![]() |
市場調查報告書
商品編碼
1945782
寵物舒緩產品市場 - 全球產業規模、佔有率、趨勢、機會及預測(按類型、寵物類型、分銷管道、地區和競爭格局分類,2021-2031年)Pet Calming Products Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Pet Type, By Distribution Channel, By Region & Competition, 2021-2031F |
||||||
全球寵物鎮靜產品市場預計將從 2025 年的 179.1 億美元成長到 2031 年的 255.2 億美元,年複合成長率為 6.08%。
該行業涵蓋一系列專門用於減輕伴侶動物壓力和焦慮的非藥物補充劑,包括資訊素擴散器、局部噴霧、焦慮舒緩貼片和口服補充劑。市場的主要驅動力是人與動物之間日益加深的聯繫,這使得飼主越來越將寵物視為需要心理健康護理的家庭成員,同時也提高了人們對某些因素的認知,例如噪音敏感性和分離焦慮。這些觀念的轉變推動了對無需獸醫處方箋即可獲得的便捷行為健康解決方案的持續需求。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 179.1億美元 |
| 市場規模:2031年 | 255.2億美元 |
| 複合年成長率:2026-2031年 | 6.08% |
| 成長最快的細分市場 | 線上 |
| 最大的市場 | 北美洲 |
然而,由於經濟不確定性和通膨壓力,市場面臨挑戰,迫使精打細算的消費者優先考慮必需營養品而非非必要的健康產品。儘管有這些經濟限制,飼主對寵物心理健康的重視程度仍然很高,因為他們越來越意識到寵物心理健康的重要性。根據美國寵物用品協會(APPA)的數據,到2024年,59%的狗主飼主52%的貓飼主將使用某種形式的寵物舒緩產品,這表明寵物焦慮管理正從一個小眾興趣發展成為現代寵物飼養的基本組成部分。
寵物擬人化和寵物照護高階化正成為市場成長的關鍵催化劑,因為飼主越來越將寵物視為家庭成員,並認為它們理應獲得高品質的心理健康支持。這種擬人化的趨勢正將寵物護理的重點從滿足基本生存需求轉向積極主動的健康管理,從而推動了模仿人類療法的先進舒緩產品的需求。因此,消費者願意在維護寵物健康方面投入大量資金,這為高級產品創造了有利的市場環境。根據美國寵物用品協會發布的《2025年產業趨勢報告》,預計到2024年,美國寵物產業的總支出將達到1,520億美元,反映了消費者對寵物產業的巨大經濟投入。
同時,行為障礙和分離焦慮症的增加,以及工作模式的改變和現代都市生活方式的加劇,推動了對專業介入措施的需求。由於寵物面臨孤獨和噪音厭惡等環境壓力,飼主正在積極尋求有效的非藥物治療方法,而應對這些挑戰往往需要花費大量資金。根據Rover於2025年1月發布的《2025年養狗成本》報告,焦慮的狗飼主每年可能需要額外花費975美元訓練和寄養。這種對行為健康的關注推動了營養補充劑的流行;2025年6月,一份寵物食品行業出版物報道稱,維生素和營養補充劑的使用量同比成長了6%。
通膨壓力和經濟波動導致消費者購買力下降,並重新調整了支出重點,這些都是全球寵物舒緩產品市場成長的重要障礙。隨著家庭預算的收緊,寵物飼主往往被迫嚴格區分基本必需品(例如基本營養和緊急獸醫服務)與補充保健用品。儘管人們對寵物心理健康的關注度日益提高,但資訊素擴散器和焦慮裹布等舒緩用品通常被視為可有可無的奢侈品,並且由於消費者為了應對不斷上漲的日常必需品價格而控制支出,這些產品很容易被從購物清單中剔除。
這種向財政保守主義的轉變縮小了市場規模,限制了健康品牌的獲利潛力。不願將資金投入預防性行為照護造成了一個摩擦點,阻礙了高認知度轉化為實際銷售。據美國寵物用品協會(APPA)稱,由於經濟狀況,19%的飼主計劃在2024年減少與寵物相關的支出。支出下降對諸如緩解焦慮等輔助類別的影響尤為顯著,阻礙了市場充分利用日益成長的人寵關係的能力。
智慧穿戴式科技的融合正在從根本上改變市場,將焦慮管理從被動應對轉變為數據驅動的主動監測。現代項圈和背心擴大配備生物識別感測器,用於追蹤心率、呼吸模式和發聲,從而識別壓力的早期生理徵兆,例如噪音恐懼症或分離焦慮症。這些設備在一個互聯的生態系統中運行,能夠自動觸發鎮靜機製或透過行動應用程式通知飼主。 Tractiv 在 2025 年 1 月發布的新聞稿強調了這一需求,報告稱該公司擁有超過 130 萬有效用戶,他們正在尋找除了位置數據外還能監測行為健康指標的設備。
同時,源自大麻的配方和CBD產品的流行,標誌著人們正明顯轉向天然、非藥物的抗焦慮療法。飼主越來越重視功能性植物來源成分而非合成鎮靜劑,他們使用含有大麻二酚的軟嚼片和酊劑來緩解寵物對環境的恐懼和慢性壓力。這一趨勢印證了大麻作為整體解決方案的有效性,例如可以有效解決雷暴恐懼症問題,使CBD產品從小眾替代品走向主流健康產品。根據美國寵物用品協會(APPA)2024年3月的一項調查,預計到2024年,CBD在犬類鎮靜劑中的使用率將達到12%,比2018年成長三倍。
The Global Pet Calming Products Market is projected to expand from USD 17.91 Billion in 2025 to USD 25.52 Billion by 2031, reflecting a compound annual growth rate of 6.08%. This industry comprises a specialized array of non-pharmaceutical aids intended to alleviate stress and anxiety in companion animals, including pheromone diffusers, topical sprays, anxiety wraps, and consumable supplements. The market is primarily driven by the deepening bond between humans and animals, which encourages owners to regard pets as family members deserving of mental health care, alongside a growing awareness of specific triggers such as noise sensitivity and separation anxiety. This shift in sentiment supports a consistent demand for accessible behavioral wellness interventions that do not require a veterinary prescription.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 17.91 Billion |
| Market Size 2031 | USD 25.52 Billion |
| CAGR 2026-2031 | 6.08% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
However, the market faces hurdles due to economic instability and inflationary pressures, which often force budget-conscious consumers to prioritize essential nutrition over discretionary wellness items. Despite these financial constraints, engagement with the category remains strong as owners increasingly acknowledge the importance of animal mental well-being. Data from the American Pet Products Association indicates that in 2024, 59% of dog owners and 52% of cat owners employed some form of calming solution, demonstrating that managing pet anxiety has evolved from a niche concern into a fundamental component of modern pet ownership.
Market Driver
The trend toward pet humanization and the premiumization of care acts as a primary catalyst for market growth, as owners increasingly view their animals as integral family members entitled to high-quality mental health support. This anthropomorphic shift has elevated pet care from addressing basic survival needs to focusing on proactive wellness management, driving the purchase of sophisticated calming solutions that mirror human therapies. Consequently, consumers are demonstrating a willingness to invest significantly in their pets' well-being, creating a favorable environment for premium products; the American Pet Products Association's "2025 State of the Industry Report" noted that total U.S. pet industry expenditures hit $152 billion in 2024, reflecting this substantial financial commitment.
Simultaneously, the rising prevalence of behavioral disorders and separation anxiety, exacerbated by changing work patterns and modern urban lifestyles, is fueling demand for specialized interventions. As pets encounter environmental stressors like isolation and noise aversion, owners are actively seeking effective non-pharmaceutical remedies, often incurring significant costs to address these challenges. A January 2025 report by Rover, "The Cost of Dog Parenthood 2025," estimates that owners of anxious dogs may spend an additional $975 annually on training or boarding. This focus on behavioral health is driving broader adoption of supplements, with Petfood Industry reporting in June 2025 that vitamin and supplement usage grew by 6% in 2024 compared to the prior year.
Market Challenge
Inflationary pressures and economic volatility constitute a significant barrier to the growth of the Global Pet Calming Products Market by diminishing consumer purchasing power and reshaping spending priorities. As household budgets tighten, pet owners are often compelled to strictly differentiate between absolute necessities-such as primary nutrition and acute veterinary services-and supplemental wellness items. Despite the growing recognition of pet mental health, calming aids like pheromone diffusers and anxiety wraps are frequently viewed as discretionary luxuries, making them vulnerable to removal from shopping lists as consumers consolidate funds to afford the rising costs of essential goods.
This shift toward fiscal conservatism restricts market volume and limits revenue potential for wellness brands. The hesitation to allocate funds to preventative behavioral care creates a friction point that prevents high awareness levels from converting into actual sales. According to the American Pet Products Association, 19% of pet owners in 2024 reported intentions to reduce their pet-related spending due to economic conditions. This retraction in spending disproportionately impacts ancillary categories like anxiety relief, hindering the market's ability to fully capitalize on the expanding human-animal bond.
Market Trends
The integration of smart wearable technology is fundamentally transforming the market by shifting anxiety management from reactive interventions to proactive, data-driven monitoring. Modern collars and vests are increasingly equipped with biometric sensors capable of tracking heart rates, respiratory patterns, and vocalizations to identify early physiological signs of distress, such as noise phobia or separation anxiety. These devices often operate within a connected ecosystem that can automatically trigger calming mechanisms or alert owners via mobile apps; Tractive's January 2025 press release highlighted this demand, reporting over 1.3 million active customers seeking devices that monitor behavioral wellness metrics alongside location.
Concurrently, the widespread adoption of hemp-derived formulations and CBD represents a distinct pivot toward natural, non-pharmaceutical anxiolytics. Pet owners are increasingly prioritizing functional, plant-based ingredients over synthetic sedatives, utilizing cannabidiol-infused soft chews and tinctures to mitigate environmental aversion and chronic stress. This trend validates hemp as a holistic solution for issues like thunderstorm phobia, moving the category from a niche alternative to a mainstream wellness staple. The American Pet Products Association's March 2024 survey reveals that CBD usage for calming dogs reached 12% in 2024, marking a threefold increase compared to 2018 levels.
Report Scope
In this report, the Global Pet Calming Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Pet Calming Products Market.
Global Pet Calming Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: