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1948845

有機發光二極體市場－全球產業規模、佔有率、趨勢、機會及預測（按應用、技術、地區和競爭格局分類，2021-2031年）

OLED Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Application (Display Panel Vs Lighting Panel), By Technology (PMOLED Vs AMOLED), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球有機發光二極體（OLED）市場預計將從 2025 年的 551.8 億美元大幅成長至 2031 年的 1,587.6 億美元，複合年成長率達 19.26%。

這項技術利用通電後會發光的有機化合物，從而能夠製造出無需背光即可實現深邃黑色和出色對比度的自發光顯示器。推動該市場發展的關鍵因素是高階家電對節能和高清畫質日益成長的需求，這迫使製造商放棄傳統的液晶顯示技術。根據韓國顯示器產業協會（KDIA）預測，到2023年，全球OLED市場規模預計將達到424億美元。

市場概覽
預測期 2027-2031
市場規模：2025年 551.8億美元
市場規模：2031年 1587.6億美元
複合年成長率：2026-2031年 19.26%
成長最快的細分市場 AMOLED
最大的市場 亞太地區

然而，大尺寸面板極高的製造成本是其市場擴張的一大障礙。與現有顯示技術相比，其技術複雜性和高昂的製造成本通常導致產量比率較低，這限制了其在價格敏感型細分市場（例如低成本顯示器和電視）的應用。儘管該技術在高階市場取得了成功，但這些經濟因素限制了其在大眾市場的應用。

市場促進因素

推動產業擴張的關鍵因素是OLED技術在筆記型電腦、平板電腦和高階IT周邊設備日益普及，這使得營收重心從智慧型手機轉向中型螢幕。製造商正積極擴大產能，以滿足高階IT設備對疊層技術和高更新率的需求。這一策略轉變體現在巨額資本投資上。例如，《朝鮮日報》2024年3月報道稱，三星顯示器公司計劃在2026年前投資31億美元，建造一座專門生產IT用OLED面板的8.6代工廠。此次基礎設施擴建旨在提高切割效率、降低成本，進而解決長期以來阻礙OLED技術在運算領域廣泛應用的供應瓶頸問題。

第二個關鍵促進因素是OLED快速整合到汽車數位駕駛座和資訊娛樂系統中，推動該技術進入行動出行領域。現代軟體定義汽車擴大採用p-OLED和ATO解決方案，以實現跨柱顯示，從而為曲面儀錶板提供設計柔軟性和高可視性。這一趨勢透過與汽車製造商的直接合作，確保了面板製造商的長期收益。根據LG Display在2024年1月發布的新聞稿，該公司在量產後的四年內，已成功與10家總部位於歐洲、北美和韓國的全球高階汽車製造商達成合作。此外，韓國顯示器產業協會預測，到2024年，OLED在全球顯示器產業的市佔率將達到36.6%，進一步印證了其應用領域的成功拓展。

市場挑戰

全球OLED市場面臨的一大挑戰是製造大尺寸面板的高成本。這些巨型螢幕的製造流程涉及複雜的沉積步驟，需要高精度設備，從而顯著增加了營運成本。此外，維持穩定的產量比率在技術上極具挑戰性，大尺寸面板的缺陷率也較高，導致材料浪費增加和單位成本上升。這些經濟壓力迫使製造商維持高價位以收回投資，最終疏遠了注重預算的消費者。

因此，成本障礙直接限制了這項技術在價格敏感型細分市場（例如大眾市場電視和桌上型顯示器）的滲透。雖然高階市場能夠承受這些成本，但更廣泛的市場仍然由價格適中的替代品主導，與成熟的顯示技術相比，其出貨量受到限制。根據韓國顯示器產業協會預測，2024年全球OLED市場規模約440億美元。儘管規模龐大，但大尺寸面板的高昂製造成本仍然限制了該市場向大眾化產品類型擴張的潛力。

市場趨勢

微型OLED技術，尤其是基板OLED（OLEDoS）技術的廣泛應用，正在重新定義擴增實境（XR）頭戴式裝置的視覺體驗。與傳統面板不同，這些顯示器採用矽晶圓來實現身臨其境型應用所需的超高像素密度，並有效消除紗窗效應。製造商正在加速開發RGB OLEDoS，以滿足下一代空間運算的高效能需求。例如，三星顯示器在2024年1月的新聞稿中宣布推出一款專為XR設備設計的RGB OLEDoS顯示螢幕，其像素密度高達3500 PPI。這項創新將有助於生產輕巧高效、穿戴式且具有高清視覺效果的設備。

同時，透明OLED解決方案的出現為零售標牌和商業建築領域創造了新的機會。這一趨勢利用有機二極體的自發光特性，使螢幕在不工作時如同透明玻璃一般，從而實現了不透明螢幕無法達到的空間融合效果。該技術可擴展應用於隔間和窗戶等大型裝置，將數位內容與實體環境無縫融合。 2024年1月，LG Display發布了一份新聞稿，介紹了一款透光率高達40%的77吋螢幕。這項技術將推動其在商業設施中的廣泛應用，並拓展其在傳統娛樂領域以外的應用。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球有機發光二極體市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按下應用領域（顯示面板與照明面板）
    • 按技術（PMOLED 與 AMOLED）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章 北美有機發光二極體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲有機發光二極體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區有機發光二極體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲有機發光二極體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美有機發光二極體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球有機發光二極體市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Samsung Display Co., Ltd.
  • LG Display Co., Ltd.
  • BOE Technology Group Co., Ltd.
  • Universal Display Corporation
  • Tianma Micro-electronics Co., Ltd.
  • AU Optronics Corporation
  • Japan Display Inc.
  • Visionox Co., Ltd.
  • EverDisplay Optronics Co., Ltd.
  • JOLED Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 1495

The Global OLED Market is projected to expand significantly, growing from USD 55.18 Billion in 2025 to USD 158.76 Billion by 2031, representing a CAGR of 19.26%. This technology leverages organic compounds that emit light when electrified, allowing for the creation of self-emissive displays that deliver deep black levels and superior contrast without the need for a backlight. The primary catalyst driving this market is the intensifying demand for energy efficiency and high visual fidelity in premium consumer electronics, which is pushing manufacturers to move away from traditional liquid crystal technologies. According to the Korea Display Industry Association, the global OLED market size was recorded at 42.4 billion dollars in 2023.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 55.18 Billion
Market Size 2031USD 158.76 Billion
CAGR 2026-203119.26%
Fastest Growing SegmentAMOLED
Largest MarketAsia Pacific

However, the prohibitive cost of manufacturing large panels remains a major obstacle to broader market expansion. The technical complexities and high expenses involved in production often lead to lower yield rates compared to established display alternatives, which restricts widespread adoption in price-sensitive sectors like budget monitors and televisions. While the technology thrives in premium segments, these economic factors limit its reach in mass-market applications.

Market Driver

A primary driver fueling industry expansion is the increasing penetration of OLED technology in laptops, tablets, and high-end IT peripherals, shifting the revenue focus from smartphones to medium-sized screens. Manufacturers are actively scaling their production capabilities to meet the demands of premium IT devices, which require tandem-stack structures and higher refresh rates. This strategic shift is highlighted by significant capital investments; for instance, The Chosun Daily reported in March 2024 that Samsung Display confirmed a 3.1 billion dollar investment to build an 8.6-generation production facility specifically for IT OLED panels by 2026. These infrastructure improvements aim to enhance cutting efficiency and reduce costs, addressing the supply constraints that previously hindered adoption in the computing sector.

The second vital driver is the accelerated integration of OLEDs into automotive digital cockpits and infotainment systems, pushing the technology into the mobility sector. Modern software-defined vehicles are increasingly adopting p-OLED and ATO solutions to create pillar-to-pillar displays that offer design flexibility and high visibility for curved dashboards. This trend is securing long-term revenue for panel makers through direct collaboration with car manufacturers. According to a January 2024 press release, LG Display secured ten premium global automakers across Europe, North America, and Korea as clients within four years of starting mass production. Furthermore, the Korea Display Industry Association projects that the OLED segment will reach a 36.6% market share within the global display industry in 2024, underscoring the successful broadening of applications.

Market Challenge

A significant challenge impeding the Global OLED Market is the high manufacturing cost associated with producing large panels. The production process for these expansive screens involves intricate deposition layers and requires high-precision equipment, which drastically increases operational expenses. Additionally, maintaining consistent yield rates is technically difficult, as a higher frequency of defects in large panels results in substantial material waste and elevated unit costs. These economic pressures force manufacturers to maintain high price points to recover their investments, effectively alienating consumers with strict budget constraints.

Consequently, this cost barrier directly restricts the technology's penetration into price-sensitive sectors such as mass-market televisions and desktop monitors. While premium segments can absorb these costs, the broader market remains dominated by more affordable alternatives, limiting shipment volumes compared to established display technologies. According to the Korea Display Industry Association, the global OLED market size was valued at approximately 44.0 billion dollars in 2024. Despite this scale, the high expense of fabricating large panels continues to cap the potential expansion of the market into high-volume product categories.

Market Trends

The proliferation of Micro-OLED technology, particularly OLED on Silicon (OLEDoS), is redefining the visual experience in extended reality (XR) headsets. Unlike traditional panels, these displays use silicon wafers to achieve the ultra-high pixel densities necessary for immersive applications, effectively eliminating the screen-door effect. Manufacturers are speeding up the development of RGB OLEDoS to meet the high-performance demands of next-generation spatial computing. For example, Samsung Display unveiled an RGB OLEDoS display with a pixel density of 3,500 PPI designed for XR devices in a January 2024 press release. This innovation facilitates the production of lighter, more efficient wearables with high-fidelity visuals.

Simultaneously, the emergence of transparent OLED solutions is creating new opportunities in retail signage and commercial architecture. This trend utilizes the self-emissive nature of organic diodes to create screens that function as clear glass when inactive, offering spatial integration capabilities that opaque screens cannot match. The technology is scaling to support large-scale installations in partitions and windows, seamlessly blending digital content with physical environments. In a January 2024 press release, LG Display introduced a 77-inch screen featuring 40 percent transparency, a development that enables versatile installation in commercial venues and drives adoption beyond traditional entertainment contexts.

Key Market Players

  • Samsung Display Co., Ltd.
  • LG Display Co., Ltd.
  • BOE Technology Group Co., Ltd.
  • Universal Display Corporation
  • Tianma Micro-electronics Co., Ltd.
  • AU Optronics Corporation
  • Japan Display Inc.
  • Visionox Co., Ltd.
  • EverDisplay Optronics Co., Ltd.
  • JOLED Inc.

Report Scope

In this report, the Global OLED Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

OLED Market, By Application

  • Display Panel
  • Lighting Panel

OLED Market, By Technology

  • PMOLED
  • AMOLED

OLED Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global OLED Market.

Available Customizations:

Global OLED Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global OLED Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Application (Display Panel Vs Lighting Panel)
    • 5.2.2. By Technology (PMOLED Vs AMOLED)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America OLED Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Application
    • 6.2.2. By Technology
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States OLED Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Application
        • 6.3.1.2.2. By Technology
    • 6.3.2. Canada OLED Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Application
        • 6.3.2.2.2. By Technology
    • 6.3.3. Mexico OLED Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Application
        • 6.3.3.2.2. By Technology

7. Europe OLED Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Application
    • 7.2.2. By Technology
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany OLED Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Application
        • 7.3.1.2.2. By Technology
    • 7.3.2. France OLED Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Application
        • 7.3.2.2.2. By Technology
    • 7.3.3. United Kingdom OLED Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Application
        • 7.3.3.2.2. By Technology
    • 7.3.4. Italy OLED Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Application
        • 7.3.4.2.2. By Technology
    • 7.3.5. Spain OLED Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Application
        • 7.3.5.2.2. By Technology

8. Asia Pacific OLED Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Application
    • 8.2.2. By Technology
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China OLED Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Application
        • 8.3.1.2.2. By Technology
    • 8.3.2. India OLED Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Application
        • 8.3.2.2.2. By Technology
    • 8.3.3. Japan OLED Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Application
        • 8.3.3.2.2. By Technology
    • 8.3.4. South Korea OLED Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Application
        • 8.3.4.2.2. By Technology
    • 8.3.5. Australia OLED Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Application
        • 8.3.5.2.2. By Technology

9. Middle East & Africa OLED Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Application
    • 9.2.2. By Technology
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia OLED Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Application
        • 9.3.1.2.2. By Technology
    • 9.3.2. UAE OLED Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Application
        • 9.3.2.2.2. By Technology
    • 9.3.3. South Africa OLED Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Application
        • 9.3.3.2.2. By Technology

10. South America OLED Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Application
    • 10.2.2. By Technology
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil OLED Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Application
        • 10.3.1.2.2. By Technology
    • 10.3.2. Colombia OLED Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Application
        • 10.3.2.2.2. By Technology
    • 10.3.3. Argentina OLED Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Application
        • 10.3.3.2.2. By Technology

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global OLED Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Samsung Display Co., Ltd.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. LG Display Co., Ltd.
  • 15.3. BOE Technology Group Co., Ltd.
  • 15.4. Universal Display Corporation
  • 15.5. Tianma Micro-electronics Co., Ltd.
  • 15.6. AU Optronics Corporation
  • 15.7. Japan Display Inc.
  • 15.8. Visionox Co., Ltd.
  • 15.9. EverDisplay Optronics Co., Ltd.
  • 15.10. JOLED Inc.

16. Strategic Recommendations

17. About Us & Disclaimer