查看購物車
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1946366

尿布包市場 - 全球產業規模、佔有率、趨勢、機會及預測（按包型、應用、銷售管道、地區及競爭格局分類，2021-2031年）

Diaper Bags Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Bag Type, By Application, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

價格

We offer 8 hour analyst time for an additional research. Please contact us for the details.

簡介目錄

全球嬰兒包市場預計將從 2025 年的 8.5164 億美元成長到 2031 年的 10.9449 億美元，年複合成長率為 4.27%。

這個市場主要由專門設計的嬰兒用品攜帶方案組成，這些方案旨在運輸尿布、奶瓶和衛生用品等嬰兒必需品，其內部採用分隔式設計，方便有序收納。推動這一市場成長的關鍵因素是人們對耐用、便於攜帶的嬰兒用品的需求不斷成長，而這又得益於全球旅遊業的復甦和家庭流動性的增強。國際航空運輸協會的報告也印證了這一趨勢，報告預測到2024年，“全球航空客運量預計將同比成長10.4%”，凸顯了對便於攜帶的嬰兒用品日益成長的需求。此外，雙薪家庭也持續推動實用、時尚且多功能產品的消費。

市場概覽
預測期 2027-2031
市場規模：2025年 8.5164億美元
市場規模：2031年 1,094,490,000 美元
複合年成長率：2026-2031年 4.27%
成長最快的細分市場 線上
最大的市場 北美洲

然而，阻礙市場成長的一大障礙是許多已開發國家出生率的下降。人口下降趨勢導致新手父母這個主要目標客戶群萎縮，為製造商帶來了銷售限制。儘管高級產品領域存在著增值成長的潛力，但目標客戶群的萎縮對整體銷售擴張構成了重大挑戰。

市場促進因素

女性勞動參與率的不斷提高正在從根本上改變全球尿布包市場，催生了對兼具專業美感和育兒便利性的產品的需求。隨著越來越多的母親在產後立即重返職場，市場對既能容納嬰兒用品和筆記型電腦隔層，又具備適合商務環境的結構化設計的多功能包袋的需求日益成長。這種轉變迫使製造商從純粹的實用設計轉向時尚耐用的背包和托特包。根據美國勞工統計局2025年5月發布的《經濟日報》數據，育有六歲以下兒童的母親的勞動參與率為68.3%，證實了存在大規模的消費群體，她們需要多功能的攜帶解決方案來平衡兩種生活方式。

同時，電子商務和線上零售的蓬勃發展正在徹底改變父母發現和購買小眾嬰幼兒產品的方式，成為市場擴張的主要驅動力。數位平台透過提供詳細的產品資訊、用戶評價和永續性透明度，克服了實體店的局限性，吸引了現代消費者。根據美國人口普查局2025年8月發布的《季度零售電子商務銷售額》報告，電子商務將在第二季占美國零售總額的16.3%，凸顯了數位市場的重要性。此外，美國零售聯合會（NRF）預測，2025年假期季節零售額將成長3.7%至4.2%，顯示強勁的消費環境有利於嬰幼兒產品產業的發展。

市場挑戰

出生率下降直接導致核心客戶群規模縮小，這對全球尿布包市場構成重大結構性障礙。在主要已開發地區，擁有新生兒的父母群體不斷萎縮，嬰兒出行解決方案的自然需求也因此存在上限。目標客戶群的萎縮造成了銷售量的限制，而這種限制難以透過行銷活動來緩解，因為購買尿布包與新生兒的出生密切相關。

這種人口趨勢迫使製造商爭奪較小的消費群體，加劇了市場競爭，並限制了潛在的銷售量。根據美國人口協會預測，到2024年，“美國總合生育率將降至歷史新低，每名婦女生育1.62個孩子”，這一數據凸顯了關鍵市場持續下滑的趨勢。因此，該行業難以透過擴大銷售量來增加收入，而是被迫依賴提價和優質化，這從根本上限制了市場規模的擴大。

市場趨勢

在家長們日益關注育兒產品對環境的影響的推動下，採用永續和環保材料正成為一大趨勢。製造商正以再生聚酯纖維（rPET）、有機棉和純素皮革等材料取代傳統的合成材料，以吸引環保意識的消費者，並使自身產品與標準產品區分開來。原料的供應為向循環經濟的轉型提供了支持。根據紡織品交易所於2024年10月發布的《2024年材料市場報告》，儘管市場環境充滿挑戰，但全球再生聚酯纖維的產量仍在成長，這為那些正在擺脫化石基原生纖維的品牌提供了穩定的供應來源。因此，各大品牌正利用價值鏈的透明度，向注重性價比的消費者宣傳環保袋的低碳足跡。

同時，中性及男女通用設計的興起正在改變產品美學，使市場從傳統的「以媽媽為中心」的模式轉向適合所有照顧者的簡約、結構化風格。這一演變與共用的趨勢不謀而合，父親擴大參與日常育兒中，因此需要適合體型較大者以及職業環境的背負解決方案。這種參與至關重要：根據蘇格蘭父親網路於2024年11月進行的《2024年父親調查》，40%的父親表示每週花費超過25小時支持孩子的學習，這證實了對專為父親設計的功能性產品的需求。因此，零售商正在擴大「爸爸包」和男女通用系列產品的供應，以滿足日益成長的共同育兒父母群體的需求。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球尿布包市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依包款類型（背包、手提袋）
    • 按用途（旅行、日常使用）
    • 依銷售管道（超級市場/大賣場、多品牌商店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章 北美尿布包市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲尿布包市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章 亞太地區尿布包市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲尿布包市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲尿布包市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球尿布包市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Carter's, Inc.
  • Graco
  • Sanrio Co., Ltd.
  • JJ Cole Collections
  • Trend Lab
  • Arctic Zone & California Innovations Inc.
  • Petunia Pickle Bottom
  • Ju-Ju-Be
  • Storksak
  • Amy Michelle

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 19717

The Global Diaper Bags Market is projected to expand from USD 851.64 Million in 2025 to USD 1094.49 Million by 2031, reflecting a CAGR of 4.27%. This market comprises specialized carrying solutions designed to transport infant care necessities, such as nappies, feeding bottles, and hygiene items, usually featuring compartmentalized interiors for organized storage. A key factor driving this growth is the revival of global tourism and increased family mobility, creating a need for durable, travel-ready baby gear. Supporting this trend, the 'International Air Transport Association' reported in '2024' that 'total global air passenger traffic increased by 10.4 percent compared to the previous year', highlighting the growing demand for travel-oriented juvenile products, while dual-income households continue to drive spending on multifunctional designs that are both practical and stylish.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 851.64 Million
Market Size 2031USD 1094.49 Million
CAGR 2026-20314.27%
Fastest Growing SegmentOnline
Largest MarketNorth America

Conversely, a major obstacle hindering market growth is the falling fertility rate in many developed nations. This demographic contraction shrinks the primary target audience of new parents, imposing a volume limitation that manufacturers must manage. Although there is potential for value growth within premium product segments, the reduction in the addressable audience presents a significant challenge to overall volume expansion.

Market Driver

Increasing female workforce participation is fundamentally altering the Global Diaper Bags Market, creating a demand for products that merge professional aesthetics with parenting utility. As more mothers return to work soon after childbirth, there is a distinct need for hybrid bags that can accommodate baby essentials alongside laptop sleeves and structured designs appropriate for corporate settings. This shift compels manufacturers to transition from purely utilitarian styles to sophisticated, durable backpacks and totes. According to the U.S. Bureau of Labor Statistics, May 2025, in the 'Economics Daily', the labor force participation rate for mothers with children under six reached 68.3 percent, underscoring the large consumer base seeking versatile carrying solutions for a dual lifestyle.

Simultaneously, the growth of e-commerce and online retail has revolutionized how parents find and buy niche baby gear, serving as a major catalyst for market reach. Digital platforms enable brands to overcome physical store limitations by offering detailed product information, reviews, and sustainability transparency that attracts modern shoppers. According to the U.S. Census Bureau's 'Quarterly Retail E-Commerce Sales' report from August 2025, e-commerce comprised 16.3 percent of total U.S. retail sales in the second quarter, highlighting the importance of digital marketplaces. Additionally, the National Retail Federation projects that 2025 holiday retail sales will rise between 3.7 percent and 4.2 percent, indicating a robust spending environment that benefits the juvenile products sector.

Market Challenge

The declining fertility rate poses a significant structural barrier to the Global Diaper Bags Market by directly reducing the size of its primary customer base. As the core demographic of new parents shrinks in major developed regions, the natural demand for infant transportation solutions faces an inherent ceiling. This contraction in the addressable audience results in a volume constraint that cannot be easily mitigated by marketing initiatives, since the purchase of a diaper bag is intrinsically linked to the arrival of a new child.

This demographic trend forces manufacturers to compete for a smaller number of consumers, heightening market rivalry and restricting potential unit sales. According to the 'Population Association of America', in '2024', 'the total fertility rate in the United States dropped to a historic low of 1.62 births per woman', a statistic that emphasizes the persistent downward trend in a key market. Consequently, the industry struggles to generate revenue growth through volume expansion, relying instead on price increases or premiumization, which fundamentally limits the market's scalability.

Market Trends

The adoption of sustainable and eco-friendly materials is becoming a pivotal trend, fueled by growing parental awareness regarding the environmental impact of child-rearing products. Manufacturers are increasingly replacing traditional synthetics with recycled polyethylene terephthalate (rPET), organic cotton, and vegan leathers to attract eco-conscious consumers, distinguishing these items from standard gear. This move toward circularity is supported by raw material availability; according to Textile Exchange's 'Materials Market Report 2024' from October 2024, global production of recycled polyester fibers rose despite market difficulties, ensuring a stable supply for brands moving away from virgin fossil-based textiles. As a result, brands are using supply chain transparency to market the lower carbon footprint of their "green" bags to value-driven buyers.

Concurrently, the rise of gender-neutral and unisex designs is transforming product aesthetics, shifting the market from traditionally "mom-centric" patterns to minimalist, structured styles appropriate for all caregivers. This evolution aligns with the normalization of shared parenting, where fathers actively participate in daily childcare and require carrying solutions that suit larger frames and professional contexts. This engagement is significant; according to Fathers Network Scotland, November 2024, in the 'Dads' Survey 2024', 40 percent of fathers reported spending 25 or more hours weekly supporting their children's learning, validating the demand for father-friendly functionality. Consequently, retailers are expanding their "dad bag" and unisex collections to capture this growing segment of involved co-parents.

Key Market Players

  • Carter's, Inc.
  • Graco
  • Sanrio Co., Ltd.
  • J.J Cole Collections
  • Trend Lab
  • Arctic Zone & California Innovations Inc.
  • Petunia Pickle Bottom
  • Ju-Ju-Be
  • Storksak
  • Amy Michelle

Report Scope

In this report, the Global Diaper Bags Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Diaper Bags Market, By Bag Type

  • Backpack
  • Tote

Diaper Bags Market, By Application

  • Travel
  • Daily Use

Diaper Bags Market, By Sales Channel

  • Supermarket/Hypermarket
  • Multi-Branded Stores
  • Online
  • Others

Diaper Bags Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Diaper Bags Market.

Available Customizations:

Global Diaper Bags Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Diaper Bags Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Bag Type (Backpack, Tote)
    • 5.2.2. By Application (Travel, Daily Use)
    • 5.2.3. By Sales Channel (Supermarket/Hypermarket, Multi-Branded Stores, Online, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Diaper Bags Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Bag Type
    • 6.2.2. By Application
    • 6.2.3. By Sales Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Diaper Bags Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Bag Type
        • 6.3.1.2.2. By Application
        • 6.3.1.2.3. By Sales Channel
    • 6.3.2. Canada Diaper Bags Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Bag Type
        • 6.3.2.2.2. By Application
        • 6.3.2.2.3. By Sales Channel
    • 6.3.3. Mexico Diaper Bags Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Bag Type
        • 6.3.3.2.2. By Application
        • 6.3.3.2.3. By Sales Channel

7. Europe Diaper Bags Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Bag Type
    • 7.2.2. By Application
    • 7.2.3. By Sales Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Diaper Bags Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Bag Type
        • 7.3.1.2.2. By Application
        • 7.3.1.2.3. By Sales Channel
    • 7.3.2. France Diaper Bags Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Bag Type
        • 7.3.2.2.2. By Application
        • 7.3.2.2.3. By Sales Channel
    • 7.3.3. United Kingdom Diaper Bags Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Bag Type
        • 7.3.3.2.2. By Application
        • 7.3.3.2.3. By Sales Channel
    • 7.3.4. Italy Diaper Bags Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Bag Type
        • 7.3.4.2.2. By Application
        • 7.3.4.2.3. By Sales Channel
    • 7.3.5. Spain Diaper Bags Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Bag Type
        • 7.3.5.2.2. By Application
        • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Diaper Bags Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Bag Type
    • 8.2.2. By Application
    • 8.2.3. By Sales Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Diaper Bags Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Bag Type
        • 8.3.1.2.2. By Application
        • 8.3.1.2.3. By Sales Channel
    • 8.3.2. India Diaper Bags Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Bag Type
        • 8.3.2.2.2. By Application
        • 8.3.2.2.3. By Sales Channel
    • 8.3.3. Japan Diaper Bags Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Bag Type
        • 8.3.3.2.2. By Application
        • 8.3.3.2.3. By Sales Channel
    • 8.3.4. South Korea Diaper Bags Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Bag Type
        • 8.3.4.2.2. By Application
        • 8.3.4.2.3. By Sales Channel
    • 8.3.5. Australia Diaper Bags Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Bag Type
        • 8.3.5.2.2. By Application
        • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Diaper Bags Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Bag Type
    • 9.2.2. By Application
    • 9.2.3. By Sales Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Diaper Bags Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Bag Type
        • 9.3.1.2.2. By Application
        • 9.3.1.2.3. By Sales Channel
    • 9.3.2. UAE Diaper Bags Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Bag Type
        • 9.3.2.2.2. By Application
        • 9.3.2.2.3. By Sales Channel
    • 9.3.3. South Africa Diaper Bags Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Bag Type
        • 9.3.3.2.2. By Application
        • 9.3.3.2.3. By Sales Channel

10. South America Diaper Bags Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Bag Type
    • 10.2.2. By Application
    • 10.2.3. By Sales Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Diaper Bags Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Bag Type
        • 10.3.1.2.2. By Application
        • 10.3.1.2.3. By Sales Channel
    • 10.3.2. Colombia Diaper Bags Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Bag Type
        • 10.3.2.2.2. By Application
        • 10.3.2.2.3. By Sales Channel
    • 10.3.3. Argentina Diaper Bags Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Bag Type
        • 10.3.3.2.2. By Application
        • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Diaper Bags Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Carter's, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Graco
  • 15.3. Sanrio Co., Ltd.
  • 15.4. J.J Cole Collections
  • 15.5. Trend Lab
  • 15.6. Arctic Zone & California Innovations Inc.
  • 15.7. Petunia Pickle Bottom
  • 15.8. Ju-Ju-Be
  • 15.9. Storksak
  • 15.10. Amy Michelle

16. Strategic Recommendations

17. About Us & Disclaimer