死海泥化妝品市場－全球產業規模、佔有率、趨勢、機會及預測（按類型、應用、分銷管道、地區和競爭格局分類，2021-2031年）

全球死海泥化妝品市場預計將從 2025 年的 15.9 億美元成長到 2031 年的 26.2 億美元，複合年成長率達到 8.68%。

該細分市場包括以死海富含礦物質的泥漿為原料的個人保健產品，死海泥漿因其卓越的肌膚煥活和療癒功效而備受推崇。主要成長要素包括消費者對天然有機護膚成分日益成長的需求，以及死海泥漿在治療濕疹和牛皮癬等皮膚疾病方面已被證實的有效性。此外，該地區健康旅遊的蓬勃發展也提升了品牌的全球知名度，並促進了這些富含礦物質的產品在國際零售市場的普及。

儘管存在這些積極趨勢，但該行業仍面臨著與死海環境惡化相關的重大挑戰，尤其是水位下降，這可能導致更嚴格的採礦法規和永續性問題。然而，該行業展現出了驚人的韌性。根據安曼工業商會統計，2024年1月至11月期間，化學和化妝品行業的出口量增加了22%。這一業績表明，即使該行業面臨日益成長的生態學和營運壓力，市場需求仍然強勁。

市場促進因素

消費者對天然和有機成分日益成長的偏好是推動全球死海泥化妝品市場發展的關鍵因素。消費者越來越傾向於選擇富含鉀、鈣、鎂等治療性礦物質的產品，而非合成成分，以充分利用死海泥的天然癒合功效進行護膚。儘管存在區域物流障礙，但這種向潔淨標示產品的轉變依然保持著強勁的商業性勢頭。根據約旦佩特拉通訊社報道，截至2025年12月，約旦化工和化妝品行業的出口額達到14.48億約旦第納爾（JD），同比成長9%，這表明全球對礦物衍生個人保健產品的需求強勁。此外，約旦出口局2025年8月的數據顯示，死海泥化妝品仍有約6,300萬約旦第納爾的未開發出口潛力，凸顯了目前供應水準與全球市場潛力之間存在的巨大差距。

策略性產品創新和混合植物配方正在進一步擴大市場覆蓋範圍。為了拓展產品應用範圍，超越傳統泥膜，製造商正積極實現產品線多元化。透過將死海礦物質融入高階護髮產品、抗衰老精華液和日常沐浴露中，他們提高了產品的效用和使用頻率。這種轉變已將小眾的治療產品轉變為主流美容必需品，使品牌能夠接觸到更廣泛的受眾。根據《約旦時報》2025年8月的報告顯示，該產業由28家專業公司組成，生產約200種不同類型的產品，其中65%出口到國際市場。這種多元化策略降低了對單一產品線的依賴，並幫助死海成分在全球美容市場中佔據了穩固的地位。

市場挑戰

死海的環境惡化，特別是水位迅速下降，已成為供應的重大阻礙因素，並阻礙了市場擴張。隨著海岸線後退，開採富含礦物質的死海泥的成本持續上升，迫使抽水設備頻繁地搬遷到危險且易發生塌陷的地形上。這些實際挑戰迫使地方當局實施更嚴格的開採配額和環境法規，削弱了原料的供應。這種不確定性使得國際護膚品牌難以進行長期生產計畫，實際上限制了可用於滿足全球訂單的產品數量。

這些營運壓力正開始對貿易表現產生實際影響，減緩了該行業先前快速成長的勢頭。根據約旦工業商會統計，2025年1月至9月，化學和化妝品行業的出口增加了9%。儘管這一數字仍為正值，但與前一年兩位數的成長率相比，成長率明顯放緩，顯示不斷上升的生態成本和監管限制正在阻礙該行業充分利用不斷成長的消費者需求。

市場趨勢

隨著消費者越來越希望在美容院之外獲得媲美臨床級別的護理效果，居家水療體驗和專業死海泥面膜的興起正在改變市場格局。各大品牌正重新設計死海泥產品，以滿足嚴格的療程標準，將美容和皮膚護理結合。這種「醫療水療」模式充分利用死海泥的療癒功效，開發出高濃度面膜和裹敷產品，方便居家使用。這種向醫療級應用發展的趨勢與更廣泛的貿易趨勢相符，即治療性產品的表現優於傳統商品。根據2025年9月《約旦新聞》（連結至安曼工業商會）報導，治療和醫療用品行業的出口成長了4.2%，凸顯了全球對能夠彌合個人護理和專業治療之間差距的產品的需求。

同時，在人們對死海生態系統日益增強的環保意識推動下，向永續、環保包裝的轉型正成為一項關鍵的競爭優勢。為了滿足國際零售商嚴格的「清潔美妝」標準，製造商正迅速用可生物分解和可回收材料取代一次性塑膠。這項轉型得益於強大的國內供應鏈，該供應鏈能夠供應高品質的環保材料，使品牌能夠在不犧牲設計品質的前提下減少碳足跡。根據約旦佩特拉通訊社2025年12月發布的報告，包裝、紙張和紙板行業的出口同比成長7%，這表明約旦擁有強大的國內能力來推動該行業向環保包裝轉型。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球死海泥化妝品市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 按類型（臉部保養、身體保養、頭髮護理、其他）
  • 依目的（男，女）
  • 依分銷管道（線上、線下）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美死海泥化妝品市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲死海泥化妝品市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國家分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區死海泥化妝品市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲死海泥化妝品市場展望

• 市場規模及預測
• 市佔率及預測
• 中東和非洲：國家分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美死海泥化妝品市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國家分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進要素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 最新進展

第13章 全球死海泥化妝品市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的可能性
• 供應商電力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• Ahava Dead Sea Laboratories, Limited
• Aroma Dead Sea
• KAWAR-Dead Sea Products
• Aqua Mineral
• Biscol Group
• H&B Health and Beauty Ltd.
• AVANI Supreme Inc.
• SabonNYC
• Lush
• Asutra

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Dead Sea Mud Cosmetics Market is projected to expand from USD 1.59 Billion in 2025 to USD 2.62 Billion by 2031, achieving a CAGR of 8.68%. This sector encompasses personal care products fortified with mineral-rich mud sourced from the Dead Sea, which is valued for its skin-rejuvenating and therapeutic qualities. Key growth drivers include the rising consumer appetite for natural and organic skincare ingredients, alongside the mud's demonstrated effectiveness in treating skin conditions like eczema and psoriasis. Additionally, the growth of wellness tourism in the region strengthens global brand awareness, encouraging the widespread adoption of these mineral-infused products in international retail markets.

Despite these favorable trends, the industry confronts substantial hurdles related to the environmental deterioration of the Dead Sea, particularly its shrinking water levels, which could lead to tighter extraction rules and sustainability issues. However, the sector has shown notable resilience; according to the Amman Chamber of Industry, exports from the chemical and cosmetics industries surged by 22 percent during the first eleven months of 2024. This performance indicates robust demand persistence even as the industry navigates increasing ecological and operational pressures.

Market Driver

The escalating consumer preference for natural and organic skincare ingredients acts as a primary catalyst for the Global Dead Sea Mud Cosmetics Market. Shoppers are increasingly favoring products rich in therapeutic minerals such as potassium, calcium, and magnesium over synthetic options, leveraging the mud's inherent healing capabilities for dermatological care. This transition toward clean-label goods has sustained commercial vitality despite regional logistical obstacles. According to the Jordan News Agency (Petra) in December 2025, exports from the chemical and cosmetics sector grew by 9 percent year-on-year, totaling JD 1.448 billion in the first nine months, reflecting a resilient global demand for mineral-based personal care. Furthermore, data from the Jordan Export House in August 2025 indicates an untapped export potential of roughly JD 63 million, highlighting a significant disparity between current supply levels and global market possibilities.

Market reach is further broadened by strategic product innovations and hybrid botanical formulations that extend applications beyond standard mud masks. Manufacturers are actively diversifying their catalogs to incorporate Dead Sea minerals into advanced hair care products, anti-aging serums, and daily body washes, thereby enhancing product utility and usage frequency. This shift transforms niche therapeutic items into mainstream beauty essentials, allowing brands to engage a wider audience. As reported by the Jordan Times in August 2025, the sector comprises 28 specialized firms producing approximately 200 different product types, with 65 percent of this output exported internationally. This diversification strategy reduces dependence on single product lines and firmly establishes Dead Sea ingredients within the global beauty landscape.

Market Challenge

The environmental decline of the Dead Sea, characterized by rapidly falling water levels, creates a significant supply-side constraint that hinders market expansion. As the shoreline recedes, extracting mineral-rich mud becomes increasingly expensive, necessitating the frequent relocation of pumping infrastructure across dangerous terrain prone to sinkholes. These physical challenges inevitably force local authorities to enforce stricter extraction quotas and environmental rules, resulting in raw material instability. Such unpredictability makes long-term production planning difficult for international skincare brands, effectively capping the volume of goods available to satisfy global orders.

This operational pressure is beginning to tangibly affect trade performance, slowing the sector's previously rapid growth trajectory. According to the Jordan Chamber of Industry, exports from the chemical and cosmetics sector saw a 9 percent rise during the first nine months of 2025. While this figure remains positive, it marks a clear deceleration compared to the double-digit growth rates observed in the prior year, suggesting that rising ecological costs and regulatory constraints are impeding the industry's ability to fully exploit growing consumer demand.

Market Trends

The rise of at-home spa and professional-grade mud treatments is transforming the market as consumers increasingly look for clinical-level results outside of professional salons. Brands are reformulating Dead Sea mud products to adhere to strict therapeutic standards, effectively merging cosmetic beauty with dermatological care. This move toward "med-spa" positioning leverages the mud's healing reputation to create high-concentration masks and wraps designed for effective home use. This trend toward medical-grade applications aligns with broader trade patterns where therapeutic goods are outperforming traditional commodities; according to a September 2025 Jordan News report on the Amman Chamber of Industry, exports from therapeutic and medical supplies industries rose by 4.2 percent, highlighting the global demand for products bridging the gap between personal care and professional therapy.

Simultaneously, the shift toward sustainable and eco-friendly packaging has become a key competitive differentiator, influenced by growing environmental concern for the Dead Sea's ecosystem. Manufacturers are rapidly substituting single-use plastics with biodegradable options and recycled materials to meet the rigorous "clean beauty" standards of international retailers. This operational transition is supported by a robust domestic supply chain capable of providing high-quality eco-conscious materials, enabling brands to lower their carbon footprint without sacrificing design quality. According to the Jordan News Agency (Petra) in December 2025, exports from the packaging, paper, and cardboard sectors grew by 7 percent year-on-year, demonstrating strong local capacity to facilitate the industry's move toward environmentally responsible packaging.

Key Market Players

• Ahava Dead Sea Laboratories, Limited
• Aroma Dead Sea
• KAWAR-Dead Sea Products
• Aqua Mineral
• Biscol Group
• H&B Health and Beauty Ltd.
• AVANI Supreme Inc.
• SabonNYC
• Lush
• Asutra

Report Scope

In this report, the Global Dead Sea Mud Cosmetics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Dead Sea Mud Cosmetics Market, By Type

• Facial Care
• Body Care
• Hair care
• Others

Dead Sea Mud Cosmetics Market, By Application

• Men
• Women

Dead Sea Mud Cosmetics Market, By Distribution Channel

• Online
• Offline

Dead Sea Mud Cosmetics Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Dead Sea Mud Cosmetics Market.

Available Customizations:

Global Dead Sea Mud Cosmetics Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Dead Sea Mud Cosmetics Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Facial Care, Body Care, Hair care, Others)
  • 5.2.2. By Application (Men, Women)
  • 5.2.3. By Distribution Channel (Online, Offline)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Dead Sea Mud Cosmetics Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Application
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Dead Sea Mud Cosmetics Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Dead Sea Mud Cosmetics Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Dead Sea Mud Cosmetics Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By Distribution Channel

7. Europe Dead Sea Mud Cosmetics Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Application
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Dead Sea Mud Cosmetics Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Dead Sea Mud Cosmetics Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Dead Sea Mud Cosmetics Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Dead Sea Mud Cosmetics Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Dead Sea Mud Cosmetics Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Dead Sea Mud Cosmetics Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Application
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Dead Sea Mud Cosmetics Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Dead Sea Mud Cosmetics Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Dead Sea Mud Cosmetics Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Dead Sea Mud Cosmetics Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Dead Sea Mud Cosmetics Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Dead Sea Mud Cosmetics Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Application
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Dead Sea Mud Cosmetics Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Dead Sea Mud Cosmetics Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Dead Sea Mud Cosmetics Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Distribution Channel

10. South America Dead Sea Mud Cosmetics Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Application
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Dead Sea Mud Cosmetics Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Dead Sea Mud Cosmetics Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Dead Sea Mud Cosmetics Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Dead Sea Mud Cosmetics Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Ahava Dead Sea Laboratories, Limited
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Aroma Dead Sea
• 15.3. KAWAR-Dead Sea Products
• 15.4. Aqua Mineral
• 15.5. Biscol Group
• 15.6. H&B Health and Beauty Ltd.
• 15.7. AVANI Supreme Inc.
• 15.8. SabonNYC
• 15.9. Lush
• 15.10. Asutra

16. Strategic Recommendations

17. About Us & Disclaimer