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市場調查報告書
商品編碼
1943676
茶具市場-全球產業規模、佔有率、趨勢、機會及預測(依產品類型、材質、通路、地區及競爭格局分類,2021-2031年)Tea Infuser Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Material, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球茶具市場預計將從 2025 年的 6.3 億美元成長到 2031 年的 8.1 億美元,複合年成長率為 4.28%。
茶漏,即用於沖泡茶葉時防止茶渣進入茶湯的帶孔裝置,隨著高階消費的興起而日益流行。消費者越來越意識到散裝茶葉比普通茶包擁有更好的風味和品質,而對一次性廢棄物日益成長的環境擔憂也進一步推動了可重複使用沖泡器的使用。英國茶葉及花草茶協會的報告凸顯了這種世代轉變:到2024年,18至29歲成年人中將有28%的人主要選擇散裝茶葉來沖泡綠茶和花草茶。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 6.3億美元 |
| 市場規模:2031年 | 8.1億美元 |
| 複合年成長率:2026-2031年 | 4.28% |
| 成長最快的細分市場 | 線上 |
| 最大的市場 | 北美洲 |
儘管有這些正面因素,市場仍面臨一個重大障礙:即飲飲料和茶包等替代品的便利性。這些便利的選擇對那些在繁忙日程中更注重速度而非沖泡儀式感的消費者極具吸引力,這可能會阻礙需要使用茶具等手動沖泡方式的廣泛普及。因此,散裝茶葉沖泡的品質與一次性沖泡方式的即時之間的權衡仍然是影響市場成長的關鍵因素。
在消費者積極抵制一次性廢棄物的推動下,永續、可重複使用的沖泡解決方案正在徹底改變硬體產業。這一趨勢的興起,源自於人們對傳統茶包中微塑膠的日益關注,並促使消費者轉向耐用的不銹鋼或矽膠沖泡器,以支持零浪費的生活方式。製造商正抓住這一趨勢,將沖泡器定位為環保生活方式的重要組成部分,而不僅僅是烹飪用具。根據 Shorr Packaging 於 2025 年 1 月發布的《2025 年永續包裝消費者報告》,59% 的千禧世代和 56% 的 Z 世代在過去六個月中曾有意識地購買永續包裝的產品,這證實了沖泡器的可重複使用性及其在不同世代群體中的強大親和性。
同時,優質散裝茶葉市場的成長是推動茶具普及的主要動力,因為高品質茶葉需要專業的設備才能萃取出最佳風味。與茶包中常見的粉末狀茶葉不同,整片茶葉需要足夠的空間舒展,因此茶漏是提升居家品茶體驗的必備工具。英國茶葉及草藥茶協會於2024年10月發布的數據顯示,加拿大人每年約消費116億杯茶,這為迎合消費者不斷變化的偏好的茶具配件製造商創造了巨大的市場。
茶包和即飲飲料的普及和便利性,對全球茶具市場的擴張構成了重大障礙。尤其對於忙碌的現代消費者而言,便攜性和快速沖泡是其首要考慮因素,而這些特性恰恰是沖泡茶葉所缺乏的。手動稱量茶葉、加水以及用後清洗等步驟,對於那些追求便捷咖啡因攝入的人來說,無疑是一大障礙,也使得茶具的使用範圍主要局限於小眾愛好者群體,難以打入大眾市場。
產業數據顯示,消費者對便利型產品的偏好遠超其他產品,這直接降低了對散裝茶葉沖泡器具的需求。英國茶葉及沖泡飲品協會2025年的調查顯示,93%的各年齡層消費者更喜歡茶包的便利性,而非沖泡茶葉的繁瑣步驟。這種對一次性產品的過度依賴表明,使用茶漏帶來的額外麻煩對大多數潛在用戶構成了障礙,從而限制了可重複使用沖泡器具的市場機會,使其僅適用於少數消費場景。
高階簡約設計和美觀的沖泡器具的出現,正在重新定義茶漏,使其不再只是功能性物品,而是成為時尚配件。受視覺文化的影響,消費者越來越青睞鍍金飾面和幾何造型的茶具,以搭配飯店或餐廳的裝潢。這一趨勢反映了茶道的復興,在茶道中,沖泡茶的視覺美感是社交娛樂的核心。根據Pinterest於2024年5月發布的“2024年夏季趨勢報告”,與“茶會”相關的搜尋成長了430%,顯示人們對精心策劃的待客體驗越來越感興趣。這推動了對上鏡茶具的需求,並促使製造商更加重視設計。
同時,為了滿足日益成長的冷飲需求,大容量冷泡器正在研發中。與傳統的煮沸式設備不同,這些專用設備配備了專為冷泡壺設計的細長超細網狀濾籃,可實現緩慢低溫沖泡,從而兼顧了手工茶飲的品質和冰飲的便捷性。根據美國茶葉協會 (TUSA) 在 2024 年 7 月《飲料業》雜誌「2024 年產業趨勢報告」中引用的一項調查,美國約 75% 至 80% 的茶葉消費量為冰茶。這種冷飲方式的廣泛流行凸顯了開發適用於此方式的冷泡器的必要性,以確保全年對該品類的需求。
The Global Tea Infuser Market is projected to expand from USD 0.63 Billion in 2025 to USD 0.81 Billion by 2031, registering a Compound Annual Growth Rate (CAGR) of 4.28%. Defined as a perforated device designed to steep loose leaves while preventing debris from entering the brew, the tea infuser is gaining popularity due to a shift toward premium consumption. Consumers increasingly view loose-leaf varieties as superior in taste and quality compared to standard bags, while growing environmental concerns regarding single-use waste are further incentivizing the switch to reusable brewing hardware. Highlighting this generational shift, the UK Tea & Infusions Association reported in 2024 that 28% of adults aged 18 to 29 primarily selected loose leaf formats for their green and herbal tea infusions.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 0.63 Billion |
| Market Size 2031 | USD 0.81 Billion |
| CAGR 2026-2031 | 4.28% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
Despite these positive indicators, the market confronts a substantial obstacle regarding the ease of use offered by alternatives like Ready-to-Drink (RTD) beverages and pre-packaged tea bags. These convenient options appeal strongly to consumers with busy schedules who value speed over the ritualistic aspect of brewing, potentially stalling the broader acceptance of the manual preparation required by infusers. Consequently, the trade-off between the quality of loose-leaf preparation and the immediacy of disposable formats remains a critical dynamic influencing market growth.
Market Driver
A fundamental shift toward sustainable and reusable brewing solutions is transforming the hardware sector, driven by consumers actively rejecting single-use waste. This momentum is fueled by increased awareness of microplastics in traditional tea bags, encouraging a transition to durable stainless steel or silicone infusers that support a zero-waste routine. Manufacturers are capitalizing on this by positioning infusers as integral elements of an eco-conscious lifestyle rather than simple utensils. According to 'The 2025 Sustainable Packaging Consumer Report' by Shorr Packaging in January 2025, 59% of Millennials and 56% of Gen Z consumers consciously purchased products with sustainable packaging in the prior six months, underscoring a strong demographic alignment with the reusable nature of tea infusers.
Concurrently, the growth of the premium and specialty loose-leaf tea market serves as a major catalyst for hardware adoption, as high-grade leaves necessitate specialized tools to ensure optimal flavor. Unlike the dust-grade fannings typical of bags, whole-leaf varieties need sufficient space to expand, making infusers a technical requirement for elevating the at-home tea experience. This demand for quality is reflected in data from the UK Tea & Infusions Association's '2024 Tea Census Study' published in May 2024, which found that 27% of adults aged 30 to 44 prefer loose leaf formats for black tea preparation. Furthermore, the Tea and Herbal Association of Canada noted in October 2024 that Canadians consume roughly 11.6 billion cups of tea annually, indicating a vast addressable market for accessory manufacturers catering to these evolving habits.
Market Challenge
The widespread availability and convenience of pre-packaged tea bags and Ready-to-Drink beverages present a significant hurdle to the expansion of the global tea infuser market. Modern consumers, especially those managing tight schedules, often prioritize portability and rapid preparation-qualities inherent to disposable options but absent in the loose-leaf brewing process. The manual steps required to measure loose tea, fill the device, and clean it afterward introduce friction for individuals seeking an effortless caffeine fix, thereby confining tea infuser adoption primarily to a niche group of enthusiasts rather than the broader mass market.
Industry data highlights the overwhelming preference for convenient formats, which directly diminishes the demand for brewing hardware. According to the UK Tea & Infusions Association in 2025, 93% of consumers across all age demographics favored the ease of using a tea bag over preparing a loose-leaf infusion. This heavy reliance on disposable solutions suggests that the additional effort involved in utilizing an infuser acts as a deterrent for a large portion of potential users, effectively limiting the market opportunity for reusable brewing tools to a minority of consumption scenarios.
Market Trends
The emergence of premium minimalist and aesthetic brewing tools is redefining infusers as stylized accessories rather than purely functional items. Influenced by visual culture, consumers are increasingly seeking hardware featuring gold-plated finishes or geometric shapes that enhance hosting environments. This trend reflects a revival of tea rituals where the visual appeal of steeping is central to social entertainment. As reported by Pinterest in their 'Summer 2024 Trend Report' from May 2024, searches for "tea party" increased by 430%, signaling a renewed interest in curated hosting experiences that drives demand for photogenic accessories and encourages manufacturers to prioritize design form.
In parallel, the development of large-capacity infusers designed for cold brew preparation is catering to the substantial demand for chilled beverages. Unlike standard hot immersion tools, these specialized devices utilize elongated, extra-fine mesh baskets tailored for pitchers to enable slow cold extraction, bridging the gap between artisanal quality and convenient iced refreshment. According to the Tea Association of the U.S.A., cited in Beverage Industry's '2024 State of the Industry' report in July 2024, approximately 75% to 80% of tea consumed in the United States is iced. This dominance of cold consumption underscores the necessity for infusers adapted to this format, ensuring the category remains relevant throughout the year.
Report Scope
In this report, the Global Tea Infuser Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Tea Infuser Market.
Global Tea Infuser Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: