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市場調查報告書
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1943171

鬍後水市場－全球產業規模、佔有率、趨勢、機會及預測（依產品、銷售管道、地區及競爭格局分類，2021-2031年）

Aftershave Products Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球鬍後水市場預計將從 2025 年的 34.8 億美元成長到 2031 年的 48.5 億美元，年複合成長率為 5.69%。

鬍後產品包括須後液、須後凝膠、須後膏和須後乳液，在剃須後立即使用，用於消毒微損傷、舒緩刺激並提供必要的肌膚保濕。推動這一市場發展的關鍵因素是全球男士儀容意識的不斷提高以及可支配收入的增加，使消費者能夠購買專業的個人保健產品。此外，電子商務平台的快速普及顯著擴大了消費者接觸國際品牌的管道，成為獨立於特定產品趨勢之外的顯著收入成長催化劑。

市場概覽
預測期 2027-2031
市場規模：2025年 34.8億美元
市場規模：2031年 48.5億美元
複合年成長率：2026-2031年 5.69%
成長最快的細分市場 乳液/潤膚膏
最大的市場 亞太地區

同時，該行業面臨的一大挑戰是消費者對合成化學成分的審查日益嚴格，這些成分可能導致皮膚敏感，並抑制消費者使用傳統的酒精基配方。這一趨勢迫使製造商進行高成本的配方改良和廣泛的測試，以維持消費者的信任。西班牙化妝品、盥洗用品和香水協會 (STANPA) 的報告顯示，2024 年香水和香氛的消費量將成長 11.3%，這凸顯了消費者對香氛個人護理產品的強勁需求。這些數據證實，香氛個人保健產品仍然是鬍後這一大類產品的重要組成部分。

市場促進因素

全球鬍後市場正經歷一場由優質化驅動的根本性變革，消費者越來越重視品質和功效而非價格。男士們正逐漸從傳統的酒精噴霧轉向更先進的高性能配方，這些配方能夠提供更佳的肌膚保護和更豐富的感官體驗。這種「升級」現象使得製造商能夠推出利潤率更高的創新產品，從而有效平衡銷售挑戰與價格主導的收入成長。例如，寶潔公司在2025年10月發布的「2026會計年度第一季財務業績」中報告稱，其男士護理部門的有機銷售額成長了3%。這主要得益於北美和歐洲市場以創新為導向的定價策略，顯示男性消費者仍願意為更優質的男士護理產品買單。

同時，市場正受到對多功能護膚品需求的推動，須鬍後不再僅僅滿足基本的消毒功能。現代消費者追求的是能夠舒緩剃鬚灼傷、同時保濕、修復肌膚屏障並具有抗衰老功效的混合配方，從而將剃須和護膚兩大品類融合起來。這種對療效的追求推動了經皮膚科測試品牌的成功。正如拜爾斯道夫在2025年2月發布的2024年度報告中所述，該公司皮膚科部門實現了10.6%的有機銷售成長，凸顯了市場對經臨床驗證的皮膚健康產品的強勁需求。此外，大眾市場依然強勁，歐萊雅消費品部門2024年全年同店銷售額成長5.4%，證實了價格親民的男士護理品類在全球範圍內的持續擴張。

市場挑戰

全球鬍後市場面臨嚴峻挑戰，消費者對合成化學成分的質疑日益加深。這種質疑尤其針對傳統鬍後水標準—酒精類配方。隨著消費者越來越重視成分安全性並拒絕合成成分，製造商被迫投入大量資金進行高成本的配方改良和嚴格的通訊協定，以維持其市場佔有率。這種業務運營的調整消耗了原本可用於市場擴張的資金，限制了現有品牌的創新速度和規模擴張。

轉型為清潔成分標籤所帶來的財務和營運負擔直接阻礙了整體市場成長。企業必須應對監管合規和消費者信任的複雜環境，這往往意味著利潤率的下降。天然替代品的快速普及凸顯了這種轉變的迫切性，給傳統男士護理品類帶來了巨大壓力。根據土壤協會認證的數據，2024年有機美容和健康產品的銷售額成長了11%。這一數字顯示天然產品市場發展勢頭強勁，並暗示未能達到清潔美容標準將對傳統鬍後水產品的持續收入成長構成顯著威脅。

市場趨勢

全球鬍後市場正經歷著向永續、環保包裝的明顯轉變，這主要是由於迫切需要減少一次性個人護理廢棄物對環境的影響。為了滿足監管要求和消費者對企業社會責任的期望，製造商正在逐步淘汰原生塑膠，轉而採用循環替代方案，例如消費後回收材料和補充裝系統。產業範圍內的回收行動也印證了這項轉變。根據Beauty Matter於2025年7月發布的《Pact Collective 2024影響報告》中的分析，該舉措將在2024年回收227,632磅（約103噸）美容包裝，比上年度成長三倍。這表明，個人護理包裝的生命週期閉迴路基礎設施正在迅速擴展。

同時，人工智慧驅動的個人化技術正在重塑市場格局，利用數據分析打造高度客製化的護理流程和處方箋。各公司正大力投資數位化基礎設施，以提供針對特定肌膚問題的客製化鬍後解決方案，摒棄傳統品牌「一刀切」的模式。這種對科技的重視也體現在領先企業的資源配置上。例如，拜爾斯道夫於2025年2月發布的2024年度報告顯示，其研發投入將成長10.4%，達到3.54億歐元，專門用於推動人工智慧數位化。此次資金投入的增加凸顯了該公司將技術主導創新作為推動個人護理行業未來成長的策略重點。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球鬍後水市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依產品類型（乳液/潤膚膏、噴霧、香氛噴霧）
    • 依銷售管道（多品牌商店、超級市場/大賣場、線上、其他（直銷、經銷商/經銷商等））
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美鬍後水市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

7. 歐洲鬍後水市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

8. 亞太地區鬍後水市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

9. 中東和非洲鬍後水市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲鬍後水市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球鬍後水市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • The Procter & Gamble Company
  • Beiersdorf
  • Godrej Consumer Products Limited
  • Unilever Inc.
  • L'Oreal SA
  • Tommy Hilfiger
  • Edgewell Personal Care
  • Natura and Co Holding SA
  • DR Harris & Co Ltd
  • Raymond Ltd.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 19678

The Global Aftershave Products Market is projected to expand from USD 3.48 Billion in 2025 to USD 4.85 Billion by 2031, reflecting a Compound Annual Growth Rate (CAGR) of 5.69%. Aftershave products, which encompass liquids, gels, balms, and lotions, are applied immediately after shaving to disinfect micro-abrasions, alleviate irritation, and deliver essential moisture to the skin. Key factors propelling this market forward include a heightened global awareness of male grooming standards and increasing disposable incomes that enable the purchase of specialized personal care items. Additionally, the rapid proliferation of e-commerce platforms has significantly widened consumer access to international brands, serving as a distinct revenue catalyst independent of specific product trends.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 3.48 Billion
Market Size 2031USD 4.85 Billion
CAGR 2026-20315.69%
Fastest Growing SegmentLotion/Balm
Largest MarketAsia Pacific

Conversely, a major hurdle facing the industry is the escalating consumer scrutiny regarding synthetic chemical ingredients, which can trigger skin sensitivity and discourage the use of traditional alcohol-based formulations. This trend compels manufacturers to undertake expensive reformulations and extensive testing to preserve consumer confidence. Highlighting the strong appetite for fragrance-oriented grooming categories, the Spanish Cosmetics, Toiletry and Perfumery Association (STANPA) reported an 11.3% rise in perfume and fragrance consumption in 2024. This statistic reinforces the enduring popularity of scented personal care items, which remain a crucial element of the broader aftershave sector.

Market Driver

The global aftershave landscape is being fundamentally transformed by a trend toward premiumization, as consumers increasingly value quality and effectiveness over cost. Men are progressively upgrading from standard alcohol-based splashes to advanced, high-performance formulas that provide superior skin protection and enhanced sensory experiences. This "trading up" phenomenon allows manufacturers to launch higher-margin innovations, effectively balancing volume challenges with price-led revenue expansion. For example, Procter & Gamble's "First Quarter Fiscal Year 2026 Results" from October 2025 noted a 3% rise in organic sales within its Grooming segment, largely fueled by innovation-centric pricing in North America and Europe, demonstrating a continued willingness among male consumers to pay for elevated grooming performance.

Simultaneously, the market is driven by a shift toward multifunctional skincare benefits, with expectations for aftershave products to offer more than just basic disinfection. Modern consumers seek hybrid formulations that soothe razor burn while simultaneously delivering hydration, barrier repair, and anti-aging benefits, thereby blending the shaving and skincare categories. This pursuit of therapeutic results is boosting the success of dermatologically tested brands; as noted in Beiersdorf's "Annual Report 2024" released in February 2025, their Derma business unit achieved 10.6% organic sales growth, highlighting the strong demand for clinically proven skin health items. Furthermore, the mass market remains robust, with L'Oreal's Consumer Products Division reporting 5.4% like-for-like sales growth for the full year 2024, confirming the sustained global expansion of accessible grooming categories.

Market Challenge

The Global Aftershave Products Market faces a significant obstacle due to intensifying consumer skepticism toward synthetic chemical ingredients. This scrutiny specifically targets traditional alcohol-based formulations, which have historically defined post-shave care standards. As buyers increasingly prioritize ingredient safety and reject synthetic components, manufacturers are forced to divert substantial capital toward costly reformulations and rigorous testing protocols to maintain market relevance. This operational realignment depletes financial resources that might otherwise fund market expansion and restricts the pace at which legacy brands can innovate or scale.

The financial and operational strain of transitioning to cleaner labels creates a direct drag on overall market growth. Companies must navigate a complicated landscape of regulatory compliance and consumer trust, often sacrificing profit margins in the process. The urgency of this shift is highlighted by the rapid adoption of natural alternatives, which exerts significant pressure on conventional grooming sectors. According to the Soil Association Certification, sales of organic beauty and wellbeing products increased by 11% in 2024. This figure emphasizes the strong momentum of the natural segment, suggesting that failing to align with clean beauty standards presents a measurable threat to the continued revenue growth of traditional aftershave products.

Market Trends

The Global Aftershave Products Market is undergoing a definitive shift toward sustainable and eco-conscious packaging, motivated by the pressing need to reduce the environmental footprint of single-use grooming waste. To meet regulatory requirements and consumer expectations for corporate responsibility, manufacturers are progressively abandoning virgin plastics in favor of circular alternatives like post-consumer recycled materials and refillable systems. This transition is illustrated by the industry's collective recycling efforts; according to an analysis of the "Pact Collective 2024 Impact Report" by BeautyMatter in July 2025, the initiative collected 227,632 pounds of beauty packaging in 2024, a threefold increase from the previous year, signaling the rapid scaling of infrastructure designed to close the loop on personal care packaging life cycles.

Concurrently, the market is being reshaped by the integration of AI-driven personalization, utilizing data analytics to create hyper-customized grooming regimens and formulations. Companies are investing heavily in digital infrastructure to provide tailored aftershave solutions that address specific skin concerns, moving away from the generic approach of legacy brands. This technological focus is reflected in the resource allocation of major players; for instance, Beiersdorf's "Annual Report 2024", released in February 2025, revealed a 10.4% increase in research and development investment to €354 million, specifically aimed at advancing artificial intelligence and digitization. Such increased funding underscores the strategic priority placed on leveraging tech-led innovation to drive future growth in the grooming sector.

Key Market Players

  • The Procter & Gamble Company
  • Beiersdorf
  • Godrej Consumer Products Limited
  • Unilever Inc.
  • L'Oreal SA
  • Tommy Hilfiger
  • Edgewell Personal Care
  • Natura and Co Holding SA
  • D.R. Harris & Co Ltd
  • Raymond Ltd.

Report Scope

In this report, the Global Aftershave Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Aftershave Products Market, By Product

  • Lotion/Balm
  • Splash
  • Spray

Aftershave Products Market, By Sales Channel

  • Multi Branded Stores
  • Supermarkets/Hypermarkets
  • Departmental Stores
  • Online
  • Other (Direct Sales, Distributor/Dealers etc.)

Aftershave Products Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Aftershave Products Market.

Available Customizations:

Global Aftershave Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Aftershave Products Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product (Lotion/Balm, Splash, Spray)
    • 5.2.2. By Sales Channel (Multi Branded Stores, Supermarkets/Hypermarkets, Departmental Stores, Online, Other (Direct Sales, Distributor/Dealers etc.))
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Aftershave Products Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Aftershave Products Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Aftershave Products Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Aftershave Products Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product
        • 6.3.3.2.2. By Sales Channel

7. Europe Aftershave Products Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Aftershave Products Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Aftershave Products Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Aftershave Products Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Aftershave Products Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Aftershave Products Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Aftershave Products Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Aftershave Products Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Aftershave Products Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Aftershave Products Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Aftershave Products Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Aftershave Products Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Aftershave Products Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Aftershave Products Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Aftershave Products Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Aftershave Products Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Sales Channel

10. South America Aftershave Products Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Aftershave Products Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Aftershave Products Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Aftershave Products Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Aftershave Products Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. The Procter & Gamble Company
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Beiersdorf
  • 15.3. Godrej Consumer Products Limited
  • 15.4. Unilever Inc.
  • 15.5. L'Oreal SA
  • 15.6. Tommy Hilfiger
  • 15.7. Edgewell Personal Care
  • 15.8. Natura and Co Holding SA
  • 15.9. D.R. Harris & Co Ltd
  • 15.10. Raymond Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer