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市場調查報告書
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1943163

純素唇膏市場－全球產業規模、佔有率、趨勢、機會及預測（依產品類型、通路、地區及競爭格局分類，2021-2031年）

Vegan Lipstick Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Product Type, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球純素唇膏市場預計將從 2025 年的 14.7 億美元成長到 2031 年的 21.7 億美元，年複合成長率為 6.71%。

這些產品以不含羊毛脂、蜂蠟和胭脂紅等動物性成分為特色，在生產過程的任何階段均未進行任何動物測試。這一市場趨勢的推動因素主要包括：全球範圍內日益成長的道德消費主義趨勢，以及人們從追逐潮流轉向透明、無動物實驗的供應鏈。此外，消費者對植物來源成分與個人安全和環境保護之間聯繫的認知不斷提高，也持續刺激對符合這些標準的美容產品的需求。

市場概覽
預測期 2027-2031
市場規模：2025年 14.7億美元
市場規模：2031年 21.7億美元
複合年成長率：2026-2031年 6.71%
成長最快的細分市場 墊
最大的市場 北美洲

儘管消費者興趣濃厚，但由於使用植物來源替代品複製傳統動物蠟的耐用性和質地需要大量的研發成本，市場面臨許多障礙。根據英國純素食協會的數據，到2025年，盥洗用品和化妝品產業將成為純素商標認證的最大細分市場，註冊產品數量將超過35,000種。這凸顯了該市場高度飽和且競爭激烈。如此高的市場密度可能需要對創新配方進行大量投資以實現產品差異化，從而形成准入壁壘，阻礙新興品牌的快速發展。

市場促進因素

全球對植物來源和純素生活方式的推崇正在從根本上改變唇膏市場，使其從一個特殊的道德細分市場躍升為一股重要的商業力量。現代消費者越來越注重將美容消費與個人道德觀結合，傾向於選擇那些保證動物福利和零殘忍標準的商品。這種轉變為那些真正實踐這些價值觀的公司帶來了顯著的收入成長，而不是僅僅將它們視為可有可無的附加選項。例如，elf Beauty 的 2024 年年度報告顯示，其 100% 純素且零殘忍的產品線使淨銷售額成長了 77%，突破了 10 億美元。如此巨大的經濟成功迫使業界巨頭重組其供應鏈，而 The Body Shop 也於 2024 年成為第一個在所有彩妝和護膚類中實現 100% 純素配方的全球品牌。

同時，消費者對無毒、潔淨標示、礦物基成分的需求日益成長，成為市場成長的關鍵驅動力。消費者越來越關注成分安全性，積極避免使用合成添加劑，並尋求透明的配方，這些配方既能帶來肌膚健康益處，又能兼顧功效，同時確保安全性。在有機監管標準完善的地區，此趨勢尤其顯著，透明度是影響消費者購買行為的關鍵因素。根據英國土壤協會於2024年4月發布的《2024年有機美容與健康市場報告》，英國經認證的清潔透明美容產品的銷售額預計將成長11%，超過整個行業的平均水平。這種對「無添加」特性的需求正迫使製造商開發符合嚴格無毒標準，同時又能達到與傳統材料相同功效的植物蠟和礦物顏料。

市場挑戰

全球純素唇膏市場面臨的一大障礙是，要用植物來源替代品複煞車物蠟的功能特性，需要大量的研發投入。開發出像羊毛脂和蜂蠟產品那樣具有穩定性、質地和持久性的純素唇膏，需要使用巴西棕櫚蠟和堪地里拉蠟等昂貴成分，並採用複雜的配方。這種技術上的複雜性推高了初始資本投入和持續營運成本，有效地阻礙了新進入者的競爭，同時也降低了現有製造商的利潤率，而這些製造商並未犧牲產品性能。

因此，高昂的創新成本限制了企業快速擴大規模和與大眾市場標準替代品進行價格競爭的能力。當經濟挑戰阻礙製造商將這些研發成本轉嫁給消費者時，這種財務壓力會進一步加劇。根據土壤協會2024年的調查，超過60%的認證美容和健康品牌表示，生活成本上漲是限制業務擴張的主要因素。因此，品牌被迫承擔高階純素配方的高成本，這抑制了對產品研發的進一步投資，並減緩了整體市場成長速度。

市場趨勢

製造商正擴大將護膚元素融入彩妝產品中，例如在純素唇膏中添加維生素E、透明質酸和植物油等滋養成分。這催生了混合配方和「護膚化」趨勢，滿足了消費者對兼具抗衰老和保濕功效的多功能產品的需求，同時滿足了其基本的顯色度要求。這項創新帶來的商業性影響十分顯著。根據《大眾市場零售商》2025年2月發表的報導題為《2024年美國美妝銷售額將成長》的文章，受消費者對兼具彩妝效果和護膚功效的混合型產品的需求驅動，唇部產品預計將在2024年引領整個彩妝品類，銷售額成長19%。

為了迎合素食消費者所珍視的永續性價值觀，各大品牌正逐步淘汰一次性塑膠包裝，轉而採用可生物分解的紙管和可重複填充的鋁盒等創新包裝替代方案。這種改變不僅關乎美觀，更正在重塑各大美妝市場的消費習慣。根據 Febea 於 2025 年 7 月發布的《消費者洞察報告》，59% 的法國女性購買過可重複填充的化妝品，這凸顯了市場向永續設計方向的強勁發展勢頭，這種設計有助於回收利用，並減少行業對環境的影響。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球純素唇膏市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依產品類型（霧面、亮光、其他（透明、乳霜狀、染色等））
    • 依分銷管道（超級市場/大賣場、專賣店、線上、其他（百貨公司、專賣店））
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章 北美純素唇膏市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

7. 歐洲純素唇膏市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

8. 亞太地區純素唇膏市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

9. 中東和非洲純素唇膏市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲純素唇膏市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球純素唇膏市場：SWOT分析

第14章 波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Coty Inc.
  • Brand Agency（London）Ltd.
  • Beauty Without Cruelty
  • INIKA Organic
  • Gabriel Cosmetics Inc.
  • Pacifica Beauty LLC
  • Loreal SA（Urban Decay）, elf
  • Cosmetics Inc.
  • Cosmax Inc
  • Grupo Boticario

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 7926

The Global Vegan Lipstick Market is projected to expand from USD 1.47 Billion in 2025 to USD 2.17 Billion by 2031, reflecting a compound annual growth rate of 6.71%. Defined by formulations strictly devoid of animal-derived components such as lanolin, beeswax, or carmine, these products are manufactured without animal testing at any phase. This market trajectory is underpinned by significant drivers, notably the intensifying global ethos of ethical consumerism and a fundamental transition toward supply chains that are transparent and cruelty-free, distinguishing them from fleeting aesthetic fads. Additionally, the growing consumer perception linking plant-based ingredients with personal safety and environmental stewardship continues to stimulate sustained demand for these compliant beauty solutions.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 1.47 Billion
Market Size 2031USD 2.17 Billion
CAGR 2026-20316.71%
Fastest Growing SegmentMatte
Largest MarketNorth America

Despite strong consumer interest, the market encounters substantial hurdles related to the high research and development expenses needed to mimic the longevity and texture of conventional animal waxes using plant-based substitutes. Data from The Vegan Society indicates that in 2025, the toiletries and cosmetics sector comprised the largest segment of Vegan Trademark certifications, boasting over 35,000 registered items, which highlights an intensely saturated and competitive landscape. This market density demands significant investment in innovative formulations to secure product differentiation, potentially establishing entry barriers that hinder the rapid growth of emerging brands.

Market Driver

The worldwide rise in plant-based and vegan lifestyles is fundamentally transforming the lipstick sector, elevating it from a specialized ethical niche to a dominant commercial force. Modern consumers are increasingly synchronizing their beauty expenditures with personal ethics, favoring items that ensure animal welfare and cruelty-free standards. This transition is generating significant revenue gains for companies that genuinely adopt these values rather than treating them as optional features; for example, e.l.f. Beauty's 'Fiscal 2024 Annual Report' noted a 77% surge in net sales, exceeding $1 billion, driven by its exclusively vegan and cruelty-free lineup. Such economic success is prompting major industry figures to restructure their supply chains, as seen when The Body Shop became the first global brand to attain 100% vegan formulations across all makeup and skincare categories in 2024.

Simultaneously, the escalating appetite for non-toxic, clean-label, and mineral-based ingredients serves as a crucial engine for market growth. Buyers are demonstrating heightened awareness regarding ingredient safety, actively shunning synthetic additives in favor of transparent formulas that deliver both skin health benefits and performance without safety compromises. This trend is especially potent in regions with robust organic regulatory standards, where transparency dictates purchasing choices. According to the Soil Association's 'Organic Beauty and Wellbeing Market Report 2024' released in April 2024, sales of verified clean and transparent beauty products rose by 11% in the UK, outstripping the wider sector. This insistence on 'free-from' qualities compels manufacturers to develop plant-based waxes and mineral pigments that replicate the effectiveness of traditional materials while meeting rigorous non-toxic criteria.

Market Challenge

A primary obstacle obstructing the Global Vegan Lipstick Market is the significant research and development investment necessary to duplicate the functional attributes of animal-based waxes with plant-derived alternatives. Creating vegan lipsticks that rival the stability, texture, and wear time of lanolin or beeswax products requires the intricate blending of costly ingredients such as carnauba and candelilla wax. This technical sophistication elevates both initial capital demands and ongoing operational expenses, effectively erecting barriers to entry for new market players while eroding profit margins for established manufacturers who refuse to sacrifice product performance.

As a result, the steep price of innovation constrains companies' capacity to scale quickly or compete on pricing against standard mass-market alternatives. This financial pressure is intensified when economic difficulties prevent manufacturers from transferring these development expenses to the consumer. According to the Soil Association in 2024, more than 60% of certified beauty and wellness brands pinpointed the cost-of-living crisis as the primary factor hindering business expansion. Consequently, brands are forced to absorb the higher costs associated with premium vegan formulations, which suppresses investment in further product development and retards the overall growth trajectory of the market.

Market Trends

Manufacturers are increasingly integrating skincare elements into makeup by enriching vegan lipsticks with nurturing components such as vitamin E, hyaluronic acid, and botanical oils, resulting in hybrid formulations. This 'skinification' trend responds to rising consumer desire for multi-purpose products that deliver anti-aging and hydration benefits alongside standard color application. The commercial impact of this innovation is significant; as reported by Mass Market Retailers in their 'U.S. Beauty Sales Up in 2024' article from February 2025, the lip category emerged as the leading makeup segment in 2024 with a 19% sales jump, driven explicitly by the demand for hybrid items offering cosmetic coverage with skincare advantages.

In alignment with the sustainability values held by vegan consumers, brands are also moving away from single-use plastics in favor of inventive packaging alternatives like biodegradable paper tubes and refillable aluminum cases. This shift extends beyond aesthetics, actively reshaping purchasing habits in key beauty markets. According to a consumer insights report by Febea in July 2025, 59% of French women indicated they had purchased a refillable cosmetic item, highlighting a strong market progression toward sustainable designs that support recycling efforts and decrease the industry's environmental impact.

Key Market Players

  • Coty Inc.
  • Brand Agency (London) Ltd.
  • Beauty Without Cruelty
  • INIKA Organic
  • Gabriel Cosmetics Inc.
  • Pacifica Beauty LLC
  • Loreal SA (Urban Decay), e.l.f
  • Cosmetics Inc.
  • Cosmax Inc
  • Grupo Boticario

Report Scope

In this report, the Global Vegan Lipstick Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Vegan Lipstick Market, By Product Type

  • Matte
  • Gloss
  • Others (Sheer, Creme, Stain, etc.)

Vegan Lipstick Market, By Distribution Channel

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online
  • Others (Departmental Stores, Exclusive Stores)

Vegan Lipstick Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Vegan Lipstick Market.

Available Customizations:

Global Vegan Lipstick Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Vegan Lipstick Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Matte, Gloss, Others (Sheer, Creme, Stain, etc.))
    • 5.2.2. By Distribution Channel (Supermarkets/ Hypermarkets, Specialty Stores, Online, Others (Departmental Stores, Exclusive Stores))
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Vegan Lipstick Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Vegan Lipstick Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Vegan Lipstick Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Vegan Lipstick Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Vegan Lipstick Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Vegan Lipstick Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Vegan Lipstick Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Vegan Lipstick Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Vegan Lipstick Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Vegan Lipstick Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Vegan Lipstick Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Vegan Lipstick Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Vegan Lipstick Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Vegan Lipstick Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Vegan Lipstick Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Vegan Lipstick Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Vegan Lipstick Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Vegan Lipstick Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Vegan Lipstick Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Vegan Lipstick Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Vegan Lipstick Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Vegan Lipstick Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Vegan Lipstick Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Vegan Lipstick Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Vegan Lipstick Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Coty Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Brand Agency (London) Ltd.
  • 15.3. Beauty Without Cruelty
  • 15.4. INIKA Organic
  • 15.5. Gabriel Cosmetics Inc.
  • 15.6. Pacifica Beauty LLC
  • 15.7. Loreal SA (Urban Decay), e.l.f
  • 15.8. Cosmetics Inc.
  • 15.9. Cosmax Inc
  • 15.10. Grupo Boticario

16. Strategic Recommendations

17. About Us & Disclaimer