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市場調查報告書
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1941136

牙齒美白貼片市場 - 全球產業規模、佔有率、趨勢、競爭格局、機會及預測（按口味類型、分銷管道、地區和競爭情況分類，2021-2031年）

Teeth Whitening Strips Market - Global Industry Size, Share, Trends, Competition, Opportunity and Forecast, Segmented By Flavor Type (Plain, Mint, Charcoal, Peppermint and Others ), By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 183 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球牙齒美白貼片市場預計將從 2025 年的 1.0868 億美元成長到 2031 年的 1.8755 億美元，複合年成長率達到 9.52%。

這些產品是一種塗有過氧化物漂白凝膠的軟性塑膠薄膜，可黏附在牙齒表面，去除牙齒內部和外部的污漬。其成長主要源自於年輕一代對臉部美觀日益成長的關注，以及對價格實惠、方便易用的家用口腔清潔用品的需求不斷增加。口腔健康基金會2024年的報告也印證了這一趨勢，報告顯示，35歲以下人群中十分之四的人使用過牙齒美白產品，顯示該年齡層的接受度很高。

市場概覽
預測期 2027-2031
市場規模：2025年 1.0868億美元
市場規模：2031年 1.8755億美元
複合年成長率：2026-2031年 9.52%
成長最快的細分市場 線上
最大的市場 北美洲

然而，由於過氧化物類製劑常見的口腔健康副作用，例如牙齒敏感和牙齦炎症，市場面臨巨大的障礙。這些風險常常使已有牙齒問題的潛在使用者望而卻步，並導致許多地區加強了對活性成分濃度的監管。因此，這些安全隱患限制了產品配方選擇，並限制了製造商的零售分銷管道，阻礙了市場擴張。

市場促進因素

市場成長的驅動力源自於消費者對改善自身形象和笑容日益成長的興趣，而社群媒體和名人美學標準的影響尤其顯著。隨著燦爛笑容成為整裝儀容的必備要素，牙齒美白正從專業美容課程逐漸轉變為日常護理。製造商也紛紛加強促銷。例如，根據2025年1月發布的報告，高露潔棕欖公司計劃在2024年將廣告支出增加15%，以支持產品創新和品牌健康發展。這種日益成長的品牌認知度有效地吸引了年輕消費者，他們正在尋找價格實惠的非處方美白牙貼，以打造在數位平台上流行的「上鏡」美齒。

同時，便利的居家解決方案正逐漸取代專業治療，重塑市場格局，其主要驅動力是成本效益和易用性。牙科焦慮和高昂費用等障礙正在加速這一轉變。 Delta Dental發布的《 2025年美國口腔健康與保健報告》預測，到2024年，只有4%的成年人會接受專業的美容牙科治療，這表明人們正在轉向更方便的替代方案。這一趨勢也反映在公司業績上。 Haleon在2025年2月發布的報告顯示，其口腔健康業務在2024年實現了9.6%的有機收入成長，這主要得益於消費者對價格更親民的美白產品需求的顯著成長。

市場挑戰

市場成長的主要障礙是口腔健康不良反應的普遍存在，例如牙齒敏感和牙齦刺激。這些問題導致法規結構日益嚴格，限制了非處方產品中過氧化物的濃度，從而阻止了製造商提供高濃度配方。這造成了市場兩極化：符合規定的產品無法滿足消費者對功效的預期，而有效濃度的產品則只能透過專科醫生的處方獲得，這使得該行業無法充分利用人們對牙齒美容日益成長的興趣。

近期數據顯示，潛在需求與實際市場轉換率之間存在明顯脫節，消費者對牙齒美白產品的強勁需求並未透過合法管道充分滿足。根據口腔健康基金會統計，48%的35歲以下族群計劃在2024年進行牙齒美白，但合法的牙齒美白貼片市場仍受到限制。許多消費者由於擔心牙齒敏感而猶豫不決，或傾向於透過不受監管的非法管道購買濃度更高的美白產品，從而繞過了正規的零售管道。

市場趨勢

為了解決傳統美白劑帶來的敏感問題，製造商正加速轉型為無過氧化物和PAP+配方。與可能造成組織損傷的過氧化氫不同，鄰苯二甲醯亞胺過氧己酸酯（PAP）能夠氧化分解牙漬，而不會使牙釉質脫礦，從而在以往令人擔憂疼痛的部位實現美白。 Hismile的商業性價值。根據邦德大學2025年6月案例研究，該品牌在2024年實現了7億澳元的銷售額，證明了無過氧化氫技術在現代口腔清潔用品市場的可行性。

同時，口腔清潔用品的「護膚化」趨勢正推動著潔淨標示和純素認證的強勁發展。消費者期望口腔清潔用品也能像護膚一樣符合無毒標準，這一趨勢提倡使用椰子油和精油等有益於口腔微生物群的成分，而非刺激性化學物質，並將口腔衛生視為一種整體健康護理。 Lumineux 就是這理念的成功典範。根據 Beauty Independent 2025 年 5 月報道，該品牌預計 2024 年銷售額將成長 10%，達到 6000 萬美元，這清晰地表明消費者對天然無毒的口腔美容產品有著強烈的偏好。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球牙齒美白貼片市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依口味類型（原味、薄荷味、木炭味、胡椒薄荷味、其他（椰子油、檸檬油等））
    • 按分銷管道（超級市場/大賣場、藥局/藥局、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

6. 北美牙齒美白貼片市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

7. 歐洲牙齒美白貼片市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

8. 亞太地區牙齒美白貼片市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

9. 中東和非洲牙齒美白貼片市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章 南美牙齒美白貼片市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球牙齒美白貼片市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Listerine
  • Rembrandt
  • Crest
  • Aquafresh
  • Colgate
  • Watsons
  • Mr Blanc
  • Johnson & Johnson
  • Polaris Bright, LLC
  • Smile Sciences

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 7738

The Global Teeth Whitening Strips Market is projected to expand from USD 108.68 Million in 2025 to USD 187.55 Million by 2031, achieving a compound annual growth rate of 9.52%. These products, defined as flexible plastic films coated with peroxide-based bleaching gels, adhere to dental surfaces to eliminate both intrinsic and extrinsic stains. Growth is largely fueled by a rising emphasis on facial aesthetics among younger consumers and the increasing demand for affordable, convenient at-home oral care. Highlighting this trend, the Oral Health Foundation reported in 2024 that four out of ten individuals under age 35 have used teeth whitening treatments, underscoring strong adoption within this demographic.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 108.68 Million
Market Size 2031USD 187.55 Million
CAGR 2026-20319.52%
Fastest Growing SegmentOnline
Largest MarketNorth America

However, the market faces significant hurdles due to common oral health side effects, such as tooth sensitivity and gum irritation caused by peroxide-based agents. These risks frequently discourage potential users with pre-existing dental issues and have led to stricter regulatory restrictions on active ingredient concentrations in many regions. Consequently, these safety concerns constrain product formulation options and limit retail availability for manufacturers, acting as a barrier to broader market expansion.

Market Driver

The market is being propelled by a surging consumer focus on physical appearance and smile enhancement, largely influenced by social media and celebrity beauty standards. As a bright smile becomes essential for personal grooming, teeth whitening has transitioned from a specialized procedure to a routine step. Manufacturers are responding by boosting promotional efforts; for instance, Colgate-Palmolive increased its advertising expenditure by 15% in 2024 to support innovation and brand health, according to a January 2025 report. This increased visibility effectively targets younger demographics seeking cost-effective, over-the-counter strips to replicate the "camera-ready" looks popular on digital platforms.

Simultaneously, the market is being reshaped by a preference for convenient at-home solutions over professional treatments, driven by cost benefits and ease of use. Barriers such as dental anxiety and high prices have accelerated this shift; Delta Dental's '2025 State of America's Oral Health and Wellness Report' noted that only 4% of adults made professional cosmetic dental visits in 2024, indicating a migration to accessible alternatives. This trend is reflected in corporate performance, with Haleon reporting in February 2025 that its Oral Health segment achieved 9.6% organic revenue growth in 2024, primarily due to the strong uptake of consumer-accessible whitening products.

Market Challenge

The primary obstacle to market growth is the prevalence of adverse oral health effects, particularly tooth sensitivity and gingival irritation. These issues have triggered stricter regulatory frameworks that limit peroxide concentrations in over-the-counter products, preventing manufacturers from offering high-potency formulations. Consequently, a market dichotomy exists where compliant products often fail to meet consumer efficacy expectations, while effective concentrations are restricted to professional use, thereby limiting the industry's ability to fully capitalize on rising interest in dental aesthetics.

This disconnect between potential demand and actual market conversion is evident in recent data, which shows a strong consumer desire for whitening that is not fully realized in legitimate sales. According to the Oral Health Foundation, 48% of individuals under 35 intended to whiten their teeth in 2024, yet the legal strips market remains constrained. Many consumers are either discouraged by the fear of sensitivity or resort to unregulated, illicit channels to obtain stronger bleaching agents, effectively bypassing the authorized retail sector.

Market Trends

Manufacturers are increasingly shifting toward peroxide-free and PAP+ ingredients to address sensitivity issues associated with traditional bleaching agents. Unlike hydrogen peroxide, which can damage tissue, Phthalimidoperoxycaproic acid (PAP) oxidizes stains without demineralizing enamel, making whitening accessible to those previously deterred by pain. The commercial success of these advanced synthetic formulations is illustrated by Hismile; a June 2025 Bond University case study noted the brand generated A$700 million in gross sales in 2024, proving the viability of non-peroxide technologies in the modern oral care landscape.

Parallel to this, there is a strong trend toward clean label and vegan certifications, influenced by the "skinification" of oral care where consumers expect non-toxic standards similar to skincare. This movement favors microbiome-friendly ingredients like coconut and essential oils over harsh chemicals, positioning oral hygiene as a holistic wellness ritual. The success of this approach is highlighted by Lumineux; according to a May 2025 Beauty Independent article, the brand grew its sales by 10% to reach $60 million in 2024, demonstrating a clear consumer preference for naturally derived and non-toxic oral aesthetic products.

Key Market Players

  • Listerine
  • Rembrandt
  • Crest
  • Aquafresh
  • Colgate
  • Watsons
  • Mr Blanc
  • Johnson & Johnson
  • Polaris Bright, LLC
  • Smile Sciences

Report Scope

In this report, the Global Teeth Whitening Strips Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Teeth Whitening Strips Market, By Flavor Type

  • Plain
  • Mint
  • Charcoal
  • Peppermint
  • Others (Coconut Oil, Lemon Oil, etc.)

Teeth Whitening Strips Market, By Distribution Channel

  • Supermarket & Hypermarkets
  • Drug & Pharmacy stores
  • Online
  • Others

Teeth Whitening Strips Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Teeth Whitening Strips Market.

Available Customizations:

Global Teeth Whitening Strips Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Teeth Whitening Strips Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Flavor Type (Plain, Mint, Charcoal, Peppermint, Others (Coconut Oil, Lemon Oil, etc.))
    • 5.2.2. By Distribution Channel (Supermarket & Hypermarkets, Drug & Pharmacy stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Teeth Whitening Strips Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Flavor Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Teeth Whitening Strips Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Flavor Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Teeth Whitening Strips Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Flavor Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Teeth Whitening Strips Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Flavor Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Teeth Whitening Strips Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Flavor Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Teeth Whitening Strips Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Flavor Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Teeth Whitening Strips Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Flavor Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Teeth Whitening Strips Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Flavor Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Teeth Whitening Strips Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Flavor Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Teeth Whitening Strips Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Flavor Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Teeth Whitening Strips Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Flavor Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Teeth Whitening Strips Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Flavor Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Teeth Whitening Strips Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Flavor Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Teeth Whitening Strips Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Flavor Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Teeth Whitening Strips Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Flavor Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Teeth Whitening Strips Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Flavor Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Teeth Whitening Strips Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Flavor Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Teeth Whitening Strips Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Flavor Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Teeth Whitening Strips Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Flavor Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Teeth Whitening Strips Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Flavor Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Teeth Whitening Strips Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Flavor Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Teeth Whitening Strips Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Flavor Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Teeth Whitening Strips Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Flavor Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Teeth Whitening Strips Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Flavor Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Teeth Whitening Strips Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Listerine
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Rembrandt
  • 15.3. Crest
  • 15.4. Aquafresh
  • 15.5. Colgate
  • 15.6. Watsons
  • 15.7. Mr Blanc
  • 15.8. Johnson & Johnson
  • 15.9. Polaris Bright, LLC
  • 15.10. Smile Sciences

16. Strategic Recommendations

17. About Us & Disclaimer