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市場調查報告書
商品編碼
1945860
寵物零食市場-全球產業規模、佔有率、趨勢、機會及預測(依產品、寵物類型、銷售管道、地區及競爭格局分類,2021-2031年)Pet Snacks and Treats Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Pet Type, By Sales Channel, By Region & Competition, 2021-2031F |
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全球寵物零食市場預計將從 2025 年的 92.8 億美元成長到 2031 年的 131 億美元,複合年成長率為 5.91%。
這些產品定位為輔助飲食添加劑,用於訓練、行為刺激或特定健康益處,而非日常必需品。市場成長的主要驅動力是「寵物擬人化」趨勢,即飼主將寵物視為家庭成員,並要求使用與人類食品同等的高品質成分。此外,人們對動物健康的日益關注也推動了對功能性益處(例如牙齒護理和緩解焦慮)的需求,從而支撐了超越短暫趨勢的永續價值。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 92.8億美元 |
| 市場規模:2031年 | 131億美元 |
| 複合年成長率:2026-2031年 | 5.91% |
| 成長最快的細分市場 | 線上 |
| 最大的市場 | 北美洲 |
同時,全球通膨對市場成長構成重大阻礙,因為對價格敏感的消費者被迫削減非必要支出。這種經濟壓力導致消費者轉向價格較低的品牌,並減少購買零食的頻率,直接對收入產生負面影響。歐洲寵物食品工業聯合會的數據凸顯了這種脆弱性:到2025年,狗零食將佔歐洲寵物食品市場價值的24%,但銷售量僅佔9%,凸顯了該行業對高價位的依賴,使其極易受到經濟波動的影響。
寵物擬人化以及寵物照護日益普及,正成為市場擴張的關鍵催化劑。隨著飼主越來越將寵物視為家庭成員,消費模式正朝著優質化方向轉變,營養價值優先於價格。這導致符合人類食品標準的高品質寵物零食的支出顯著增加。根據美國寵物用品協會 (APPA) 於 2024 年 3 月發布的《產業趨勢》報告,2023 年美國寵物食品和零食的支出將達到 644 億美元。全球製造業的良好表現也支撐了這項投資需求。根據雀巢公司於 2024 年 2 月發布的《2023 年年度報告》,該公司寵物護理部門實現了 12.1% 的內部成長,業績強勁,超越了所有其他業務板塊。
同時,電子商務和直銷通路的成長正在改變市場的可及性。數位平台提升了小眾健康品牌的知名度,而訂閱服務則確保了穩定的銷售量,使製造商免受不穩定的購買習慣的影響。大型零售商的數據也印證了這項轉變。根據 Chewy 公司於 2024 年 3 月發布的 2023 會計年度股東信,自動續約銷售額達到 85 億美元,佔淨銷售額的 76% 以上。如此大規模的訂閱訂單表明,數位化便利性和自動補貨是寵物零食品類實現永續收入的關鍵促進因素。
全球通膨正嚴重阻礙寵物零食市場的發展,因為它降低了消費者的購買力,並將支出轉向偏好。不斷上漲的生活成本迫使寵物飼主優先考慮必需的、營養全面的食品,而將零食視為不必要的奢侈品。這種經濟壓力導致消費者從高利潤的人用級產品轉向更經濟實惠的選擇,從而擾亂了以往支撐該產業價值的優質化趨勢。
經濟緊縮的影響顯而易見,消費者對價格的敏感度提高導致銷售承壓。製造商正努力應對不斷上漲的原料成本,而消費者則同時拒絕為非必需品支付更高的價格。根據美國寵物用品協會 (APPA) 的一份報告預測,到 2024 年,美國寵物食品和零食市場銷售額預計將達到 658 億美元,但如此龐大的市場規模使其極易受到消費習慣變化的影響。因此,隨著消費者收緊預算,他們購買自由裁量權奢侈品的能力下降,直接限制了市場維持先前快速成長的能力。
以預防保健為重點的功能性寵物零食的興起改變了消費者的行為,使偏好從一般的獎勵轉向提供特定醫療益處的產品。飼主現在尋求能夠幫助解決消化器官系統問題、焦慮和關節活動受限等問題的零食,這些零食將營養補充劑與行為豐富化相結合。這種以實用性為導向的營養理念正在改變產品線,各公司紛紛添加益生菌、舒緩植物成分和臨床補充劑,以在景氣衰退時期維持產品價值。根據《國際寵物食品》2025年2月通報,普瑞納寵物照護公司年銷售額達189億瑞士法郎。儘管整體市場疲軟,但其業績主要得益於普瑞納Pro Plan等功能性高級產品線的推動。
同時,在減少碳足跡和供應鏈廢棄物的驅動下,寵物食品產業正擴大採用升級再造原料來實現永續生產。各大品牌正將營養豐富的人類食品(如蔬菜渣和動物內臟)融入寵物零食配方中,以吸引具有環保意識的消費者,同時又不犧牲營養價值。這種轉變體現了寵物產業的循環經濟模式,並透過利用原本會被浪費的資源來幫助穩定原料成本。根據寵物食品協會於2025年4月發布的《2025年寵物食品生產和原料分析》報告,美國製造商將在2024年使用超過300萬噸的升級再造原料生產狗糧,凸顯了這一日益成長的趨勢。
The Global Pet Snacks and Treats Market is projected to expand from USD 9.28 Billion in 2025 to USD 13.10 Billion by 2031, registering a CAGR of 5.91%. These products are characterized as complementary dietary additions intended for training, behavioral enrichment, or specific health outcomes rather than as primary daily nutrition. Market growth is largely fueled by the pet humanization trend, where owners treat animals like family members, demanding human-grade, high-quality ingredients. Additionally, heightened awareness regarding animal wellness is boosting demand for functional benefits, such as dental care and anxiety relief, which sustains value beyond temporary trends.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 9.28 Billion |
| Market Size 2031 | USD 13.10 Billion |
| CAGR 2026-2031 | 5.91% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
Conversely, global inflation poses a significant obstacle to market growth by compelling price-sensitive consumers to cut back on non-essential spending. This economic pressure often results in consumers trading down to value brands or purchasing treats less frequently, which directly negatively affects revenue. Data from the European Pet Food Industry Federation highlights this vulnerability; in 2025, dog treats comprised 24% of the European pet food market's value but only 9% of its volume, demonstrating the sector's dependence on premium pricing that is susceptible to economic fluctuations.
Market Driver
The increasing prevalence of pet humanization and pet parenting acts as a primary catalyst for market expansion. As owners increasingly view pets as family, consumption patterns shift toward premiumization, prioritizing nutritional quality over price. This leads to substantial spending on high-quality treats that meet human dietary standards. According to the American Pet Products Association's March 2024 'State of the Industry' presentation, U.S. spending on pet food and treats hit $64.4 billion in 2023. Global manufacturing results further confirm this willingness to invest; Nestle's '2023 Annual Report' from February 2024 noted that their PetCare division saw 12.1% organic growth, surpassing all other segments and proving the sector's resilience.
Simultaneously, the growth of e-commerce and direct-to-consumer channels is transforming market accessibility. Digital platforms enhance the visibility of niche wellness brands, while subscription services secure consistent sales volumes, protecting manufacturers from irregular purchasing habits. This shift is exemplified by major retailer data; Chewy, Inc.'s 'Fiscal Year 2023 Shareholder Letter' from March 2024 reported that Autoship sales totaled $8.5 billion, accounting for over 76% of net sales. Such high volumes of recurring orders demonstrate that digital convenience and automated replenishment are essential drivers for sustained revenue in the treats sector.
Market Challenge
Global inflation significantly hinders the pet snacks and treats market by diminishing consumer purchasing power and modifying spending on discretionary goods. As living costs rise, pet owners are forced to prioritize essential complete diets over complementary items, often regarding treats as dispensable luxuries. This financial limitation drives a shift from high-margin, human-grade products toward economy options, thereby disrupting the trend of premiumization that has historically fueled sector value.
The consequences of this economic strain are visible in the pressure on sales volumes as buyers become more price-sensitive. Manufacturers grapple with increasing input costs while consumers simultaneously reject higher prices for non-essential rewards. The American Pet Products Association reported that the U.S. pet food and treat sector generated $65.8 billion in sales in 2024, highlighting the vast scale of revenue vulnerable to these changing spending habits. Consequently, as consumers restrict their budgets, the decreased capacity for discretionary indulgence directly limits the market's potential to maintain previous rapid expansion rates.
Market Trends
The proliferation of functional treats focused on preventive health has altered consumer behavior, moving preference from generic rewards to formulations offering specific medical benefits. Owners now seek snacks designed to manage conditions like digestive issues, anxiety, and joint mobility, blending dietary supplementation with behavioral enrichment. This shift toward utility-driven nutrition is transforming product lines, as companies add probiotics, calming botanicals, and clinical supplements to maintain value during economic slumps. As noted by International Petfood in February 2025, Purina PetCare reported full-year sales of CHF 18.9 billion, with performance largely buoyed by functional premium lines like Purina ProPlan despite broader market softness.
Concurrently, the industry is seeing widespread adoption of upcycled ingredients for sustainable production, motivated by the need to reduce carbon footprints and supply chain waste. Brands are increasingly integrating nutrient-rich byproducts from the human food sector, such as vegetable pomace and organ meats, into treat recipes to attract eco-conscious consumers without sacrificing nutrition. This shift validates the circular economy within the pet sector and helps stabilize input costs by utilizing previously wasted resources. According to the Pet Food Institute's '2025 Pet Food Production and Ingredient Analysis' report from April 2025, U.S. manufacturers used over 3 million tons of upcycled ingredients in dog food production in 2024, highlighting the extent of this trend.
Report Scope
In this report, the Global Pet Snacks and Treats Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Pet Snacks and Treats Market.
Global Pet Snacks and Treats Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: