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市場調查報告書
商品編碼
1943511
加工馬鈴薯市場-全球產業規模、佔有率、趨勢、機會及預測(按類型、通路、應用、地區和競爭格局分類,2021-2031年)Processed Potato Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Distribution Channel, By Application, By Region & Competition, 2021-2031F |
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全球加工馬鈴薯市場預計將從 2025 年的 389.7 億美元成長到 2031 年的 545.3 億美元,複合年成長率為 5.76%。
該市場涉及將新鮮馬鈴薯加工成各種高附加價值產品,例如冷凍薯條、薯片、脫水薯片和澱粉類食品,所有產品都旨在方便烹飪且保存期限長。推動該行業發展的關鍵因素包括快速的都市化和快餐店(QSR)的積極國際擴張,這些都需要標準化、省力的食品解決方案。這些經濟因素創造了對加工食品的永續需求,這種需求不受短暫的消費趨勢影響,從而確保了服務零售和餐飲業的製造商擁有穩定的收入來源。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 389.7億美元 |
| 市場規模:2031年 | 545.3億美元 |
| 複合年成長率:2026-2031年 | 5.76% |
| 成長最快的細分市場 | 冷凍 |
| 最大的市場 | 歐洲 |
儘管市場需求強勁,馬鈴薯產業在原料供應穩定性方面仍面臨嚴峻挑戰。不斷上漲的農業成本和惡劣天氣可能導致供應鏈嚴重中斷,並降低利潤率。根據美國馬鈴薯協會(Potatoes USA)預測,2024-2025銷售年度冷凍馬鈴薯出口量預計將成長約2%,顯示該產業在面對這些壓力時展現出一定的韌性。然而,作物產量波動仍然是一個重大挑戰,可能會限制加工所需的高品質馬鈴薯供應,從而阻礙未來的市場擴張。
全球快餐連鎖店的擴張是加工馬鈴薯市場的主要驅動力,為薯條、薯餅等標準化冷凍產品創造了穩定的需求。這些連鎖店依賴供應商確保產品在遍布全球數千家門市的口感、味道和烹飪時間保持一致,從而降低了生產商受區域作物產量波動的影響。隨著大型快餐品牌進軍新興經濟體,它們建立了強大的供應鏈,以推動冷凍加工馬鈴薯產品的大宗訂單。例如,麥當勞在2025年4月報告稱,其在2024年於全球分店了2100多家新餐廳,這凸顯了支撐工業馬鈴薯加工需求的餐飲服務業網路的穩步擴張。
同時,受消費者對易於在家烹飪的冷凍馬鈴薯產品日益成長的偏好推動,零售冷凍馬鈴薯市場正在蓬勃發展。隨著都市化縮短了烹飪時間,家庭用戶開始轉向冷凍薯角、薯條和成型產品,這些產品易於烹飪且品質不減。這一趨勢在成熟市場尤為明顯,儘管面臨通膨壓力,零售仍在持續成長。根據美國馬鈴薯協會 (Potatoes USA) 2025 年 1 月發布的報告,預計 2024 年美國冷凍馬鈴薯零售將成長 4.5%,成長超過其他類別。為了滿足零售和餐飲業的雙重需求,加工商正在提高產量。根據《園藝新聞》(Hort News) 2025 年 3 月發布的報告,預計 2024 年西北歐加工馬鈴薯產量將增加 6.9%,達到 2,470 萬噸,從而確保不斷成長的市場所需的原料供應。
由於天氣模式難以預測和收成不穩定,原料供應不穩定,這嚴重阻礙了全球加工馬鈴薯市場的成長。加工商需要持續供應特定、高品質的馬鈴薯品種,以維持工廠的穩定運作,並滿足快餐店(QSR)的標準化供貨需求。當農業條件惡化導致薯塊品質或產量下降時,生產商將被迫縮減生產規模,導致產能運轉率降低,無法滿足日益成長的全球需求。這種供應鏈波動會降低利潤率,並帶來重大的營運風險,從而阻礙業務擴張。
近期行業統計數據顯示,加工投入顯著減少,這量化了上述影響。根據美國國家馬鈴薯委員會預測,2024年美國加工用馬鈴薯總量將年減5%,其中冷凍馬鈴薯的降幅尤為顯著,預計將下降7%。原料供應的減少直接抑制了市場成長,因為這會限制可供餐飲服務和零售業分銷的增值產品庫存。
隨著注重健康的消費者擴大使用桌上型氣炸鍋,能夠以極少的油烹調出類似油炸口感的冷凍食品,氣炸鍋適用冷凍食品的出現正在改變零售格局。製造商們正在重新調整麵糊配方,並改進預炸方法,以確保薯條和成型產品在空氣炸製後能夠達到最佳的酥脆度和水分保持,從而使這些產品與傳統的烤箱烘焙產品明顯區分開來。這種產品演變是對家庭快速普及的直接回應。根據《銑床 Middle East & Africa》2025年9月刊題為「McCain推出兩款全新氣炸鍋產品」的報導,過去三年裡,氣炸鍋的擁有量成長了一倍多,各大品牌正在調整其產品線,推出專門最佳化口感的解決方案。
同時,面對日益嚴格的監管和消費者對循環經濟的需求,採用永續和可生物分解的包裝解決方案已成為生產商的關鍵業務優先事項。領先的馬鈴薯加工商正在從多層複合材料轉向單一材料聚乙烯和可回收紙基材,以減少對垃圾掩埋場的影響,同時保持掩埋運輸所需的防潮性能。產業領導者近期在環境、社會和管治(ESG) 方面的重大進展也反映了這一策略轉變。根據 McCain 報導於 2025 年 2 月在《歐洲冷凍食品》雜誌上發布的《McCain Foods 2024 年全球永續發展報告》,McCain Foods 表示,其約 99% 的紙質包裝和 92% 的塑膠包裝目前均採用可回收設計,這反映了整個行業為最大限度減少供應中不可分解廢棄物而做出的努力。
The Global Processed Potato Market is projected to expand from USD 38.97 Billion in 2025 to USD 54.53 Billion by 2031, registering a CAGR of 5.76%. This market involves the conversion of raw potatoes into value-added items such as frozen french fries, chips, dehydrated flakes, and starch, all engineered for convenient preparation and extended shelf life. The primary drivers fueling this sector include rapid urbanization and the aggressive international expansion of Quick Service Restaurants (QSRs), which require standardized, labor-saving food solutions. These economic factors generate a durable demand for processed staples that exists independently of fleeting consumer trends, ensuring consistent revenue streams for manufacturers serving the retail and food service industries.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 38.97 Billion |
| Market Size 2031 | USD 54.53 Billion |
| CAGR 2026-2031 | 5.76% |
| Fastest Growing Segment | Frozen |
| Largest Market | Europe |
Despite this strong demand, the industry faces significant obstacles regarding raw material stability. Rising agricultural costs and adverse weather conditions can severely disrupt supply chains and reduce profit margins. According to Potatoes USA, frozen potato export volumes increased by nearly 2 percent during the 2024-2025 marketing year, demonstrating the sector's resilience in the face of these pressures. However, fluctuating crop yields remain a critical challenge that could hinder future market expansion by restricting the availability of high-quality tubers necessary for processing.
Market Driver
The global expansion of Quick-Service Restaurant (QSR) chains serves as a primary catalyst for the processed potato market, generating a steady requirement for standardized frozen products like french fries and hash browns. These chains depend on suppliers to ensure uniformity in texture, taste, and preparation time across thousands of international locations, thereby insulating manufacturers from local crop variations. As major fast-food brands enter emerging economies, they establish robust supply chains that drive high-volume orders for frozen potato specialties. For instance, McDonald's Corporation reported in April 2025 that it opened over 2,100 new restaurants globally during 2024, highlighting the relentless physical growth of foodservice networks that sustains industrial potato processing demand.
Simultaneously, the retail frozen potato segment is growing due to increasing consumer preference for convenient, ready-to-cook meals at home. With urbanization limiting cooking time, households are shifting toward frozen wedges, fries, and formed products that offer ease of preparation without sacrificing quality. This trend is evident in mature markets where retail volumes are rising despite inflationary pressures; according to Potatoes USA in January 2025, retail sales volume for frozen potatoes in the United States grew by 4.5% in 2024, outpacing other categories. To meet this combined demand from retail and foodservice, processors are increasing output, with Hort News reporting in March 2025 that potato production for the North-western European processing zone rose by 6.9% to 24.7 million tonnes in 2024, ensuring raw material sufficiency for the expanding market.
Market Challenge
The inherent instability of raw material supply, caused by unpredictable weather patterns and fluctuating crop yields, constitutes a critical barrier to the growth of the Global Processed Potato Market. Processors require a continuous stream of specific, high-quality potato varieties to maintain steady factory operations and meet the standardized volume obligations of Quick Service Restaurants. When adverse agricultural conditions reduce tuber quality or harvest volumes, manufacturers are forced to curtail production, leading to underutilized facility capacity and an inability to satisfy rising global demand. This supply chain volatility erodes profit margins and creates significant operational risks that deter scalable expansion.
This impact is quantified by recent industry figures showing a tangible contraction in processing inputs. According to the National Potato Council, the total quantity of potatoes utilized for processing in the United States decreased by 5 percent in 2024 compared to the previous year, specifically hindering the frozen sector where usage dropped by 7 percent. Such declines in raw material availability directly hamper market growth by physically limiting the inventory of value-added products available for distribution to the food service and retail sectors.
Market Trends
The emergence of air-fryer optimized frozen products is reshaping the retail landscape as health-conscious consumers increasingly use countertop convection appliances to replicate deep-fried textures with minimal oil. Manufacturers are reformulating coatings and adjusting par-frying methods to ensure french fries and formed specialties achieve optimal crispness and moisture retention specifically when prepared in air fryers, distinguishing these SKUs from traditional oven-bake variants. This product evolution is directly responding to rapid household adoption rates; according to Milling Middle East & Africa, September 2025, in the article 'McCain expands air fryer lineup with two new additions', the publication reports that air fryer ownership has more than doubled in the past three years, prompting brands to adapt their portfolios with dedicated texture-optimized solutions.
Simultaneously, the integration of sustainable and biodegradable packaging solutions has become a critical operational priority as producers face intensifying regulatory pressure and consumer demand for circularity. Major potato processors are transitioning away from multi-layer laminates toward mono-material polyethylene and recyclable paper-based substrates to reduce landfill impact while maintaining the moisture barriers necessary for frozen distribution. This strategic pivot is evident in the recent ESG milestones of industry leaders; according to Frozen Food Europe, February 2025, in the article 'McCain Foods Presents 2024 Global Sustainability Report', McCain Foods reported that approximately 99 percent of its paper packaging and 92 percent of its plastic packaging is now designed to be recyclable, reflecting a sector-wide commitment to minimizing non-degradable waste in the supply chain.
Report Scope
In this report, the Global Processed Potato Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Processed Potato Market.
Global Processed Potato Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: