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市場調查報告書
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1943287

糖果市場－全球產業規模、佔有率、趨勢、機會及預測（按類型、通路、地區和競爭格局分類，2021-2031年）

Candy Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Distribution Channels, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球糖果市場預計將從 2025 年的 801.1 億美元成長到 2031 年的 1,021.9 億美元，年複合成長率為 4.14%。

此類別涵蓋多種糖果甜點，包括糖果甜點、巧克力、口香糖和薄荷糖等，主要作為個人偏好或送給親友的禮物。全球可支配收入的成長是支撐這一成長的基礎，使消費者能夠在非必需的糖果甜點上花費更多。此外，在假日和社交場合互贈糖果甜點的悠久傳統也起到了重要的經濟穩定作用，確保了不受暫時性消費趨勢的影響，並維持了穩定的市場需求。

市場概覽
預測期 2027-2031
市場規模：2025年 801.1億美元
市場規模：2031年 1021.9億美元
複合年成長率：2026-2031年 4.14%
成長最快的細分市場 巧克力糖果甜點
最大的市場 北美洲

然而，由於原料成本波動，尤其是糖和可可等關鍵原料的價格波動，該行業面臨巨大的挑戰，這將對生產利潤率和最終零售價格產生嚴重影響。儘管面臨這些經濟壓力，市場仍保持著強勁的財務狀況。根據美國國家糖果甜點協會（NCA）預測，2024年糖果甜點銷售額預計將超過540億美元。這一數字表明，儘管供應鏈持續面臨挑戰，但該行業仍展現出強大的韌性和巨大的消費潛力。

市場促進因素

季節性消費和以禮品為中心的消費是推動銷售成長的關鍵因素，各大節日會帶來集中式的收入高峰，並支撐全年業績。製造商和零售商正日益利用這些機會推出限量版產品，並透過利用節日期間「犒賞自己」消費的文化習俗來降低消費者對價格的敏感度。這種受節日影響的需求的重要性也反映在近期消費者行為數據中。根據美國零售聯合會 (NRF) 於 2025 年 10 月發布的《2025 年萬聖節消費預測》，消費者預計僅在糖果上的支出就將達到 39 億美元，這充分展現了單一節日活動的巨大經濟影響力，也印證了延長節日銷售期策略的有效性。

此外，在形狀、質地和口味方面的持續產品創新是市場發展的第二大引擎，即使在成熟市場中也能推動價值成長。各公司正大力投資研發，透過推出高階產品和創新組合來滿足不斷變化的消費者偏好。這種多元化發展的承諾也體現在主要企業的財務策略中。根據費列羅集團於2025年2月發布的“2023/2024會計年度合併財務報表”，該公司將總資本投資增加18%，以加強其產品開發和生產能力。此類投資對長期成長至關重要；事實上，美國國家糖果甜點協會於2025年3月發布的「2025年糖果甜點狀況」報告預測，到2029年，美國糖果甜點銷售額將超過700億美元。

市場挑戰

原料成本的波動，尤其是糖和可可等關鍵原料的成本波動，對全球糖果市場的財務穩定和成長構成重大威脅。投入價格的不可預測波動會直接擠壓企業的營運利潤空間，迫使製造商要麼自行承擔這些成本，要麼將其轉嫁給零售商和消費者。這種經濟壓力往往會導致零售價格上漲，從而減少消費者購買量，阻礙市場滲透，尤其是在價格敏感型地區。因此，企業被迫削減行銷和創新預算以維持盈利，這可能會延緩潛在成長策略的實施進程。

近期產業數據顯示可可豆嚴重短缺，凸顯了供應端壓力之大。根據國際可可組織預測，2024年全球可可市場將面臨約47.8萬噸的大規模供不應求，庫存與壓榨量比率將降至27.0%，為50年來的最低水準。如此嚴重的供不應求直接推高了採購成本，給全球糖果甜點製造商帶來了嚴峻挑戰，他們正努力維持可負擔的價格。

市場趨勢

向「更健康選擇」（BFY）的產品配方調整代表著產業的一次結構性轉變，其驅動力在於消費者希望在不放棄健康目標的前提下享受偏好。製造商正積極調整其核心產品線的配方，透過減少糖分並添加羅漢果和甜菊糖等天然甜味劑，有效地模糊了機能性食品和傳統糖果甜點之間的界限。這一趨勢對於降低注重健康的消費者放棄該品類的可能性至關重要。隨著這一細分市場的演變，消費者的認知也在改變。根據美國糖果甜點協會於2025年3月發布的《2025年糖果甜點現況報告》，62%的消費者了解「更健康選擇」的存在，這表明市場正在走向成熟，潔淨標示和低糖等屬性正成為公認的差異化因素。

同時，為了滿足嚴格的監管標準並減少對環境的影響，該行業正優先考慮使用升級再造材料和整合永續包裝。各公司正摒棄空泛的承諾，轉而實踐循環經濟原則，致力於減少原生塑膠的使用並確保材料的可回收性。這種業務運營的轉變對於遵守全球包裝法規以及在具有環保意識的消費者中維護品牌價值至關重要。主要企業已報告在該領域取得了顯著進展。根據億滋國際於2025年4月發布的《2024年零食包裝環保報告》，該公司約96%的包裝設計為可回收利用，整個行業也在努力實現物流現代化並最大限度地減少廢棄物。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球糖果市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依類型（糖果甜點、巧克力糖果甜點、糖果甜點）
    • 依分銷管道（便利商店、傳統雜貨店、超級市場/大賣場、線上銷售管道、百貨公司）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美糖果市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲糖果市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太糖果市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲糖果市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美糖果市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球糖果市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Mars Inc.
  • Mondelez International Inc.
  • Nestle SA
  • Ferrero SpA
  • The Hershey Company
  • Perfetti Van Melle Holding BV
  • Wrigley Company
  • Haribo GmBh & Co. KG
  • Lindt & SprUngli AG
  • Meiji Group

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 4100

The Global Candy Market is projected to expand from USD 80.11 Billion in 2025 to USD 102.19 Billion by 2031, reflecting a compound annual growth rate of 4.14%. This sector comprises a wide variety of confectionery items, such as sugar candies, chocolates, gums, and mints, which are primarily purchased for personal enjoyment or as gifts. Rising global disposable incomes are a foundational support for this growth, allowing consumers to spend more on non-essential treats. Furthermore, the enduring tradition of exchanging sweets during holidays and social gatherings serves as a major economic stabilizer, ensuring demand remains consistent regardless of temporary consumer trends.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 80.11 Billion
Market Size 2031USD 102.19 Billion
CAGR 2026-20314.14%
Fastest Growing SegmentChocolate Candy
Largest MarketNorth America

However, the industry encounters significant hurdles due to fluctuating raw material costs, especially for key ingredients like sugar and cocoa, which can drastically affect production margins and final retail prices. Despite these economic stressors, the market maintains strong financial health. According to the National Confectioners Association, confectionery sales exceeded $54 billion in 2024. This figure highlights the sector's lasting resilience and the substantial volume of consumption that continues despite ongoing supply chain difficulties.

Market Driver

Seasonal and gifting-focused consumption acts as a crucial driver for volume growth, with major holidays creating concentrated revenue spikes that underpin annual results. Manufacturers and retailers increasingly depend on these occasions to launch limited-edition products, utilizing the cultural acceptance of indulgence during festivals to mitigate price sensitivity. The importance of this calendar-driven demand is clearly demonstrated in recent spending data. According to the National Retail Federation's 'Halloween Spending 2025' forecast from October 2025, consumers were expected to spend $3.9 billion on candy alone, emphasizing the massive financial impact of a single seasonal event and validating the strategy of extending holiday sales periods.

Additionally, continuous product innovation regarding formats, textures, and flavors serves as a secondary engine for market progress, fueling value growth even within established markets. Companies are heavily investing in research and development to address changing consumer tastes by introducing premium variants and novel combinations. This dedication to diversification is evident in the financial strategies of leading firms. According to the Ferrero Group's 'Consolidated Financial Statements for the 2023/2024 Financial Year' released in February 2025, the company raised its total capital investment by 18% to bolster product development and manufacturing. Such investment is essential for long-term growth; indeed, the National Confectioners Association's '2025 State of Treating' report from March 2025 predicts U.S. confectionery sales will surpass $70 billion by 2029.

Market Challenge

The instability of raw material costs, specifically for critical inputs like sugar and cocoa, poses a significant threat to the financial stability and growth of the Global Candy Market. Unpredictable fluctuations in input prices place immediate strain on operating margins, compelling manufacturers to either absorb these costs or transfer them to retailers and consumers. This economic pressure often results in increased retail prices, which can reduce consumer purchase volumes and hinder market penetration, particularly in price-sensitive areas. Consequently, businesses may be forced to curtail marketing or innovation budgets to maintain profitability, thereby slowing potential growth strategies.

The severity of these supply-side pressures is highlighted by recent industrial data indicating acute shortages. According to the International Cocoa Organization, the global cocoa market experienced a massive supply deficit of roughly 478,000 tonnes in 2024, leading to a stocks-to-grindings ratio of 27.0%, the lowest recorded in nearly fifty years. Such a substantial deficit directly increases procurement costs, creating a difficult environment where confectionery producers worldwide struggle to maintain affordable pricing structures.

Market Trends

The shift toward 'Better-For-You' (BFY) reformulations marks a structural change in the industry, driven by consumers wishing to indulge without abandoning their health objectives. Manufacturers are actively reworking core product lines to lower sugar levels and include natural sweeteners such as monk fruit or stevia, effectively blurring the boundaries between functional nutrition and traditional confectionery. This trend is vital for retaining health-conscious consumers who might otherwise leave the category. Consumer perception is evolving alongside this segment; according to the National Confectioners Association's '2025 State of Treating' report from March 2025, 62% of consumers now acknowledge the existence of better-for-you options, indicating a maturing market where clean-label and low-sugar attributes are becoming established differentiators.

Concurrently, the industry is prioritizing the integration of upcycled ingredients and sustainable packaging to satisfy strict regulatory standards and mitigate environmental impact. Companies are moving past vague commitments to implement circular economy principles, focusing on the reduction of virgin plastic and ensuring materials are ready for recovery. This operational evolution is essential for complying with global packaging mandates and maintaining brand equity among eco-conscious consumers. Major corporations are reporting measurable progress in this area. According to Mondelez International's '2024 Snacking Made Right Report' from April 2025, approximately 96% of the company's packaging is now designed to be recyclable, demonstrating a sector-wide dedication to modernizing logistics and minimizing waste footprints.

Key Market Players

  • Mars Inc.
  • Mondelez International Inc.
  • Nestle S.A.
  • Ferrero SpA
  • The Hershey Company
  • Perfetti Van Melle Holding B.V.
  • Wrigley Company
  • Haribo GmBh & Co. KG
  • Lindt & SprUngli AG
  • Meiji Group

Report Scope

In this report, the Global Candy Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Candy Market, By Type

  • Sugar Candy
  • Chocolate Candy & Gum Candy

Candy Market, By Distribution Channels

  • Convenience Stores
  • Traditional Grocery Stores
  • Supermarkets/Hypermarkets
  • Online Sales Channel
  • Departmental Store

Candy Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Candy Market.

Available Customizations:

Global Candy Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Candy Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Sugar Candy, Chocolate Candy & Gum Candy)
    • 5.2.2. By Distribution Channels (Convenience Stores, Traditional Grocery Stores, Supermarkets/Hypermarkets, Online Sales Channel, Departmental Store)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Candy Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Distribution Channels
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Candy Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Distribution Channels
    • 6.3.2. Canada Candy Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Distribution Channels
    • 6.3.3. Mexico Candy Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Distribution Channels

7. Europe Candy Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channels
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Candy Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Distribution Channels
    • 7.3.2. France Candy Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Distribution Channels
    • 7.3.3. United Kingdom Candy Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channels
    • 7.3.4. Italy Candy Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Distribution Channels
    • 7.3.5. Spain Candy Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Distribution Channels

8. Asia Pacific Candy Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channels
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Candy Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Distribution Channels
    • 8.3.2. India Candy Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Distribution Channels
    • 8.3.3. Japan Candy Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Distribution Channels
    • 8.3.4. South Korea Candy Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Distribution Channels
    • 8.3.5. Australia Candy Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Distribution Channels

9. Middle East & Africa Candy Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Distribution Channels
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Candy Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Distribution Channels
    • 9.3.2. UAE Candy Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Distribution Channels
    • 9.3.3. South Africa Candy Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Distribution Channels

10. South America Candy Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Distribution Channels
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Candy Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Distribution Channels
    • 10.3.2. Colombia Candy Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Distribution Channels
    • 10.3.3. Argentina Candy Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Distribution Channels

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Candy Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Mars Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Mondelez International Inc.
  • 15.3. Nestle S.A.
  • 15.4. Ferrero SpA
  • 15.5. The Hershey Company
  • 15.6. Perfetti Van Melle Holding B.V.
  • 15.7. Wrigley Company
  • 15.8. Haribo GmBh & Co. KG
  • 15.9. Lindt & SprUngli AG
  • 15.10. Meiji Group

16. Strategic Recommendations

17. About Us & Disclaimer