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二輪車電動自行車

市場調查報告書

商品編碼

1943281

電動自行車市場－全球產業規模、佔有率、趨勢、機會及預測（按電池、類型、車架材料、地區和競爭格局分類，2021-2031年）

E-Bikes Market - Global Industry Size, Share, Trends Opportunity, and Forecast, Segmented By Battery, By Type, By Frame Material, By Region & Competition, 2021-2031F

出版日期: 2026年01月19日 | 出版商:

TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球電動自行車市場預計將從 2025 年的 401.3 億美元成長到 2031 年的 670.8 億美元，複合年成長率為 8.94%。

電動自行車是一種整合了可充電電池和電動馬達的自行車，用於輔助騎乘者前進。政府致力於交通運輸脫碳和提高對高效城市出行解決方案的需求以緩解交通堵塞的舉措，從根本上推動了電動自行車市場的發展。這些因素並非曇花一現的消費潮流，而是鞏固了向永續通勤方式的結構性轉變。根據歐洲自行車工業聯合會的報告，2023年，歐盟和英國的電動自行車銷量將達到總合萬輛。

市場概覽
預測期	2027-2031
市場規模：2025年	401.3億美元
市場規模：2031年	670.8億美元
複合年成長率：2026-2031年	8.94%
成長最快的細分市場	鋰離子
最大的市場	亞太地區

然而，目前阻礙市場快速成長的主要障礙是疫情後需求激增導致供應鏈各環節庫存水準居高不下。這種供應過剩的問題迫使製造商減產並對現有庫存大幅降價，暫時擠壓了盈利，並推遲了全球範圍內新車型的上市。

市場促進因素

支持性的法規結構和政府補貼計畫透過直接降低電動自行車的高昂前期成本，成為市場滲透的重要催化劑。世界各地的立法者都推出了財政激勵措施，例如購車補貼和稅額扣抵，以使消費者的行為與更廣泛的環境目標（例如緩解交通堵塞和減少碳排放）保持一致。這些財政獎勵使更多人能夠負擔得起電動自行車，加快了電動自行車普及速度，使其不再局限於早期愛好者，並在通貨膨脹時期也刺激了需求成長。例如，明尼蘇達州稅務局於2024年7月宣布，已撥款200萬美元用於“電動自行車補貼計劃”，該計劃將為新電動自行車購買者提供折扣。

同時，城市規劃和專用自行車基礎設施的建設在為電動自行車的普及創造有利環境方面發揮著至關重要的作用。透過回收道路空間、提供安全的自行車停車處和專用車道，市政當局正在直接解決人口密集城區騎乘者面臨的關鍵安全問題。這些基礎設施的進步使電動自行車成為日常通勤工具，而不僅僅是休閒活動，有效地將其融入公共交通網路的重要組成部分。倫敦交通局 (TfL) 於 2024 年 6 月宣布，到 2024 年，倫敦的自行車出行量將比疫情前的 20% 成長，這凸顯了出行便利性的提高與騎行量增加之間的關聯。這一轉變也反映在更廣泛的市場趨勢中。德國自行車工業協會 (ZIV) 的報告顯示，到 2024 年，電動自行車將佔自行車總銷量的 53%，首次超過傳統自行車。

市場挑戰

全球電動自行車市場發展面臨的主要障礙之一是供應鏈中持續高企的庫存水準。零售商和製造商目前正面臨疫情後生產激增期間累積的大量庫存，而隨後消費者需求卻趨於穩定。這種供應過剩迫使產業專注於透過大幅降價來清算現有資產，這項策略顯著壓縮了利潤率並限制了營運資金。因此，企業不得不推遲新產品線的開發和上市，抑制了市場創新，並限制了新庫存的流入。

供應鏈收縮的影響在近期製造業數據中得到了清楚體現。台灣自行車工業同業公會報告稱，2024年1月至11月，電動自行車出口總量為331,262輛，年減約49%。出口量的大幅下降反映出，製造商正積極根據主要全球市場的飽和程度來降低產量。由於產業目前專注於清理過剩庫存而非追求擴張目標，因此此調整期將在短期內抑制市場成長。

市場趨勢

電動貨運自行車在最後一公里物流的廣泛應用，正從根本上改變城市配送網路。為了避開交通堵塞並遵守嚴格的低排放區法規，商家們正擴大用電動輔助貨運自行車取代柴油貨車。這主要是因為在交通至關重要的密集大都會圈，電動貨運自行車具有顯著的營運效率優勢。這一趨勢標誌著車隊管理實踐的重大轉變，而電動貨運自行車正從小眾選擇轉變為核心的貨運方式。根據《綠色車隊》（GreenFleet）雜誌2025年9月刊的分析，倫敦交通局的數據顯示，2022年至2024年間，倫敦的貨運自行車使用量將激增104%，迅速取代傳統的配送車輛。

此外，二手和翻新電動自行車的經濟成長正成為一大趨勢，催生出結構化的市場，為二手車交易領域帶來專業化。提供保固和認證車輛的專業平台正在取代非正式的點對點交易，直接解決消費者對零件可靠性和電池狀況等問題的擔憂，消除了先前阻礙二手市場發展的障礙。這種發展趨勢支持循環經濟，確保優質資產在多次所有權循環中保持價值，同時使優秀車型能夠觸及更廣泛的受眾。正如Zag Daily在2025年2月報導的那樣，翻新車交易平台Upway預計在2024年將實現1億美元的年化商品交易總額（GMV），這表明這種標準化的二手銷售管道具有強大的商業性可行性。

The Global E-Bikes Market is projected to expand from USD 40.13 Billion in 2025 to USD 67.08 Billion by 2031, registering a CAGR of 8.94%. An electric bicycle is characterized as a cycle integrated with a rechargeable battery and electric motor intended to aid rider propulsion. This market is fundamentally underpinned by government initiatives focused on decarbonizing transportation and the increasing need for effective urban mobility solutions to relieve traffic congestion. These factors are cementing a structural transition towards sustainable commuting methods rather than merely reflecting temporary consumer fads. As reported by the Confederation of the European Bicycle Industry, sales of electric bicycles within the European Union and the United Kingdom totaled 5.1 million units in 2023.

Market Overview
Forecast Period	2027-2031
Market Size 2025	USD 40.13 Billion
Market Size 2031	USD 67.08 Billion
CAGR 2026-2031	8.94%
Fastest Growing Segment	Lithium-Ion
Largest Market	Asia Pacific

However, a major hurdle currently slowing rapid market growth is the existence of elevated inventory levels throughout the supply chain following a post-pandemic surge in demand. This issue of oversupply forces manufacturers to cut back on production output and offer steep discounts on existing stock, which temporarily burdens profitability and delays the launch of new models globally.

Market Driver

Supportive regulatory frameworks and government subsidies act as essential catalysts for market penetration by directly mitigating the substantial upfront costs linked to electric bicycles. Legislators globally are introducing financial incentives, such as purchase rebates and tax credits, to harmonize consumer actions with wider environmental objectives like traffic alleviation and carbon reduction. These fiscal interventions render e-bikes economically accessible to a broader population, thereby speeding up adoption rates beyond early enthusiasts and boosting demand even during inflationary periods. Illustrating this financial leverage, the Minnesota Department of Revenue announced in July 2024 that the state had designated $2 million in funding for its 'e-Bike Rebate Program' to offer discounts to residents buying new electric bicycles.

Simultaneously, the development of urban planning and dedicated cycling infrastructure plays a crucial role in creating a favorable environment for e-bike adoption. Municipalities are increasingly repurposing road space to establish secure parking and protected lanes, directly addressing the primary safety concerns of riders in dense city centers. This evolution in infrastructure promotes the use of electric bicycles for daily commuting rather than just leisure, effectively weaving them into the essential public transport fabric. According to a June 2024 press release from Transport for London, daily cycling trips in the city rose by 20 percent in 2023 against pre-pandemic levels, underscoring the link between better access and rider numbers. This shift is mirrored in broader market trends, with the Zweirad-Industrie-Verband reporting that electric bicycles secured a 53 percent market share of all bicycle sales in Germany in 2024, overtaking conventional bikes for the first time.

Market Challenge

The central obstacle hindering the progress of the Global E-Bikes Market remains the continued presence of high inventory levels across the supply chain. Retailers and manufacturers are currently dealing with a significant overstock accumulated during the production surge following the pandemic, which met with a subsequent leveling off in consumer demand. This excess supply compels the industry to focus on liquidating current assets through deep price cuts, a tactic that severely tightens profit margins and restricts working capital. As a result, companies are forced to postpone the development and launch of new product lines, leading to a stagnation in market innovation and limiting the flow of fresh inventory.

The consequences of this supply chain contraction are clearly reflected in recent manufacturing data. As reported by the Taiwan Bicycle Association, e-bike exports amounted to 331,262 units between January and November 2024, marking a decrease of roughly 49% relative to the same timeframe the prior year. This substantial drop in export volume demonstrates how manufacturers are aggressively reducing output to align with saturation levels in major global markets. This period of correction restrains immediate market growth as the industry concentrates on depleting excess stock rather than chasing expansion goals.

Market Trends

The widespread adoption of cargo e-bikes for last-mile logistics is fundamentally altering urban delivery networks as commercial operators look to evade traffic congestion and comply with stringent low-emission zones. Logistics companies are moving away from diesel vans in favor of electrically assisted cargo cycles, motivated by the distinct operational efficiency these vehicles offer in dense metropolitan settings where agility is essential. This trend signifies a structural shift in fleet management approaches, establishing electric cargo bicycles as a core method of freight transport instead of a niche option. According to a September 2025 article by GreenFleet, an analysis of data from Transport for London showed that cargo bike usage in the capital surged by 104% between 2022 and 2024, highlighting the rapid replacement of conventional delivery vehicles.

Additionally, the growth of the second-hand and refurbished e-bike economy is becoming a vital trend, creating structured marketplaces that bring professionalism to the resale sector. Specialized platforms are superseding informal peer-to-peer exchanges by providing warrantied, certified units, which directly alleviates consumer concerns about component integrity and battery health that previously stalled the used market. This evolution supports a circular economy, enabling premium assets to maintain value over several ownership cycles while making high-quality models accessible to a wider audience. As noted by Zag Daily in February 2025, the refurbished marketplace Upway reached a gross merchandise value run rate of $100 million in 2024, proving the strong commercial viability of these standardized second-hand sales channels.

Key Market Players

Giant Manufacturing Co. Ltd.
Trek Bicycle Corporation
Specialized Bicycle Components, Inc.
Merida Industry Co. Ltd.
Haibike GmbH
Yamaha Motor Co., Ltd.
Rad Power Bikes, Inc.
Pedego Electric Bikes, Inc.
Accell Group N.V.
Hero Electric Vehicles Pvt. Ltd.

Report Scope

In this report, the Global E-Bikes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

E-Bikes Market, By Battery

Lithium-Ion
Sealed Lead Acid
Others

E-Bikes Market, By Type

Pedal Assist
Throttle Control
Others

E-Bikes Market, By Frame Material

Carbon Fiber
Carbon Steel
Aluminum
Aluminum Alloy
Others

E-Bikes Market, By Region

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global E-Bikes Market.

Available Customizations:

Global E-Bikes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global E-Bikes Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Battery (Lithium-Ion, Sealed Lead Acid, Others)
- 5.2.2. By Type (Pedal Assist, Throttle Control, Others)
- 5.2.3. By Frame Material (Carbon Fiber, Carbon Steel, Aluminum, Aluminum Alloy, Others)
- 5.2.4. By Region
- 5.2.5. By Company (2025)
5.3. Market Map

6. North America E-Bikes Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Battery
- 6.2.2. By Type
- 6.2.3. By Frame Material
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States E-Bikes Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Battery
    - 6.3.1.2.2. By Type
    - 6.3.1.2.3. By Frame Material
- 6.3.2. Canada E-Bikes Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Battery
    - 6.3.2.2.2. By Type
    - 6.3.2.2.3. By Frame Material
- 6.3.3. Mexico E-Bikes Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Battery
    - 6.3.3.2.2. By Type
    - 6.3.3.2.3. By Frame Material

7. Europe E-Bikes Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Battery
- 7.2.2. By Type
- 7.2.3. By Frame Material
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany E-Bikes Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Battery
    - 7.3.1.2.2. By Type
    - 7.3.1.2.3. By Frame Material
- 7.3.2. France E-Bikes Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Battery
    - 7.3.2.2.2. By Type
    - 7.3.2.2.3. By Frame Material
- 7.3.3. United Kingdom E-Bikes Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Battery
    - 7.3.3.2.2. By Type
    - 7.3.3.2.3. By Frame Material
- 7.3.4. Italy E-Bikes Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Battery
    - 7.3.4.2.2. By Type
    - 7.3.4.2.3. By Frame Material
- 7.3.5. Spain E-Bikes Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Battery
    - 7.3.5.2.2. By Type
    - 7.3.5.2.3. By Frame Material

8. Asia Pacific E-Bikes Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Battery
- 8.2.2. By Type
- 8.2.3. By Frame Material
- 8.2.4. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China E-Bikes Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Battery
    - 8.3.1.2.2. By Type
    - 8.3.1.2.3. By Frame Material
- 8.3.2. India E-Bikes Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Battery
    - 8.3.2.2.2. By Type
    - 8.3.2.2.3. By Frame Material
- 8.3.3. Japan E-Bikes Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Battery
    - 8.3.3.2.2. By Type
    - 8.3.3.2.3. By Frame Material
- 8.3.4. South Korea E-Bikes Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Battery
    - 8.3.4.2.2. By Type
    - 8.3.4.2.3. By Frame Material
- 8.3.5. Australia E-Bikes Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Battery
    - 8.3.5.2.2. By Type
    - 8.3.5.2.3. By Frame Material

9. Middle East & Africa E-Bikes Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Battery
- 9.2.2. By Type
- 9.2.3. By Frame Material
- 9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia E-Bikes Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Battery
    - 9.3.1.2.2. By Type
    - 9.3.1.2.3. By Frame Material
- 9.3.2. UAE E-Bikes Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Battery
    - 9.3.2.2.2. By Type
    - 9.3.2.2.3. By Frame Material
- 9.3.3. South Africa E-Bikes Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Battery
    - 9.3.3.2.2. By Type
    - 9.3.3.2.3. By Frame Material

10. South America E-Bikes Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Battery
- 10.2.2. By Type
- 10.2.3. By Frame Material
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil E-Bikes Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Battery
    - 10.3.1.2.2. By Type
    - 10.3.1.2.3. By Frame Material
- 10.3.2. Colombia E-Bikes Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Battery
    - 10.3.2.2.2. By Type
    - 10.3.2.2.3. By Frame Material
- 10.3.3. Argentina E-Bikes Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Battery
    - 10.3.3.2.2. By Type
    - 10.3.3.2.3. By Frame Material

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global E-Bikes Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Giant Manufacturing Co. Ltd.
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Trek Bicycle Corporation
15.3. Specialized Bicycle Components, Inc.
15.4. Merida Industry Co. Ltd.
15.5. Haibike GmbH
15.6. Yamaha Motor Co., Ltd.
15.7. Rad Power Bikes, Inc.
15.8. Pedego Electric Bikes, Inc.
15.9. Accell Group N.V.
15.10. Hero Electric Vehicles Pvt. Ltd.