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市場調查報告書
商品編碼
1945796

榨汁機市場 - 全球產業規模、佔有率、趨勢、機會及預測（依產品類型、應用、銷售管道、地區及競爭格局分類，2021-2031年）

Juicer Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Application, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球榨汁機市場預計將從 2025 年的 31.8 億美元成長到 2031 年的 47.9 億美元，年複合成長率為 7.07%。

榨汁機是一種專門的廚房電器，它透過擠壓或碾壓的方式從水果和蔬菜中提取液體營養成分。推動這一全球市場發展的關鍵因素包括全球對健康和保健日益成長的關注，消費者越來越重視新鮮營養的食品。此外，快速的都市化和不斷成長的可支配收入也催生了越來越多的消費者，他們需要高效便捷的廚房解決方案，以最少的努力實現健康的生活方式。

市場概覽
預測期 2027-2031
市場規模：2025年 31.8億美元
市場規模：2031年 47.9億美元
複合年成長率：2026-2031年 7.07%
成長最快的細分市場 線上
最大的市場 亞太地區

然而，市場成長面臨一個重大障礙：高階機型的高昂前期成本限制了其在發展中地區注重預算的消費者中的普及。此外，價格親民的預製保健飲品的廣泛供應，為消費者提供了一種便捷的替代選擇，進一步加劇了這項挑戰。關於行業表現，中國消費電子協會發布的《2024年報告》指出，“家用電器累計出口額將達到1124.2億美元，其中小家電的銷量和銷售額均將全面復甦。”

市場促進因素

消費者健康意識的提升正在從根本上改變全球榨汁機市場，他們越來越重視自製營養飲品，以增強免疫力，提升生活品質。這種對營養日益成長的興趣，使得榨汁機的消費群不再局限於小眾的健康愛好者，而是擴展到包括追求健康飲食的家庭和年輕消費者。對支持這些健康習慣的家用電器的需求，正推動著瞄準國際健康趨勢的製造商實現顯著的出口成長。例如，根據《中國日報》2024年5月一篇題為《家電製造商聚焦全球擴張》的報導報道，貝爾電器股份有限公司的海外銷售額年增105.66%。這主要得益於國際消費者對個人健康和食品安全的日益關注。

同時，冷壓和慢速定序技術的進步正在解決消費者長期以來面臨的噪音、氧化和清潔難題等問題，從而提升市場價值。製造商透過推出配備高扭力馬達和緊湊設計的高階機型，以適應都市生活，即使在充滿挑戰的經濟環境下，也能成功推動產品更換並保持獲利能力。例如，Breville集團在其2024年年度報告（2024年8月）中指出，公司營收超過15.2億澳元，主導，這主要得益於全球範圍內的新產品推出。同樣，SEB集團在其2024年初步營收報告（2025年1月）中預測，全年總銷售額將達到82.66億歐元，小家電市場將因持續的產品創新而保持強勁成長。

市場挑戰

阻礙全球榨汁機市場擴張的一大障礙是高階榨汁機技術相關的高昂前期成本。具備先進功能的機型，例如能夠更好地保留營養成分的冷壓榨汁機或慢速榨汁機，其價格通常超出大眾市場消費者的可支配支出範圍。這種價格差異對注重預算的消費者構成了明顯的進入門檻，尤其是在價格敏感度較高的發展中地區。因此，潛在客戶擴大放棄購買專業設備，轉而選擇更實惠的替代品，例如無需大量初始投資即可立即飲用的健康飲品。

這種經濟摩擦直接影響了銷售量，導致消費者延後非必需品購買，進而造成非高階家電市場停滯不前。在經濟不確定時期，消費者不願投資昂貴的家電，趨勢也反映在近期的產業績效指標。根據德國電氣電子工業協會（ZVEI）預測，2024年德國大型和小型家電的國內銷售額將達到約101億歐元，這意味著由於消費者信心不足，市場將維持在較低水準。這些數據凸顯了，即使健康和養生趨勢日益受到關注，經濟謹慎情緒仍然限制了專業廚房電器的普及，阻礙了市場充分發揮其成長潛力。

市場趨勢

攜帶式和無線榨汁機的普及正在改變市場格局。隨著消費者追求更高的行動性，這一趨勢迎合了現代生活方式，使他們能夠隨時隨地製作新鮮飲品，擺脫有線設備的束縛。製造商們也積極響應，推出了體積小巧、電池供電的榨汁機，在提升便利性的同時，也保持了出色的性能。這一策略轉變正在帶來實際的財務收益。根據SharkNinja於2025年8月發布的“2025會計年度第二季度財務業績”，該公司淨銷售額成長15.7%，達到14.449億美元，這主要得益於其食品加工設備部門（包括攜帶式解決方案）的出色表現。

隨著都會居住者對性價比和空間利用率的追求，多功能和混合廚房電器的興起勢頭強勁。消費者越來越青睞將果汁機和攪拌機功能整合於一體的產品，以節省空間並提升多功能性。這種功能整合使其價格更高，也促進了更換11.5%，達到15.936億美元，這主要得益於「多功能突破型營養大師」等多功能產品的推動。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球榨汁機市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依產品類型（手動榨汁機、電動榨汁機）
    • 按用途（住宅、商用）
    • 依銷售管道（超級市場/大賣場、專賣店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美榨汁機市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章 歐洲榨汁機市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章 亞太榨汁機市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲榨汁機市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲榨汁機市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球榨汁機市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Procter & Gamble
  • Breville USA, Inc.
  • Sunbeam Products, Inc.
  • Hurom India
  • Cuisinart
  • KUVINGS
  • Koninklijke Philips NV
  • Panasonic Corporation
  • AB Electrolux
  • Midea Retail（PTY）Ltd.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 20875

The Global Juicer Market is projected to expand from USD 3.18 Billion in 2025 to USD 4.79 Billion by 2031, reflecting a CAGR of 7.07%. Juicers are specialized kitchen appliances designed to extract liquid nutrition from fruits and vegetables through crushing or squeezing mechanisms. The primary drivers fueling this global market include a rising worldwide focus on health and wellness, with consumers increasingly prioritizing fresh and nutritious dietary options. Additionally, rapid urbanization and growing disposable incomes have broadened the consumer base for efficient, convenient kitchen solutions that facilitate healthy living with minimal effort.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 3.18 Billion
Market Size 2031USD 4.79 Billion
CAGR 2026-20317.07%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

However, market growth faces a major hurdle due to the high upfront cost of premium models, which restricts adoption among budget-conscious demographics in developing regions. This challenge is further complicated by the widespread availability of affordable, prepackaged healthy beverages that serve as convenient substitutes. Regarding industrial performance, the 'China Household Electrical Appliances Association' noted in '2024' that 'cumulative exports of home appliances totaled 112.42 billion USD with small home appliances showing a comprehensive rebound in both volume and value'.

Market Driver

Rising Consumer Health and Wellness Consciousness is fundamentally transforming the global juicer market, as individuals increasingly prioritize homemade, nutrient-rich beverages to enhance immunity and lifestyle quality. This elevated focus on nutrition is widening the consumer base beyond niche health enthusiasts to include families and younger demographics seeking control over their food ingredients. The demand for appliances that support these healthy habits has led to substantial export growth for manufacturers targeting international wellness trends. For instance, according to a 'China Daily' article from May 2024 titled 'Home appliance makers eye bigger global reach', Bear Electric Appliance Co Ltd reported a 105.66 percent year-on-year surge in overseas sales revenue, driven largely by international consumers paying greater attention to personal health and food safety.

Technological Advancements in Cold-Press and Slow Juicing are concurrently driving market value by addressing persistent consumer pain points regarding noise, oxidation, and cleaning difficulties. Manufacturers are successfully stimulating replacement cycles by introducing premium models featuring high-torque motors and compact footprints suited for modern urban living, thereby sustaining revenue despite a challenging economic environment. Highlighting the financial impact of this innovation-led strategy, the Breville Group reported in its 'Annual Report 2024' from August 2024 that it achieved record revenue exceeding 1.52 billion AUD, significantly supported by new product launches globally. Similarly, Groupe SEB's 'Provisional Sales 2024' report from January 2025 indicated total annual sales of 8,266 million Euros, noting that the small domestic equipment market remained buoyant due to continuous product innovation.

Market Challenge

The primary obstacle hindering the expansion of the global juicer market is the prohibitive initial cost associated with premium juicing technologies. Advanced models, particularly cold-press and masticating juicers that offer superior nutrient retention, command prices that often exceed the discretionary spending power of mass-market consumers. This pricing disparity creates a distinct barrier to entry for budget-conscious demographics, especially in developing regions where price sensitivity is high. Consequently, potential customers frequently forgo dedicated appliances in favor of more accessible alternatives, such as affordable, prepackaged healthy beverages which provide immediate convenience without requiring a significant capital investment.

This economic friction directly impacts sales volumes, leading to stagnation in non-premium segments as consumers postpone discretionary purchases. The reluctance to invest in high-cost appliances during periods of economic uncertainty is reflected in recent industry performance metrics. According to the 'ZVEI' (German Electrical and Electronic Manufacturers' Association), domestic turnover for large and small household appliances in '2024' reached approximately 10.1 billion Euros, indicating a market stabilizing at a low level due to a restrained consumer climate. This data underscores how financial caution limits the widespread adoption of specialized kitchen appliances, preventing the market from realizing its full growth potential despite prevailing health and wellness trends.

Market Trends

The Proliferation of Portable and Cordless Juicing Devices is altering the market as consumers increasingly demand greater mobility. This trend caters to modern lifestyles by enabling users to prepare fresh beverages while in transit, eliminating the constraints of wired devices. Manufacturers are responding with compact, battery-powered units that maintain performance while enhancing convenience. This strategic pivot is yielding tangible financial results; according to SharkNinja's 'Second Quarter 2025 Results' from August 2025, the company reported a 15.7% increase in net sales to 1,444.9 million USD, supported by the performance of its food preparation appliances segment which includes these on-the-go solutions.

The Emergence of Multifunctional and Hybrid Kitchen Appliances is gaining traction as urban residents seek value and space efficiency. Consumers increasingly favor machines that combine juicing and blending capabilities into a single footprint to save space and offer broader utility. This consolidation justifies premium price points and drives replacement cycles. The success of this innovation is evident in recent industrial performance; according to JS Global Lifestyle Company Limited's 'Annual Results Announcement 2024' from March 2025, the group achieved an 11.5% revenue increase to 1,593.6 million USD, driven by versatile products like the Multi-purpose Wall Breaking Nutrition Master.

Key Market Players

  • Procter & Gamble
  • Breville USA, Inc.
  • Sunbeam Products, Inc.
  • Hurom India
  • Cuisinart
  • KUVINGS
  • Koninklijke Philips N.V
  • Panasonic Corporation
  • AB Electrolux
  • Midea Retail (PTY) Ltd.

Report Scope

In this report, the Global Juicer Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Juicer Market, By Product Type

  • Manual Juicers
  • Electric Juicers

Juicer Market, By Application

  • Residential
  • Commercial

Juicer Market, By Sales Channel

  • Supermarket/Hypermarket
  • Specialty Stores
  • Online
  • Others

Juicer Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Juicer Market.

Available Customizations:

Global Juicer Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Juicer Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Manual Juicers, Electric Juicers)
    • 5.2.2. By Application (Residential, Commercial)
    • 5.2.3. By Sales Channel (Supermarket/Hypermarket, Specialty Stores, Online, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Juicer Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Application
    • 6.2.3. By Sales Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Juicer Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Application
        • 6.3.1.2.3. By Sales Channel
    • 6.3.2. Canada Juicer Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Application
        • 6.3.2.2.3. By Sales Channel
    • 6.3.3. Mexico Juicer Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Application
        • 6.3.3.2.3. By Sales Channel

7. Europe Juicer Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Application
    • 7.2.3. By Sales Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Juicer Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Application
        • 7.3.1.2.3. By Sales Channel
    • 7.3.2. France Juicer Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Application
        • 7.3.2.2.3. By Sales Channel
    • 7.3.3. United Kingdom Juicer Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Application
        • 7.3.3.2.3. By Sales Channel
    • 7.3.4. Italy Juicer Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Application
        • 7.3.4.2.3. By Sales Channel
    • 7.3.5. Spain Juicer Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Application
        • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Juicer Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Application
    • 8.2.3. By Sales Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Juicer Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Application
        • 8.3.1.2.3. By Sales Channel
    • 8.3.2. India Juicer Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Application
        • 8.3.2.2.3. By Sales Channel
    • 8.3.3. Japan Juicer Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Application
        • 8.3.3.2.3. By Sales Channel
    • 8.3.4. South Korea Juicer Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Application
        • 8.3.4.2.3. By Sales Channel
    • 8.3.5. Australia Juicer Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Application
        • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Juicer Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Application
    • 9.2.3. By Sales Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Juicer Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Application
        • 9.3.1.2.3. By Sales Channel
    • 9.3.2. UAE Juicer Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Application
        • 9.3.2.2.3. By Sales Channel
    • 9.3.3. South Africa Juicer Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Application
        • 9.3.3.2.3. By Sales Channel

10. South America Juicer Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Application
    • 10.2.3. By Sales Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Juicer Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Application
        • 10.3.1.2.3. By Sales Channel
    • 10.3.2. Colombia Juicer Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Application
        • 10.3.2.2.3. By Sales Channel
    • 10.3.3. Argentina Juicer Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Application
        • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Juicer Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Procter & Gamble
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Breville USA, Inc.
  • 15.3. Sunbeam Products, Inc.
  • 15.4. Hurom India
  • 15.5. Cuisinart
  • 15.6. KUVINGS
  • 15.7. Koninklijke Philips N.V
  • 15.8. Panasonic Corporation
  • 15.9. AB Electrolux
  • 15.10. Midea Retail (PTY) Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer