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市場調查報告書
商品編碼
1946487

頸掛式風扇市場 - 全球產業規模、佔有率、趨勢、機會、預測（按功率、價格範圍、分銷管道、地區和競爭格局分類），2021-2031年

Neck Fan Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, By Power, By Price Range, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球頸扇市場預計將從 2025 年的 14.7 億美元成長到 2031 年的 24.4 億美元，複合年成長率為 8.81%。

該行業涵蓋了穿戴式式電池供電降溫設備的商業活動，這些設備佩戴在脖子上，用於解放雙手進行體溫調節。推動該產業成長的主要因素是全球平均氣溫上升，這需要即時降溫解決方案；以及戶外休閒活動的增加，在這些活動中，解放雙手的功能至關重要。此外，蓬勃發展的「夏季經濟」正促使消費者將支出轉向符合人體工學的健康產品，從而刺激了對這些便利電子設備的需求，使其不再受季節限制。

市場概覽
預測期 2027-2031
市場規模：2025年 14.7億美元
市場規模：2031年 24.4億美元
複合年成長率：2026-2031年 8.81%
成長最快的細分市場 線上
最大的市場 北美洲

市場擴張的主要障礙之一是電池能量密度的技術限制，這需要在設備減重和運作時間之間取得平衡。在供應方面，全球供應高度依賴主要製造地區的產量。根據中國家用電器行業協會（CHEAA）的數據，支撐攜帶式製冷設備供應的家用電器行業累計出口額預計到2024年將達到1124.2億美元，年增14%。

市場促進因素

氣候變遷和全球氣溫上升的影響日益加劇，是加速個人體溫調節設備普及的關鍵環境因素。隨著熱浪愈發頻繁和嚴重性，隨時隨地降溫已從一種暫時的舒適方式演變為通勤者和戶外活動者的日常必需品。這種氣候緊迫性正在直接改變消費者的行為。例如，根據《環球時報》報道，2025年7月，中國東部山東省持續高溫導致電風扇銷量激增300%以上，凸顯了極端高溫與免持降溫設備需求成長之間的關聯。

同時，電池續航力和能源效率的技術進步正在解決長期以來限制頸掛式風扇市場的重量和效能瓶頸。更高的能量密度使得開發更輕、運作更長的設備成為可能，從而提升了用戶滿意度。根據EEPower在2024年12月報道，中國寧德時代科技有限公司（CATL）在試生產中實現了500Wh/kg的能量密度，遠超標準鋰離子電池的極限。此外，價格也在不斷下降。 2025年3月，國際能源總署（IEA）宣布，電池組的平均價格已降至每千瓦時100美元以下，使得高效能攜帶式降溫設備更容易被一般消費者所接受。

市場挑戰

電池能量密度的技術限制是全球頸掛式風扇市場的一大障礙，因為它迫使使用者在舒適度和實用性之間做出艱難的權衡。消費者需要輕巧的免手持降溫解決方案，以便長時間舒適地佩戴在脖子上，但目前的電池物理特性決定了更長的運作需要更重的電池。這項要求使得長續航設備體積龐大，限制了其在工業應用和耐力運動等高價值領域的市場滲透，因為在這些領域，全天候的電池續航時間是基本要求。

因此，製造商只能生產運作有限的產品，這削弱了消費者對其作為高效能溫度調節器實用性的信心。儘管生產規模龐大——中國機械電子產品商會報告稱，2024年家用電器出口額將達到44.8億美元——但這些技術限制意味著生產仍側重於產量而非性能。提高能量密度的困難阻礙了這些風扇的應用範圍從短期休閒娛樂擴展到更廣泛的領域，限制了它們在專業用戶和重度用戶中的普及。

市場趨勢

市場上的一項關鍵技術革新是熱電半導體冷卻板的整合，這標誌著風力發電方式從被動式轉向主動式熱交換。透過整合對接觸面進行電冷卻的珀爾帖模組，製造商解決了極端高溫下熱空氣循環的問題，從而實現了真正的空調功能。這項創新顯著促進了該領域的貿易成長。根據中國機電產品進出口商會2025年2月發布的報告，包括這些先進設備在內的該領域出口達到1,286.4億美元，較去年同期成長14.8%。

同時，人工智慧驅動的智慧控制和應用程式整合技術的興起，正將頸掛式風扇轉變為智慧穿戴式氣候系統。現代頸掛式風扇標配藍牙連接和行動應用程式，用戶可以透過這些功能調節風量、查看電池電量，並根據環境條件設定自動製冷模式，深受科技達人的青睞。這種多功能電子產品的發展趨勢也反映在全球銷售數據中。 KrASIA在2024年12月發布的報告顯示，市場領先的製造商JisuLife的70%總收入將來自國際銷售，這印證了全球對智慧互聯攜帶式製冷解決方案日益成長的需求。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球頸掛式風扇市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依功耗分類（小於 10 瓦、10 瓦至 20 瓦、大於 20 瓦）
    • 依價格範圍（低價位、中價位、高價位）
    • 依分銷管道（線上、線下）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章 北美頸扇市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章 歐洲頸扇市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章 亞太地區頸扇市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章 中東和非洲頸扇市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲頸扇市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球頸掛式風扇市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Xiaomi Corporation
  • Honeywell International Inc.
  • LG Electronics Inc.
  • Panasonic Corporation
  • Daikin Industries, Ltd.
  • Midea Group Co., Ltd.
  • Haier Smart Home Co., Ltd.
  • Samsung Electronics Co., Ltd.
  • Sharp Corporation
  • Mitsubishi Electric Corporation

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 11765

The Global Neck Fan Market is projected to expand from USD 1.47 Billion in 2025 to USD 2.44 Billion by 2031, registering a CAGR of 8.81%. This industry encompasses the commerce of battery-powered, wearable cooling devices designed for hands-free thermal regulation around the neck. Growth is primarily propelled by increasing average global temperatures that demand immediate cooling solutions, alongside a rise in outdoor recreational pursuits where hands-free utility is vital. Furthermore, the burgeoning "summer economy" has reoriented consumer spending toward ergonomic wellness products, stimulating demand for these convenient electronics beyond typical seasonal constraints.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 1.47 Billion
Market Size 2031USD 2.44 Billion
CAGR 2026-20318.81%
Fastest Growing SegmentOnline
Largest MarketNorth America

One significant hurdle restricting wider market growth is the technological limit of battery energy density, which forces a compromise between device lightness and operational lifespan. In terms of supply dynamics, global availability is heavily dependent on production output from key manufacturing regions. Data from the China Household Electrical Appliances Association (CHEAA) indicates that in 2024, the cumulative export value of the home appliance sector, which supports the supply of portable cooling gadgets, hit $112.42 billion, marking a 14% rise from the prior year.

Market Driver

The intensifying impact of climate change and rising global temperatures serves as the principal environmental catalyst accelerating the uptake of personal thermal regulation devices. As heatwaves increase in frequency and severity, on-the-go cooling has shifted from being a situational comfort to a daily necessity for commuters and outdoor safety. This climatic urgency is directly shaping consumer behavior; for instance, the Global Times reported in July 2025 that fan sales skyrocketed by over 300 percent in East China's Shandong Province as sustained high temperatures plagued the area, highlighting the correlation between extreme heat and the demand for hands-free wearable relief.

Simultaneously, technological strides in battery life and energy efficiency are addressing the critical weight-to-performance limitations that have historically constrained the neck fan sector. Improvements in energy density are enabling the creation of lighter devices with longer runtimes, boosting user satisfaction. According to EEPower in December 2024, Contemporary Amperex Technology Co. Limited (CATL) achieved a trial production energy density of 500 Wh/kg, a significant improvement over standard lithium-ion limits. Additionally, affordability is increasing; the International Energy Agency (IEA) noted in March 2025 that average battery pack prices fell below USD 100 per kilowatt-hour, making high-performance portable cooling more accessible to the general public.

Market Challenge

The technological constraint of battery energy density poses a significant barrier to the Global Neck Fan Market by necessitating a difficult trade-off between user comfort and operational utility. While consumers demand hands-free cooling solutions that remain lightweight enough to be worn comfortably around the neck for extended periods, current battery physics imply that longer operating times require heavier power cells. This requirement renders long-lasting devices physically cumbersome, thereby limiting the market's ability to penetrate high-value sectors like industrial applications or endurance sports where all-day battery life is a prerequisite.

Consequently, manufacturers are confined to producing units with restricted runtimes, which undermines consumer trust in the devices' practicality for serious thermal regulation. Although manufacturing scale is immense-evidenced by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products reporting a 2024 export volume of 4.48 billion household appliance units-production remains volume-centric rather than performance-oriented due to these technical limits. The inability to enhance energy density prevents these fans from advancing beyond short-term recreational use, stalling wider adoption among professional or heavy-duty users.

Market Trends

A pivotal technical evolution in the market is the integration of thermoelectric semiconductor cooling plates, marking a shift from passive wind generation to active thermal exchange. By embedding Peltier modules that electrically cool the contact surface, manufacturers are resolving the issue of recirculating hot air during extreme heat, thereby offering genuine air conditioning capabilities. This innovation has significantly bolstered the sector's trade growth; according to the China Chamber of Commerce for Import and Export of Machinery and Electronic Products' February 2025 report, the export value for the sector containing these advanced devices reached $128.64 billion, a 14.8% year-on-year increase.

Concurrently, the rise of AI-driven smart controls and app integration is transforming neck fans into intelligent wearable climate systems. Modern units increasingly offer Bluetooth connectivity and mobile applications that enable users to adjust fan speeds, track battery life, and automate cooling based on environmental conditions, appealing to tech-savvy consumers. This trend toward feature-rich electronics is reflected in global sales data; KrASIA reported in December 2024 that the market's leading manufacturer, JisuLife, derived 70% of its total revenue from international sales, underscoring the growing worldwide demand for smart, connected portable cooling solutions.

Key Market Players

  • Xiaomi Corporation
  • Honeywell International Inc.
  • LG Electronics Inc.
  • Panasonic Corporation
  • Daikin Industries, Ltd.
  • Midea Group Co., Ltd.
  • Haier Smart Home Co., Ltd.
  • Samsung Electronics Co., Ltd.
  • Sharp Corporation
  • Mitsubishi Electric Corporation

Report Scope

In this report, the Global Neck Fan Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Neck Fan Market, By Power

  • Less Than 10-Watt
  • 10 Watt-20 Watt
  • More Than 20 Watt

Neck Fan Market, By Price Range

  • Low
  • Medium
  • High

Neck Fan Market, By Distribution Channel

  • Online
  • Offline

Neck Fan Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Neck Fan Market.

Available Customizations:

Global Neck Fan Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Neck Fan Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Power (Less Than 10-Watt, 10 Watt-20 Watt, More Than 20 Watt)
    • 5.2.2. By Price Range (Low, Medium, High)
    • 5.2.3. By Distribution Channel (Online, Offline)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Neck Fan Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Power
    • 6.2.2. By Price Range
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Neck Fan Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Power
        • 6.3.1.2.2. By Price Range
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Neck Fan Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Power
        • 6.3.2.2.2. By Price Range
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Neck Fan Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Power
        • 6.3.3.2.2. By Price Range
        • 6.3.3.2.3. By Distribution Channel

7. Europe Neck Fan Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Power
    • 7.2.2. By Price Range
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Neck Fan Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Power
        • 7.3.1.2.2. By Price Range
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. France Neck Fan Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Power
        • 7.3.2.2.2. By Price Range
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. United Kingdom Neck Fan Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Power
        • 7.3.3.2.2. By Price Range
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Neck Fan Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Power
        • 7.3.4.2.2. By Price Range
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. Spain Neck Fan Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Power
        • 7.3.5.2.2. By Price Range
        • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Neck Fan Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Power
    • 8.2.2. By Price Range
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Neck Fan Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Power
        • 8.3.1.2.2. By Price Range
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. India Neck Fan Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Power
        • 8.3.2.2.2. By Price Range
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. Japan Neck Fan Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Power
        • 8.3.3.2.2. By Price Range
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. South Korea Neck Fan Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Power
        • 8.3.4.2.2. By Price Range
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. Australia Neck Fan Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Power
        • 8.3.5.2.2. By Price Range
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Neck Fan Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Power
    • 9.2.2. By Price Range
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Neck Fan Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Power
        • 9.3.1.2.2. By Price Range
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. UAE Neck Fan Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Power
        • 9.3.2.2.2. By Price Range
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. South Africa Neck Fan Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Power
        • 9.3.3.2.2. By Price Range
        • 9.3.3.2.3. By Distribution Channel

10. South America Neck Fan Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Power
    • 10.2.2. By Price Range
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Neck Fan Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Power
        • 10.3.1.2.2. By Price Range
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Colombia Neck Fan Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Power
        • 10.3.2.2.2. By Price Range
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Argentina Neck Fan Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Power
        • 10.3.3.2.2. By Price Range
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Neck Fan Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Xiaomi Corporation
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Honeywell International Inc.
  • 15.3. LG Electronics Inc.
  • 15.4. Panasonic Corporation
  • 15.5. Daikin Industries, Ltd.
  • 15.6. Midea Group Co., Ltd.
  • 15.7. Haier Smart Home Co., Ltd.
  • 15.8. Samsung Electronics Co., Ltd.
  • 15.9. Sharp Corporation
  • 15.10. Mitsubishi Electric Corporation

16. Strategic Recommendations

17. About Us & Disclaimer