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市場調查報告書
商品編碼
1948754

唇粉市場 - 全球產業規模、佔有率、趨勢、機會及預測（依產品類型、銷售管道、地區及競爭格局分類，2021-2031年）

Lip Powder Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Palette, Pen), By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球唇粉市場預計將從 2025 年的 4.9453 億美元成長到 2031 年的 7.2526 億美元，複合年成長率為 6.59%。

這些特殊配方的化妝品採用水合色素或矽矽烷化技術，使散粉或粉餅在接觸肌膚後轉化為柔滑啞光的乳霜質地。其成長主要源自於消費者對輕盈、不易脫妝且色彩鮮豔的彩妝產品的需求，這類產品不會像傳統蠟基唇膏那樣厚重、不透明。此外，東亞美學標準的持續全球影響力，尤其是其偏好柔焦效果和漫射妝效的特點，也支撐了市場需求。根據歐洲化妝品協會（Cosmetics Europe）的數據，包括這些唇部產品在內的彩妝零售額預計在2024年將成長8.2%。

市場概覽
預測期 2027-2031
市場規模：2025年 4.9453億美元
市場規模：2031年 7.2526億美元
複合年成長率：2026-2031年 6.59%
成長最快的細分市場 線上
最大的市場 亞太地區

儘管市場成長迅速，但與普通液體唇膏和潤唇膏相比，粉狀唇膏在保濕性能方面仍面臨顯著挑戰。粉狀質地容易吸收唇部天然水分，導致乾燥，並加重唇部紋理和細紋。這項缺陷可能會讓注重舒適度和保濕效果的消費者望而卻步，難以將此類產品融入日常護膚流程。

市場促進因素

韓妝（K-Beauty）對全球潮流日益成長的影響力是推動唇粉產品普及的主要因素。這些產品在韓國被稱為“唇粉”或“布丁”，與西方液體唇膏不同，它們能創造柔焦效果和暈染漸變，模糊而非凸顯唇線。這種美學理念已在國際上流行起來，促使消費者的偏好從清晰的輪廓轉向更柔和的「粉狀轉膏狀」妝效。韓國食品藥物安全部（MFDS）發布的2025年1月貿易數據顯示，此一趨勢的規模可見一斑。數據顯示，受全球對這類特殊配方產品需求成長的推動，韓國化妝品出口額在2024年達到創紀錄的102億美元，較去年同期成長20.6%。

同時，社群媒體病毒式傳播趨勢和網紅行銷的策略角色顯著提升了人們對這些獨特質地產品的認知度。唇粉在塗抹時由固體變為液態的奇妙特性，創造了極具吸引力的視覺內容，非常適合TikTok等平台。這些互動影片能夠促使年輕消費者即時購買。對於擅長病毒式行銷的品牌而言，這種數位互動可以成為強大的收入來源。例如，elf Beauty公佈其2024會計年度（截至2024年5月）淨銷售額年增77%，這主要得益於其數位化優先策略。同樣，雅詩蘭黛集團於2024年8月宣布，旗下倩碧品牌實現了兩位數的淨銷售額成長，這主要得益於唇部產品細分市場的持續強勁表現。

市場挑戰

全球唇粉市場成長的一大障礙是其保濕性能不如傳統液體唇膏和潤唇膏。為了打造霧面妝效，粉狀轉膏狀唇粉通常使用高濃度的多孔顆粒，這些顆粒會吸收唇部本身的油脂和水分。這種吸收往往會導致唇部緊繃感，並凸顯唇紋，從而在理想的柔焦效果和佩戴舒適度之間造成妥協。因此，注重唇部長期健康和保濕的消費者不太可能每天使用唇粉，這使得唇粉的受眾群體僅限於追求新奇體驗的小眾群體，而不是更廣泛的大眾市場。

在全行業都在向舒適性和多功能性轉型的大背景下，這種功能缺陷顯得尤為突出。根據英國化妝品、盥洗用品及香水協會 (CTPA) 預測，到 2024 年，英國彩妝品市場將成長 10.4%。儘管整個產業都在成長，但唇粉領域卻難以獲得相應的成長佔有率，因為其乾燥特性與消費者目前偏好的保濕滋養成分直接衝突，而這些成分正是推動市場成長的主要動力。

市場趨勢

為了克服傳統二氧化矽基質地產品的局限性，製造商們正擴大將保濕護膚活性成分融入唇粉配方中。這一趨勢是將透明質酸、角鯊烷和維生素E等成分包裹在粉末基質中，使其在塗抹後轉化為滋養潤唇膏，而不是留下乾燥殘留。將皮膚科功效與彩妝顯色度相結合，對於吸引那些因舒適度顧慮而歷來對唇粉產品敬而遠之的消費者至關重要。採用這種「護膚化」策略的大型公司所取得的財務成功，便是該策略有效性的有力證明。歐萊雅於2024年2月發布的2023會計年度業績顯示，其消費品部門實現了12.6%的同比成長，這主要得益於其具有先進護膚功效的彩妝系列。

同時，唇頰兩用粉狀產品的興起正在改變整個品類，它們不再只是被視為新奇產品，而是被定位為簡約的多功能工具。各大品牌正利用唇粉的自然柔焦效果和易暈染性，打造出兼具腮紅和成本績效。這種多功能性的需求在零售業績中得到了充分體現。 Ulta Beauty公佈的第四財季（截至2024年3月）淨銷售額達36億美元，經營團隊指出，消費者對多功能產品的持續興趣是推動該品類持續強勁成長的關鍵因素。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球唇粉市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依產品類型（調色盤、筆）
    • 依銷售管道（超級市場/大賣場、專賣店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章 北美唇粉市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章 歐洲唇粉市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

8. 亞太地區唇粉市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

9. 中東和非洲唇粉市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲唇粉市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球唇粉市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • L'Oreal SA
  • The Estee Lauder Companies Inc.
  • Urban Decay
  • CHANEL International BV
  • CLE COSMETICS
  • Shiseido Company
  • Stellar Beauty
  • Revlon, Inc.
  • Sephora USA, Inc.
  • Huda Beauty

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 19695

The Global Lip Powder Market is projected to expand from USD 494.53 Million in 2025 to USD 725.26 Million by 2031, reflecting a CAGR of 6.59%. These specialized cosmetic formulations employ hydrated pigments or silica silylate technology to convert loose or pressed powder into a smooth, matte cream upon skin contact. Growth is primarily fuelled by consumer demand for lightweight, transfer-proof makeup that delivers intense color without the heavy occlusion associated with traditional waxy lipsticks. Furthermore, the enduring global impact of East Asian beauty standards, which favor the soft-focus and diffused finishes characteristic of these powders, underpins market demand. Data from Cosmetics Europe indicates that retail sales in the decorative cosmetics sector, including these lip innovations, rose by 8.2 percent across Europe in 2024.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 494.53 Million
Market Size 2031USD 725.26 Million
CAGR 2026-20316.59%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

Despite this growth, the market encounters significant obstacles regarding hydration capabilities relative to standard liquid lipsticks or balms. The inherent powder-based mechanism tends to absorb natural moisture, potentially causing dryness or emphasizing lip texture and fine lines. This limitation can discourage consumers who prioritize comfort and hydration, thereby hindering widespread daily adoption of these products.

Market Driver

The broadening influence of Korean Beauty (K-Beauty) on global trends serves as a major driver for the uptake of lip powder formulations. Often branded as "lip muds" or "puddings" in South Korea, these products distinguish themselves from Western liquid lipsticks by providing a soft-focus, diffused gradient that blurs rather than highlights lip lines. This aesthetic has garnered international appeal, steering consumer preference away from sharp, defined contours toward the "blotted" finish typical of powder-to-cream technologies. The magnitude of this trend is highlighted by trade data from the Ministry of Food and Drug Safety in January 2025, which reported that South Korea's cosmetic exports hit a record $10.2 billion in 2024, a 20.6 percent year-over-year increase driven by surging global demand for such specialized formats.

Concurrently, the strategic role of viral social media trends and influencer marketing significantly boosts the visibility of these unique textures. The transformative nature of lip powder-turning from solid to liquid upon application-creates compelling visual content suited for platforms like TikTok, where reaction videos stimulate immediate sales among younger consumers. This digital engagement is a powerful revenue generator for brands adept at viral marketing; for instance, e.l.f. Beauty reported a 77 percent year-over-year increase in net sales in their Fiscal 2024 results (May 2024), attributed largely to their digital-first approach. Similarly, The Estee Lauder Companies noted in August 2024 that their Clinique brand achieved double-digit net sales growth, propelled primarily by sustained strength in the lip subcategory.

Market Challenge

The principal barrier to growth in the Global Lip Powder Market is the product's lack of hydration compared to traditional liquid lipsticks and balms. To achieve a matte finish, the powder-to-cream mechanism generally utilizes high concentrations of porous particles that absorb the lips' natural oils and moisture. This absorption often leads to a feeling of tightness and highlights fine lines, forcing a compromise between the desired soft-focus look and wearing comfort. Consequently, consumers who value long-term lip health and moisture retention are less inclined to use these powders daily, restricting the product's appeal to a niche demographic seeking novelty rather than the broader mass market.

This functional deficiency is particularly problematic given the wider industry's pivot toward comfort and multifunctional benefits. According to the Cosmetic, Toiletry and Perfumery Association, the color cosmetics category in the UK expanded by 10.4 percent in 2024. Although the overall sector is growing, the lip powder segment faces difficulty capturing a proportional share of this value, as its drying properties stand in direct contrast to the prevailing consumer preference for hydrating and skin-nourishing formulas that are currently driving market momentum.

Market Trends

To overcome the limitations of traditional silica-based textures, manufacturers are increasingly infusing lip powder formulations with hydrating skincare actives. This trend entails encapsulating ingredients like hyaluronic acid, squalane, and vitamin E within the powder matrix, enabling the product to turn into a nourishing balm upon application instead of leaving a dry residue. Merging dermatological efficacy with cosmetic pigmentation is essential for attracting consumers who previously avoided the format due to comfort issues. The financial success of major companies adopting this "skinification" strategy illustrates its viability; L'Oreal's '2023 Annual Results' in February 2024 showed a 12.6 percent like-for-like growth in their Consumer Products Division, largely fueled by makeup ranges featuring advanced skincare benefits.

In parallel, the rise of dual-purpose lip and cheek powder hybrids is transforming the category by marketing these items as minimalist, multi-use tools rather than standalone novelties. Brands are utilizing the natural soft-focus and blendability of lip powders to promote them as cohesive blush and lip stains, attracting cost-conscious shoppers interested in streamlined routines and value. The demand for such versatility is evident in retail outcomes; Ulta Beauty reported net sales of 3.6 billion dollars in their 'Fourth Quarter Fiscal 2023 Results' (March 2024), with leadership attributing category resilience to sustained consumer interest in products that offer combined functionality and versatility.

Key Market Players

  • L'Oreal S.A.
  • The Estee Lauder Companies Inc.
  • Urban Decay
  • CHANEL International B.V.
  • CLE COSMETICS
  • Shiseido Company
  • Stellar Beauty
  • Revlon, Inc.
  • Sephora USA, Inc.
  • Huda Beauty

Report Scope

In this report, the Global Lip Powder Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Lip Powder Market, By Product Type

  • Palette
  • Pen

Lip Powder Market, By Sales Channel

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online
  • Others

Lip Powder Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Lip Powder Market.

Available Customizations:

Global Lip Powder Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Lip Powder Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Palette, Pen)
    • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Lip Powder Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Lip Powder Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Lip Powder Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Lip Powder Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Lip Powder Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Lip Powder Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Lip Powder Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Lip Powder Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Lip Powder Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Lip Powder Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Lip Powder Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Lip Powder Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Lip Powder Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Lip Powder Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Lip Powder Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Lip Powder Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Lip Powder Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Lip Powder Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Lip Powder Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Lip Powder Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Sales Channel

10. South America Lip Powder Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Lip Powder Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Lip Powder Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Lip Powder Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Lip Powder Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. L'Oreal S.A.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. The Estee Lauder Companies Inc.
  • 15.3. Urban Decay
  • 15.4. CHANEL International B.V.
  • 15.5. CLE COSMETICS
  • 15.6. Shiseido Company
  • 15.7. Stellar Beauty
  • 15.8. Revlon, Inc.
  • 15.9. Sephora USA, Inc.
  • 15.10. Huda Beauty

16. Strategic Recommendations

17. About Us & Disclaimer