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市場調查報告書
商品編碼
1943256
汽車被動啟動和進入系統市場 - 全球產業規模、佔有率、趨勢、機會和預測(按頻率、車輛類型、需求類別、地區和競爭格局分類,2021-2031 年)Automotive Passive Start and Entry, System Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Frequency, By Vehicle Type, By Demand Category, By Region & Competition, 2021-2031F |
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全球汽車被動啟動和進入(PASE)系統市場預計將從 2025 年的 68.6 億美元成長到 2031 年的 98.1 億美元,複合年成長率為 6.14%。
PASE(車輛自動解鎖啟動)技術是一種便捷的車輛存取機制,它透過近距離感應使駕駛者無需使用實體鑰匙即可解鎖並啟動車輛。該領域的成長主要源於消費者對無縫車輛存取體驗日益成長的期望,以及汽車製造商在其高階產品線上標準化便利功能的趨勢。這促使製造商將這些先進的存取解決方案整合到更多車型中,以提升用戶體驗並保持競爭力。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 68.6億美元 |
| 市場規模:2031年 | 98.1億美元 |
| 複合年成長率:2026-2031年 | 6.14% |
| 成長最快的細分市場 | 原廠設備製造商 |
| 最大的市場 | 北美洲 |
然而,市場擴張仍面臨許多障礙:這些系統極易遭受安全漏洞攻擊,尤其是繼電器攻擊,竊賊會放大遙控鑰匙訊號以竊取車輛。這種安全漏洞會損害消費者信任,並迫使製造商投入額外成本開發更強大的通訊協定。例如,ADAC(德國汽車協會)在2025年進行的一項評估凸顯了問題的嚴重性。該評估調查了800多款配備無鑰匙系統的車型,發現只有約15%的車型能夠有效抵禦增程器的干擾。
電動車和聯網汽車生態系統的快速發展是全球汽車被動啟動和進入(PASE)系統市場的主要驅動力。隨著汽車製造商優先採用軟體定義架構以確保流暢的使用者體驗並支援空中升級,PASE系統正日益成為標準配備。這一趨勢在電動車領域尤其明顯,數位化優先的存取機制正在取代傳統的實體鑰匙。例如,特斯拉在2024年1月發布的「2023會計年度第四季及全年財務業績」中宣布,其年度車輛交付量已達到181萬輛。所有這些車輛均採用智慧型手機鑰匙和基於卡片的被動進入系統作為主要存取方式,這表明電動車領域的領導企業正在推動先進進入解決方案的大眾市場普及。
同時,基於智慧型手機的數位鑰匙解決方案的廣泛應用正在改變市場格局,其採用的超寬頻 (UWB) 和低功耗藍牙 (BLE) 技術有效降低了安全漏洞。這項技術革新不僅解決了關鍵的安全問題,也滿足了消費者對免持存取的需求,因為這些通訊協定能夠有效防止前幾代產品中常見的訊號放大漏洞。美國國家保險犯罪局 (NICB) 於 2024 年 4 月發布的《2023 年汽車失竊報告》凸顯了這種先進加密技術的迫切性。該報告指出,美國汽車失竊案激增至 1,020,729 起,促使Google等技術供應商在 2024 年 5 月將數位車鑰匙支援擴展到部分 MINI 車型。這標誌著行動生態系統與汽車安全硬體的融合正在加速。
全球汽車無鑰匙啟動和進入(PASE)系統市場面臨的主要障礙之一是無線通訊協定固有的重大安全漏洞。這些系統仍然容易受到中繼攻擊,犯罪分子可以利用訊號放大器攔截遙控鑰匙與車輛之間的連接,從而無需實體鑰匙即可偷走車輛。這項缺陷嚴重損害了消費者的信任,使潛在買家擔心無鑰匙進入的便利性可能會危及自身財產安全,從而導致消費者猶豫不決,減緩了無鑰匙功能在大眾市場的普及速度,因為在大眾市場,可靠性問題遠比便利性更為重要。
此外,這些安全漏洞會增加車輛的總擁有成本,給製造商帶來額外的財務負擔,並阻礙市場成長。由於被盜風險增加,保險公司通常會提高配備標準被動式進入系統的車輛的保費,這使得這項技術對注重成本的消費者吸引力下降。根據德國保險協會(GDV)統計,2024年保險公司為被盜車輛支付了約2.93億歐元的賠償金。這些巨額損失主要是由於配備此類進入系統的高價值車型成為盜竊目標,迫使製造商優先考慮高成本的安全升級而非功能創新,從而減緩了市場擴張。
生物識別介面的整合是一項變革性趨勢,它將車輛的存取方式從實體令牌轉變為不可篡改的生物識別標記。為了解決傳統鑰匙圈的安全漏洞,製造商正在加速採用臉部認證和指紋感應器,尤其注重利用活體偵測來區分真實使用者和冒名頂替者或蒙面人,並防止中繼攻擊。為了展示這一進展,大陸集團於2024年1月發布了一項「全球首創」的雙因素臉部認證解決方案。該解決方案將攝影機整合到B柱和駕駛員顯示器中,為無縫的無鑰匙車輛操作樹立了新的標桿,在保持高安全標準的同時,實現了深度個性化。
同時,基於雲端的虛擬鑰匙共用服務的成長正在重塑市場格局,它將進入許可權與實體硬體解耦,這一趨勢在車隊和出行領域尤其重要。這使得車主和車隊管理人員能夠透過無線通訊協定遠端授予、撤銷和限制車輛進入許可權,從而有效消除實體鑰匙交換中固有的物流低效問題。正如2024年7月一篇關於泰雷茲「數位車鑰匙」的報導所述,汽車互聯聯盟(CCC)的成員公司已超過100家。這一規模凸顯了整個產業為標準化安全、共用的存取生態系統以及確保智慧型手機和車輛架構之間的互通性所做的巨大努力。
The Global Automotive Passive Start and Entry (PASE) System Market is projected to expand from USD 6.86 Billion in 2025 to USD 9.81 Billion by 2031, reflecting a compound annual growth rate of 6.14%. PASE technology functions as a vehicle access mechanism that allows drivers to unlock and ignite their engines via proximity detection, eliminating the need to physically handle a key fob. Growth in this sector is primarily fueled by rising consumer expectations for seamless vehicle accessibility and the increasing tendency of automakers to standardize high-convenience features in premium production lines, prompting manufacturers to integrate these advanced access solutions across a wider array of models to enhance user experience and sustain competitiveness.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 6.86 Billion |
| Market Size 2031 | USD 9.81 Billion |
| CAGR 2026-2031 | 6.14% |
| Fastest Growing Segment | OEM |
| Largest Market | North America |
However, market expansion faces a substantial hurdle due to the susceptibility of these systems to security breaches, particularly relay attacks wherein thieves amplify fob signals to steal vehicles. This security vulnerability erodes consumer trust and compels manufacturers to incur additional costs to develop more robust communication protocols. Highlighting the severity of this issue, an evaluation conducted by ADAC in 2025 examined over 800 vehicle models featuring keyless systems and discovered that only approximately 15 percent possessed effective protection against manipulation by range extenders.
Market Driver
The rapid growth of the electric and connected vehicle ecosystem acts as a foundational catalyst for the Global Automotive Passive Start and Entry (PASE) System Market. As automakers prioritize software-defined architectures, PASE systems are increasingly becoming standard equipment to ensure seamless user experiences and support over-the-air feature updates, a trend particularly evident in the electric vehicle sector where digital-first access mechanisms replace legacy physical keys. For instance, Tesla reported in its 'Q4 and FY 2023 Update' in January 2024 that it achieved total deliveries of 1.81 million vehicles for the year, all utilizing phone-key and card-based passive entry as the primary method of access, demonstrating how leaders in electric mobility are driving the mass-market adoption of advanced entry solutions.
Simultaneously, the widespread integration of smartphone-based digital key solutions is transforming the market by employing Ultra-Wideband (UWB) and Bluetooth Low Energy (BLE) technologies to mitigate security vulnerabilities. This technological evolution addresses critical safety concerns while fulfilling consumer desires for hands-free access, as these protocols effectively prevent the signal amplification exploits found in earlier generations. The urgency for such enhanced encryption is underscored by the National Insurance Crime Bureau's '2023 Vehicle Theft Report' from April 2024, which noted a surge in United States vehicle thefts to 1,020,729 incidents, prompting technology providers like Google to expand digital car key support to select MINI models in May 2024, signaling the accelerating convergence of mobile ecosystems and automotive security hardware.
Market Challenge
A major obstacle hindering the Global Automotive Passive Start and Entry (PASE) System Market is the critical security weakness inherent in wireless communication protocols. These systems remain prone to relay attacks, in which criminals utilize signal amplifiers to intercept the connection between the fob and the vehicle, allowing them to steal cars without possessing the physical keys. This flaw significantly diminishes consumer confidence, as potential buyers worry that the convenience of passive access may compromise the security of their assets, causing hesitation that slows the widespread adoption of keyless features in mass-market segments where reliability concerns overshadow the advantages of convenience.
Moreover, this vulnerability stifles growth by increasing the total cost of ownership and imposing additional financial burdens on manufacturers. Insurance providers frequently raise premiums for vehicles equipped with standard passive entry due to the elevated risk of theft, thereby reducing the technology's attractiveness to cost-conscious consumers. According to the German Insurance Association (GDV), insurers paid out approximately 293 million euros in 2024 for stolen vehicles, a substantial financial loss driven largely by the targeting of high-value models featuring these access mechanisms, which compels manufacturers to prioritize costly security upgrades over feature innovation and delays broader market expansion.
Market Trends
The integration of biometric authentication interfaces is developing as a transformative trend, transitioning vehicle access from physical tokens to immutable biological markers. Manufacturers are increasingly implementing facial recognition and fingerprint sensors to address the security flaws of traditional fobs, specifically utilizing liveness detection capabilities to prevent relay attacks by distinguishing actual users from spoofs or masks. Illustrating this advancement, Continental unveiled a two-stage face authentication solution in a January 2024 'World First' press release, integrating cameras into both the B-pillar and driver display to establish a new benchmark for seamless, key-free vehicle interaction that maintains high safety standards while enabling deep personalization.
At the same time, the growth of cloud-based virtual key sharing services is reshaping the market by decoupling access rights from physical hardware, a development that is particularly crucial for the fleet and mobility sectors. This trend empowers owners and fleet managers to remotely grant, revoke, or restrict vehicle access through over-the-air protocols, effectively eliminating the logistical inefficiencies inherent in physical key exchanges. As noted in a July 2024 'Digital Car Keys' article by Thales, the Car Connectivity Consortium has grown to include over 100 member companies, a scale that emphasizes the significant industry-wide commitment to standardizing these secure, shareable access ecosystems and ensuring interoperability between smartphones and vehicle architectures.
Report Scope
In this report, the Global Automotive Passive Start and Entry (PASE) System Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Automotive Passive Start and Entry (PASE) System Market.
Global Automotive Passive Start and Entry (PASE) System Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: