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市場調查報告書
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1946471

即飲奶昔市場－全球產業規模、佔有率、趨勢、機會及預測（依包裝類型、銷售管道、地區及競爭格局分類，2021-2031年）

Ready to Drink Shakes Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Packaging Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球即飲奶昔市場預計將從 2025 年的 140.8 億美元成長到 2031 年的 197.6 億美元，複合年成長率為 5.81%。

這些營養奶昔被定義為預先包裝的液體飲品，可快速提供蛋白質和維生素等必需營養素，無需烹飪。它們主要作為便捷的代餐食品和運動後恢復補充劑，市場成長的主要驅動力是忙碌的都市生活方式對便利營養的需求。此外，預防性醫療保健的興起也擴大了消費者群體，從運動員擴展到追求功能性益處的一般健康人士。

市場概覽
預測期 2027-2031
市場規模：2025年 140.8億美元
市場規模：2031年 197.6億美元
複合年成長率：2026-2031年 5.81%
成長最快的細分市場 線上
最大的市場 北美洲

儘管潛力巨大，但該行業仍面臨許多挑戰，包括原料成本波動和供應鏈複雜，這些都可能導致零售價格上漲，並阻礙價格敏感型消費群接受此類產品。然而，近期產業數據顯示，市場需求依然強勁。根據植物性食品協會預測，2024年，美國植物蛋白粉和液體的銷售額預計將成長11%，達到4.5億美元。這一數字凸顯了消費者對功能性營養產品的濃厚興趣，即使面臨可能阻礙市場發展的經濟壓力，這種興趣依然不減。

市場促進因素

全球健康和健身意識的不斷提升是市場成長的主要驅動力，消費者優先選擇富含蛋白質的飲品來維持積極的生活方式。這一趨勢正從運動員這一小眾群體擴展到尋求便捷體重管理和肌肉恢復方案的大眾市場。即飲飲品尤其受歡迎，因為它們無需烹飪，即可快速產生飽腹感，並提供特定的營養成分。這一主流趨勢也反映在主要企業的財務表現中。根據Bell Ring Brands 2024年11月發布的報告，Premier Protein即飲蛋白奶昔的淨銷售額預計將在2024會計年度成長20.7%，這表明機能飲料在日常健康習慣中正蓬勃發展。

第二個關鍵促進因素是老化社會對醫用營養品的日益依賴，這從根本上改變了該行業的長期前景。隨著全球人口老年人加劇，用於解決營養不良、肌肉減少症和與老齡化相關的營養缺乏症的液體營養補充劑的需求不斷成長。製造商正透過開發兼具臨床療效和良好口感的專用配方來滿足這項需求，確保老年患者能夠持續使用。該行業的韌性也支撐著這項需求。 2024年8月，格蘭比亞公司報告稱，儘管面臨定價挑戰，其運動營養部門上半年的銷售額仍成長了3.1%。此外，雀巢公司截至2025年2月的會計年度財務表現顯示，醫用營養品類在全球實現了兩位數的成長，凸顯了臨床產品在市場價值中的重要角色。

市場挑戰

全球即飲奶昔市場面臨許多限制因素，包括原料成本波動和複雜的供應鏈，這些因素造成了財務不確定性，並阻礙了消費者的接受度。這類飲料高度依賴某些成分的穩定供應，例如乳蛋白質、植物萃取物和無菌包裝。一旦國際貿易不穩定或物流出現瓶頸，製造商的營運成本就會急劇上升，威脅到其利潤率。為了維持運營，企業通常會將這些增加的成本轉嫁給消費者，提高零售價格，這為更廣泛的客戶群設置了准入門檻，尤其是那些比運動員更注重價格的健康消費者，他們可能會轉向更便宜的營養替代品。

這種財務壓力的影響在近期的產業生產指標中顯而易見：根據英國食品飲料聯合會（FDF）的數據，2024年製造商的總生產成本平均年增9.2%。原物料成本的大幅上漲迫使品牌維持高定價模式，這直接限制了市場觸及大眾的能力，並減緩了一般消費者轉化為忠實買家的速度。

市場趨勢

益生菌和益生元在腸道健康領域的融合正在改變市場格局，消費者越來越將消化健康與免疫力和思維清晰度聯繫起來。製造商不再局限於基礎蛋白質配方，而是利用長效菌株和即飲配方開發機能飲料，以支持腸道菌叢的健康。這種轉變使奶昔不再只是肌肉恢復的輔助品，而是成為全面的日常健康產品，並吸引了更多注重預防保健的人。這一趨勢的成功在特色品牌的表現中尤其明顯。根據《乳品食品》雜誌2025年8月發布的“2025年度乳品百強榜”，在消費者對富含益生菌的發酵液體營養產品的強勁需求推動下，Lifeway Foods預計2024年收入淨額將達到1.868億美元。

同時，採用永續和循環包裝已成為減少環境影響和遵守塑膠廢棄物法規的首要任務。各公司正積極從使用原生塑膠轉向使用植物來源紙盒和再生聚對苯二甲酸乙二醇酯（rPET）容器，以減少碳排放並吸引具有環保意識的消費者。這一行業變革得益於排放管理的進展。根據《包裝門戶》（Packaging Gateway）2025年6月的一篇報導報道，自2019年以來，利樂公司已將其價值鏈上的溫室氣體排放減少了25%。這項成就印證了整個產業向採用可再生和低碳包裝解決方案邁進的良好勢頭。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球即飲奶昔市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依包裝類型（瓶裝、利樂包裝）
    • 依銷售管道（超級市場/大賣場、便利商店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章 北美即飲奶昔市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章 歐洲即飲奶昔市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

8. 亞太地區即飲奶昔市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章 中東和非洲即飲奶昔市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲即飲奶昔市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球即飲奶昔市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • PepsiCo, Inc.
  • Starbucks Corporation
  • Monster Beverage Co.
  • The JM Smucker Company
  • The Coca Cola Company
  • Nutrineo
  • CytoSport, Inc.
  • Nature's Best
  • Orgain, Inc.
  • Vega

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 19690

The Global Ready to Drink Shakes Market is projected to expand from USD 14.08 Billion in 2025 to USD 19.76 Billion by 2031, reflecting a compound annual growth rate (CAGR) of 5.81%. Defined as pre-packaged liquid beverages, these shakes provide essential macronutrients like protein and vitamins for immediate consumption, eliminating the need for preparation. Primarily serving as convenient meal replacements or sports recovery supplements, the market's growth is largely fueled by fast-paced urban lifestyles that demand on-the-go nutrition. Furthermore, a shift toward preventive healthcare has expanded the consumer demographic from athletes to general health-conscious individuals seeking functional benefits.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 14.08 Billion
Market Size 2031USD 19.76 Billion
CAGR 2026-20315.81%
Fastest Growing SegmentOnline
Largest MarketNorth America

Despite this potential, the industry confronts significant obstacles due to volatile raw material costs and complex supply chains, which can drive up retail prices and restrict adoption among price-sensitive groups. However, sustained demand remains visible in recent sector data. According to the Plant Based Foods Association, sales of plant-based protein powders and liquids in the United States increased by 11% in 2024, reaching a value of $450 million. This figure highlights strong consumer interest in functional nutrition products, persisting even amidst economic pressures that might otherwise hinder market development.

Market Driver

Increasing global health and fitness awareness is a major force behind market growth, as consumers prioritize protein-rich beverages to sustain active lifestyles. This movement has evolved from a niche athlete base to a mainstream audience looking for convenient weight management and muscle recovery solutions. Ready-to-drink options are particularly popular because they provide immediate satiety and specific nutrient profiles without requiring preparation. The strength of this mainstream adoption is reflected in the financial results of key industry players; according to BellRing Brands' November 2024 report, net sales for Premier Protein ready-to-drink shakes rose by 20.7% in fiscal year 2024, demonstrating the momentum of functional beverages in everyday wellness routines.

A second pivotal driver is the growing reliance on medical nutrition among aging populations, which is fundamentally altering the sector's long-term outlook. As global demographics shift toward older age groups, there is an increased need for liquid supplements to combat malnutrition, sarcopenia, and age-related dietary deficiencies. Manufacturers are addressing this by creating specialized formulas that combine clinical effectiveness with better taste to ensure regular use by elderly patients. This demand is proven by industry resilience; Glanbia plc reported in August 2024 that its Performance Nutrition segment saw a 3.1% volume increase in the first half of the year despite pricing challenges. Additionally, Nestle's February 2025 results indicated that their medical nutrition category achieved double-digit growth globally, highlighting the crucial role of clinical products in market value.

Market Challenge

The Global Ready to Drink Shakes Market faces significant constraints due to fluctuating raw material costs and supply chain complexities, which create financial instability and hinder consumer adoption. These beverages depend heavily on a steady supply of specific ingredients, such as dairy proteins, plant-based extracts, and aseptic packaging. When global trade becomes volatile or logistical bottlenecks arise, manufacturers experience sharp increases in operational costs that threaten profit margins. To remain viable, companies often pass these higher costs onto consumers through increased retail prices, creating an entry barrier for a broader customer base-especially general wellness seekers who are more price-sensitive than athletes and may switch to cheaper nutritional alternatives.

The impact of these financial pressures is clearly demonstrated by recent industrial production metrics. According to the Food and Drink Federation, total production costs for manufacturers increased by an average of 9.2% in 2024 compared to the previous year. This significant rise in input expenses compels brands to uphold premium pricing models, which directly limits the market's ability to reach mass-market demographics and slows the transition of casual consumers into loyal buyers.

Market Trends

The integration of probiotics and prebiotics for gut health is transforming the market as consumers increasingly associate digestive wellness with immunity and mental clarity. Moving beyond basic protein formulations, manufacturers are developing functional beverages that support the microbiome by using shelf-stable strains to ensure effectiveness in a ready-to-drink format. This evolution shifts shakes from simple muscle recovery aids into holistic daily wellness products, broadening their appeal to those focused on preventive health. The success of this trend is evident in the performance of specialized brands; according to Dairy Foods' 'Annual Dairy 2025 Top 100' in August 2025, Lifeway Foods reported net revenue of $186.8 million in 2024, driven by strong demand for its fermented, probiotic-rich liquid nutrition offerings.

Simultaneously, the adoption of sustainable and circular packaging has become a priority as brands aim to reduce environmental impact and comply with regulations regarding plastic waste. Companies are aggressively switching from virgin plastics to plant-based cartons and recycled polyethylene terephthalate (rPET) containers to lower carbon footprints and attract eco-conscious consumers. This industry shift is supported by progress in emissions management; according to a June 2025 Packaging Gateway article, Tetra Pak achieved a 25% reduction in greenhouse gas emissions across its value chain since 2019. This achievement underscores the sector-wide momentum toward adopting renewable and low-carbon packaging solutions.

Key Market Players

  • PepsiCo, Inc.
  • Starbucks Corporation
  • Monster Beverage Co.
  • The J.M Smucker Company
  • The Coca Cola Company
  • Nutrineo
  • CytoSport, Inc.
  • Nature's Best
  • Orgain, Inc.
  • Vega

Report Scope

In this report, the Global Ready to Drink Shakes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Ready to Drink Shakes Market, By Packaging Type

  • Bottles
  • Tetra Packs

Ready to Drink Shakes Market, By Sales Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online
  • Others

Ready to Drink Shakes Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Ready to Drink Shakes Market.

Available Customizations:

Global Ready to Drink Shakes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Ready to Drink Shakes Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Packaging Type (Bottles, Tetra Packs)
    • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Ready to Drink Shakes Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Packaging Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Ready to Drink Shakes Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Packaging Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Ready to Drink Shakes Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Packaging Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Ready to Drink Shakes Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Packaging Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Ready to Drink Shakes Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Packaging Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Ready to Drink Shakes Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Packaging Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Ready to Drink Shakes Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Packaging Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Ready to Drink Shakes Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Packaging Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Ready to Drink Shakes Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Packaging Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Ready to Drink Shakes Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Packaging Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Ready to Drink Shakes Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Packaging Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Ready to Drink Shakes Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Packaging Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Ready to Drink Shakes Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Packaging Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Ready to Drink Shakes Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Packaging Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Ready to Drink Shakes Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Packaging Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Ready to Drink Shakes Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Packaging Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Ready to Drink Shakes Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Packaging Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Ready to Drink Shakes Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Packaging Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Ready to Drink Shakes Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Packaging Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Ready to Drink Shakes Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Packaging Type
        • 9.3.3.2.2. By Sales Channel

10. South America Ready to Drink Shakes Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Packaging Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Ready to Drink Shakes Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Packaging Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Ready to Drink Shakes Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Packaging Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Ready to Drink Shakes Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Packaging Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Ready to Drink Shakes Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. PepsiCo, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Starbucks Corporation
  • 15.3. Monster Beverage Co.
  • 15.4. The J.M Smucker Company
  • 15.5. The Coca Cola Company
  • 15.6. Nutrineo
  • 15.7. CytoSport, Inc.
  • 15.8. Nature's Best
  • 15.9. Orgain, Inc.
  • 15.10. Vega

16. Strategic Recommendations

17. About Us & Disclaimer