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市場調查報告書
商品編碼
1941119
嬰兒奶瓶市場 - 全球產業規模、佔有率、趨勢、機會及預測(依材料、產能、銷售管道、地區及競爭格局分類,2021-2031)Baby Feeding Bottle Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Material, By Capacity, By Sales Channel, By Region & Competition, 2021-2031F |
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全球奶瓶市場預計將從 2025 年的 39.8 億美元成長到 2031 年的 56.6 億美元,複合年成長率為 6.04%。
這些由容器和奶嘴組成的專用容器,對於給嬰兒餵食母乳或配方奶等液體營養物質至關重要。該市場的成長主要得益於越來越多的女性加入職場。這一趨勢使得雙薪家庭對便利的母乳哺育解決方案的需求日益成長。此外,人們對安全營養替代品的日益關注以及對補充餵食方式的持續需求,儘管產品款式偏好不斷變化,也依然支撐著市場需求。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 39.8億美元 |
| 市場規模:2031年 | 56.6億美元 |
| 複合年成長率:2026-2031年 | 6.04% |
| 成長最快的細分市場 | 塑膠 |
| 最大的市場 | 亞太地區 |
市場擴張的主要障礙之一是已開發國家出生率下降,這直接導致消費族群萎縮。儘管面臨這些人口結構的不利因素,某些地區仍展現出經濟韌性和價值成長。例如,根據中國玩具嬰童用品協會預測,2024年中國國內奶瓶零售額將達到73.6億元。為了在全球環境中保持長期生存能力,製造商必須在遵守嚴格安全法規的同時,應對人口結構的變化。
女性勞動參與率的提高正成為全球奶瓶市場的主要驅動力,從根本上改變了育兒方式。隨著母親重返工作崗位,她們越來越依賴母乳和配方奶粉,因此需要多種餵食容器來確保餵食的連續性。這一趨勢在一定程度上使奶瓶的需求與生育率脫鉤,因為職業父母往往會購買更多奶瓶用於托兒所和方便使用。美國勞工統計局在2025年4月發布的報告也印證了這項需求:2024年,68.3%的六歲以下兒童的母親將加入勞動大軍,凸顯了為這群人提供高效母乳哺育解決方案的重要性。
同時,人們對嬰幼兒健康和衛生的日益關注推動了產品價值的成長,促使父母投資購買採用安全、易於消毒材料製成的優質奶瓶。越來越多的父母傾向於選擇玻璃和不含雙酚A(BPA)的塑膠奶瓶,這些奶瓶能夠經受頻繁的消毒過程且不易劣化,這使得製造商即使在成熟市場也能擴大銷售。例如,2025年6月,Pigeon Corporation報告稱,其旗艦奶瓶和奶嘴在中國當地的銷量同比成長25%,這主要得益於其對高品質產品線的大力投資。人口統計數據也支持整體市場的穩定性。美國疾病管制與預防中心(CDC)報告稱,2025年和2024年的新生兒數量初步統計為3,622,673人,較去年同期成長1%,顯示消費群趨於穩定。
主要已開發國家出生率下降是限制全球奶瓶市場成長的一大挑戰。這一人口結構變化直接導致目標消費群萎縮,因為新生兒數量的減少必然導致家庭餵食用品需求的下降。與偏好不同,奶瓶的需求彈性較低,且與嬰兒人口數量密切相關。因此,出生率的持續下降將立即限制北美和歐洲等成熟地區的內部成長潛力,迫使製造商在不斷縮小的客戶群中激烈競爭,而不是受益於市場擴張。
全球需求萎縮的趨勢也反映在主要製造地(已開發市場的主要供應國)近期發布的貿易統計數據。根據中國玩具嬰童用品協會預測,2024年玩具出口額將年減至398.7億美元。由於嬰童用品產業與玩具產業在人口結構和製造供應鏈方面共用相似之處,因此,此次出口下滑反映了人口成長停滯的國際市場需求整體放緩。由此可見,此一趨勢凸顯了製造商在人口結構變化背景下維持銷售成長所面臨的挑戰。
仿生奶嘴設計旨在模擬自然母乳餵養,是目前市場上的一大趨勢,滿足了嬰兒在母乳餵養和奶瓶之間過渡時的生理需求。製造商正加速研發不同柔軟度和彈性的奶嘴,以模擬哺乳時舌頭的蠕動,從而減少嬰兒的乳頭混淆,並支持混合餵食。這種對先進人體工學設計的重視,為那些優先考慮研發的產業領導者帶來了顯著的經濟效益。根據Pigeon Corporation截至2025年2月的會計年度業績概要,預計合併銷售額將達到1,041億日圓,較上年成長10.3%。這項業績主要歸功於其科學設計的「柔觸奶瓶」在全球的創新應用和持續成長。
同時,隨著環境責任成為重要的採購標準,轉向永續、可生物分解的奶瓶製造材料正在重塑生產標準。企業不再局限於簡單的回收利用,而是採用生物循環原料和閉合迴路系統,從而顯著降低嬰兒護理產品對化石基原生塑膠的依賴。這項策略轉變不僅確保了合規性,也吸引了越來越多具有環保意識的父母,他們尋求更安全、更永續的替代方案。根據飛利浦於2025年2月發布的2024年年度報告,循環經濟收入將在2024年占公司總銷售額的24%,證實了個人醫療保健和兒童護理領域對循環經濟解決方案和生物基材料的商業性需求正在加速成長。
The Global Baby Feeding Bottle Market is projected to expand from USD 3.98 Billion in 2025 to USD 5.66 Billion by 2031, reflecting a Compound Annual Growth Rate (CAGR) of 6.04%. These specialized vessels, which typically consist of a container and a teat, are essential for dispensing liquid nutrition, such as breast milk or formula, to infants. The market is primarily propelled by the rising number of women joining the workforce, a trend that creates a necessity for convenient feeding solutions in dual-income households. Additionally, increasing awareness regarding safe nutritional alternatives and the consistent need for supplemental feeding options continue to bolster demand, regardless of shifting product style preferences.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 3.98 Billion |
| Market Size 2031 | USD 5.66 Billion |
| CAGR 2026-2031 | 6.04% |
| Fastest Growing Segment | Plastic |
| Largest Market | Asia Pacific |
One significant obstacle impeding wider market expansion is the falling birth rate in key developed economies, which directly reduces the available consumer base. Despite these demographic headwinds, specific regions exhibit economic resilience and value growth; for instance, the China Toys and Baby Products Association reported that domestic retail sales of baby bottles reached 7.36 billion yuan in 2024. To maintain long-term viability within the global landscape, manufacturers must successfully navigate these fluctuating population dynamics while adhering to stringent safety regulations.
Market Driver
Increasing female workforce participation acts as a major catalyst for the global baby feeding bottle market, fundamentally transforming infant care dynamics. As mothers return to professional roles, the reliance on expressed breast milk or formula requires multiple feeding vessels to ensure continuity of care by guardians. This trend partially separates bottle demand from strict birth rate dependency, as working parents often purchase larger quantities of units for daycare rotation and convenience. Highlighting this need, the Bureau of Labor Statistics noted in April 2025 that 68.3 percent of mothers with children under age six participated in the labor force in 2024, underscoring the critical requirement for efficient feeding solutions among this demographic.
Simultaneously, a heightened focus on infant health and hygiene drives value growth, compelling caregivers to invest in premium bottles made from safe, easily sterilizable materials. Parents increasingly prefer glass and BPA-free plastic options that withstand frequent sterilization without degrading, allowing manufacturers to expand revenue even in mature markets where volume might otherwise plateau. For example, Pigeon Corporation reported in June 2025 that sales of core nursing bottles and nipples in mainland China grew by 25 percent year-on-year, driven by aggressive investment in high-quality lines. Broader market stability is further evidenced by demographic data; the Centers for Disease Control and Prevention indicated in 2025 that provisional US birth numbers for 2024 rose 1 percent to 3,622,673, suggesting a stabilization in the consumer base.
Market Challenge
The declining birth rate in key developed economies stands as a primary challenge impeding the growth of the Global Baby Feeding Bottle Market. This demographic shift directly contracts the addressable consumer base, as fewer newborns naturally translate to a reduced volume of essential feeding hardware required by households. Unlike discretionary consumer goods, the demand for feeding bottles is inelastic and strictly tied to the infant population size; therefore, a sustained reduction in birth numbers immediately limits organic growth potential in mature regions like North America and Europe, forcing manufacturers to compete aggressively for a shrinking pool of customers rather than benefiting from market expansion.
This contraction in global demand is evident in recent trade figures from major manufacturing hubs that supply these developed markets. According to the China Toys and Baby Products Association, in 2024, the export value of toys declined year-on-year to 39.87 billion US dollars. As the juvenile product sector shares identical demographic drivers and manufacturing supply chains, this downturn in outbound shipments reflects the broader softening of demand in international markets where population growth has stalled. Consequently, this trend underscores the difficulty manufacturers face in maintaining volume growth amidst these fluctuating population dynamics.
Market Trends
The shift toward biomimetic nipple designs that mimic natural breastfeeding has become a dominant market force, addressing the physiological requirements of infants transitioning between breast and bottle. Manufacturers are increasingly engineering teats with variable softness and elasticity to replicate the peristaltic tongue movement of nursing, thereby reducing nipple confusion and supporting mixed-feeding routines. This focus on advanced ergonomic engineering has translated into significant financial gains for industry leaders who prioritize research-backed product development; according to Pigeon Corporation's February 2025 financial summary, consolidated net sales rose by 10.3 percent year-on-year to 104.1 billion yen, a performance largely attributed to the global renewal and continued adoption of their scientifically designed SofTouch nursing bottles.
Simultaneously, the transition to sustainable and biodegradable bottle manufacturing materials is reshaping production standards as environmental responsibility becomes a key purchase criterion. Companies are moving beyond simple recycling to adopt bio-circular feedstocks and closed-loop systems, significantly reducing the reliance on virgin fossil-based plastics for infant care products. This strategic pivot not only ensures regulatory compliance but also captures a growing segment of eco-conscious parents seeking safer, earth-friendly alternatives. According to Philips' 2024 Annual Report released in February 2025, circular revenues accounted for 24 percent of the company's total sales in 2024, underscoring the accelerating commercial demand for circular economy solutions and bio-based materials within the personal health and childcare sectors.
Report Scope
In this report, the Global Baby Feeding Bottle Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Baby Feeding Bottle Market.
Global Baby Feeding Bottle Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: