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市場調查報告書
商品編碼
1957179

行動安全軟體市場 - 全球產業規模、佔有率、趨勢、機會、預測：按作業系統、類型、地區和競爭格局分類，2021-2031年

Mobile Security Software Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented, By Operating System, By Type, By Region & Competition, & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 186 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球行動安全軟體市場預計將從 2025 年的 106.2 億美元成長到 2031 年的 268.7 億美元，複合年成長率為 16.73%。

該行業涵蓋旨在保護智慧型手機和平板電腦等行動裝置免受惡意軟體、網路釣魚和未授權存取等威脅的應用程式和通訊協定。其主要促進因素包括企業日益普及的自帶設備辦公室 (BYOD) 政策，以及行動金融交易的激增，這些交易對強大的資料保護提出了更高的要求。根據全球反詐騙聯盟的數據，到 2024 年，全球因數位詐騙造成的經濟損失將超過 1.03 兆美元，凸顯了有效防禦機制的迫切需求。

市場概覽
預測期 2027-2031
市場規模：2025年 106.2億美元
市場規模：2031年 268.7億美元
複合年成長率：2026-2031年 16.73%
成長最快的細分市場 iOS 和 macOS
最大的市場 北美洲

然而，由於作業系統碎片化以及難以將統一的安全措施應用於各種硬體，市場面臨許多重大障礙。這種多樣性阻礙了標準化防護工具的開發，並常常造成攻擊者可利用的安全漏洞。此外，使用者對行動風險嚴重性的認知不足，也持續阻礙這些關鍵安全解決方案的廣泛應用。

市場促進因素

行動網路威脅日益頻繁且手段愈加複雜，是推動全球行動安全軟體市場發展的主要動力。隨著惡意攻擊者將攻擊目標從傳統桌上型電腦轉向行動設備，攻擊的複雜性也隨之增加，這需要超越基本防毒通訊協定的進階防禦措施。 「漏網之魚」攻擊（即專門針對行動裝置的網路釣魚）的興起尤其令人擔憂，因為這類攻擊會利用行動裝置的小螢幕和特定的使用者行為來欺騙受害者。根據 Zimperium 發布的《2024 年全球行動威脅報告》，2024 年 9 月，82% 的網路釣魚網站都以行動裝置為目標，凸顯了專用偵測軟體的必要性。同樣，Check Point 的報告顯示，2024 年 7 月全球網路攻擊數量年增 30%，迫使各組織加強行動裝置安全，以應對這些風險。

此外，行動支付和數位銀行管道的快速擴張正在推動對強大的行動安全解決方案的需求。隨著消費者和企業將金融活動轉移到行動應用程式，網路犯罪分子正在開發針對性惡意軟體，以竊取憑證和挪用資金。這一趨勢為詐騙提供了盈利的途徑，並迫使金融機構和用戶採用嚴格的安全通訊協定。根據卡巴斯基2025年3月發布的《金融網路威脅報告》，遭遇行動銀行木馬的用戶數量較去年同期增加了3.6倍。金融惡意軟體的激增​​直接刺激了具備即時交易掃描、身份驗證和詐欺預防功能的軟體市場。

市場挑戰

作業系統碎片化給供應商和企業客戶都造成了結構性效率低下，嚴重阻礙了全球行動安全軟體市場的成長。安全開發人員必須自訂保護通訊協定以適應不同的作業系統版本和硬體配置，這增加了生產成本並延長了開發週期。這種缺乏統一性的情況也使實施 BYOD（自備設備辦公室）策略的組織在採購決策上更加複雜，因為它使得無法保證所有員工都能獲得一致的保護。

根據GSMA的預測，到2024年，全球智慧型手機用戶將超過67億部，形成一個多元化的生態系統，這給標準化安全措施的實施帶來了挑戰。這種巨大的差異造成了安全覆蓋盲點，使得一些老舊或不太常見的設備仍然容易受到攻擊，從而有效地限制了安全軟體的潛在市場。因此，無法在所有平台上提供統一的安全保障會削弱消費者的信心，並減緩行動安全解決方案的普及。

市場趨勢

人工智慧和機器學習在預測性威脅偵測方面的融合，正透過實現對自動化攻擊的主動防禦，重塑行動安全模式。隨著攻擊者利用生成式人工智慧，企業正將自主決策引擎直接嵌入行動設備，即時分析設備行為，並在無需人工干預的情況下消除零時差威脅。這種轉變正成為一項策略重點。根據Deep Instinct於2025年6月發布的《安全營運之聲V5 2025》報告，86%的企業正在擴大其在網路營運中應用人工智慧的規模，以應對人工智慧驅動的威脅，這表明企業正朝著自動化防禦方向做出重大轉變。

同時，以行動裝置為中心的零信任安全架構的採用，正將存取管理從基於網路位置檢驗請求轉變為基於身分和裝置上下文進行驗證。這種模式轉移意味著從依賴弱密碼轉向使用加密安全的、特定於設備的憑證，從而將行動裝置檢驗為可信任令牌。這項轉變正在推動防釣魚身份驗證方法的廣泛應用。根據 Okta 於 2025 年 3 月發布的《2025 年企業營運報告》，在財富 500 強企業客戶中，以行動裝置為中心的 Okta Verify FastPass 解決方案的年成長率達到了 69%，凸顯了向高度可靠的無密碼身份驗證的關鍵轉變。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球行動安全軟體市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按作業系統（iOS 和 macOS、Android、Windows、其他）
    • 按類型（行動資料安全、行動身分管理、行動裝置安全、行動保全服務、電子郵件垃圾郵件攔截、行動虛擬私人網路）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美行動安全軟體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲行動安全軟體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區行動安全軟體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲行動安全軟體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美行動安全軟體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球行動安全軟體市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Zimperium, Inc.
  • Lookout, Inc.
  • Fortinet, Inc.
  • Sophos Group plc
  • Trend Micro Incorporated
  • McAfee Corp.
  • BlackBerry Limited
  • Palo Alto Networks, Inc.
  • CrowdStrike Holdings, Inc.
  • SentinelOne, Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 25130

The Global Mobile Security Software Market is projected to expand from USD 10.62 Billion in 2025 to USD 26.87 Billion by 2031, registering a CAGR of 16.73%. This industry encompasses applications and protocols aimed at protecting portable devices, such as smartphones and tablets, from threats like malware, phishing, and unauthorized access. Key drivers include the widespread corporate adoption of Bring Your Own Device policies and the sharp increase in mobile financial transactions, which require strong data protection. Data from the Global Anti-Scam Alliance indicates that global financial losses due to digital fraud and scams surpassed USD 1.03 trillion in 2024, emphasizing the critical need for effective defense mechanisms.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 10.62 Billion
Market Size 2031USD 26.87 Billion
CAGR 2026-203116.73%
Fastest Growing SegmentiOS & MacOS
Largest MarketNorth America

Nevertheless, the market faces significant obstacles due to operating system fragmentation and the difficulty of deploying uniform security measures across diverse hardware. This variation hinders the development of standardized protection tools and often leads to security gaps that attackers can exploit. Furthermore, limited user awareness regarding the severity of mobile risks continues to impede the broader implementation of these essential security solutions.

Market Driver

The increasing frequency and sophistication of mobile cyber threats serve as a primary catalyst for the global mobile security software market. As malicious actors shift their focus from traditional desktops to handheld devices, the complexity of attacks has intensified, necessitating advanced defenses beyond basic antivirus protocols. The rise of "mishing," or mobile-specific phishing, is particularly alarming as these attacks leverage smaller screens and specific user behaviors to deceive victims. Zimperium's '2024 Global Mobile Threat Report' noted that 82% of phishing sites in September 2024 specifically targeted mobile devices, highlighting the need for specialized detection software. Similarly, Check Point reported a 30% year-over-year increase in global cyber attacks in July 2024, prompting organizations to bolster their mobile endpoints against these risks.

Furthermore, the rapid expansion of mobile payments and digital banking channels intensifies the demand for robust mobile security solutions. With consumers and businesses moving financial activities to mobile apps, cybercriminals are crafting targeted malware to steal credentials and siphon funds. This trend has established a profitable avenue for fraud, compelling financial institutions and users to adopt strict security protocols. According to Kaspersky's 'Financial Cyberthreats report' from March 2025, the number of users encountering mobile banking Trojans rose by 3.6 times compared to the previous year. This surge in finance-related malware directly stimulates the market for software capable of real-time transaction scanning, identity verification, and fraud prevention.

Market Challenge

Operating system fragmentation significantly hampers the growth of the Global Mobile Security Software Market by creating structural inefficiencies for both vendors and enterprise clients. Security developers must customize protection protocols for a wide array of operating system versions and hardware configurations, which increases production costs and extends development cycles. This lack of uniformity complicates purchasing decisions for organizations implementing Bring Your Own Device policies, as they cannot guarantee consistent protection across their entire workforce.

According to the GSMA, there were over 6.7 billion smartphones in use globally in 2024, representing a highly diverse ecosystem that challenges the deployment of standardized security measures. This extensive variation often results in coverage gaps where older or less common devices remain vulnerable, effectively limiting the addressable market for security software. Consequently, the inability to provide a unified security assurance across all platforms reduces buyer confidence and slows the widespread adoption of mobile defense solutions.

Market Trends

The integration of AI and Machine Learning for predictive threat detection is reshaping mobile security by enabling proactive defense against automated attacks. With adversaries leveraging generative AI, organizations are embedding autonomous decision-making engines directly into mobile endpoints to analyze device behavior in real time and neutralize zero-day threats without human intervention. This shift is becoming a strategic priority; according to the 'Voice of SecOps V5 2025' report by Deep Instinct in June 2025, 86% of organizations have increased their usage of AI within cyber operations to combat AI-powered threats, signaling a decisive transition toward automated defenses.

Simultaneously, the adoption of mobile-centric Zero Trust security architectures is altering access management by validating requests based on identity and device context rather than network location. This paradigm shifts reliance away from vulnerable passwords toward cryptographically secure, device-bound credentials that verify the mobile device as a trusted token. This transition is driving the mass implementation of phishing-resistant authentication methods. Okta's 'Businesses at Work 2025' report from March 2025 revealed that the year-over-year growth of the mobile-centric Okta Verify FastPass solution reached 69% among Fortune 500 customers, highlighting the critical move toward high-assurance, passwordless verification.

Key Market Players

  • Zimperium, Inc.
  • Lookout, Inc.
  • Fortinet, Inc.
  • Sophos Group plc
  • Trend Micro Incorporated
  • McAfee Corp.
  • BlackBerry Limited
  • Palo Alto Networks, Inc.
  • CrowdStrike Holdings, Inc.
  • SentinelOne, Inc.

Report Scope

In this report, the Global Mobile Security Software Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mobile Security Software Market, By Operating System

  • iOS & MacOS
  • Android
  • Windows
  • Others

Mobile Security Software Market, By Type

  • Mobile Data Security
  • Mobile Identity Management
  • Mobile Device Security
  • Mobile Security as a Service
  • Email Spam Blocking
  • Mobile Virtual Private Networks

Mobile Security Software Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mobile Security Software Market.

Available Customizations:

Global Mobile Security Software Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Mobile Security Software Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Operating System (iOS & MacOS, Android, Windows, Others)
    • 5.2.2. By Type (Mobile Data Security, Mobile Identity Management, Mobile Device Security, Mobile Security as a Service, Email Spam Blocking, Mobile Virtual Private Networks)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Mobile Security Software Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Operating System
    • 6.2.2. By Type
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Mobile Security Software Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Operating System
        • 6.3.1.2.2. By Type
    • 6.3.2. Canada Mobile Security Software Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Operating System
        • 6.3.2.2.2. By Type
    • 6.3.3. Mexico Mobile Security Software Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Operating System
        • 6.3.3.2.2. By Type

7. Europe Mobile Security Software Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Operating System
    • 7.2.2. By Type
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Mobile Security Software Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Operating System
        • 7.3.1.2.2. By Type
    • 7.3.2. France Mobile Security Software Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Operating System
        • 7.3.2.2.2. By Type
    • 7.3.3. United Kingdom Mobile Security Software Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Operating System
        • 7.3.3.2.2. By Type
    • 7.3.4. Italy Mobile Security Software Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Operating System
        • 7.3.4.2.2. By Type
    • 7.3.5. Spain Mobile Security Software Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Operating System
        • 7.3.5.2.2. By Type

8. Asia Pacific Mobile Security Software Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Operating System
    • 8.2.2. By Type
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Mobile Security Software Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Operating System
        • 8.3.1.2.2. By Type
    • 8.3.2. India Mobile Security Software Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Operating System
        • 8.3.2.2.2. By Type
    • 8.3.3. Japan Mobile Security Software Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Operating System
        • 8.3.3.2.2. By Type
    • 8.3.4. South Korea Mobile Security Software Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Operating System
        • 8.3.4.2.2. By Type
    • 8.3.5. Australia Mobile Security Software Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Operating System
        • 8.3.5.2.2. By Type

9. Middle East & Africa Mobile Security Software Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Operating System
    • 9.2.2. By Type
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Mobile Security Software Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Operating System
        • 9.3.1.2.2. By Type
    • 9.3.2. UAE Mobile Security Software Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Operating System
        • 9.3.2.2.2. By Type
    • 9.3.3. South Africa Mobile Security Software Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Operating System
        • 9.3.3.2.2. By Type

10. South America Mobile Security Software Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Operating System
    • 10.2.2. By Type
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Mobile Security Software Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Operating System
        • 10.3.1.2.2. By Type
    • 10.3.2. Colombia Mobile Security Software Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Operating System
        • 10.3.2.2.2. By Type
    • 10.3.3. Argentina Mobile Security Software Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Operating System
        • 10.3.3.2.2. By Type

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Mobile Security Software Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Zimperium, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Lookout, Inc.
  • 15.3. Fortinet, Inc.
  • 15.4. Sophos Group plc
  • 15.5. Trend Micro Incorporated
  • 15.6. McAfee Corp.
  • 15.7. BlackBerry Limited
  • 15.8. Palo Alto Networks, Inc.
  • 15.9. CrowdStrike Holdings, Inc.
  • 15.10. SentinelOne, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer