零售業區塊鏈市場－全球產業規模、佔有率、趨勢、機會及預測（按組件、類型、應用、地區和競爭格局分類，2021-2031年）

全球零售業區塊鏈市場預計將從 2025 年的 11.6 億美元成長到 2031 年的 128.1 億美元，複合年成長率達 49.23%。

該市場利用分散式帳本技術，確保資料處理安全，提高交易透明度，並增強零售業供應鏈的可追溯性。推動該行業發展的關鍵因素包括對改善庫存管理的迫切需求，以及對防偽通訊協定日益成長的需求，以確保產品的真實性。根據 GS1 US 2025 的數據，約 43% 的供應鏈專業人士承認，他們的組織難以保持全面的營運視覺性，這凸顯了區塊鏈提供的不可篡改的追蹤功能的重要性。

儘管區塊鏈具有這些功能優勢，但將去中心化技術整合到現有傳統基礎設施中仍面臨許多障礙。零售商在嘗試將區塊鏈網路與傳統中心化資料庫協調時，常常會遇到嚴重的技術難題和高昂的成本。這種互通性的缺失對許多公司而言構成了巨大的進入門檻，也阻礙了市場實現其全部潛力所需的廣泛應用。

市場促進因素

對整個供應鏈透明度和可追溯性的日益成長的需求是推動零售業採用區塊鏈技術的關鍵因素，它能夠直接解決庫存準確性和逆向物流等行業挑戰。隨著零售商面臨越來越大的營運效率提升壓力，分散式帳本技術提供了一種不可篡改、審核的歷史記錄，可以驗證產品來源，並降低營運效率低下造成的經濟損失。隨著缺乏透明度帶來的成本不斷攀升，這項功能的重要性也日益凸顯。 2025年1月，美國零售聯合會（NRF）發布報告預測，2024年商品退貨金額將達到8,900億美元。這項數據凸顯了利用區塊鏈網路提供的精準追蹤和檢驗系統來最大限度減少詐欺和驗證產品狀況的迫切需求。

同時，安全且經濟高效的區塊鏈支付方式的日益普及正在改變交易環境，使企業能夠繞過傳統仲介業者並降低處理成本。大型零售商正積極採用這些去中心化系統，以增強支付安全性並滿足消費者對數位資產不斷變化的需求。萬事達卡在2025年2月宣布將在2024年將其30%的交易代幣化，這就是這一趨勢的一個鮮明例證，標誌著基於區塊鏈的支付框架將大幅擴展。商家的態度也印證了這個趨勢。 Coinbase於2025年6月發布的《加密貨幣現狀報告》顯示，81%的精通加密貨幣的中小型企業對使用穩定幣感興趣，凸顯了市場向去中心化金融產品轉變的趨勢。

市場挑戰

全球零售業區塊鏈市場成長的一大障礙在於，難以將去中心化技術與現有舊有系統整合。零售企業嚴重依賴傳統的集中式資料庫進行庫存管理和交易處理，而這些資料庫通常與分散式帳本架構不相容。這種互通性的缺失迫使企業在現有IT基礎設施上部署區塊鏈解決方案時，面臨高昂的成本和龐大的技術難題。連接這些分散的系統所需的大量資源構成了准入門檻，儘管區塊鏈技術具有許多透明化優勢，但仍阻礙了許多零售商採用該技術。

將新技術融入現有營運架構的挑戰是各行各業都面臨的難題。根據物料搬運協會 (MHI) 2025 年的數據，75% 的價值鏈企業難以在多個平台上同步和協調各項活動。這種無法實現無縫同步的情況直接損害了區塊鏈的核心價值，因為區塊鏈依賴於即時數據的一致性。因此，由於零售商為了避免複雜系統整合帶來的營運風險而推遲投資，區塊鏈的市場應用速度正在放緩。

市場趨勢

向代幣化忠誠度和獎勵生態系統的轉變正在革新客戶維繫策略，使其從閉合迴路的積分系統轉向可互通的去中心化資產網路。零售商正在利用區塊鏈技術將忠誠度積分轉化為同質化代幣或非非同質化代幣（NFT），賦予消費者真正的所有權，並使其能夠在更廣泛的合作夥伴聯盟內交易和轉讓獎勵。這種變革是對傳統互動策略效果下降的回應，尤其是在追求流動性和柔軟性的年輕群體中。 2025年6月，《富比士》在報導題為《忠誠度計畫已失效－區塊鏈是解決方案》的文章中指出，Z世代參與標準忠誠度計畫的比例已下降至約45%，凸顯了市場對由代幣化實現的靈活、遊戲化價值交換機制的迫切需求。

同時，面向循環經濟和永續性的數位產品護照（DPP）的出現，正在為生命週期管理和產品透明度樹立新的標準。這些基於區塊鏈技術的數位雙胞胎能夠保存產品的來源、材料成分和可修復性等檢驗記錄，直接滿足監管要求和消費者對道德消費的需求。除了符合合規標準外，這些護照還成為品牌差異化的關鍵工具，使消費者能夠即時檢驗永續性聲明和真實性。消費者對這種透明度的需求非常強烈，Certilogo 於 2025 年 2 月發布的《循環時尚觀察報告》顯示，71% 的受訪者表示，使用數位產品護照將顯著提升他們對品牌的信任度，這證實了該技術在建立永續品牌價值方面的重要作用。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章：零售業區塊鏈市場全球展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 按組件（平台/解決方案、服務）
  • 按類型（公有區塊鏈、私有區塊鏈、聯盟區塊鏈）
  • 依應用領域（供應鏈管理、食品安全管理、客戶資料管理/身分管理、合規管理、帳單交易處理等）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章 北美零售業區塊鏈市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章 歐洲零售業區塊鏈市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國家分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區零售業區塊鏈市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章 中東與非洲零售業區塊鏈市場展望

• 市場規模及預測
• 市佔率及預測
• 中東和非洲：國家分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲零售業區塊鏈市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國家分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進要素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 最新進展

第13章 全球零售業區塊鏈市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的可能性
• 供應商電力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• SAP SE
• IBM Corporation
• Oracle Corporation
• Microsoft Corporation
• Tata Consultancy Services Limited
• Amazon.com, Inc.
• Capgemini SE
• Accenture PLC
• Provenance Limited
• Cognizant Technology Solutions Corporation

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Blockchain in Retail Market is projected to expand from a valuation of USD 1.16 Billion in 2025 to USD 12.81 Billion by 2031, registering a Compound Annual Growth Rate (CAGR) of 49.23%. This market involves the utilization of distributed ledger technology to ensure secure data handling, increase transaction transparency, and refine supply chain traceability throughout the retail industry. The primary factors driving this sector include an urgent necessity for better inventory oversight and increasing requirements for anti-counterfeiting protocols to guarantee product authenticity. Data from GS1 US in 2025 reveals that roughly 43 percent of supply chain experts admit their organizations face difficulties maintaining complete operational visibility, underscoring the vital need for the immutable tracking features offered by blockchain.

Despite these functional advantages, the market encounters substantial obstacles regarding the assimilation of decentralized technology into established legacy infrastructures. Retailers often face significant technical difficulties and elevated expenses when trying to harmonize blockchain networks with conventional centralized databases. This lack of interoperability acts as a formidable barrier to entry for numerous businesses, thereby complicating the broad adoption necessary for the market to realize its maximum potential.

Market Driver

The escalating requirement for complete supply chain transparency and traceability acts as a major driver for blockchain implementation in retail, directly targeting the industry's issues with inventory accuracy and reverse logistics. As retailers encounter increasing demands to streamline operations, distributed ledger technology provides an unchangeable audit history that confirms product origins and reduces the financial fallout of operational inefficiencies. This function becomes increasingly vital as the costs associated with lack of visibility grow; the National Retail Federation reported in January 2025 that total merchandise returns were expected to hit $890 billion in 2024, a statistic that highlights the critical need for the exact tracking and verification systems that blockchain networks afford to minimize fraud and confirm item status.

Concurrently, the growing utilization of secure, cost-efficient blockchain payment methods is transforming the transaction environment, enabling merchants to sidestep conventional middlemen and lower processing costs. Major retail corporations are actively adopting these decentralized systems to bolster payment security and meet changing consumer desires for digital assets. A vivid demonstration of this trend appeared in February 2025, when Mastercard announced it had tokenized 30% of its transactions during 2024, indicating a significant expansion in blockchain-based settlement frameworks. This trend is further supported by merchant attitudes; a June 2025 'State of Crypto' report by Coinbase noted that 81% of small and medium businesses familiar with crypto expressed interest in utilizing stablecoins, demonstrating a broad market shift toward decentralized financial instruments.

Market Challenge

A significant obstacle hindering the growth of the Global Blockchain in Retail Market is the difficulty of integrating decentralized technology with established legacy systems. Retail businesses depend heavily on traditional, centralized databases for managing inventory and transactions, which are frequently incompatible with the architecture of distributed ledgers. This lack of interoperability compels companies to face elevated expenses and substantial technical difficulties when trying to implement blockchain solutions on top of their existing IT foundations. The extensive resources needed to connect these differing systems establish a barrier to entry, leading many retailers to delay adoption despite the transparency advantages offered by the technology.

The challenge of aligning new technologies with older operational structures is a confirmed issue across the industry. Data from the Material Handling Institute in 2025 indicates that 75 percent of supply chain organizations struggled to synchronize and coordinate activities across various platforms. This inability to attain seamless synchronization directly compromises the core value of blockchain, which depends on the consistency of real-time data. As a result, the market sees slower adoption rates because retailers postpone investments to avoid the operational risks associated with complex system integration.

Market Trends

The shift toward Tokenized Loyalty and Reward Ecosystems is revolutionizing customer retention tactics by moving away from closed-loop point systems toward interoperable, decentralized asset networks. Retailers are increasingly leveraging blockchain technology to transform loyalty points into fungible tokens or non-fungible tokens (NFTs), thereby giving consumers actual ownership and the capacity to trade or transfer rewards within a wider partner alliance. This evolution is largely a reaction to the waning impact of conventional engagement strategies, especially among younger consumers who require more liquidity and flexibility. In June 2025, Forbes reported in 'Loyalty Programs Are Broken - Blockchain Is The Solution' that Gen Z participation in standard loyalty programs had fallen to roughly 45%, highlighting the market's urgent need for the liquid, gamified value exchange mechanisms enabled by tokenization.

At the same time, the emergence of Digital Product Passports (DPP) for the Circular Economy and Sustainability is creating a new benchmark for lifecycle management and product transparency. These blockchain-secured digital twins maintain verifiable records concerning a product's origin, material makeup, and repair potential, directly answering regulatory mandates and rising consumer calls for ethical purchasing. Beyond meeting compliance standards, these passports serve as vital tools for differentiating brands, enabling customers to immediately verify sustainability claims and authenticity. There is significant consumer demand for this level of openness; the 'Monitor for Circular Fashion Report' by Certilogo in February 2025 revealed that 71% of respondents felt the use of Digital Product Passports would substantially boost their trust in a brand, confirming the technology's function in building lasting brand value.

Key Market Players

• SAP SE
• IBM Corporation
• Oracle Corporation
• Microsoft Corporation
• Tata Consultancy Services Limited
• Amazon.com, Inc.
• Capgemini SE
• Accenture PLC
• Provenance Limited
• Cognizant Technology Solutions Corporation

Report Scope

In this report, the Global Blockchain in Retail Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Blockchain in Retail Market, By Component

• Platform/Solutions
• Services

Blockchain in Retail Market, By Type

• Public Blockchain
• Private Blockchain
• Consortium Blockchain

Blockchain in Retail Market, By Application

• Supply Chain Management
• Food Safety Management
• Customer Data Management Identity Management
• Compliance Management
• Billing Transaction Processing
• Others

Blockchain in Retail Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Blockchain in Retail Market.

Available Customizations:

Global Blockchain in Retail Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Blockchain in Retail Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Component (Platform/Solutions, Services)
  • 5.2.2. By Type (Public Blockchain, Private Blockchain, Consortium Blockchain)
  • 5.2.3. By Application (Supply Chain Management, Food Safety Management, Customer Data Management Identity Management, Compliance Management, Billing Transaction Processing, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Blockchain in Retail Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Component
  • 6.2.2. By Type
  • 6.2.3. By Application
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Blockchain in Retail Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Component
      • 6.3.1.2.2. By Type
      • 6.3.1.2.3. By Application
  • 6.3.2. Canada Blockchain in Retail Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Component
      • 6.3.2.2.2. By Type
      • 6.3.2.2.3. By Application
  • 6.3.3. Mexico Blockchain in Retail Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Component
      • 6.3.3.2.2. By Type
      • 6.3.3.2.3. By Application

7. Europe Blockchain in Retail Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Component
  • 7.2.2. By Type
  • 7.2.3. By Application
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Blockchain in Retail Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Component
      • 7.3.1.2.2. By Type
      • 7.3.1.2.3. By Application
  • 7.3.2. France Blockchain in Retail Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Component
      • 7.3.2.2.2. By Type
      • 7.3.2.2.3. By Application
  • 7.3.3. United Kingdom Blockchain in Retail Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Component
      • 7.3.3.2.2. By Type
      • 7.3.3.2.3. By Application
  • 7.3.4. Italy Blockchain in Retail Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Component
      • 7.3.4.2.2. By Type
      • 7.3.4.2.3. By Application
  • 7.3.5. Spain Blockchain in Retail Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Component
      • 7.3.5.2.2. By Type
      • 7.3.5.2.3. By Application

8. Asia Pacific Blockchain in Retail Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Component
  • 8.2.2. By Type
  • 8.2.3. By Application
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Blockchain in Retail Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Component
      • 8.3.1.2.2. By Type
      • 8.3.1.2.3. By Application
  • 8.3.2. India Blockchain in Retail Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Component
      • 8.3.2.2.2. By Type
      • 8.3.2.2.3. By Application
  • 8.3.3. Japan Blockchain in Retail Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Component
      • 8.3.3.2.2. By Type
      • 8.3.3.2.3. By Application
  • 8.3.4. South Korea Blockchain in Retail Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Component
      • 8.3.4.2.2. By Type
      • 8.3.4.2.3. By Application
  • 8.3.5. Australia Blockchain in Retail Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Component
      • 8.3.5.2.2. By Type
      • 8.3.5.2.3. By Application

9. Middle East & Africa Blockchain in Retail Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Component
  • 9.2.2. By Type
  • 9.2.3. By Application
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Blockchain in Retail Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Component
      • 9.3.1.2.2. By Type
      • 9.3.1.2.3. By Application
  • 9.3.2. UAE Blockchain in Retail Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Component
      • 9.3.2.2.2. By Type
      • 9.3.2.2.3. By Application
  • 9.3.3. South Africa Blockchain in Retail Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Component
      • 9.3.3.2.2. By Type
      • 9.3.3.2.3. By Application

10. South America Blockchain in Retail Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Component
  • 10.2.2. By Type
  • 10.2.3. By Application
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Blockchain in Retail Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Component
      • 10.3.1.2.2. By Type
      • 10.3.1.2.3. By Application
  • 10.3.2. Colombia Blockchain in Retail Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Component
      • 10.3.2.2.2. By Type
      • 10.3.2.2.3. By Application
  • 10.3.3. Argentina Blockchain in Retail Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Component
      • 10.3.3.2.2. By Type
      • 10.3.3.2.3. By Application

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Blockchain in Retail Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. SAP SE
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. IBM Corporation
• 15.3. Oracle Corporation
• 15.4. Microsoft Corporation
• 15.5. Tata Consultancy Services Limited
• 15.6. Amazon.com, Inc.
• 15.7. Capgemini SE
• 15.8. Accenture PLC
• 15.9. Provenance Limited
• 15.10. Cognizant Technology Solutions Corporation

16. Strategic Recommendations

17. About Us & Disclaimer