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市場調查報告書
商品編碼
1960037
包裝湯市場-全球產業規模、佔有率、趨勢、機會、預測:按類型、類別、銷售管道、地區和競爭格局分類,2021-2031年Packaged Soup Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Category, By Sales Channel, By Region & Competition, 2021-2031F |
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全球包裝湯市場預計將從 2025 年的 132.9 億美元成長到 2031 年的 206.5 億美元,複合年成長率為 7.62%。
包裝湯品,即密封包裝在罐頭、袋裝或杯裝等容器中的液體或乾粉產品,具有保存期限長、即時即食的優點。推動這一市場發展的關鍵因素包括快速的都市化和現代生活節奏的加速。這些因素使得日益成長的勞動人口對便捷省時的膳食解決方案的需求不斷成長,同時,保存期限長、易於在家中儲存等優點也備受青睞。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 132.9億美元 |
| 市場規模:2031年 | 206.5億美元 |
| 複合年成長率:2026-2031年 | 7.62% |
| 成長最快的細分市場 | 線上 |
| 最大的市場 | 北美洲 |
另一方面,消費者健康意識的提高也為市場帶來了顯著的阻礙。高鈉含量和防腐劑的使用,尤其是在加工食品中,是消費者關注的主要問題。這些問題可能導致注重健康的消費者選擇新鮮食材而非包裝食品,可能阻礙市場擴張。世界泡麵協會在2024年發布的報告顯示,泡麵(方便湯類食品的核心細分市場)的全球消費量將達到約1230億份,這反映了消費者對便利食品的強勁需求。
對便利食品解決方案日益成長的需求是全球包裝湯品市場的主要驅動力。隨著都市化進程的推進和日常生活節奏的加快,消費者越來越傾向於選擇保存期限長、烹飪快捷的餐食,這使得常溫保存的湯品從應急食品轉變為日常必需品。為了滿足這一快速成長的需求,生產商正致力於拓展其速食產品線,包括微波爐適用杯裝和袋裝產品。這種轉變具有顯著的經濟影響。 Premier Foods在其2023/24年度報告和財務表現中揭露,其食品收入成長13.9%,達到8.504億英鎊。同時,Campbell Soup在2024年8月宣布,其第四季食品飲料業務淨銷售額成長28%,主要得益於對高階醬料和湯品領域的收購。
同時,消費者對功能性和更健康成分的偏好日益成長,正在推動產品開發策略的變革。製造商正積極改進配方,例如減少鈉含量和去除人工防腐劑,以解決加工食品行業長期以來面臨的營養問題。這一趨勢還包括添加增強免疫力的成分、高蛋白植物性產品以及潔淨標示蔬菜,以吸引注重健康的消費者。根據國際食品資訊理事會 (IFIC) 發布的《2024 年食品與健康調查》,62% 的消費者將「健康」列為購買食品的主要動機,因此,湯類生產商必須提供符合這些不斷變化的飲食習慣的產品。
消費者對加工食品營養成分的擔憂,尤其是高鈉含量和人工防腐劑,是全球包裝湯市場成長的主要障礙。隨著健康意識的增強,潛在客戶會更仔細地查看產品標籤,並逐漸拋棄那些依賴鹽來調味和保鮮的傳統罐裝和乾湯。因此,人們普遍認為這些產品不健康,這疏遠了相當一部分注重心血管健康和飲食健康的消費者,限制了整體市場滲透率。
實際攝取量與建議膳食攝取量之間的差異加劇了這個問題。根據世界衛生組織 (WHO) 2024 年的報告,全球平均鈉攝取量估計約為每天 4310 毫克,遠超過 2000 毫克的建議以金額為準。這些數據強化了消費者的負面認知,使他們對高鈉便捷食品望而卻步。由此產生的消費者猶豫不決,無疑地阻礙了製造商的銷售成長。市場正努力留住那些積極尋求符合國際健康指南的健康意識消費者。
全球包裝湯品市場目前正經歷著從一次性塑膠到永續、可生物分解包裝材料的關鍵轉變,製造商正努力減少對環境的影響。這項轉變包括以纖維基、可堆肥或可回收的替代品取代不可回收的發泡聚苯乙烯,企業也正根據循環經濟原則重新設計包裝容器。例如,金寶湯公司在2024年企業責任報告中指出,到2024會計年度,該公司已成功將包裝材料以重量為準的92%轉換為可回收或可堆肥設計。此舉既緩解了監管壓力,也吸引了具有環保意識的消費者。
同時,受消費者對新穎感官體驗的追求驅動,市場上湧現大量異國風情和地道的全球風味。製造商紛紛推出採用複雜高溫烹調食材的湯品,靈感源自亞洲和拉丁美洲美食,旨在讓消費者在家也能享用餐廳級美味。聯合利華餐飲解決方案發布的《2024未來菜單》報告強調了這項策略的成功。報告指出,消費者對意想不到的風味組合的需求不斷成長,推動了家樂專業烹飪(Knorr Professional)旗下高湯醬汁和調味料銷量成長15%,凸顯了地道風味在吸引注重體驗的消費者群體方面所發揮的關鍵作用。
The Global Packaged Soup Market is projected to expand from USD 13.29 Billion in 2025 to USD 20.65 Billion by 2031, reflecting a CAGR of 7.62%. Defined as liquid or dehydrated products sealed in containers like cans, pouches, or cups, packaged soups offer preservation and immediate consumption benefits. The primary factors driving this market include rapid urbanization and the accelerating pace of modern life, which increase the need for convenient, time-saving meal solutions among the growing working population, alongside the appeal of extended shelf life and storage ease for household pantries.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 13.29 Billion |
| Market Size 2031 | USD 20.65 Billion |
| CAGR 2026-2031 | 7.62% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
Conversely, the market encounters significant hurdles related to consumer health perceptions, specifically regarding the high levels of sodium and preservatives typical of processed varieties. This scrutiny can discourage health-conscious individuals who favor fresh alternatives over packaged options. Demonstrating the magnitude of the demand for convenient meals, the World Instant Noodles Association reported in 2024 that global consumption of instant noodles-a key segment of the instant soup category-reached approximately 123 billion servings.
Market Driver
The rising demand for convenient, ready-to-eat meal solutions serves as the primary catalyst for the global packaged soup market. As urbanization intensifies and daily schedules become more demanding, consumers are increasingly prioritizing meal options that offer shelf stability and minimal preparation time, transforming ambient soups from emergency items into essential daily staples. Manufacturers are responding by expanding their quick-serve portfolios with microwavable cups and pouches to meet these fast-paced needs. This shift is financially significant; Premier Foods reported in their 'Annual Report and Accounts 2023/24' that revenue for their Grocery division rose by 13.9% to £850.4 million, while the Campbell Soup Company noted in August 2024 that net sales for their Meals & Beverages segment surged by 28% in the fourth quarter, largely due to acquisitions in the premium sauce and soup categories.
Simultaneously, a growing consumer preference for functional and healthier ingredients is reshaping product development strategies. Manufacturers are actively reformulating recipes to reduce sodium and remove artificial preservatives, addressing the nutritional concerns that have historically impacted the processed food industry. This trend includes incorporating immunity-boosting ingredients, high-protein plant bases, and clean-label vegetables to attract wellness-oriented buyers. According to the '2024 Food & Health Survey' by the International Food Information Council, 62% of consumers cited healthfulness as a major driver of their food purchases, compelling soup manufacturers to align their offerings with these evolving dietary priorities.
Market Challenge
Consumer concerns regarding the nutritional content of processed foods, particularly regarding high sodium levels and artificial preservatives, present a substantial obstacle to the growth of the global packaged soup market. As health awareness increases, potential customers are scrutinizing product labels more closely, often leading to the rejection of traditional canned and dehydrated soups that rely on salt for flavor and preservation. Consequently, the perception of these products as unhealthy choices deters a significant portion of the population that prioritizes cardiovascular health and dietary wellness, thereby limiting overall market penetration.
This challenge is further intensified by data highlighting the gap between actual consumption and recommended dietary limits. According to the World Health Organization in 2024, global average sodium intake was estimated at approximately 4310 mg per day, far exceeding the recommended limit of 2000 mg. Such statistics reinforce negative public perceptions and drive consumers away from salt-dense convenience meals. The resulting hesitation creates a distinct barrier to volume growth for manufacturers, as the market struggles to retain health-conscious buyers who are actively seeking to align their diets with international health guidelines.
Market Trends
The global packaged soup market is currently witnessing a decisive shift toward sustainable and biodegradable packaging materials as manufacturers move away from single-use plastics to reduce their environmental impact. This transition involves replacing non-recyclable polystyrene foam with fiber-based, compostable, or recyclable alternatives, with companies re-engineering containers to align with circular economy principles. For instance, The Campbell's Company reported in their '2024 Corporate Responsibility Report' that 92% of their packaging by weight had successfully transitioned to recyclable or compostable designs by fiscal year 2024, an initiative that mitigates regulatory pressure while appealing to environmentally conscious consumers.
Simultaneously, the market is experiencing an influx of exotic and authentic global flavor profiles, driven by consumers seeking novel sensory experiences. Manufacturers are launching soups featuring complex, high-heat, and fusion ingredients inspired by Asian and Latin American cuisines, aiming to replicate restaurant-quality dining at home. The success of this strategy is evident in the 'Future Menus 2024' report by Unilever Food Solutions, which noted that the rising demand for unexpected flavor combinations contributed to a 15% growth in Knorr Professional's bouillons and seasonings, underscoring the critical role of authentic flavoring agents in capturing experience-driven demographics.
Report Scope
In this report, the Global Packaged Soup Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Packaged Soup Market.
Global Packaged Soup Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: