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市場調查報告書
商品編碼
1943605
車載手機支架市場 - 全球產業規模、佔有率、趨勢、機會及預測(依產品、銷售管道、地區及競爭格局分類,2021-2031年)Car Phone Holder Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Sales Channel (Multi Branded Electronic Stores, Online, Hypermarkets/Supermarkets, and Others ), By Region & Competition, 2021-2031F |
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全球車載手機支架市場預計將從 2025 年的 13.1 億美元成長到 2031 年的 18.6 億美元,年複合成長率為 6.02%。
這些配件旨在將行動裝置固定在儀錶板、擋風玻璃或空調出風口上,從而實現安全的免持通訊和導航。這項成長主要受以下因素驅動:政府嚴格規定安全使用設備;智慧型手機GPS系統的普及;以及零工經濟的發展,外送員和叫車司機需要隨時使用設備。美國專門食品設備市場協會 (SEMA) 的一項研究預測,2024年美國消費者在汽車配件和改裝方面的支出將達到約526.5億美元,這表明市場對售後實用產品的需求強勁。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 13.1億美元 |
| 市場規模:2031年 | 18.6億美元 |
| 複合年成長率:2026-2031年 | 6.02% |
| 成長最快的細分市場 | 傻瓜 |
| 最大的市場 | 亞太地區 |
然而,由於Android Auto和Apple CarPlay等先進資訊娛樂系統的普及,市場面臨巨大的障礙。這些技術允許駕駛員將智慧型手機介面直接投射到車輛的整合顯示器上,從而顯著減少了對實體安裝硬體的需求。隨著汽車製造商在現代車輛中日益標準化這些連接功能,這種技術發展可能會造成冗餘,並阻礙售後市場參與者未來的擴張。
隨著世界各地立法者加強減少因使用行動裝置而導致的道路交通事故,有關免持駕駛的嚴格法規正成為車載手機支架市場的主要驅動力。為了在遵守安全法規的同時還能使用導航和通訊工具,駕駛員必須購買符合法律要求的安裝硬體。根據美國國家公路交通安全管理局 (NHTSA) 2024 年 4 月發布的 2022 年機動車事故報告,分心駕駛導致美國道路上 3,308 人死亡,約 289,310 人受傷。因此,處罰力道的即時促使消費者對擋風玻璃和儀錶板安裝式解決方案的需求激增,將其作為非法手持操作的必要替代方案。
同時,全球智慧型手機普及率的飆升已使行動裝置成為路線導航和車載資訊娛樂的核心,有效地取代了獨立的GPS導航儀。隨著消費者轉向更大尺寸的設備,從專業司機到日常通勤者,每個人都需要一個堅固的支架來安全安裝這些電子設備。根據愛立信於2024年6月發布的《行動旅行報告》,到2023年底,全球智慧型手機用戶數量將達到69億,形成龐大的用戶群。共用旅遊產業的蓬勃發展進一步推動了這一趨勢,優步科技公司報告稱,僅在2024年第一季,其就提供了26億次出行服務,這凸顯了在專業駕駛環境中對可靠的智慧型手機支架設備的關鍵需求。
先進車載資訊娛樂系統的普及對車載手機支架市場構成了重大阻礙因素。諸如Apple CarPlay和Android Auto等技術允許用戶將智慧型手機介面直接投射到車輛內建顯示器上,無需單獨的實體支架即可存取媒體、撥打電話和使用地圖。這種技術變革造成了功能冗餘;駕駛員可以透過語音指令或車輛自帶觸控螢幕控制設備,這降低了儀表板和擋風玻璃支架的效用,從而削弱了售後市場支架對購買現代汽車的消費者的價值提案。
車輛的快速更新換代加劇了這一挑戰,因為車輛經常將這些互聯功能引入道路。根據歐洲汽車製造商協會(ACEA)預測,到2024年,全球汽車銷售將達到7,460萬輛,屆時將有大量車輛標配螢幕鏡像功能。因此,智慧型手機支架的潛在客戶群正逐漸局限於老款車型的車主,這一趨勢正在阻礙該行業的長期成長潛力。
Qi2 快速無線充電與 MagSafe 磁吸式支架的融合正在從根本上改變市場格局。這項技術的融合摒棄了笨重的機械夾具,轉而採用極簡的磁性對準墊,從而確保線圈的最佳定位,實現快速供電和溫度控管。這項變革打造了一個標準化的平台,即使在 GPS 密集任務中,設備也能有效充電並安全吸附,避免過熱。無線充電聯盟 (Wireless Power Consortium) 在 2025 年 1 月發布的報告顯示,Qi2 技術生態系統已覆蓋全球超過 15 億台設備,充分體現了這項技術的應用規模之大,也印證了這些先進磁吸解決方案的巨大市場潛力。
同時,為了應對現代電動車極簡的內裝設計,專用於電動車資訊娛樂螢幕的支架也應運而生。隨著汽車製造商減少儀表板紋理和傳統空調出風口,配件製造商正在開發可安裝在懸浮式中央顯示器背面的專用支架。這種適配方案確保了依賴特定行動應用程式(車輛標準介面無法完全支援)的駕駛也能輕鬆使用設備。隨著汽車保有量的成長,這一細分市場正在迅速擴張:根據美國國家汽車經銷商協會 (NADA) 2025 年 7 月發布的報告,美國電池式電動車銷量環比成長 22.7%,表明市場對這種專用安裝硬體的需求不斷成長。
The Global Car Phone Holder Market is projected to expand from USD 1.31 Billion in 2025 to USD 1.86 Billion by 2031, reflecting a compound annual growth rate of 6.02%. These accessories are designed to secure mobile devices to dashboards, windshields, or air vents, facilitating safe, hands-free communication and navigation. This growth is primarily driven by strict government regulations requiring safe device usage, the universal dependence on smartphone-based GPS systems, and the gig economy's need for constant device access among delivery and rideshare professionals. Indicating a strong demand for aftermarket utility products, data from the Specialty Equipment Market Association reveals that United States consumers spent roughly $52.65 billion on vehicle accessories and modifications in 2024.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 1.31 Billion |
| Market Size 2031 | USD 1.86 Billion |
| CAGR 2026-2031 | 6.02% |
| Fastest Growing Segment | Suction Cup |
| Largest Market | Asia Pacific |
However, the market faces a substantial obstacle due to the widespread adoption of advanced infotainment systems like Android Auto and Apple CarPlay. Because these technologies allow drivers to mirror smartphone interfaces directly onto the vehicle's integrated display, the necessity for physical mounting hardware is significantly reduced. As automakers increasingly standardize these connectivity features in modern vehicles, this technological evolution introduces a redundancy that could impede the future expansion of the aftermarket holder sector.
Market Driver
Stringent hands-free driving regulations act as a primary catalyst for the car phone holder market, as legislative bodies worldwide intensify efforts to reduce traffic accidents linked to mobile device use. To comply with these safety mandates while maintaining access to navigation and communication tools, drivers are compelled to purchase mounting hardware that meets legal requirements. According to the National Highway Traffic Safety Administration's April 2024 report on 2022 motor vehicle crashes, distracted driving caused 3,308 fatalities and an estimated 289,310 injuries on United States roads. Consequently, the enforcement of penalties drives immediate consumer demand for windshield or dashboard-mounted solutions as a necessary alternative to unlawful handheld interaction.
Simultaneously, increasing global smartphone penetration has established the mobile device as the central hub for route guidance and in-vehicle infotainment, effectively superseding standalone GPS units. As consumers upgrade to larger devices, the need for robust holders to secure these electronics becomes essential for both professional drivers and casual commuters. The June 2024 Ericsson Mobility Report estimated that global smartphone subscriptions reached 6.9 billion by the end of 2023, creating a massive user base. This saturation is further amplified by the shared mobility sector; Uber Technologies, Inc. reported facilitating 2.6 billion trips in the first quarter of 2024 alone, highlighting the critical operational need for reliable phone stabilization in professional driving scenarios.
Market Challenge
The widespread integration of advanced infotainment systems constitutes a major restraint for the car phone holder market. Technologies such as Apple CarPlay and Android Auto enable users to project their smartphone interfaces directly onto the vehicle's built-in display, allowing access to media, calls, and maps without a separate physical mount. This technological shift creates a functional redundancy; as drivers gain the ability to control their devices via voice commands or the car's native touchscreen, the practical utility of dashboard or windshield holders diminishes, thereby eroding the value proposition of aftermarket mounts for consumers buying modern automobiles.
This challenge is exacerbated by the rapid turnover of the vehicle fleet, which frequently introduces these connectivity features to the roads. According to the European Automobile Manufacturers' Association, global car sales totaled 74.6 million units in 2024, bringing a vast volume of vehicles equipped with standard screen-mirroring capabilities into the market. Consequently, the addressable customer base for phone holders is increasingly contracting to owners of older vehicle models, a trend that hampers the sector's long-term expansion potential.
Market Trends
The market is being fundamentally reshaped by the integration of Qi2 high-speed wireless charging and MagSafe-compatible magnetic mounting ecosystems. This technological convergence is driving a transition from bulky mechanical clamps to minimalist magnetic alignment pads, ensuring optimal coil positioning for rapid power delivery and thermal management. This shift creates a standardized platform where mounts can efficiently charge and secure devices simultaneously without overheating during GPS-intensive tasks. Highlighting the scale of this adoption, the Wireless Power Consortium reported in January 2025 that the Qi2 technology ecosystem had already reached over 1.5 billion devices globally, underscoring the massive installed base now compatible with these advanced magnetic solutions.
In parallel, the development of specialized mounts for EV infotainment screens is emerging as a critical response to the minimalist interior designs of modern electric vehicles. As automakers increasingly eliminate textured dashboard surfaces and traditional air vent louvers, accessory manufacturers are engineering bespoke brackets that adhere to or hook onto the back of floating central displays. This adaptation ensures device accessibility for drivers who rely on specific mobile apps not fully supported by native vehicle interfaces. This niche segment is expanding rapidly alongside the fleet; the National Automobile Dealers Association reported in July 2025 that United States battery electric vehicle sales rose by 22.7% compared to the previous month, signaling growing demand for this vehicle-specific mounting hardware.
Report Scope
In this report, the Global Car Phone Holder Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Car Phone Holder Market.
Global Car Phone Holder Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: