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市場調查報告書
商品編碼
1948727
碳酸水市場-全球產業規模、佔有率、趨勢、機會及預測(按類型、包裝、銷售管道、地區及競爭格局分類,2021-2031年)Sparkling Water Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Flavored, Unflavored), By Packaging (Bottles, Cans, Others), By Distribution Channel (Offline, Online), By Region & Competition, 2021-2031F |
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全球碳酸水市場預計將從 2025 年的 390.6 億美元大幅成長至 2031 年的 708.7 億美元,複合年成長率為 10.44%。
碳酸水是一種將二氧化碳氣體在高壓下溶解於其中以產生發泡的飲料,其生產方式可以是天然的,也可以是人工的。市場成長的主要驅動力是消費者偏好的轉變,他們開始尋求更健康的甜味軟性飲料替代品,並希望獲得更佳的感官體驗,從而提升高階補水產品的需求。此外,可支配收入的增加以及人們對高糖攝取相關健康風險的認知不斷提高,也推動了無糖碳酸水的消費趨勢。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 390.6億美元 |
| 市場規模:2031年 | 708.7億美元 |
| 複合年成長率:2026-2031年 | 10.44% |
| 成長最快的細分市場 | 線上 |
| 最大的市場 | 北美洲 |
然而,市場面臨許多挑戰,通膨壓力影響了消費者在非必需品上的支出。消費者對價格的高度敏感阻礙了銷售成長,而經濟狀況的波動可能導致消費者轉向價格更低廉的純淨水或自來水。根據國際瓶裝水協會的數據,到2024年,進口和國產氣泡水合計將約占美國瓶裝水總銷售量的5%。這一數字表明,儘管氣泡水市場正在蓬勃發展,但與純淨水相比,它在更廣泛的飲用水市場中仍然是一個小眾品類。
推動全球氣泡水市場變革的關鍵因素之一是消費者迅速從含糖碳酸飲料轉向更健康的替代方案。隨著人們越來越意識到攝取過多醣分會導致糖尿病和肥胖等健康風險,消費者擴大選擇無糖、零卡路里的氣泡飲料,這些飲料既能提供傳統汽水的口感,又不會產生負面的代謝影響。這種轉變為專業氣泡水生產商帶來了可觀的經常性收入,因為他們可以將產品定位為“日常健康必需品”,而不是“偶爾的偏好”。美國國家飲料公司(National Beverage)發布的2024年10-K報告也印證了對這種對健康意識的強勁需求。報告顯示,截至2024年4月27日的會計年度,該公司淨銷售額達12億美元,凸顯了健康風味氣泡水類別的商業性實力。
同時,由於功能性碳酸水日益普及,市場持續擴張。這類碳酸水不僅提供基本的補水功能,還添加了維生素和礦物質。消費者尋求能夠帶來特定益處的飲品,例如提升能量、增強專注力和促進恢復,這推動了含咖啡因和適應原產品的成長。這一趨勢使得品牌能夠收取更高的價格,並瞄準新的應用場景,例如運動前補充能量。根據 Celsius Holdings 於 2024 年 8 月發布的 2024 年第二季財報,該公司銷售額成長 23% 至 4.02 億美元,顯示功能性產品的快速普及。此外,強大的品牌建立至關重要。 Food Dive 在 2024 年 3 月發表的報導《Liquid Death 在最新一輪資金籌措後估值達 14 億美元》指出,該品牌在 2023 年的零售額達到了 2.63 億美元。
通膨壓力對全球氣泡水市場的永續成長構成重大阻礙。不斷上漲的生產和物流成本迫使生產商提高零售價格,使氣泡水的定位從日常必需品轉變為偏好。這種經濟現實迫使注重預算的消費者改變購買習慣,因為他們不再將碳酸化視為必需品。在生活成本上漲時期,價格敏感度增加,消費者往往會從高階氣泡飲料品牌轉向價格較低的泉水和自來水,這可能導致銷售下降並削弱品牌忠誠度。
這些經濟限制因素的影響顯而易見,導致整個產業的市場價值成長放緩。由於可支配收入有限,氣泡水的高價抑制了消費者的購買意願。根據國際瓶裝水協會(IBWA)預測,2024年瓶裝水市場的零售額成長預計將放緩至3.7%,低於過去三年的成長率。這項數據凸顯了持續的經濟不確定性以及由此導致的消費者謹慎態度如何積極阻礙了包括氣泡水在內的整個飲料產業的收入成長。
影響全球氣泡水市場的關鍵趨勢包括酒精替代品和無無酒精調飲風味飲品的興起。隨著「清醒好奇」(sober curious)運動的興起,消費者正在尋找能夠提供雞尾酒複雜風味卻不含酒精的精緻無酒精飲料。製造商正透過開發模仿混合飲料的風味,並添加真正的水果成分來提升社交飲酒體驗,從而滿足這一需求。這些高階、風味十足的飲品取得了顯著的成功。根據 BevNET 2025 年 1 月發表的一篇題為「Spindrift 同意出售給私募股權公司 Gryphon Investors」的報導,Spindrift 品牌在截至 2024 年 12 月 28 日的 52 週內銷售額超過 2.75 億美元,銷量成長了 22%。
同時,向永續鋁和玻璃包裝解決方案的轉變正在重塑製造業的優先事項。為了回應人們對一次性塑膠日益成長的批評,生產商正在採用可回收性更好、具有閉合迴路潛力的產品形式,以滿足具有環保意識的消費者的需求。鋁罐具有高回收價值,並且可以無限循環利用而不劣化,因此逐漸成為比降級回收塑膠更受歡迎的選擇。罐頭製造商協會 (CMI) 和鋁業協會 (AA) 於 2024 年 12 月發布的報告《鋁罐優勢:永續性關鍵績效指標》的數據也印證了這種材料效率。報告顯示,鋁製飲料罐的閉合迴路回收率高達 96.7%,遠超過其他包裝材料。
The Global Sparkling Water Market is projected to expand significantly, rising from USD 39.06 Billion in 2025 to USD 70.87 Billion by 2031, reflecting a compound annual growth rate of 10.44%. Defined as water infused with carbon dioxide under pressure to create effervescence, these beverages can be sourced naturally or manufactured artificially. The market's growth is primarily propelled by a shift in consumer preferences toward healthier substitutes for sugary soft drinks and a rising demand for premium hydration options that provide unique sensory experiences. Additionally, increasing disposable incomes and greater awareness of the health risks linked to high sugar consumption are reinforcing the transition toward unsweetened carbonated water.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 39.06 Billion |
| Market Size 2031 | USD 70.87 Billion |
| CAGR 2026-2031 | 10.44% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
However, the market faces hurdles due to inflationary pressures that influence consumer spending on non-essential items. Price sensitivity presents a challenge to volume growth, as economic volatility may cause shoppers to switch to cheaper still water or tap water alternatives. Data from the International Bottled Water Association indicates that in 2024, imported and domestic sparkling water combined represented approximately 5 percent of the total United States bottled water volume. This figure underscores that, although the segment is gaining ground, it remains a niche category within the broader hydration market compared to still water.
Market Driver
The primary force transforming the global sparkling water sector is the rapid consumer migration from sugary carbonated soft drinks to healthier alternatives. As public knowledge regarding the dangers of excessive sugar intake-such as diabetes and obesity-grows, individuals are increasingly choosing unsweetened, zero-calorie options that offer the fizz of traditional sodas without the negative metabolic impact. This transition has enabled dedicated sparkling water producers to generate significant recurring revenue by establishing their products as daily wellness essentials rather than occasional indulgences. The magnitude of this health-oriented demand is highlighted by National Beverage Corp., which reported net sales of $1.2 billion for the fiscal year ending April 27, 2024, in its '2024 Annual Report on Form 10-K', confirming the commercial strength of the healthy, flavored sparkling water category.
Concurrently, the market is expanding through the rising popularity of functional sparkling waters fortified with vitamins and minerals, moving beyond basic hydration. Consumers are seeking beverages that provide specific benefits like improved energy, focus, or recovery, fueling the growth of options containing caffeine and adaptogens. This trend allows brands to charge premium prices and target new usage occasions, such as pre-workout energy. According to Celsius Holdings' 'Second Quarter 2024 Financial Results' from August 2024, the company saw a 23 percent revenue jump to $402 million, illustrating the swift uptake of functional products. Additionally, strong branding is crucial, as evidenced by Food Dive's March 2024 article 'Liquid Death valued at $1.4B after latest funding round', noting the brand achieved $263 million in 2023 retail sales.
Market Challenge
Inflationary pressures present a significant obstacle to the continued growth of the global sparkling water market. Rising manufacturing and logistical costs force producers to increase retail prices, redefining sparkling water as a discretionary luxury rather than a daily necessity. This economic reality compels budget-conscious consumers to view carbonation as a non-essential attribute, leading them to alter their buying habits. During times of high living costs, price sensitivity prompts individuals to switch from premium effervescent brands to lower-cost still water or municipal tap water, which threatens sales volumes and undermines brand loyalty.
The effect of these financial constraints is evident in the slowing growth of market value across the broader industry. When disposable income is limited, the premium price of carbonated water discourages consumer spending. According to the International Bottled Water Association, retail sales growth for the bottled water market slowed to 3.7 percent in 2024, a rate lower than that of the preceding three years. This statistic highlights how ongoing economic volatility and the consequent consumer caution are actively hindering the revenue progress of the hydration sector, including the sparkling water segment.
Market Trends
A major trend influencing the global sparkling water market is the emergence of alcohol-alternative and mocktail-inspired flavors. Driven by the expanding "sober curious" movement, consumers are demanding sophisticated, non-alcoholic drinks that offer the complexity of cocktails without the alcohol. Manufacturers are responding by creating flavor profiles that mimic mixed drinks and using real fruit ingredients to enhance the social drinking experience. The success of these premium, flavor-rich options is clear; as reported by BevNET in January 2025 in the article 'Spindrift Agrees Sale to PE Firm Gryphon Investors', the brand Spindrift recorded over $275 million in dollar sales for the 52 weeks ending December 28, 2024, marking a 22 percent increase in volume.
Simultaneously, manufacturing priorities are being reshaped by a shift toward sustainable aluminum and glass packaging solutions. Due to growing criticism of single-use plastics, producers are adopting formats with better recyclability and closed-loop potential to satisfy eco-conscious consumers. Aluminum cans are becoming the preferred choice due to their high recovery value and ability to be recycled indefinitely without degrading, setting them apart from down-cycled plastics. This material efficiency is supported by data from the Can Manufacturers Institute and The Aluminum Association in their December 2024 report 'Aluminum Can Advantage: Sustainability Key Performance Indicators', which notes that the closed-loop circularity rate for aluminum beverage cans hit 96.7 percent, significantly surpassing other packaging materials.
Report Scope
In this report, the Global Sparkling Water Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Sparkling Water Market.
Global Sparkling Water Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: