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市場調查報告書
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1943651

擦拭巾市場 - 全球產業規模、佔有率、趨勢、機會及預測（依產品類型、銷售管道、地區及競爭格局分類，2021-2031年）

Body Wipes Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Product Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球擦拭巾市場預計將從 2025 年的 53.9 億美元成長到 2031 年的 80.4 億美元，年複合成長率為 6.89%。

該行業的核心是生產用於免水個人清潔、消毒和衛生的預濕不織布濕巾。市場成長的主要驅動力是全球個人衛生期望的不斷提高以及消費者對便捷高效清潔解決方案的持續偏好。此外，全球人口快速老化已成為關鍵的結構性因素，推動了對專用於患者照護和成人失禁管理的可靠產品的需求。

市場概覽
預測期 2027-2031
市場規模：2025年 53.9億美元
市場規模：2031年 80.4億美元
複合年成長率：2026-2031年 6.89%
成長最快的細分市場 身體清潔
最大的市場 亞太地區

儘管市場成長迅速，但在遵守環境法規方面仍面臨許多挑戰，尤其是在一次性塑膠和不可生物分解材料對生態環境的影響方面。製造商面臨越來越大的壓力，既要遵守複雜的廢棄物管理準則，也要維持產品的功效和成本效益。然而，該產業依然展現出韌性。 EDANA 的數據顯示，預計到 2024 年，歐洲個人護理擦拭巾的產量將成長 4.8%，凸顯了該產業在監管挑戰下依​​然保持強勁的業績。

市場促進因素

隨著製造商積極響應日益嚴格的環境法規和消費者對無塑膠替代品的日益成長的需求，業界正經歷著一場根本性的變革，這場變革的驅動力是向可生物分解、永續和環保材料的轉變。這一趨勢迫使主要企業重新思考其產品生命週期，並透過強調可生物分解的基材和可回收的包裝來減少一次性產品對環境的影響。例如，金佰利公司在2025年6月發布的《2024年永續發展報告》中指出，其99%的包裝都設計用於技術或生物循環系統。這項策略轉變不僅確保了合規性，也提升了品牌在具有環保意識的消費者中的價值，並促進了高階環保產品的普及。

同時，老年人口的快速成長以及由此產生的對失禁護理產品的需求，是確保高性能衛生擦拭巾需求穩定的關鍵結構性促進因素。隨著全球人口老化，家庭和機構環境中對專業、親膚清潔解決方案的需求日益成長，鞏固了衛生用品行業的領先地位。這一趨勢也體現在生產數據中。根據EDANA於2025年3月發布的《2024年不織布生產與出貨統計報告》，衛生用品市場佔不織布總出貨量的27%。為了滿足不斷成長的消費者需求，供應鏈正在大幅擴張。 INDA於2025年5月發布的報告預測，到2024年，北美不織布產能將達到573萬噸。

市場挑戰

關於一次性塑膠製品及其處置通訊協定的環境法規對全球擦拭巾市場構成重大障礙。隨著世界各國政府實施嚴格的立法以限制對生態系統的負面影響，製造商被迫從傳統的聚合物基材轉向可生物分解材料。這項轉型需要對材料研發和供應鏈調整進行大量資本投入，導致生產成本上升，利潤率承壓。此外，未來材料禁令和可能對塑膠擦拭巾課稅的不確定性，也造成了投資環境的波動，迫使企業推遲標準產品線的產能擴張。

產品標籤與消費行為之間持續存在的脫節進一步加劇了監管摩擦，迫使監管機構評估更嚴格的市場監管措施。不當處置給公共基礎設施的壓力是引發這些立法挑戰的主要因素。根據「負責任沖水聯盟」（Responsible Flushing Alliance）2024年的一項研究，從下水道堵塞物中回收的物品中，有34%是明確標有「請勿沖入馬桶」的擦拭巾。這表明，儘管業界努力改進標籤，但處置問題依然存在，這也印證了製定更嚴格法規的必要性，這些法規可能會限制市場准入並抑制銷售成長。

市場趨勢

將護膚成分融入產品的優質化趨勢正在改變市場格局。製造商不再局限於基本的清潔功能，而是致力於提供高價值的功能性健康產品。這種「護膚化」工藝將透明質酸、維生素和蘆薈等優質活性成分注入不織布基材，從而隨時隨地提供護膚功效。衛生用品與護膚的整合使企業能夠提高產品價格，從而在競爭激烈的市場環境中擴大利潤空間。 Essity 就是這項策略取得經濟成功的典範。在其於 2025 年 3 月發布的 2024 年年度報告中，該公司公佈了創紀錄的 203 億瑞典克朗 (SEK) 利潤，這主要得益於其前沿且盈利的產品類型的成長。

同時，經認證的適用於化糞池且可分散的可沖散可用技術的研發正在加速，確保與污水處理基礎設施的兼容性，並將其與不可分散產品區分開來。濕基質技術的創新使得擦拭巾在使用過程中能夠保持形狀，但在水流作用下迅速分解，從而滿足嚴格的可沖散性標準。產業主導的教育活動為這項技術進步提供了支持，以確保正確使用和處置。這些努力共同取得了顯著成效。在2025年3月發布的「2024年度會議總結」中，負責任沖散聯盟報告稱，全國消費者對「請勿沖入馬桶」標誌的認知度已達到81%，這標誌著在永續推廣經認證的可沖散可用技術方面取得了重要進展。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球擦拭巾市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依產品類型（沐浴濕巾、身體清潔劑、卸妝產品、其他）
    • 依銷售管道（超級市場/大賣場、便利商店、百貨公司、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章 北美擦拭巾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章 歐洲擦拭巾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章 亞太地區擦拭巾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章 中東和非洲擦拭巾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章 南美洲擦拭巾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球擦拭巾市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Procter & Gamble Company
  • Kimberly-Clark Corporation
  • Unilever PLC
  • Johnson & Johnson
  • Kao Corporation
  • Nice-Pak Products, Inc.
  • Georgia-Pacific LLC
  • SC Johnson & Son, Inc.
  • Ontex Group NV
  • Edgewell Personal Care Company

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 8081

The Global Body Wipes Market is projected to expand from USD 5.39 Billion in 2025 to USD 8.04 Billion by 2031, reflecting a compound annual growth rate of 6.89%. This industry centers on the production of pre-moistened, non-woven towelettes designed for personal cleansing, sanitization, and hygiene without the need for water. The market's growth is primarily underpinned by rising global expectations for personal hygiene and a persistent consumer preference for convenient, time-efficient cleansing solutions. Furthermore, the rapid aging of the global population has emerged as a crucial structural catalyst, driving the need for reliable volumes of specialized products tailored for patient care and adult incontinence.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 5.39 Billion
Market Size 2031USD 8.04 Billion
CAGR 2026-20316.89%
Fastest Growing SegmentBody Cleansing
Largest MarketAsia Pacific

Despite this growth, the market faces significant hurdles regarding environmental regulatory compliance, specifically concerning single-use plastics and the ecological impact of non-biodegradable materials. Manufacturers are increasingly pressured to adhere to complex waste management guidelines while striving to maintain product effectiveness and cost efficiency. However, the sector continues to show resilience; data from EDANA indicates that in 2024, the production volume of personal care wipes in Greater Europe increased by 4.8%, highlighting the industry's robust performance even amidst these regulatory challenges.

Market Driver

The industry is undergoing a fundamental transformation driven by the shift toward biodegradable, sustainable, and eco-friendly materials, as manufacturers align with strict environmental mandates and growing consumer demand for plastic-free alternatives. This movement is compelling major companies to overhaul their product lifecycles, emphasizing compostable substrates and recyclable packaging to reduce the ecological footprint of single-use items. For instance, Kimberly-Clark reported in its '2024 Sustainability Report' released in June 2025 that 99% of its packaging is now designed for technical or biological circularity systems. This strategic pivot not only ensures regulatory compliance but also enhances brand value among environmentally conscious buyers, fostering the uptake of premium, eco-centric products.

Simultaneously, the rapid expansion of the geriatric population and the associated need for incontinence care act as a vital structural driver, guaranteeing steady demand for high-performance hygiene wipes. As global demographics shift toward an older profile, the necessity for specialized, skin-gentle cleansing solutions in both home and institutional settings has grown, securing the dominance of the hygiene sector. This trend is reflected in production figures; EDANA's 'Statistics Report on Nonwovens Production and Deliveries for 2024', published in March 2025, notes that the hygiene market accounted for 27% of all nonwoven deliveries. To meet this rising consumption, the supply chain is expanding significantly, with INDA reporting in May 2025 that North American nonwoven capacity rose to 5.73 million tonnes in 2024.

Market Challenge

Environmental regulatory compliance regarding single-use plastics and disposal protocols stands as a major obstacle for the Global Body Wipes Market. As governments implement stricter laws to limit ecological harm, manufacturers are forced to pivot from conventional polymer-based substrates to biodegradable options. This transition requires significant capital investment in material research and supply chain adjustments, which in turn increases production costs and squeezes profit margins. Consequently, the unpredictability regarding future material bans and potential levies on plastic-based wipes generates a volatile investment climate, causing companies to delay capacity expansions for standard product lines.

The ongoing discrepancy between product labeling and actual consumer behavior further exacerbates these regulatory frictions, prompting authorities to evaluate tighter market restrictions. The burden on public infrastructure due to incorrect disposal acts as a primary trigger for these legislative challenges. According to a 2024 study by the Responsible Flushing Alliance, 34% of materials recovered from sewer blockages were wipes explicitly marked with the "Do Not Flush" symbol. This evidence highlights the persistence of disposal problems despite industry labeling initiatives, thereby reinforcing the argument for stringent regulations that could restrict market access and limit volume growth.

Market Trends

The trend of premiumization through skincare-infused formulations is upgrading the market landscape as manufacturers move beyond basic cleansing to offer high-value, functional wellness items. This "skinification" process involves impregnating nonwoven substrates with premium active ingredients, such as hyaluronic acid, vitamins, and aloe vera, to provide on-the-go dermatological benefits. By merging hygiene with skincare, companies are successfully establishing higher price points, which helps expand profit margins within a competitive environment. The financial success of this strategy is illustrated by Essity, which reported a record profit of SEK 20.3 billion in its 'Annual Report 2024' released in March 2025, driven largely by growth in its most advanced and profitable product categories.

Concurrently, the development of certified septic-safe and dispersible flushable technologies is advancing swiftly to ensure compatibility with wastewater infrastructure and to distinguish compliant products from non-dispersible versions. Innovations in wetlaid substrate engineering allow for the creation of wipes that hold together during use but break down rapidly under hydraulic agitation, satisfying strict flushability standards. This technological progress is supported by robust industry-led educational initiatives aimed at ensuring proper usage and disposal. These combined efforts are yielding measurable results; the Responsible Flushing Alliance noted in its March 2025 '2024 Annual Meeting Recap' that national consumer awareness of the "Do Not Flush" symbol has reached 81%, signaling a crucial move toward the sustainable adoption of certified flushable technologies.

Key Market Players

  • Procter & Gamble Company
  • Kimberly-Clark Corporation
  • Unilever PLC
  • Johnson & Johnson
  • Kao Corporation
  • Nice-Pak Products, Inc.
  • Georgia-Pacific LLC
  • SC Johnson & Son, Inc.
  • Ontex Group NV
  • Edgewell Personal Care Company

Report Scope

In this report, the Global Body Wipes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Body Wipes Market, By Product Type

  • Bath Wipes
  • Body Cleansing
  • Make up Cleansing
  • Others

Body Wipes Market, By Sales Channel

  • Supermarket/Hypermarket
  • Convenience Stores
  • Departmental Stores
  • Online
  • Others

Body Wipes Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Body Wipes Market.

Available Customizations:

Global Body Wipes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Body Wipes Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Bath Wipes, Body Cleansing, Make up Cleansing, Others)
    • 5.2.2. By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Departmental Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Body Wipes Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Body Wipes Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Body Wipes Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Body Wipes Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Body Wipes Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Body Wipes Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Body Wipes Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Body Wipes Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Body Wipes Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Body Wipes Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Body Wipes Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Body Wipes Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Body Wipes Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Body Wipes Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Body Wipes Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Body Wipes Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Body Wipes Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Body Wipes Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Body Wipes Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Body Wipes Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Sales Channel

10. South America Body Wipes Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Body Wipes Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Body Wipes Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Body Wipes Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Body Wipes Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Procter & Gamble Company
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Kimberly-Clark Corporation
  • 15.3. Unilever PLC
  • 15.4. Johnson & Johnson
  • 15.5. Kao Corporation
  • 15.6. Nice-Pak Products, Inc.
  • 15.7. Georgia-Pacific LLC
  • 15.8. SC Johnson & Son, Inc.
  • 15.9. Ontex Group NV
  • 15.10. Edgewell Personal Care Company

16. Strategic Recommendations

17. About Us & Disclaimer