![]() |
市場調查報告書
商品編碼
1961297
核桃奶市場-全球產業規模、佔有率、趨勢、機會和預測:按類型、口味、分銷管道、地區和競爭格局分類,2021-2031年Walnut Milk Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Flavors, By Distribution Channel, By Region & Competition, 2021-2031F |
||||||
全球核桃奶市場預計將從 2025 年的 12.2 億美元成長到 2031 年的 20.4 億美元,在預測期內複合年成長率將達到 8.95%。
這款植物來源乳製品替代品由水和核桃混合製成,富含抗氧化劑和必需脂肪酸。市場成長的主要驅動力是乳糖不耐症患者人數的增加以及消費者對純素食和潔淨標示營養產品的日益青睞。此外,其成分中天然富含的Omega-3脂肪酸,能夠為注重健康的消費者提供顯著的功能性益處,幫助他們獲得基本飲食需求以外的心血管健康益處。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 12.2億美元 |
| 市場規模:2031年 | 20.4億美元 |
| 複合年成長率:2026-2031年 | 8.95% |
| 成長最快的細分市場 | 線上 |
| 最大的市場 | 北美洲 |
關於供應鏈穩定性,國際堅果及乾果理事會(INDFC)報告稱,到2024年,核桃將佔全球樹堅果消費量的20%,從而確保植物奶替代品的可靠來源。儘管供應充足,但市場仍面臨許多挑戰,包括來自燕麥奶和杏仁奶等成熟植物奶市場的激烈競爭。這些成熟類別目前擁有更完善的零售分銷網路和更高的消費者認知度,這使得核桃奶難以實現更廣泛的市場成長。
核桃奶產業的主要驅動力是全球範圍內向純素和植物性飲食的快速轉變。隨著消費者不斷尋求符合倫理且健康的乳製品替代品,這種轉變已從小眾趨勢發展成為市場主流行為。植物性產品在主要零售通路的顯著出現便印證了這一點。根據良好食品研究所(Good Food Institute)預測,到2024年,植物奶將占美國零售市場牛奶總銷售額的14%,顯示消費者群體樂於嘗試核桃奶等新興產品類別。為了滿足這項需求,加州核桃委員會預測,到2024年9月,核桃產量將達到67萬噸,從而確保有足夠的農業產量來擴大加工規模。
第二個驅動力是產品創新的持續推進,特別是風味和功能性產品的推出,旨在與現有的燕麥奶和杏仁奶競爭。製造商正積極拓展產品線,推出咖啡師風格和風味產品,以改善口感並滿足特定用途,例如搭配咖啡。例如,《乳品食品雜誌》在2024年3月報道,Elmhurst 1925透過在其功能性拿鐵系列中新增楓糖核桃口味,擴大了市場覆蓋範圍。此類策略創新展現了核桃的多功能性,並吸引了追求獨特口味、渴望體驗傳統原味之外的消費者。
全球核桃奶市場擴張的最大障礙在於現有植物性飲品,尤其是燕麥奶和杏仁奶的壟斷地位。這些主要品類佔據了零售貨架的大部分空間,且消費者認知度高,為新替代品設定了極高的進入門檻。由於零售商往往優先銷售這些暢銷產品,核桃奶在主流通路的知名度和供應量都十分有限。因此,生產商難以改變消費者現有的購買習慣,也難以推廣免費試用裝等有效方法來大幅擴大基本客群。
植物性食品協會的數據也印證了這種市場集中。該協會指出,到2024年,燕麥奶和杏仁奶將占美國植物性乳汁總銷售量的約78%。這項數據表明,消費者的大部分支出仍然集中在這兩種主要品種上。如此巨大的市場主導地位限制了核桃奶生產商實現規模經濟的能力,從而難以製定具有競爭力的價格,導致市場佔有率差距持續存在,並阻礙了核桃奶的廣泛普及。
全球核桃奶市場的一個顯著趨勢是,為了彌合堅果飲品與牛奶之間的營養差距,越來越多的核桃奶產品開始添加植物性蛋白質、維生素D和鈣。早期產品主要依靠核桃天然的Omega-3脂肪酸,而現代產品則致力於提供與乳製品相媲美的營養價值,以滿足注重健康的消費者對功能性和植物來源認證的雙重需求。根據FoodNavigator-USA通報,PLANTSTRONG Foods公司於2024年4月推出的新產品凸顯了這項轉變。該公司推出了一款每份添加310毫克鈣和4.8微克維生素D的核桃奶,有效解決了人們在選擇核桃奶時常面臨的營養妥協問題。
同時,採用檢驗的永續性指標和環保包裝已成為關鍵的競爭優勢,以嚴格的行業標準取代了模糊的行銷承諾。隨著消費者越來越重視其購買行為對環境的影響,該行業正在規範其永續性舉措,以贏得信任並確保零售貨架空間。例如,正如《太平洋堅果生產商》在2025年3月報導的那樣,加州核桃委員會的永續發展工作小組於2024年制定了新的永續性指標。這些指標定義了四個衡量領域,用於科學地檢驗環境管理,使製造商能夠用可靠的農業數據來支持其環境聲明,並增強其對環保意識的消費者的吸引力。
The Global Walnut Milk Market is projected to expand from USD 1.22 Billion in 2025 to USD 2.04 Billion by 2031, registering a CAGR of 8.95% throughout the forecast period. This plant-based dairy alternative, created by blending water and walnuts, is naturally abundant in antioxidants and essential fatty acids. Market growth is primarily fueled by the increasing rate of lactose intolerance and a widespread consumer transition toward vegan and clean-label nutritional products. Additionally, the high Omega-3 fatty acid content inherent in the raw ingredients offers a significant functional benefit, appealing to health-focused individuals looking for cardiovascular advantages that exceed basic dietary needs.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 1.22 Billion |
| Market Size 2031 | USD 2.04 Billion |
| CAGR 2026-2031 | 8.95% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
In terms of supply chain stability, walnuts represented 20% of global tree nut consumption in 2024, according to the International Nut and Dried Fruit Council, guaranteeing a reliable source for manufacturing milk alternatives. Despite this robust supply, the market faces a substantial hurdle in the form of fierce competition from entrenched plant-based sectors such as oat and almond milk. These established categories currently enjoy superior retail distribution and consumer familiarity, which poses a difficulty for walnut milk in achieving broader market scalability.
Market Driver
The primary engine driving the walnut milk sector is the rapid global shift toward vegan and plant-based diets, as consumers increasingly seek ethical and healthy alternatives to conventional dairy. This transition has evolved from a niche movement into a standard market behavior, demonstrated by the significant presence of plant-based options in mainstream retail channels. According to the Good Food Institute, plant-based milk retained a 14% share of total milk dollar sales in US retail markets in 2024, indicating a consumer base eager to try emerging sub-categories like walnut milk. To support this demand, the California Walnut Commission forecasted a production of 670,000 tons in September 2024, ensuring ample agricultural output for scalable processing.
A secondary driver is the relentless pace of product innovation, particularly the introduction of flavored and functional variants designed to rival established oat and almond beverages. Manufacturers are actively expanding their lineups with barista-style and flavored options to improve taste profiles and target specific uses, such as coffee pairings. For example, Dairy Foods Magazine reported in March 2024 that Elmhurst 1925 added a Maple Walnut flavor to its functional latte collection, widening the market reach. These strategic innovations demonstrate the versatility of walnuts and attract experiential consumers seeking unique flavors beyond traditional plain versions.
Market Challenge
The most significant barrier to the expansion of the global walnut milk market is the dominance of established plant-based sectors, particularly oat and almond milk. These leading categories occupy the majority of retail shelf space and benefit from high consumer recognition, creating steep entry barriers for newer alternatives. Because retailers often prioritize these fast-moving goods, walnut milk suffers from limited visibility and availability in mainstream distribution networks. As a result, producers find it difficult to disrupt current shopping habits or generate the trial purchases needed to substantially grow their customer base.
This market concentration is underscored by data from the Plant Based Foods Association, which noted that oat and almond milk accounted for roughly 78% of total plant-based milk dollar sales in the United States in 2024. This statistic reveals that the vast majority of consumer spending remains locked within these two dominant varieties. Such overwhelming market control limits the ability of walnut milk manufacturers to reach the economies of scale necessary for competitive pricing, thereby perpetuating the disparity in market share and slowing wider adoption.
Market Trends
A prominent trend in the Global Walnut Milk Market is the move toward fortification with plant proteins, vitamin D, and calcium to bridge the nutritional gap between nut-based beverages and bovine milk. While earlier products relied mainly on the natural Omega-3 content of walnuts, modern formulations are being engineered to offer nutritional parity with dairy, catering to health-conscious consumers who demand both functional density and ethical plant-based credentials. This shift was highlighted in April 2024 by FoodNavigator-USA, which reported that PLANTSTRONG Foods launched a walnut-based milk fortified with 310mg of calcium and 4.8mcg of vitamin D per serving, effectively mitigating the dietary trade-offs once associated with switching to walnut milk.
Concurrently, the adoption of verified sustainability metrics and eco-friendly packaging has become a key competitive differentiator, replacing vague marketing promises with rigorous industry standards. As shoppers increasingly evaluate the environmental impact of their purchases, the industry is formalizing its sustainability efforts to gain trust and secure retail shelf space. For instance, Pacific Nut Producer reported in March 2025 that the California Walnut Commission's Sustainability Working Group established a new Sustainability Index in 2024. This index defines four metric areas to scientifically validate environmental stewardship, allowing manufacturers to back their green claims with hard agricultural data and strengthening their appeal to eco-minded buyers.
Report Scope
In this report, the Global Walnut Milk Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Walnut Milk Market.
Global Walnut Milk Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: