蔬菜食物泥市場－全球產業規模、佔有率、趨勢、機會、預測：按產品、應用、銷售管道、地區和競爭對手分類，2021-2031年

全球蔬菜食物泥市場預計將從 2025 年的 145.8 億美元成長到 2031 年的 196 億美元，複合年成長率為 5.06%。

蔬菜食物泥是由研磨、壓榨、混合或過濾熟蔬菜製成的黏稠糊狀或半液體狀產品，旨在保留原料的風味和營養價值。該市場的主要成長要素來自飲料和嬰幼兒營養品產業對潔淨標示、天然成分日益成長的需求，以及消費者結構轉向便利植物來源食品的轉變。例如，世界加工番茄協會 (WPT) 報告稱，2024 年全球加工番茄產量將達到創紀錄的 4,570 萬噸，這充分說明了用於製作糊狀和食物泥等產品的蔬菜衍生行業的規模。

然而，我們面臨一項重大挑戰：氣候變遷導致原物料價格波動。不穩定的天氣模式日益阻礙農業生產，造成加工商供不應求和採購成本不穩定。這種不穩定性使得依賴穩定品質標準和價格的食品生產商難以進行庫存管理，並阻礙了合約的穩定性和長期市場擴張。

市場促進因素

嬰幼兒食品和營養品產業的快速成長是蔬菜食物泥市場的主要驅動力。這主要源自於父母對安全性、適宜口感和營養保留的需求。製造商擴大採用南瓜、胡蘿蔔和甘薯等蔬菜食物泥作為核心原料，這些產品無需添加人工增稠劑，即可提供天然營養強化和潔淨標示的優勢。此外，袋裝包裝和有機產品的流行趨勢也進一步推動了這一需求，這些產品依賴於高品質的無菌食物泥，既能保持“新鮮度”，又能延長保存期限。根據有機貿易協會 (OTA) 2025 年 4 月發布的報告，2024 年有機嬰幼兒配方奶粉和嬰幼兒食品的銷售額成長了 3.8%，表明儘管面臨供應鏈挑戰，但市場對優質食物泥嬰幼兒產品的需求依然強勁。

同時，隨著純素食和植物性飲食的日益普及，蔬菜食物泥的工業應用已從傳統的烹飪用途擴展到乳製品和肉類替代品的功能性配料領域。研發人員正有效地將食物泥應用於香腸、植物漢堡和無乳塗抹醬中，以改善保水性、增強配料黏合性並提供天然色素，從而取代合成添加劑。正如良好食品研究所（Good Food Institute）在2025年4月指出的那樣，2024年全球植物來源魚貝類、肉類和乳製品替代品的零售額成長了5%，達到286億美元。這表明將食物泥泥應用於高附加價值配方中具有廣闊的發展前景。為了支持這種規模的加工，邦杜爾（Bonduel）在2024年8月報告稱，其2023-2024會計年度的集團收入達到23.718億歐元。這反映了為滿足不斷成長的加工蔬菜配料市場需求而需要的持續工業活動。

市場挑戰

由於氣候變遷帶來的不確定性導致原料價格波動，全球蔬菜食物泥市場面臨嚴峻挑戰，從根本上破壞了供應鏈的穩定性。飲料和嬰幼兒營養品生產商需要穩定的原料規格以生產潔淨標示產品，但變幻莫測的天氣模式正日益威脅作物的品質和產量。當極端環境條件導致產量下降時，加工商會立即面臨供不應求，被迫以虛高的現貨價格採購原料。這種財務上的不確定性降低了營業利潤率，並使大規模生產所需的庫存預測變得更加複雜。

氣候不穩定的具體影響已清楚地體現在主要蔬菜食物泥的產量數據中。根據西北歐馬鈴薯種植者協會（NEPG）的報告，該地區2024年的馬鈴薯產量預測已下調至2,070萬噸，比上年度減少8.8%。這主要是由於病害壓力高和惡劣天氣條件造成的。區域農業生產的如此顯著波動削弱了籌資策略的可靠性。因此，生產商難以獲得長期價格契約，這不僅阻礙了合約的穩定性，也直接阻礙了市場的永續成長。

市場趨勢

「增值回收」正在重新定義籌資策略，它將外觀不符合標準但營養完整的蔬菜作為寶貴的原料。加工商將諸如受損的番茄、畸形的胡蘿蔔和過剩的綠葉蔬菜等次級作物轉化為高品質的無菌食物泥，從而減少生產過程中的碳足跡並穩定原料價格波動。這種循環經濟模式消除了農業低效環節，同時為製造商提供了經濟高效且環保的原料來源，吸引了環保意識的買家。為了凸顯永續採購模式在業界的快速普及，升級再造食品委員會在2025年1月發布的報告顯示，獲得認證的公司在2024年已將約120萬噸食物廢棄物重新利用。

同時，在糖果業，使用食物泥作為脂肪和糖的天然替代品正在不斷擴展。製造商將甜菜根泥、甘薯和南瓜食物泥添加到蛋糕、鬆餅和麵包中，以在不影響口感的前提下改善營養成分。他們不僅複製了精製糖和奶油的功能，還增強了產品的保水性，並簡化了成分錶。這項轉變的主要驅動力是消費者對合成添加劑的日益關注，以及對包含所有可識別食品成分的產品的偏好。根據英聯食品配料公司（Ingredion）2024年5月發布的報告，43%的消費者會在購買前查看配料標籤，這一顯著成長促使食品開發商用更健康的植物來源成分取代人工增稠劑。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球蔬菜食物泥市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 依產品（番茄、胡蘿蔔、甜菜根、南瓜、菠菜、冬南瓜等）
  • 依用途分類（嬰兒食品、飲料、乳製品/冷凍甜點、湯、醬料、其他）
  • 銷售管道細分（直銷、零售、線上、其他）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美蔬菜食物泥市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國別分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲蔬菜食物泥市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國別分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區蔬菜食物泥市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國別分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東與非洲蔬菜食物泥市場展望

• 市場規模及預測
• 市佔率及預測
• 中東與非洲：國別分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲蔬菜食物泥市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國別分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進因素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 近期趨勢

第13章：全球蔬菜食物泥市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的議價能力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• JBS SA
• Kraft Foods Group, Inc.
• BRF SA
• Astral Foods Ltd.
• Kellanova
• The Kraft Heinz Company
• Nestle SA
• Unilever PLC
• General Mills, Inc.
• Conagra Brands, Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Vegetable Puree Market rise from USD 14.58 Billion in 2025 to USD 19.60 Billion by 2031 at a CAGR of 5.06%. Defined as a cohesive paste or semi-liquid product created by grinding, pressing, blending, or sieving cooked vegetables, vegetable puree is designed to preserve the flavor and nutritional profile of the original produce. The market is chiefly driven by increasing demand for clean-label, natural ingredients within the beverage and infant nutrition sectors, alongside a structural move toward convenient plant-based food formulations. Highlighting the industrial scale of vegetable derivatives used for products like pastes and purees, the World Processing Tomato Council reported that global processing tomato production volumes hit a record 45.7 million tonnes in 2024.

However, the industry faces substantial hurdles regarding raw material price volatility caused by climatic unpredictability. Erratic weather patterns are increasingly disrupting agricultural yields, resulting in supply shortages and unstable procurement costs for processors. This instability creates difficulties in inventory management for food manufacturers who depend on consistent quality standards and pricing, effectively acting as a barrier to contract security and long-term market expansion.

Market Driver

The rapid growth of the baby food and infant nutrition sector serves as a primary catalyst for the vegetable puree market, fueled by parental demands for safety, appropriate textures, and nutrient retention. Manufacturers are increasingly adopting vegetable purees-such as pumpkin, carrot, and sweet potato-as core ingredients because they offer natural fortification and clean-label benefits without requiring artificial thickeners. This demand is further intensified by the trend toward pouch-based and organic formats that rely on high-quality aseptic purees to ensure shelf stability while delivering a "fresh-like" profile. According to the Organic Trade Association in April 2025, the organic formula and baby food category saw a 3.8% sales increase in 2024, demonstrating resilient demand for premium puree-based infant products despite supply chain challenges.

Simultaneously, the rising popularity of vegan and plant-based diets has broadened the industrial application of vegetable purees beyond standard culinary uses into functional roles within dairy and meat analogues. Formulators are utilizing purees to improve moisture retention, bind ingredients, and provide natural coloring in sausages, plant-based burgers, and dairy-free spreads, effectively replacing synthetic additives. As noted by the Good Food Institute in April 2025, global retail sales of plant-based seafood, meat, and dairy alternatives grew 5% to reach $28.6 billion in 2024, indicating a strong avenue for incorporating purees into value-added formulations. Supporting this scale of processing, Bonduelle reported in August 2024 that the group's revenue for the 2023-2024 fiscal year reached €2,371.8 million, reflecting the sustained industrial activity needed to supply the growing market for processed vegetable ingredients.

Market Challenge

The global vegetable puree market faces a major constraint in the form of raw material price volatility caused by climatic unpredictability, which fundamentally disrupts supply chain stability. While manufacturers in the beverage and infant nutrition sectors depend on consistent ingredient specifications for clean-label products, erratic weather patterns increasingly threaten crop quality and harvest volumes. When yield failures result from extreme environmental conditions, processors encounter immediate supply deficits that force them to buy raw materials at inflated spot rates. This financial unpredictability reduces operating margins and complicates the inventory forecasting necessary for large-scale production.

The tangible effects of this climatic instability are clear in the production figures for key puree vegetables. The North-Western European Potato Growers (NEPG) reported that the 2024 potato harvest forecast for the region was revised downward to 20.7 million tonnes, an 8.8% decrease from the previous year attributed to high disease pressure and adverse wet weather. Such significant fluctuations in regional agricultural output compromise the reliability of procurement strategies. Consequently, manufacturers face difficulties in securing long-term price agreements, creating a barrier to contract security that directly impedes sustained market growth.

Market Trends

Procurement strategies are being reshaped by the upcycling of imperfect produce into sustainable puree ingredients, valorizing vegetables that miss aesthetic retail standards but maintain full nutritional value. Processors are increasingly transforming off-spec crops-such as bruised tomatoes, misshapen carrots, or surplus leafy greens-into high-quality aseptic purees, thereby lowering the carbon footprint of production and reducing raw material volatility. This circular economy model addresses agricultural inefficiencies while offering manufacturers a cost-effective, eco-friendly ingredient stream that attracts environmentally conscious buyers. Highlighting the rapid industrial adoption of these sustainable sourcing models, the Upcycled Food Association noted in January 2025 that certified companies diverted approximately 1.2 million tons of food waste in 2024.

At the same time, the use of purees as natural substitutes for fat and sugar in bakery applications is gaining momentum as manufacturers aim to enhance nutritional profiles without sacrificing sensory attributes. Industrial bakers are reformulating cakes, muffins, and breads by integrating beet, sweet potato, or pumpkin purees to replicate the functional properties of refined sugar and butter, effectively improving moisture retention while cleaning up ingredient lists. This shift is primarily driven by increased consumer scrutiny regarding synthetic additives and a growing preference for products with recognizable, whole-food components. According to a May 2024 report by Ingredion, 43% of consumers check ingredient labels before purchasing, a significant rise that is compelling food formulators to replace artificial texturizers with wholesome vegetable derivatives.

Key Market Players

• JBS S.A.
• Kraft Foods Group, Inc.
• BRF S.A.
• Astral Foods Ltd.
• Kellanova
• The Kraft Heinz Company
• Nestle S.A.
• Unilever PLC
• General Mills, Inc.
• Conagra Brands, Inc.

Report Scope

In this report, the Global Vegetable Puree Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Vegetable Puree Market, By Product

• Tomato
• Carrot
• Beetroot
• Pumpkin
• Spinach
• Butternut
• Others

Vegetable Puree Market, By Application

• Baby Nutrition
• Beverages
• Dairy & Frozen Desserts
• Soups
• Sauces
• Others

Vegetable Puree Market, By Sales Channel

• Direct Sales
• Retail
• Online
• Others

Vegetable Puree Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Vegetable Puree Market.

Available Customizations:

Global Vegetable Puree Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Vegetable Puree Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product (Tomato, Carrot, Beetroot, Pumpkin, Spinach, Butternut, Others)
  • 5.2.2. By Application (Baby Nutrition, Beverages, Dairy & Frozen Desserts, Soups, Sauces, Others)
  • 5.2.3. By Sales Channel (Direct Sales, Retail, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Vegetable Puree Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product
  • 6.2.2. By Application
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Vegetable Puree Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Vegetable Puree Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Vegetable Puree Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By Sales Channel

7. Europe Vegetable Puree Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product
  • 7.2.2. By Application
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Vegetable Puree Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Vegetable Puree Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Vegetable Puree Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Vegetable Puree Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Vegetable Puree Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Vegetable Puree Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product
  • 8.2.2. By Application
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Vegetable Puree Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Vegetable Puree Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Vegetable Puree Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Vegetable Puree Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Vegetable Puree Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Vegetable Puree Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product
  • 9.2.2. By Application
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Vegetable Puree Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Vegetable Puree Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Vegetable Puree Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Sales Channel

10. South America Vegetable Puree Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product
  • 10.2.2. By Application
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Vegetable Puree Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Vegetable Puree Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Vegetable Puree Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Vegetable Puree Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. JBS S.A.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Kraft Foods Group, Inc.
• 15.3. BRF S.A.
• 15.4. Astral Foods Ltd.
• 15.5. Kellanova
• 15.6. The Kraft Heinz Company
• 15.7. Nestle S.A.
• 15.8. Unilever PLC
• 15.9. General Mills, Inc.
• 15.10. Conagra Brands, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer