寵物濕紙巾市場 - 全球產業規模、佔有率、趨勢、機會及預測（按類型、產品類型、分銷管道、地區和競爭格局分類，2021-2031年）

全球寵物濕紙巾市場預計將從 2025 年的 9.1 億美元成長到 2031 年的 14.1 億美元，複合年成長率達到 7.57%。

這些一次性濕洗產品旨在通過去除寵物毛髮和敏感部位的污垢、皮屑和過敏原，保持寵物清潔無異味。市場成長的主要驅動力是家庭衛生標準的提高，這源自於寵物日益人性化以及人們對便利、免水洗護方案的需求，以適應現代生活方式。對寵物照護的投入也反映在產業支出上。美國寵物用品協會 (APPA) 預測，到 2024 年，包括用品和非處方藥在內的寵物用品在美國的銷售額將達到 333 億美元，這表明消費者對專業寵物護理產品的購買意願強烈。

市場擴張的一大障礙是消費者對一次性合成材料環境影響的日益關注。隨著人們對塑膠廢棄物的認知不斷提高，製造商面臨著開發可生物分解材料的壓力，同時也要確保清潔能力和耐用性。因此，該產業難以在環保創新和價格競爭力之間取得平衡，而這項挑戰可能會阻礙注重預算的消費者接受新產品。

市場促進因素

全球寵物擁有量和領養量的快速成長是市場擴張的主要催化劑，尤其是在年輕一代逐漸形成自己獨特的寵物照護標準之後。這種人口結構的變化正在擴大寵物衛生用品的消費群，因為新飼主正在尋找在城市環境中保持寵物衛生的有效方法。新晉「寵物父母」的數量十分龐大。根據2025年3月《寵物食品業》雜誌發表的一篇文章《報導：隨著Z世代行為的改變，寵物擁有量不斷成長》，預計到2024年，美國Z世代家庭的寵物擁有量將成長43.5%，達到1880萬戶。這一成長與市場價值的提升密切相關。根據美國寵物用品協會（APPA）的數據，美國寵物產業的總支出在上年度（2025年）達到了1,520億美元。

同時，電子商務和直銷管道的蓬勃發展正在改變一次性寵物護理產品的購買方式。線上平台透過訂閱模式實現持續收入，這對於擦拭巾等消耗品而言尤其理想。訂閱模式不僅能確保穩定的貨源，而且通常比實體店提供更優惠的價格。這種轉變在主要市場參與者中也顯而易見。根據2025年6月《客戶體驗深度》（Customer Experience Dive）雜誌發表的一篇報導《訂閱驅動銷售，Chewy客戶支出成長》，2025年第一季，Chewy的自動出貨訂閱約佔其淨銷售額的82%。便利的宅配，加上數位零售商利用數據進行個人化推薦，鞏固了擦拭巾作為現代寵物護理必備品的地位，並推動了業界的持續擴張。

市場挑戰

消費者日益關注一次性合成材料對環境的影響，成為全球寵物擦拭巾市場擴張的主要障礙。為了滿足環保意識強的消費者的需求，製造商面臨從傳統合成纖維轉向可生物分解材料的壓力。然而，這些永續材料的原料成本往往更高，而且可能不如傳統塑膠耐用，迫使企業提高零售價格以維持利潤率。更高的價格疏遠了那些原本可能選擇這些便捷寵物護理產品的注重價格的消費者。

這種經濟摩擦限制了市場從不斷成長的寵物飼主市場中獲利的能力。考慮到潛在的消費規模，這項挑戰的規模尤其巨大：根據美國寵物用品協會（APPA）發布的《2025年全美寵物擁有狀況調查》，到2024年，美國將有9,400萬戶家庭至少擁有一隻寵物。隨著如此大規模的消費群體環保意識的增強，市場上缺乏價格合理且有效的環保擦拭巾，導致部分消費者延後購買，阻礙了潛在的消費成長。

市場趨勢

針對特定衛生習慣的專用擦拭巾的研發正在重塑產品系列。隨著飼主擴大尋求非處方解決方案來應對慢性皮膚病，製造商不再局限於基本的清潔功能，而是開發出含有抗菌、抗真菌和舒緩成分的臨床級擦拭巾，用於局部治療。這一趨勢與需要定期護理的皮膚病病例的增加不謀而合。根據 Nationwide 於 2025 年 8 月發表的一篇報導《皮膚過敏是犬貓最常見的疾病之一》的文章，保險公司在 2024 年處理了超過 45 萬起與皮膚過敏相關的索賠，比前一年成長了 13%。這種發病率的上升為具有治療功效的功能性擦拭巾創造了一個快速成長的潛在市場。

同時，隨著永續性成為消費者購買決策的關鍵因素，可生物分解和植物來源材料的採用正在加速。為了在競爭激烈的市場中脫穎而出，各大品牌正用竹子和纖維素等可堆肥材料取代合成纖維，以吸引反對塑膠廢棄物的消費者。這種需求也可以透過數位行為來量化：根據 Phoenix 擦拭巾 2025 年 5 月發表的一篇報導《美國自有品牌寵物擦拭巾的市場機會》，過去五年中，寵物擦拭巾的線上搜尋激增了 103%，這主要是由於消費者對環保和無香產品的興趣日益濃厚。這一趨勢正迫使競爭對手調整其供應鏈，使其符合綠色標準，從而贏得這部分具有環保意識的消費者群體。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球寵物濕紙巾市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 依類型（狗、貓）
  • 依產品類型（多用途擦拭巾、身體及足部濕擦拭巾、眼部擦拭巾、耳部擦拭巾、其他（口腔擦拭巾））
  • 依分銷管道（線上、線下）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美寵物濕紙巾市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲寵物濕紙巾市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國家分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章 亞太地區寵物濕紙巾市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲寵物濕紙巾市場展望

• 市場規模及預測
• 市佔率及預測
• 中東和非洲：國家分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲寵物濕紙巾市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國家分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進要素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 最新進展

第13章 全球寵物濕紙巾市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的可能性
• 供應商電力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• Petkin, Inc.
• Earth Rated
• Vetnique Labs, LLC
• Wild One
• Valman SRL
• TrueBlue Pets
• Addison Biological Laboratory, Inc.
• Pet Lovers Centre Pte Ltd
• Giovanni Cosmetics, Inc.
• Wharney Daily Chemical Co.,Ltd

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Pet Wipes Market is projected to expand from USD 0.91 Billion in 2025 to USD 1.41 Billion by 2031, achieving a CAGR of 7.57%. These disposable, pre-moistened products are designed to cleanse and deodorize animals by eliminating dirt, dander, and allergens from coats and sensitive areas. Market growth is primarily fueled by the rising trend of pet humanization, which drives higher household hygiene standards, and the demand for convenient, waterless grooming solutions compatible with modern lifestyles. This investment in pet care is reflected in sector spending; according to the American Pet Products Association, U.S. sales for the category including supplies and over-the-counter medications totaled $33.3 billion in 2024, highlighting a strong consumer willingness to purchase specialized maintenance items.

A significant obstacle to broader market growth is increasing consumer scrutiny regarding the environmental footprint of single-use synthetic materials. As awareness of plastic waste grows, manufacturers face pressure to create biodegradable options without sacrificing cleaning power or durability. Consequently, the industry struggles to balance eco-conscious innovation with competitive pricing, a challenge that may deter adoption among budget-conscious demographics.

Market Driver

The surge in global pet ownership and adoption is a primary catalyst for market expansion, especially as younger generations introduce distinct care standards. This demographic shift is widening the consumer base for hygiene products, with new owners seeking effective ways to maintain pet cleanliness in urban environments. The volume of new "pet parents" is substantial; a March 2025 Petfood Industry article titled 'Report: Pet ownership expands as Gen Z shifts trends' notes that the number of Gen Z households in the U.S. owning a pet rose by 43.5% in 2024, reaching 18.8 million. This growth correlates with rising market value, supported by American Pet Products Association data showing that total U.S. pet industry expenditures hit $152 billion in 2025 for the preceding year.

Simultaneously, the growth of e-commerce and direct-to-consumer retail channels has transformed the acquisition of disposable grooming supplies. Online platforms promote recurring revenue through subscription models, which are ideal for consumable items like wipes, ensuring consistent availability while often offering better prices than physical stores. This shift is evident in major market players; a June 2025 Customer Experience Dive article, 'Chewy's customer spend rises as subscriptions drives sales,' reported that Autoship subscription sales comprised roughly 82% of Chewy's net sales in the first quarter of 2025. As digital retailers use data to personalize recommendations, home delivery convenience cements wipes as a staple in modern pet care, driving sustained sector volume.

Market Challenge

Growing consumer scrutiny regarding the environmental impact of single-use synthetic materials poses a major hurdle to the Global Pet Wipes Market's expansion. Manufacturers are increasingly pressured to swap conventional synthetic fibers for biodegradable alternatives to satisfy eco-conscious buyers. However, these sustainable materials often involve higher raw material costs and may offer lower durability than traditional plastics, forcing companies to raise retail prices to preserve margins. This dynamic deters price-sensitive consumers who might otherwise utilize these convenient grooming solutions.

This economic friction restricts the market's capacity to leverage the expanding pet owner base. The scale of this challenge is significant given the potential consumption volume; the American Pet Products Association's 2025 National Pet Owners Survey found that 94 million U.S. households owned at least one pet in 2024. As this large population becomes more environmentally aware, the lack of affordable and effective eco-friendly wipes causes a segment of the market to forego purchases, thereby inhibiting potential volume growth.

Market Trends

The development of specialized wipes for targeted hygiene is reshaping product portfolios as owners increasingly seek non-prescription methods to manage chronic dermatological issues. Manufacturers are moving beyond basic cleansing to create clinical-grade wipes containing antibacterial, antifungal, and soothing agents for localized treatment. This trend aligns with the rising prevalence of skin conditions requiring regular maintenance; according to an August 2025 Nationwide article, 'Skin allergies rank among the most common conditions in dogs and cats,' the insurer processed over 450,000 skin allergy claims in 2024, a 13% increase from the prior year. This rising incidence creates a rapidly growing addressable market for functional wipes with therapeutic benefits.

Concurrently, the adoption of biodegradable and plant-based materials is accelerating as sustainability becomes a key factor in consumer purchasing decisions. To differentiate themselves in a competitive market, brands are replacing synthetic fibers with compostable substrates like bamboo and cellulose, appealing to buyers who reject plastic waste. This demand is quantifiable in digital behavior; a May 2025 Phoenix Wipes article, 'The Market Potential of Private Label Pet Wipes in the US,' reports that online searches for pet wipes jumped by 103% over the last five years, largely due to interest in eco-friendly and fragrance-free options. This trend compels competitors to align supply chains with green standards to capture the environmentally aware consumer segment.

Key Market Players

• Petkin, Inc.
• Earth Rated
• Vetnique Labs, LLC
• Wild One
• Valman S.R.L.
• TrueBlue Pets
• Addison Biological Laboratory, Inc.
• Pet Lovers Centre Pte Ltd
• Giovanni Cosmetics, Inc.
• Wharney Daily Chemical Co.,Ltd

Report Scope

In this report, the Global Pet Wipes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Pet Wipes Market, By Types

• Dog
• Cat

Pet Wipes Market, By Product Type

• Multipurpose Wipes
• Body & Paw Wipes
• Eye Wipes
• Ear Wipes
• Others (Dental Wipes)

Pet Wipes Market, By Distribution Channel

• Online
• Offline

Pet Wipes Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Pet Wipes Market.

Available Customizations:

Global Pet Wipes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Pet Wipes Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Types (Dog, Cat)
  • 5.2.2. By Product Type (Multipurpose Wipes, Body & Paw Wipes, Eye Wipes, Ear Wipes, Others (Dental Wipes))
  • 5.2.3. By Distribution Channel (Online, Offline)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Pet Wipes Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Types
  • 6.2.2. By Product Type
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Pet Wipes Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Types
      • 6.3.1.2.2. By Product Type
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Pet Wipes Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Types
      • 6.3.2.2.2. By Product Type
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Pet Wipes Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Types
      • 6.3.3.2.2. By Product Type
      • 6.3.3.2.3. By Distribution Channel

7. Europe Pet Wipes Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Types
  • 7.2.2. By Product Type
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Pet Wipes Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Types
      • 7.3.1.2.2. By Product Type
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Pet Wipes Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Types
      • 7.3.2.2.2. By Product Type
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Pet Wipes Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Types
      • 7.3.3.2.2. By Product Type
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Pet Wipes Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Types
      • 7.3.4.2.2. By Product Type
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Pet Wipes Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Types
      • 7.3.5.2.2. By Product Type
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Pet Wipes Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Types
  • 8.2.2. By Product Type
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Pet Wipes Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Types
      • 8.3.1.2.2. By Product Type
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Pet Wipes Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Types
      • 8.3.2.2.2. By Product Type
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Pet Wipes Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Types
      • 8.3.3.2.2. By Product Type
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Pet Wipes Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Types
      • 8.3.4.2.2. By Product Type
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Pet Wipes Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Types
      • 8.3.5.2.2. By Product Type
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Pet Wipes Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Types
  • 9.2.2. By Product Type
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Pet Wipes Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Types
      • 9.3.1.2.2. By Product Type
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Pet Wipes Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Types
      • 9.3.2.2.2. By Product Type
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Pet Wipes Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Types
      • 9.3.3.2.2. By Product Type
      • 9.3.3.2.3. By Distribution Channel

10. South America Pet Wipes Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Types
  • 10.2.2. By Product Type
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Pet Wipes Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Types
      • 10.3.1.2.2. By Product Type
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Pet Wipes Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Types
      • 10.3.2.2.2. By Product Type
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Pet Wipes Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Types
      • 10.3.3.2.2. By Product Type
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Pet Wipes Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Petkin, Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Earth Rated
• 15.3. Vetnique Labs, LLC
• 15.4. Wild One
• 15.5. Valman S.R.L.
• 15.6. TrueBlue Pets
• 15.7. Addison Biological Laboratory, Inc.
• 15.8. Pet Lovers Centre Pte Ltd
• 15.9. Giovanni Cosmetics, Inc.
• 15.10. Wharney Daily Chemical Co.,Ltd

16. Strategic Recommendations

17. About Us & Disclaimer