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市場調查報告書
商品編碼
1941209
橄欖油市場-全球產業規模、佔有率、趨勢、機會及預測(按類型、應用、通路、地區和競爭格局分類,2021-2031年)Olive Oil Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Application, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球橄欖油市場預計將從 2025 年的 172.3 億美元成長到 2031 年的 241.9 億美元,複合年成長率為 5.82%。
這種液態油脂主要提取自地中海地區種植的橄欖,因其營養價值和烹飪用途廣泛而備受推崇。地中海飲食在全球的流行進一步鞏固了其市場基礎,因為地中海飲食提倡攝取有益心血管健康的單元不飽和脂肪酸。此外,家庭和餐飲服務業對高品質、未經加工的食用油的需求激增,也進一步推動了其消費,使其不受暫時性生活方式趨勢的影響。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 172.3億美元 |
| 市場規模:2031年 | 241.9億美元 |
| 複合年成長率:2026-2031年 | 5.82% |
| 成長最快的細分市場 | 零售銷售 |
| 最大的市場 | 歐洲 |
然而,氣候變遷加劇給橄欖油產業帶來了巨大挑戰,極端天氣事件可能擾亂供應鏈並導致價格劇烈波動。根據國際橄欖理事會的數據,預計2024/25年度全球橄欖油產量將達到338萬噸,標誌著從以往的歉收中顯著復甦。儘管產量有所回升,但主要產區持續存在的乾旱威脅仍然是一項重大挑戰,可能阻礙市場穩定成長和長期價格穩定。
消費者對橄欖油預防心血管疾病和營養益處的廣泛認知是重塑全球橄欖油市場並推動消費復甦的關鍵因素。這一趨勢源自於地中海飲食的日益普及,地中海飲食將橄欖油視為富含多酚和單元不飽和脂肪酸的預防性機能性食品,而不僅僅是一種烹飪原料。這種健康意識的轉變已被證明能夠抵禦價格波動,即使供應鏈恢復正常,需求仍然強勁。事實上,國際橄欖理事會(IOC)2025年1月發布的產業展望報告預測,2024/25收穫年度全球橄欖油消費量將反彈至306萬噸,反映出人們對健康飲食習慣的持續關注。
消費者對優質特級初榨橄欖油和有機橄欖油的需求不斷成長,進一步推高了市場價值,促使生產商將品質保證和可追溯性置於簡單的規模化生產之上。隨著消費者越來越注重橄欖油的純度和感官特性,行業主要企業正透過轉向利潤率更高的細分市場,以更高的單價彌補銷量下滑,從而成功地維持了收入成長。例如,2025年2月,Deoleo宣布,受其高階品牌強勁表現的推動,其2024會計年度的銷售額將成長19%,達到9.96億歐元。同時,西班牙農業和漁業部預測,為滿足此特殊需求,宣傳活動國內橄欖油產量將達到138萬噸。
氣候變遷加劇對全球橄欖油市場的持續擴張構成重大阻礙。由於橄欖油生產集中在地中海地區,該行業極易受到極端天氣事件的影響,例如長期乾旱和熱浪,這些事件會擾亂橄欖油的自然生長週期。這種環境不確定性使得生產商難以向依賴穩定供應鏈的國際零售商和食品製造商保證穩定的供應。這導致價格體係不穩定,阻礙了長期合約的簽訂,並造成消費者對產品供應情況的困惑。
這種不穩定性直接導致市場價格劇烈波動,削弱了買家信心,阻礙了有效的庫存規劃。根據國際橄欖理事會2025年2月報告,橄欖油出口到非歐盟國家的平均價格年減了31.9%。如此劇烈的同比波動凸顯了市場難以維持穩定成長所需的經濟平衡。只要這種反覆出現的氣候模式持續造成金融不確定性,該產業就將繼續面臨挑戰,難以充分利用全球對健康食用油日益成長的需求。
為了最大限度地減少對環境的影響並保持產品質量,向永續的、可重複使用的包裝轉型正迅速成為關鍵趨勢。生產商正擴大放棄傳統的玻璃瓶,轉而使用輕質鋁罐和襯袋紙盒(BIB)包裝,這些包裝能更好地隔絕光照和氧氣,從而有效防止氧化。這種轉變不僅延長了保存期限,還顯著降低了運輸重量和碳排放。例如,2024年12月,《橄欖油時報》報道稱,希臘生產商Neolea推出了一系列採用可回收鋁罐和可重複使用瓶蓋包裝的特級初榨橄欖油,旨在減少廢棄物並延長保存期限。
同時,銷售管道的蓬勃發展正在重塑市場的流通結構,使生產商得以繞過傳統零售的種種限制。借助電商平台,製造商能夠獲得更高的利潤率,並與消費者建立直接聯繫,這對於在供應鏈波動時期確保收入穩定至關重要。根據阿里食品2024年11月發布的報告,義大利橄欖油生產商的線上銷售管道將成長至佔總銷售額的5.9%,凸顯了該產業對數位化基礎設施的策略性依賴,旨在規避中間商的價格壓力,並為買家提供獨家產品。
The Global Olive Oil Market is projected to expand from USD 17.23 Billion in 2025 to USD 24.19 Billion by 2031, registering a CAGR of 5.82%. Derived from the pressing of whole olives, predominantly cultivated in the Mediterranean Basin, this liquid fat is highly prized for its nutritional benefits and culinary versatility. The market's foundation is strengthened by the increasing global adherence to the Mediterranean diet, which promotes the intake of healthy monounsaturated fats for cardiovascular well-being, while a surging demand for premium, unprocessed edible oils in households and food service sectors further fuels consumption independent of temporary lifestyle trends.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 17.23 Billion |
| Market Size 2031 | USD 24.19 Billion |
| CAGR 2026-2031 | 5.82% |
| Fastest Growing Segment | Retail Sales |
| Largest Market | Europe |
Nevertheless, the industry confronts significant hurdles arising from climatic volatility, where extreme weather patterns can interrupt supply chains and cause severe price fluctuations. Data from the International Olive Council indicates that global olive oil production for the 2024/25 crop year is expected to reach 3.38 million tonnes in 2025, marking a notable recovery from prior harvest deficits. Despite this upturn, the persistent threat of drought in key production areas continues to pose a critical challenge, potentially impeding steady market growth and long-term price stability.
Market Driver
Growing consumer recognition of cardiovascular and nutritional advantages serves as the main driver reshaping the global olive oil market and fueling the recovery in consumption rates. This trend is rooted in the widening adoption of the Mediterranean diet, which positions olive oil not merely as a cooking ingredient but as a preventative functional food abundant in polyphenols and monounsaturated fats. This health-focused transition has demonstrated resilience against price instability, keeping demand strong even as supply chains normalize; indeed, the International Olive Council's January 2025 sector update forecasts global consumption to rebound to 3.06 million tonnes for the 2024/25 crop year, reflecting an enduring commitment to health-conscious dietary habits.
The increasing appetite for premium extra virgin and organic olive oil further enhances market value, prompting producers to emphasize quality assurance and traceability rather than simple volume. As sophisticated consumers place greater importance on purity and organoleptic characteristics, leading industry figures have successfully sustained revenue growth by shifting towards these high-margin segments to balance lower sales volumes with higher unit costs. For example, in February 2025, Deoleo reported a 19% increase in sales revenue to €996 million for the 2024 fiscal year, attributed to the strength of its premium brands, while the Spanish Ministry of Agriculture, Fisheries and Food simultaneously forecasted national production to hit 1.38 million tonnes for the current campaign to meet this specialized demand.
Market Challenge
Climatic volatility represents a significant obstacle to the continued expansion of the global olive oil market. Because production is heavily concentrated in the Mediterranean Basin, the sector is distinctively susceptible to extreme weather phenomena like extended droughts and heatwaves, which disturb natural growing cycles. This environmental unpredictability makes it difficult for producers to assure consistent volumes for international retailers and food manufacturers who rely on stable supply chains, leading to erratic pricing structures that discourage long-term contracts and create consumer confusion regarding availability.
The direct consequence of this instability is reflected in severe fluctuations in market value, which undermine buyer confidence and hinder effective inventory planning. As reported by the International Olive Council in February 2025, the average price for European Union olive oil exports to non-member nations fell by 31.9% relative to the prior year. Such extreme year-over-year variations highlight the market's difficulty in sustaining the economic balance required for steady growth, and as long as these repetitive weather patterns generate financial uncertainty, the industry will face challenges in fully leveraging the growing global demand for healthy edible oils.
Market Trends
The shift towards sustainable and refillable packaging formats is quickly becoming a pivotal trend, motivated by the dual need to minimize environmental footprints and maintain product quality. Producers are increasingly moving away from conventional glass bottles in favor of lightweight aluminum cans and bag-in-box options, which provide superior defense against light and oxygen-the primary causes of oxidation. This transition not only prolongs shelf life but also drastically reduces shipping weights and carbon emissions; for example, in December 2024, Olive Oil Times reported that the Greek producer Neolea introduced a new line of extra virgin olive oil in recyclable aluminum cans with reusable caps, designed to reduce waste while ensuring lasting freshness.
Concurrently, the growth of direct-to-consumer digital sales channels is transforming the market's distribution framework, enabling producers to circumvent traditional retail limitations. By utilizing e-commerce platforms, manufacturers can achieve better profit margins and build direct connections with shoppers, which is crucial for securing revenue stability during supply chain variations. According to Alifood in November 2024, proprietary online sales channels for Italian olive oil producers expanded to represent 5.9% of total sales, highlighting the sector's strategic dependence on digital infrastructure to navigate around intermediary price pressures and offer exclusive products directly to buyers.
Report Scope
In this report, the Global Olive Oil Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Olive Oil Market.
Global Olive Oil Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: