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市場調查報告書
商品編碼
1945895

運動服市場 - 全球產業規模、佔有率、趨勢、機會及預測（按材料、最終用戶、銷售管道、地區和競爭格局分類，2021-2031年）

Tracksuit Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Material, By End User, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球運動服市場預計將從 2025 年的 121.7 億美元成長到 2031 年的 194.3 億美元，年複合成長率為 8.11%。

市場主要包括運動服，例如外套和褲子套裝，既可用於運動也可用於休閒。該行業的成長主要受消費者對健康和保健日益成長的興趣以及舒適運動服與日常時尚的無縫融合所驅動。世界體育用品工業聯合會（WFSGI）在2024年指出，全球體育用品行業預計將在2021年至2024年間保持7%的年均成長率，這表明各個細分市場對運動服等功能性服裝的需求強勁。

市場概覽
預測期 2027-2031
市場規模：2025年 121.7億美元
市場規模：2031年 194.3億美元
複合年成長率：2026-2031年 8.11%
成長最快的細分市場 線上
最大的市場 北美洲

然而，持續的宏觀經濟波動和通膨壓力對市場擴張構成了重大障礙。這些經濟狀況導致消費者可支配收入減少，使得他們在非必需服裝方面的支出更加謹慎。此外，製造商還面臨物流和生產投入成本不斷上漲的困境，這使得他們在競爭激烈的市場環境中必須謹慎控制價格上漲，以維持消費者興趣，同時又不損害盈利。

市場促進因素

在全球休閒和街頭服飾文化蓬勃發展的推動下，運動套裝已從純粹的運動裝備演變為百搭的時尚生活必備單品。這種文化演變促使消費者購買兼具運動功能性和社交美感的成套服裝。因此，隨著這些服裝成為衣櫥必備單品，運動時尚零售商的營收也實現了顯著成長。例如，京東運動時尚有限公司在2024年5月公佈，截至2024年2月3日的會計年度營收達105億英鎊，凸顯了該產業的持續成長動能。同樣，露露檸檬運動服飾有限公司在其截至2024年3月的會計年度年度報告中指出，2023會計年度淨銷售額成長19%至96億美元，顯示高階運動休閒的成套銷售具有盈利。

同時，消費者對環保和永續材料的日益成長的偏好，促使製造商重新思考其纖維成分和供應鏈。為了回應不斷增強的環保意識和監管要求，企業正在用有機棉和再生纖維取代原生合成纖維。這種轉變需要在環保責任和高性能服裝所需的耐用性之間取得平衡。例如，阿迪達斯公司在截至2024年3月的年度報告中宣布，已實現其突破性目標，即產品中使用99%的再生材料。這一數字凸顯了整個產業向循環經濟的快速轉型，各大品牌正大力投資綠色技術，以確保在不斷變化的消費者價值觀中保持未來市場的適應性。

市場挑戰

持續的宏觀經濟不穩定和通膨壓力對全球運動服市場的成長構成重大阻礙。這些不利的經濟因素正在減少消費者的實際可支配收入，迫使他們減少在運動服等偏好上的支出。儘管人們對健康和健身的興趣依然濃厚，但隨著家庭優先考慮生活必需品，對運動服的需求正在下降。這一趨勢使製造商處境艱難，因為他們難以將不斷上漲的物流和生產成本轉嫁給本已捉襟見肘的消費者群體。

這種經濟壓力的影響反映在近期行業績效數據中，數據顯示企業信心明顯下降。國際紡織製造商聯合會（ITMF）2025年4月的一項調查發現，62%的全球受訪者表示，受市場狀況影響，需求疲軟是他們最擔憂的問題。這項數據證實了產業活動顯著放緩，並顯示經濟波動如何透過抑制消費者購買力和擠壓製造商利潤率，直接阻礙運動服產業的預期成長。

市場趨勢

市場正受到80、90年代復古美學復興的強烈影響，消費者越來越青睞能夠喚起懷舊情懷的傳統設計。這一趨勢標誌著人們的穿搭風格從極簡主義的科技裝備轉向了輪廓寬鬆、撞色設計醒目、帶有經典標誌的運動套裝。各大廠商正抓住這一趨勢，重振其經典產品線，以吸引那些注重風格而非運動性能的消費者。例如，2024年3月，阿迪達斯公司公佈，其核心經典系列「Originals」的銷售額在不計外匯影響的情況下實現了個位數成長，凸顯了其在行業整體經濟狀況充滿挑戰的情況下依然保持著強勁的成長勢頭。

同時，直銷客製化服務的擴張正在從根本上改變產業的分銷策略。品牌正有意減少對第三方批發商的依賴，轉而採取直接與終端客戶互動的策略，從而獲得更高的利潤率，並推出獨家、個人化的產品。這種垂直整合使公司能夠掌控自身的品牌故事，並根據特定消費者的偏好快速調整庫存。彪馬公司（Puma SE）截至2024年3月的會計年度報告顯示，經外匯調整後的直銷銷售額成長了17.5%，凸顯了該公司專注於自有管道，提供限量版服裝和定製品牌體驗所帶來的財務影響。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球運動服市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依材質（棉、纖維、羊毛等）
    • 按最終用戶（男性、女性、兒童）
    • 依銷售管道（大賣場/超級市場、多品牌商店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美運動服市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲運動服市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章 亞太運動服市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲運動服市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲運動服市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球運動服市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Adidas AG
  • H&M Hennes & Mauritz AB
  • Hanes Brands Inc.
  • Monte Carlo Fashions Ltd.
  • Wildcraft.
  • Jack & Jones
  • Under Armour, Inc
  • Puma Se
  • Nike, Inc.
  • ASICS Corporation

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 20838

The Global Tracksuit Market is projected to expand from USD 12.17 Billion in 2025 to USD 19.43 Billion by 2031, reflecting a compound annual growth rate of 8.11%. This market consists of matching athletic ensembles comprising jackets and trousers, engineered for both physical exercise and leisure activities. Growth in this sector is largely fueled by a heightened consumer focus on health and wellness, alongside the seamless incorporation of comfortable sportswear into daily fashion. As noted by the World Federation of the Sporting Goods Industry in 2024, the global sporting goods industry maintained a 7 percent annual growth rate between 2021 and 2024, signaling robust foundational demand for functional apparel like tracksuits across various demographics.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 12.17 Billion
Market Size 2031USD 19.43 Billion
CAGR 2026-20318.11%
Fastest Growing SegmentOnline
Largest MarketNorth America

However, significant obstacles to market expansion exist due to ongoing macroeconomic volatility and inflationary pressures. These economic conditions erode consumer disposable income, leading to more prudent spending on non-essential clothing. Additionally, manufacturers face mounting costs for logistics and production inputs, creating a challenging dynamic where they must carefully manage price increases to maintain consumer interest without sacrificing profitability in a competitive landscape.

Market Driver

The surging global popularity of athleisure and streetwear culture serves as a major driver, transforming tracksuits from purely athletic gear into versatile lifestyle essentials. This cultural evolution encourages consumers to buy coordinated sets that deliver both physical functionality and the aesthetic style necessary for social interaction. Consequently, sports fashion retailers have reported significant revenue gains as these outfits become wardrobe staples. For instance, JD Sports Fashion Plc reported in May 2024 that revenue reached £10.5 billion for the period ending February 3, 2024, highlighting continued momentum in the sector. Similarly, Lululemon Athletica Inc. noted in its March 2024 Annual Report that fiscal 2023 net revenue rose by 19% to $9.6 billion, demonstrating the high profitability of premium athleisure that prioritizes coordinated apparel.

Concurrently, increasing consumer preference for eco-friendly and sustainable materials is pushing manufacturers to overhaul their textile compositions and supply chains. To align with growing environmental awareness and regulatory requirements, companies are substituting virgin synthetics with organic cotton and recycled fibers. This shift necessitates balancing ecological duties with the durability needed for performance wear. As an example, Adidas AG stated in its March 2024 Annual Report that it achieved a milestone where 99% of the polyester utilized in its products was recycled. This figure highlights the industry's rapid move toward circularity, with major brands investing heavily in green technologies to ensure future market relevance amidst shifting consumer values.

Market Challenge

Ongoing macroeconomic instability and inflationary pressures constitute a major hurdle for the Global Tracksuit Market's growth. These adverse economic factors diminish real disposable income, forcing consumers to curb expenditure on discretionary products like matching athletic wear. As households prioritize essential items, the demand for tracksuits declines despite a continued interest in health and fitness. This trend places manufacturers in a difficult position, as they struggle to pass on escalating logistics and production costs to a customer base that is already financially squeezed.

The consequences of this economic stress are reflected in recent industrial performance data, which reveals a distinct drop in business confidence. According to the International Textile Manufacturers Federation in April 2025, 62 percent of survey respondents globally cited weak demand resulting from these market conditions as their primary concern. This statistic underscores a substantial slowdown in industry activity, illustrating how economic volatility directly hampers the tracksuit sector's projected growth by suppressing consumer purchasing power and compressing manufacturer margins.

Market Trends

The market is being significantly shaped by a resurgence of vintage 80s and 90s retro aesthetics, with consumers increasingly favoring heritage designs that spark nostalgia. This trend marks a shift away from minimalist technical gear toward tracksuits characterized by oversized silhouettes, bold color-blocking, and conspicuous archival logos. Leading manufacturers are capitalizing on this movement by reinvigorating their legacy lines to attract style-conscious buyers who value authenticity over strict athletic performance. For example, Adidas AG reported in March 2024 that currency-neutral revenues for its heritage-centric Originals division grew at a mid-single-digit rate, highlighting it as a robust growth engine during a difficult economic period for the wider industry.

At the same time, the expansion of Direct-to-Consumer customization services is fundamentally altering distribution strategies within the sector. Brands are deliberately moving away from reliance on third-party wholesalers to interact directly with end customers, a strategy that improves margins and facilitates exclusive, personalized product launches. This vertical integration enables companies to manage their brand narrative and quickly adjust inventory to match specific consumer tastes. According to Puma SE's March 2024 Annual Report, currency-adjusted direct-to-consumer sales rose by 17.5 percent, emphasizing the financial effectiveness of focusing on owned channels to provide limited-edition apparel and tailored brand experiences.

Key Market Players

  • Adidas AG
  • H&M Hennes & Mauritz AB
  • Hanes Brands Inc.
  • Monte Carlo Fashions Ltd.
  • Wildcraft.
  • Jack & Jones
  • Under Armour, Inc
  • Puma Se
  • Nike, Inc.
  • ASICS Corporation

Report Scope

In this report, the Global Tracksuit Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Tracksuit Market, By Material

  • Cotton
  • Fiber
  • Wool
  • Others

Tracksuit Market, By End User

  • Men
  • Women
  • Kids

Tracksuit Market, By Sales Channel

  • Hypermarkets/Supermarkets
  • Multi Branded Stores
  • Online
  • Others

Tracksuit Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Tracksuit Market.

Available Customizations:

Global Tracksuit Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Tracksuit Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Material (Cotton, Fiber, Wool, Others)
    • 5.2.2. By End User (Men, Women, Kids)
    • 5.2.3. By Sales Channel (Hypermarkets/Supermarkets, Multi Branded Stores, Online, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Tracksuit Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Material
    • 6.2.2. By End User
    • 6.2.3. By Sales Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Tracksuit Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Material
        • 6.3.1.2.2. By End User
        • 6.3.1.2.3. By Sales Channel
    • 6.3.2. Canada Tracksuit Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Material
        • 6.3.2.2.2. By End User
        • 6.3.2.2.3. By Sales Channel
    • 6.3.3. Mexico Tracksuit Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Material
        • 6.3.3.2.2. By End User
        • 6.3.3.2.3. By Sales Channel

7. Europe Tracksuit Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Material
    • 7.2.2. By End User
    • 7.2.3. By Sales Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Tracksuit Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Material
        • 7.3.1.2.2. By End User
        • 7.3.1.2.3. By Sales Channel
    • 7.3.2. France Tracksuit Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Material
        • 7.3.2.2.2. By End User
        • 7.3.2.2.3. By Sales Channel
    • 7.3.3. United Kingdom Tracksuit Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Material
        • 7.3.3.2.2. By End User
        • 7.3.3.2.3. By Sales Channel
    • 7.3.4. Italy Tracksuit Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Material
        • 7.3.4.2.2. By End User
        • 7.3.4.2.3. By Sales Channel
    • 7.3.5. Spain Tracksuit Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Material
        • 7.3.5.2.2. By End User
        • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Tracksuit Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Material
    • 8.2.2. By End User
    • 8.2.3. By Sales Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Tracksuit Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Material
        • 8.3.1.2.2. By End User
        • 8.3.1.2.3. By Sales Channel
    • 8.3.2. India Tracksuit Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Material
        • 8.3.2.2.2. By End User
        • 8.3.2.2.3. By Sales Channel
    • 8.3.3. Japan Tracksuit Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Material
        • 8.3.3.2.2. By End User
        • 8.3.3.2.3. By Sales Channel
    • 8.3.4. South Korea Tracksuit Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Material
        • 8.3.4.2.2. By End User
        • 8.3.4.2.3. By Sales Channel
    • 8.3.5. Australia Tracksuit Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Material
        • 8.3.5.2.2. By End User
        • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Tracksuit Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Material
    • 9.2.2. By End User
    • 9.2.3. By Sales Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Tracksuit Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Material
        • 9.3.1.2.2. By End User
        • 9.3.1.2.3. By Sales Channel
    • 9.3.2. UAE Tracksuit Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Material
        • 9.3.2.2.2. By End User
        • 9.3.2.2.3. By Sales Channel
    • 9.3.3. South Africa Tracksuit Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Material
        • 9.3.3.2.2. By End User
        • 9.3.3.2.3. By Sales Channel

10. South America Tracksuit Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Material
    • 10.2.2. By End User
    • 10.2.3. By Sales Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Tracksuit Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Material
        • 10.3.1.2.2. By End User
        • 10.3.1.2.3. By Sales Channel
    • 10.3.2. Colombia Tracksuit Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Material
        • 10.3.2.2.2. By End User
        • 10.3.2.2.3. By Sales Channel
    • 10.3.3. Argentina Tracksuit Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Material
        • 10.3.3.2.2. By End User
        • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Tracksuit Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Adidas AG
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. H&M Hennes & Mauritz AB
  • 15.3. Hanes Brands Inc.
  • 15.4. Monte Carlo Fashions Ltd.
  • 15.5. Wildcraft.
  • 15.6. Jack & Jones
  • 15.7. Under Armour, Inc
  • 15.8. Puma Se
  • 15.9. Nike, Inc.
  • 15.10. ASICS Corporation

16. Strategic Recommendations

17. About Us & Disclaimer