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市場調查報告書
商品編碼
1946364
乘用車車載資訊娛樂市場-全球產業規模、佔有率、趨勢、機會及預測(按安裝類型、分銷管道類型、地區和競爭格局分類,2021-2031年)Passenger Cars Automotive Infotainment Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Installation Type, By Distribution Channel type, By Region & Competition, 2021-2031F |
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全球乘用車資訊娛樂市場預計將從 2025 年的 248.8 億美元成長到 2031 年的 419.1 億美元,複合年成長率達到 9.08%。
此細分市場涵蓋為車內乘客提供導航、影像、音訊和連網功能的整合硬體和軟體解決方案。推動該市場發展的主要因素是消費者對無縫智慧型手機連接的期望日益提高,智慧型手機連接已從一項豪華配置演變為所有車型類別的標準配備。此外,法規強制要求配備倒車影像和駕駛輔助系統等安全技術,也促使汽車製造商採用先進的顯示單元,從而推動了該行業的成長。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 248.8億美元 |
| 市場規模:2031年 | 419.1億美元 |
| 複合年成長率:2026-2031年 | 9.08% |
| 成長最快的細分市場 | 後座資訊娛樂系統 |
| 最大的市場 | 亞太地區 |
然而,網路安全威脅日益複雜化,需要耗費大量成本和時間採取防禦措施,這可能是阻礙市場發展的一個主要障礙。保護這些連網系統免受潛在入侵將給汽車製造商帶來沉重的經濟負擔,並延長研發週期。根據歐洲汽車製造商協會(ACEA)的數據,2025年歐盟新車註冊量將比去年同期成長1.4%。這項數據表明,汽車產量將保持穩定,而穩定的汽車產量對於維持對車載資訊娛樂系統組件的需求至關重要。
自動駕駛和電動車技術的廣泛應用正在從根本上改變全球乘用車資訊娛樂市場。隨著汽車從內燃機平台向純電動平台的轉型,資訊娛樂系統正演變為關鍵的控制中心,負責監控電池狀態、估算續航里程和搜尋充電站。自動駕駛技術的進步進一步加速了這一轉變,將車內空間轉變為休閒娛樂場所,使得高清顯示器和無縫內容傳送系統成為乘客娛樂的必備之選。根據中國汽車工業協會2025年1月發布的報告,2024年中國新能源汽車銷量將達到1,287萬輛,較去年同期成長35.5%。這凸顯了電動平台的快速擴張,而電動平台需要先進的數位介面。
此外,消費者對身臨其境型車載娛樂體驗日益成長的需求,正成為市場擴張的關鍵催化劑。現代乘客越來越期望獲得「數位客廳」般的體驗,包括劇院級音效、串流媒體播放功能和高解析度多螢幕顯示配置,尤其是在豪華車領域,這些功能是關鍵的差異化因素。根據梅賽德斯-賓士美國公司2025年1月發布的新聞稿,該公司搭載複雜MBUX Hyperscreen系統的頂級車型在2024年第四季的銷量成長了52%。如此強勁的需求促使公司繼續投資下一代互聯和顯示技術,而龐大的銷售基礎也為此提供了支撐。歐洲汽車製造商協會(ACEA)報告稱,2024年歐盟新車註冊量達1,060萬輛。
日益複雜的網路安全威脅為全球乘用車資訊娛樂市場的發展帶來了巨大障礙。由於資訊娛樂系統是車輛互聯和外部資料交換的核心樞紐,因此已成為惡意攻擊的主要目標。這迫使製造商投入大量資金和技術資源來建造強大的加密和防火牆,而非專注於功能創新。這種需求導致測試階段漫長、合規性檢查嚴格,從而延緩產品上市,增加車輛整體成本,最終限制了其在價格敏感型細分市場的滲透率。
此外,安全漏洞可能對供應鏈造成災難性破壞,導致市場產量和車輛安裝量即時下降。這種風險並非紙上談兵,而是實實在存在的,會對生產線產生實質的影響。英國汽車製造商和貿易業者協會 (SMMT) 的一份報告預測,2025 年 10 月英國英國產量將比去年同期下降 30.9%,部分降幅歸因於供應鏈遭受重大網路攻擊的後續影響。這表明,互聯系統中的漏洞確實會抑制產量,並直接阻礙資訊娛樂市場的擴張。
大規模語言模型 (LLM) 與生成式人工智慧的融合正在革新用戶體驗,將車載資訊娛樂系統從被動的指令介面轉變為主動的互動式助理。這項技術使車輛操作系統能夠處理複雜的自然語言查詢、管理車內功能,並透過長期學習駕駛員行為來提供個人化內容。汽車製造商正大力投資這項轉型,以保持其在數位創新領域的競爭優勢。例如,梅賽德斯-奔馳美國公司在 2025 年 2 月的新聞稿中指出,其投資將在 2025 年達到頂峰,這主要是由於圍繞其全新人工智慧驅動的作業系統 MB.OS 和 MBUX 虛擬助理展開的大規模產品發布宣傳活動。
同時,向軟體定義車輛 (SDV) 架構的過渡從根本上實現了硬體和軟體的分離,使製造商能夠在車輛的整個生命週期內持續部署空中升級 (OTA) 並實現數據驅動功能的商業化。這種架構演進使原始設備製造商 (OEM) 能夠利用海量的車隊數據來最佳化演算法並提升系統性能,而無需進行實體召回。這種互聯生態系的規模正成為檢驗和功能開發的關鍵資產。 2025 年 1 月,寶馬集團宣布其全新作業系統「作業系統 X」將利用來自全球超過 2,200 萬輛互聯寶馬汽車的數據分析來最佳化用戶互動和顯示邏輯。
The Global Passenger Cars Automotive Infotainment Market is projected to expand from USD 24.88 Billion in 2025 to USD 41.91 Billion by 2031, achieving a compound annual growth rate of 9.08%. This sector encompasses the integrated hardware and software solutions that deliver navigation, video, audio, and connectivity features to vehicle occupants. A major force propelling this market is the growing consumer expectation for seamless smartphone connectivity, which has shifted from being a luxury add-on to a standard requirement across all vehicle categories. Furthermore, regulatory mandates enforcing safety technologies, such as rear-view cameras and driver assistance systems, compel automakers to incorporate advanced display units, thereby supporting industry growth.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 24.88 Billion |
| Market Size 2031 | USD 41.91 Billion |
| CAGR 2026-2031 | 9.08% |
| Fastest Growing Segment | Rear Seat Infotainment |
| Largest Market | Asia Pacific |
Conversely, a significant obstacle that may hinder market progress is the escalating sophistication of cybersecurity threats, which demand expensive and time-intensive defensive measures. Protecting these networked systems from potential intrusions imposes substantial financial burdens and extends development timelines for automotive manufacturers. According to the European Automobile Manufacturers' Association, new car registrations in the European Union rose by 1.4% during the first ten months of 2025 compared to the same period the previous year. This statistic underscores the consistent vehicle production volumes that are essential for maintaining demand for infotainment components.
Market Driver
The widespread adoption of autonomous and electric vehicle technologies is fundamentally reshaping the Global Passenger Cars Automotive Infotainment Market. As the industry transitions from internal combustion engines to battery-electric platforms, infotainment units are evolving into vital command centers for monitoring battery health, estimating driving range, and locating charging stations. This shift is intensified by the advancement of autonomous driving capabilities, which transform the vehicle interior into a leisure space, necessitating high-definition screens and seamless content delivery systems to entertain passengers. The China Association of Automobile Manufacturers reported in January 2025 that sales of new energy vehicles in China reached 12.87 million units in 2024, a 35.5% year-on-year increase that highlights the rapid scaling of electrified platforms requiring sophisticated digital interfaces.
Additionally, the rising consumer demand for immersive in-cabin entertainment acts as a critical catalyst for market expansion. Modern occupants increasingly anticipate a "digital living room" experience, characterized by theater-quality audio, streaming capabilities, and high-resolution multi-display setups, particularly within the luxury segment where these features are key differentiators. According to a January 2025 press release from Mercedes-Benz USA, sales of their Top-End vehicles, which feature complex MBUX hyperscreens, surged by 52% in the fourth quarter of 2024. This robust demand ensures continued investment in next-generation connectivity and display technologies, supported by a substantial volume base as indicated by the European Automobile Manufacturers' Association, which noted that EU new car registrations totaled 10.6 million units for the full year 2024.
Market Challenge
The increasing complexity of cybersecurity threats presents a significant barrier to the growth of the Global Passenger Cars Automotive Infotainment Market. As infotainment systems increasingly serve as the central hub for vehicle connectivity and external data exchange, they become primary targets for malicious exploits. Consequently, manufacturers must allocate substantial capital and engineering resources toward establishing robust encryption and firewalls rather than focusing on feature innovation. This necessity leads to extended testing phases and stringent compliance checks, which delay product launches and increase the overall unit cost of vehicles, ultimately limiting market penetration in price-sensitive segments.
Furthermore, security breaches can catastrophically disrupt the supply chain, causing immediate reductions in market output and the volume of installed units. This risk is practical rather than theoretical, with tangible impacts on production lines. The Society of Motor Manufacturers and Traders reported that UK vehicle production decreased by 30.9% in October 2025 compared to the previous year, a decline partly attributed to the lingering impact of a significant cyber-attack on the supply chain. This demonstrates how vulnerabilities in interconnected systems can actively arrest manufacturing volumes, directly impeding the expansion of the infotainment market.
Market Trends
The integration of Large Language Models and Generative AI is revolutionizing the user experience by transforming infotainment systems from reactive command interfaces into proactive, conversational assistants. This technology enables vehicle operating systems to process complex natural language queries, manage in-car functions, and deliver personalized content by learning from driver behavior over time. Automakers are aggressively funding this transition to maintain a competitive edge in digital innovation. For instance, Mercedes-Benz USA projected in a February 2025 press release that its investments would peak in 2025, driven largely by a massive product launch campaign anchored by the new AI-driven MB.OS operating system and MBUX Virtual Assistant.
Simultaneously, the shift toward Software-Defined Vehicle architectures is fundamentally decoupling hardware from software, allowing manufacturers to deploy continuous over-the-air updates and monetize data-driven features throughout the vehicle's lifecycle. This architectural evolution permits OEMs to leverage immense amounts of fleet data to refine algorithms and improve system performance without requiring physical recalls. The scale of this connected ecosystem is becoming a critical asset for validation and feature development. In January 2025, the BMW Group announced that its new Operating System X utilizes data insights from a global fleet of more than 22 million connected BMW vehicles to optimize user interaction and display logic.
Report Scope
In this report, the Global Passenger Cars Automotive Infotainment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Passenger Cars Automotive Infotainment Market.
Global Passenger Cars Automotive Infotainment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: