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Source
      • 7.3.3.2.3. By Application
  • 7.3.4. Italy Humectants Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Source
      • 7.3.4.2.3. By Application
  • 7.3.5. Spain Humectants Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Source
      • 7.3.5.2.3. By Application

8. Asia Pacific Humectants Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Source
  • 8.2.3. By Application
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Humectants Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Source
      • 8.3.1.2.3. By Application
  • 8.3.2. India Humectants Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Source
      • 8.3.2.2.3. By Application
  • 8.3.3. Japan Humectants Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Source
      • 8.3.3.2.3. By Application
  • 8.3.4. South Korea Humectants Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Source
      • 8.3.4.2.3. By Application
  • 8.3.5. Australia Humectants Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Source
      • 8.3.5.2.3. By Application

9. Middle East & Africa Humectants Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Source
  • 9.2.3. By Application
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Humectants Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Source
      • 9.3.1.2.3. By Application
  • 9.3.2. UAE Humectants Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Source
      • 9.3.2.2.3. By Application
  • 9.3.3. South Africa Humectants Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Source
      • 9.3.3.2.3. By Application

10. South America Humectants Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Source
  • 10.2.3. By Application
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Humectants Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Source
      • 10.3.1.2.3. By Application
  • 10.3.2. Colombia Humectants Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Source
      • 10.3.2.2.3. By Application
  • 10.3.3. Argentina Humectants Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Source
      • 10.3.3.2.3. By Application

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Humectants Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Archer-Daniels-Midland Company
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Ashland Global Holdings Inc.
• 15.3. BASF SE
• 15.4. Barentz International BV
• 15.5. Brenntag North America, Inc.
• 15.6. Cargill Incorporated
• 15.7. Ingredion Incorporated
• 15.8. Dow Inc.
• 15.9. Azelis Americas, LLC
• 15.10. Anderson Global Group, LLC

16. Strategic Recommendations

17. About Us & Disclaimer