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市場調查報告書
商品編碼
1941175
基於WiFi的語音通訊市場-全球產業規模、佔有率、趨勢、機會及預測(按技術、語音客戶、設備類型、終端用戶、地區和競爭格局分類,2021-2031)Voice over WiFi Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Technology, By Voice Client, By Device Type, By End User, By Region & Competition, 2021-2031F |
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全球 WiFi 語音通訊市場預計將從 2025 年的 78.6 億美元成長到 2031 年的 350.4 億美元,複合年成長率將達到 28.29%。
這項通訊技術使得語音通話可以透過 Wi-Fi 網路而不是傳統的行動電話基礎設施進行傳輸。市場成長的主要驅動力是迫切需要改善行動電話訊號弱地區的室內網路覆蓋,以及行動電話營運商將流量從過載的行動電話頻譜轉移到免許可的 Wi-Fi頻寬的營運需求。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 78.6億美元 |
| 市場規模:2031年 | 350.4億美元 |
| 複合年成長率:2026-2031年 | 28.29% |
| 成長最快的細分市場 | 智慧型手機 |
| 最大的市場 | 北美洲 |
然而,服務品質 (QoS) 的維持難度是市場成長的主要障礙,因為在擁塞的公共網路上,延遲和丟包會顯著降低通話清晰度。無線寬頻聯盟 (WBA) 的數據顯示,到 2024 年,70% 的受訪相關人員認為 Wi-Fi 通話將成為 Wi-Fi 服務商業價值貨幣化的關鍵領域,這凸顯了解決這些績效挑戰的重要性。
支援 VoWiFi 的智慧型手機日益普及是全球 VoWiFi 市場的關鍵驅動力。原生支援 Wi-Fi 通話正逐漸成為現代裝置的標配,尤其是在採用 IP 多媒體子系統 (IMS) 核心的 5G 裝置上,無需第三方應用程式即可在蜂巢式網路和無線網路之間無縫切換。根據愛立信發布的《2024 年 6 月行動報告》,到 2024 年第一季,全球 5G 用戶數量將增加 1.6 億,超過 17 億。這將形成龐大的高清語音卸載硬體用戶群,迫使通訊業者提供這些服務以防止客戶流失。
同時,強大的公共和私有Wi-Fi基礎設施對於支撐此生態系統並確保運營商級通話品質至關重要。引進Wi-Fi 6E和Wi-Fi 7等先進標準,能夠提供應對傳統服務品質(QoS)挑戰所需的頻寬和低延遲。根據無線寬頻聯盟(Wireless Broadband Alliance)於2024年1月發布的《2024年度產業報告》,超過41%的相關人員計劃在年底前部署Wi-Fi 7。這項基礎設施擴展至關重要,因為根據GSMA發布的《2024年行動經濟》報告,到2023年底,行動用戶數將達到56億,因此有效的Wi-Fi分流策略不可或缺。
全球Wi-Fi語音通訊市場面臨的主要阻礙因素之一是難以維持穩定的服務品質(QoS)。語音通訊依賴即時數據傳輸,極易受到延遲、抖動和丟包的影響。當使用者使用擁擠的公共或住宅Wi-Fi網路時,高需求應用程式之間的頻寬共用會導致頻繁的資料延遲、斷線、語音失真和語音不同步。與標準行動電話語音服務相比,這些效能問題顯著降低了用戶對Wi-Fi通話可靠性的信心。
由於無法保證在免許可頻譜上提供營運商級體驗,市場成長受到阻礙。業者難以提供有效流量卸載所需的通話質量,而當用戶通話品質不佳時,他們的訂閱意願就會降低,從而抵消了流量卸載策略的優勢。無線寬頻聯盟的報告顯示,為了說明這些壅塞問題的嚴重性,到2024年,三分之二的受訪相關人員認為,6 GHz頻譜的可用性對於解決干擾和容量限制等問題至關重要,這些問題會降低目前的網路效能。
隨著企業擴大採用混合辦公模式,整合通訊即服務 (UCaaS) 平台的整合正在重塑市場格局。這項轉變源自於企業對遠距辦公人員無縫語音連線的需求,這需要強大的 VoWiFi 解決方案來規避蜂窩網路盲區,從而確保業務永續營運和專業的通話品質。根據 Damovo 於 2024 年 11 月報導《市場趨勢——推動混合 UC 遷移的五大趨勢》,40% 的受訪企業決策者表示,他們正在積極採用新的通訊工具以適應遠距辦公,這凸顯了對可靠的非蜂窩語音基礎設施的迫切需求。
同時,利用人工智慧 (AI) 提升語音品質正成為應對免許可頻譜丟包問題的關鍵趨勢。通訊業者正在網路邊緣部署機器學習演算法,以預測網路擁塞並動態調整轉碼器參數,從而提供營運商級的語音體驗。這種從基礎連接到主動品質保證的轉變對於用戶留存至關重要。根據英偉達 (NVIDIA) 2024 年 2 月發布的報告《電信業人工智慧現狀:2024 年趨勢》,48% 的電信專業人士認為網路營運和管理是人工智慧投資以最佳化服務可靠性的關鍵領域。
The Global Voice over WiFi Market is projected to expand from USD 7.86 Billion in 2025 to USD 35.04 Billion by 2031, achieving a Compound Annual Growth Rate (CAGR) of 28.29%. This telecommunications technology allows for the transmission of voice calls via Wireless Fidelity networks instead of traditional cellular infrastructure. The market's growth is primarily fueled by the urgent need to improve indoor network coverage in areas where cellular signals weaken, as well as the operational necessity for mobile operators to shift traffic from overburdened cellular spectrums to unlicensed Wi-Fi bands.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 7.86 Billion |
| Market Size 2031 | USD 35.04 Billion |
| CAGR 2026-2031 | 28.29% |
| Fastest Growing Segment | Smartphone |
| Largest Market | North America |
However, the difficulty in sustaining Quality of Service (QoS) presents a significant obstacle to market growth, as latency and packet loss on crowded public networks can drastically reduce call clarity. According to the Wireless Broadband Alliance, in 2024, 70% of surveyed industry stakeholders highlighted Wi-Fi calling as a pivotal area for monetizing Wi-Fi services and delivering business value, underscoring the high stakes involved in resolving these performance challenges.
Market Driver
The widespread availability of VoWiFi-ready smartphones and smart devices acts as a major catalyst for the Global Voice over WiFi Market. Modern handsets increasingly feature native support for Wi-Fi calling, enabling seamless transitions between cellular and wireless networks without the need for third-party apps, particularly in 5G-enabled devices that utilize IP Multimedia Subsystem (IMS) cores. According to Ericsson's 'Mobility Report June 2024', global 5G subscriptions surged by 160 million in the first quarter of 2024 to surpass 1.7 billion, creating a vast installed base of hardware capable of high-definition voice offloading that compels operators to activate these services to reduce churn.
Simultaneously, the development of robust public and private Wi-Fi infrastructure is essential to support this ecosystem and ensure carrier-grade call quality. The rollout of advanced standards like Wi-Fi 6E and Wi-Fi 7 provides the necessary bandwidth and low latency to address historical Quality of Service (QoS) issues; the Wireless Broadband Alliance's 'Annual Industry Report 2024' from January 2024 noted that over 41% of stakeholders planned to deploy Wi-Fi 7 by the end of the year. This infrastructure expansion is vital given that the total number of unique mobile subscribers reached 5.6 billion by the end of 2023, according to GSMA's 'The Mobile Economy 2024', necessitating effective Wi-Fi offloading strategies.
Market Challenge
A major restraint on the Global Voice over WiFi Market is the challenge of maintaining consistent Quality of Service, as voice communication relies on real-time data transmission and is highly susceptible to latency, jitter, and packet loss. When users utilize congested public or residential Wi-Fi networks, shared bandwidth among high-demand applications frequently leads to data delays, causing dropped calls, voice distortion, or unsynchronized audio. These performance issues significantly undermine user confidence in the reliability of Wi-Fi calling when compared to standard cellular voice services.
This inability to guarantee a carrier-grade experience over unlicensed spectrums hampers market growth, as operators struggle to ensure the quality necessary for effective traffic offloading. If subscribers encounter poor call quality, they are less likely to use the service, thereby negating the benefits of offloading strategies. Highlighting the severity of these congestion issues, the Wireless Broadband Alliance reported in 2024 that two-thirds of surveyed industry stakeholders viewed the availability of 6GHz spectrum as critical for addressing the interference and capacity constraints that currently degrade network performance.
Market Trends
The integration of Unified Communications as a Service (UCaaS) platforms is transforming the market as enterprises increasingly adopt hybrid work models. This shift is driven by the corporate sector's requirement for seamless voice connectivity for remote employees, necessitating robust VoWiFi solutions that bypass cellular dead zones to ensure business continuity and professional call clarity. According to Damovo's 'The Market Speaks - 5 trends driving the shift to Hybrid UC' article from November 2024, 40% of business decision-makers surveyed reported rushing to implement new communication tools to adapt to remote working, highlighting the urgent demand for reliable non-cellular voice infrastructure.
Concurrently, the integration of Artificial Intelligence to enhance voice quality is emerging as a key trend to address packet loss on unlicensed spectrums. Operators are implementing machine learning algorithms at the network edge to predict congestion and dynamically adjust codec parameters, thereby delivering a carrier-grade audio experience. This move from basic connectivity to active quality assurance is critical for subscriber retention; according to NVIDIA's 'State of AI in Telecommunications: 2024 Trends' report from February 2024, 48% of telecom professionals identified network operations and management as a primary area for AI investment to optimize service reliability.
Report Scope
In this report, the Global Voice over WiFi Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Voice over WiFi Market.
Global Voice over WiFi Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: