![]() |
市場調查報告書
商品編碼
1943140
電動機車市場-全球產業規模、佔有率、趨勢、機會及預測(按類型、里程、電池容量、電池類型、地區和競爭格局分類,2021-2031年)Electric Motorcycle Market - Global Industry Size, Share, Trends, Competition, Opportunity and Forecast, Segmented By Type, By Range, By Battery Capacity, By Battery Type, By Region & Competition, 2021-2031F |
||||||
全球電動機車市場預計將從 2025 年的 519.1 億美元成長到 2031 年的 1,456.4 億美元,複合年成長率達 18.76%。
電動摩托車是指由電動馬達和可充電電池組驅動的兩輪交通工具,它們為內燃機車型提供了零排放的替代方案。政府的主導,例如嚴格的排放法規和降低購置成本的財政補貼,以及汽油價格上漲帶來的電動出行日益成長的經濟吸引力,都極大地推動了該行業的發展。印度汽車製造商協會 (SIAM) 的報告顯示,在 2024-2025 會計年度,電動機車的銷量佔二輪車總銷量的 6% 以上,這便是電動摩托車市場蓬勃發展的一個例證。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 519.1億美元 |
| 市場規模:2031年 | 1456.4億美元 |
| 複合年成長率:2026-2031年 | 18.76% |
| 成長最快的細分市場 | 標準 |
| 最大的市場 | 亞太地區 |
儘管存在這些積極因素,但市場仍面臨一項重大挑戰:許多地區缺乏充電基礎設施。這一缺口加劇了潛在客戶的里程焦慮,限制了車輛長途旅行的實用性,並在監管和經濟環境有利的情況下阻礙了電動摩托車的廣泛普及。因此,充電網路不足仍然是限制電動機車廣泛應用和商業性擴張的一大瓶頸。
充電基礎設施和換電網路的進步正在從根本上改變全球電動機車市場,解決了里程焦慮和充電時間過長等關鍵的普及難題。換電技術至關重要,尤其對於需要高運轉率的商用車隊而言,它使營運商能夠在幾秒鐘內(而不是幾個小時)更換耗盡的電池。這種營運效率對於電池即服務 (BaaS) 模式的財務成功至關重要。正如 Gogoro 在 2025 年 2 月發布的「2024 年第四季及全年財務業績」中所顯示,該公司 2024 年的換電業務收益收入達到 1.379 億美元。這些基礎設施的進步將增強用戶信心,並促進電動摩托車在人口密集的城市環境中的廣泛普及。
同時,有利的政府政策和財政獎勵正成為推動大眾市場滲透的關鍵催化劑,尤其是在對價格敏感的開發中國家。立法者正透過直接購車補貼、稅收減免和嚴格的排放目標,加速從內燃機車向電動車的轉型。這些監管措施導致需求集中在某些地區。根據國際能源總署(IEA)於2025年3月發布的《2025年全球電動車展望》,2024年中國、印度和東南亞的電動機車銷量約佔全球總銷量的80%。製造商正利用這項支持擴大生產。 Hero MotoCorp在2025年1月的新聞稿中報告稱,其電動ScooterVIDA V1在2024年的銷量超過46,662輛。
充電基礎設施的匱乏是阻礙電動機車普及和商業化的主要障礙。與擁有完善加油網路的傳統內燃機汽車不同,電動機車依賴充電樁,而充電樁往往難以取得,尤其是在非都市區。由於電動機車的電池容量通常小於電動車,續航里程也更短,這種短缺導致騎士普遍存在嚴重的「里程焦慮」。因此,可靠的公共充電站的缺乏限制了電動摩托車的用途,使其只能用於短途、可預測的城市通勤,而無法勝任長途旅行和城際物流運輸。
這種功能上的限制導致潛在買家將電動機車視為小眾的輔助交通工具,而非多用途的主要交通途徑,抑制了大眾市場的成長。這種猶豫不決的直接負面影響已在近期的市場數據中得到體現:根據英國摩托車工業協會(MCIA)預測,2024年英國電動機車新車註冊量英國將年減7.7%。這些數據表明,儘管存在其他有利條件,但基礎設施的限制仍然抑制著需求,阻礙著產業擴張。
人工智慧驅動的智慧騎行功能的整合正在推動行業變革,其智慧作業系統能夠實現預測分析、個人化控制和更高的安全性。製造商們正超越基礎遙測技術,提供自適應性能模式、即時危險檢測和空中下載 (OTA) 更新等高級功能,從而根據用戶習慣持續最佳化車輛性能。這種技術革新不僅使產品在競爭激烈的市場中脫穎而出,還透過互聯生態系統加深了客戶參與。例如,Ather Energy 在 2025 年 1 月的新聞稿中宣布,其智慧電動Scooter車隊在 2024 年累積行駛里程已達 23.9 億公里,產生了大量數據,可用於軟體最佳化。
同時,市場正向高性能和探險領域多元化發展,關注點也從純粹的城市通勤轉向面向愛好者的電動出行。為了與大排氣量內燃機摩托車直接競爭,各公司紛紛推出底盤堅固、續航里程長、扭力大的車款。這種轉變使品牌能夠獲得更高的利潤率,並增強其對注重速度和休閒性能的休閒騎乘者的吸引力。例如,LiveWire Group, Inc. 在 2025 年 2 月發布的「2024 年第四季及全年財務表現」報告中指出,其電動機車銷量在 2024 年第四季較第三季成長了 138%,這便是高階市場成長勢頭的一個例證。
The Global Electric Motorcycle Market is projected to expand from a value of USD 51.91 Billion in 2025 to USD 145.64 Billion by 2031, registering a Compound Annual Growth Rate (CAGR) of 18.76%. These vehicles, defined as two-wheeled transport powered by electric motors and rechargeable battery packs, offer a zero-emission substitute for internal combustion engine models. The industry is largely bolstered by government-led initiatives, such as stringent emission mandates and financial subsidies that reduce acquisition costs, alongside the growing economic appeal of electric mobility due to rising petrol prices. Highlighting the efficacy of these drivers, the Society of Indian Automobile Manufacturers reported that electric vehicles captured over 6% of total two-wheeler sales during the fiscal year 2024-25.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 51.91 Billion |
| Market Size 2031 | USD 145.64 Billion |
| CAGR 2026-2031 | 18.76% |
| Fastest Growing Segment | Standard |
| Largest Market | Asia Pacific |
Despite these positive indicators, the market faces a substantial hurdle regarding the insufficiency of charging infrastructure in numerous areas. This gap intensifies range anxiety among prospective customers, thereby restricting the vehicle's practicality for extended travel and retarding mass adoption even amidst a supportive regulatory and economic climate. Consequently, the lack of adequate charging networks remains a critical bottleneck that limits the broader utility and commercial expansion of electric motorcycles.
Market Driver
The development of charging infrastructure and battery swapping networks is fundamentally transforming the Global Electric Motorcycle Market by resolving critical adoption issues like range anxiety and lengthy refueling periods. Swapping technology has become especially crucial for commercial fleets requiring high uptime, enabling operators to exchange empty batteries for fully charged units in seconds rather than hours. This operational efficiency is vital for the financial success of the battery-as-a-service model, as evidenced by Gogoro Inc.'s 'Fourth Quarter and Full Year 2024 Financial Results' from February 2025, which noted that their battery swapping service revenue hit $137.9 million in 2024. Such infrastructure progress boosts user confidence and facilitates wider vehicle deployment in dense urban settings.
Concurrently, favorable government policies and financial incentives act as the primary catalyst for mass market penetration, especially in price-sensitive developing nations. Legislators are expediting the transition away from internal combustion engines through direct purchase subsidies, tax breaks, and strict emission reduction goals. These regulatory actions have effectively focused demand in specific regions; according to the International Energy Agency's 'Global EV Outlook 2025' published in March 2025, China, India, and Southeast Asia comprised roughly 80% of global electric two-wheeler sales in 2024. Manufacturers are capitalizing on this support to increase production, with Hero MotoCorp reporting in a January 2025 press release that sales of its VIDA V1 electric scooter surpassed 46,662 units during the 2024 calendar year.
Market Challenge
The scarcity of charging infrastructure stands as a major obstacle hindering the widespread commercialization and acceptance of electric motorcycles. In contrast to traditional internal combustion engine vehicles that enjoy a pervasive refueling network, electric two-wheelers depend on charging points that are frequently unavailable, especially in non-urban areas. This deficit causes severe "range anxiety" for riders, given that electric motorcycles generally feature smaller battery capacities and shorter driving ranges than electric cars. As a result, the lack of reliable public charging stations confines these vehicles to short, predictable city commutes, making them unsuitable for long-distance journeys or inter-city logistics.
This functional constraint compels potential buyers to regard electric motorcycles as niche secondary vehicles rather than versatile primary transportation, thereby stalling mass market growth. The direct adverse effect of this hesitation is reflected in recent market data; according to the Motorcycle Industry Association (MCIA), new electric motorcycle registrations in the UK fell by 7.7% in 2024 compared to the prior year. Such figures underscore how infrastructure limitations continue to suppress demand and impede the sector's expansion, despite the presence of other favorable market conditions.
Market Trends
The integration of AI-enabled smart riding features is reshaping the sector by embedding intelligent operating systems that deliver predictive analytics, personalized controls, and improved safety. Manufacturers are advancing beyond basic telemetry to offer sophisticated capabilities like adaptive performance modes, real-time hazard detection, and over-the-air updates that continually refine vehicle behavior based on user habits. This technological evolution not only distinguishes products in a competitive market but also deepens customer engagement through connected ecosystems. Highlighting the extent of this integration, Ather Energy announced in a January 2025 press release that its fleet of smart electric scooters covered a cumulative 2.39 billion kilometers in 2024, yielding extensive data for further software optimization.
Simultaneously, the market is diversifying into high-performance and adventure segments, pivoting from strictly utilitarian urban commuting toward enthusiast-oriented electric mobility. Industry players are launching models with robust chassis designs, extended range, and superior torque to compete directly with large-displacement internal combustion engine motorcycles. This shift enables brands to secure higher margins and appeal to leisure riders who value speed and recreational capability. Illustrating the momentum in this premium category, LiveWire Group, Inc. reported in its 'Fourth Quarter and Full Year 2024 Financial Results' from February 2025 that unit sales of its electric motorcycles jumped by 138% in the fourth quarter of 2024 compared to the third quarter.
Report Scope
In this report, the Global Electric Motorcycle Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Electric Motorcycle Market.
Global Electric Motorcycle Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: