數位健康市場－全球產業規模、佔有率、趨勢、機會及預測（依技術、組件、地區及競爭格局分類，2021-2031年）

全球數位健康市場預計將從 2025 年的 2,008.2 億美元成長到 2031 年的 2,824.6 億美元，複合年成長率為 5.85%。

該市場涵蓋醫療保健與數位技術的融合，例如遠端醫療、行動醫療應用和電子健康記錄，旨在改善患者照護和醫療服務。主要成長要素包括需要持續遠距監測的慢性病患者人數增加，以及需要穩定醫療支援的人口老化。此外，在服務不足的地區，擴大醫療服務覆蓋範圍並降低營運成本的需求日益成長，也加速了該領域的發展。美國醫學會 (AMA) 的報告反映了這種日益增強的融合，報告稱，到 2024 年，將人工智慧 (AI) 工具應用於臨床實踐的醫生比例將上升至 66%。

然而，市場擴張面臨的主要障礙包括資料隱私和網路安全風險的重大挑戰。隨著醫療機構將大量敏感的患者資料數位化，網路攻擊和資料外洩的威脅正引發機構和用戶的高度擔憂。因此，對個人健康資訊安全的擔憂以及難以滿足嚴格的國際合規標準，可能會阻礙相關人員全面採用這些數位平台。這種猶豫不決可能會減緩全球醫療保健產業採用這些平台的步伐。

市場促進因素

人工智慧 (AI) 與巨量資料分析的整合正在透過簡化臨床工作流程和促進精準醫療，改變全球數位醫療市場。這些技術正被擴大用於分析大量資料集，以實現疾病的早期檢測、預測性洞察和個人化治療策略，從而減輕行政負擔並提高診斷準確性。自動化帶來的營運效率提升正在推動醫療機構的廣泛應用，幫助他們在提升患者照護標準的同時，填補人才缺口。例如，皇家飛利浦於 2024 年 6 月發布的《2024 年未來健康指數》報告指出，85% 的醫療機構領導者計劃投資或部署生成式人工智慧技術，以解決關鍵的醫療服務挑戰。

同時，行動醫療應用和穿戴式醫療設備的日益普及，正在使醫療保健服務更加大眾化，並實現持續的遠端患者監護。這一由消費者主導的趨勢，使個人能夠透過即時追蹤生命徵象來主動管理自身健康，從而推動醫療保健模式從被動應對轉向主動預防。這些設備的廣泛應用，使得與醫療服務提供者之間能夠無縫共用數據，進而實現及時干預並減少患者再次入院。穿戴式科技在美國運動醫學會 (ACSM) 2024 年 1 月的調查中被評為首要產業趨勢。此外，矽谷銀行 2024 年的報告預測，醫療保健科技領域的創業投資將保持強勁勢頭，穩定在每季 40 億至 45 億美元之間。

市場挑戰

網路安全漏洞和資料隱私問題是全球數位醫療市場擴張的主要障礙。隨著醫療機構將敏感記錄數位化並依賴互聯平台，惡意攻擊的風險顯著增加。這種持續存在的威脅環境削弱了醫療服務提供者和患者之間的信任，導致他們對全面採用數位化工具猶豫不決。如果相關人員擔心其敏感醫療數據會被竊取或篡改，他們將不願採用遠端監控系統和電子健康記錄，從而有效地阻礙這些技術的普及應用。

安全事件也會造成嚴重的業務中斷，阻礙市場發展動能。醫療機構在遭受安全漏洞攻擊後，往往面臨嚴重的營運癱瘓和財務損失，迫使它們將創新資金轉用於危機公關。例如，美國醫院協會 (AHA) 報告稱，由於 Change Healthcare 網路攻擊，2024 年有 94% 的醫院遭受了財務損失。這種普遍存在的不穩定性正在減緩整個數位醫療產業的成長速度，因為各機構優先考慮的是防禦性合規措施，而不是採用新技術。

市場趨勢

虛擬醫院計畫和居家醫院模式的舉措，正從根本上重塑急性照護模式，將照護從傳統的住院環境轉移到病患家中。這種結構性變革既緩解了醫院容量的緊張局面，也滿足了病患日益成長的舒適居家復健需求。醫療系統正透過混合工作流程加速推廣這些項目，將面對面護理與持續的生物特徵追蹤相結合，使心臟衰竭和肺炎等疾病能夠在臨床環境之外得到有效治療。作為這項快速普及的佐證，美國醫院協會 (AHA) 於 2025 年 7 月發布了一份題為“情況說明書：居家醫院項目的擴展”的報告，指出已有 39 個州的 142 個醫療系統的 400 家醫院核准提供此類服務。

同時，女性健康科技（femtech）的蓬勃發展正推動數位健康領域的多元化，其關注不再局限於生殖健康，而是擴展到骨盆底健康、更年期管理和女性特異性腫瘤學等領域。這一趨勢體現在大量專業平台的湧現，這些平台利用個人化數據和生物標記來填補以往研究的空白，並改善女性的臨床療效。隨著相關人員意識到服務這群人所蘊含的經濟價值，對該領域的投資正強勁湧入。根據矽谷銀行2025年4月發布的報告《2025年女性健康創新》，到2024年，女性健康Start-Ups的創業投資將達到26億美元，年增55%。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球數位醫療市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 按技術（遠端醫療（遠距照護、遠端保健）、行動醫療（穿戴式裝置、行動醫療應用程式、服務）、醫療分析、數位健康系統（電子健康記錄、電子處方系統））
  • 按組件（軟體、硬體、服務）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美數位醫療市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲數位醫療市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國家分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區數位醫療市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲數位醫療市場展望

• 市場規模及預測
• 市佔率及預測
• 中東和非洲：國家分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲數位醫療市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國家分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進要素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 最新進展

第13章：全球數位醫療市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的可能性
• 供應商電力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• Oracle Corporation
• ANP Technologies Inc.
• Apple Inc.
• Telefonica SA
• Google LLC
• Mckesson Corporation
• Epic Systems Corporation
• Quality Services International LLC
• AirStrip Technologies, Inc.
• Samsung Electronics Co., Ltd

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Digital Health Market is projected to expand from USD 200.82 Billion in 2025 to USD 282.46 Billion by 2031, reflecting a compound annual growth rate of 5.85%. This market involves the intersection of healthcare and digital technologies, including telehealth, mobile health apps, and electronic health records designed to improve patient care and delivery. Key growth drivers include the rising prevalence of chronic diseases that demand continuous remote monitoring and an aging population necessitating steady medical support. Furthermore, the need to reduce operational expenses while expanding medical access in underserved areas is accelerating sector development. Reflecting this integration, the American Medical Association reported in 2024 that the proportion of physicians incorporating artificial intelligence tools into their practice rose to 66 percent.

However, a major obstacle to widespread market growth is the critical challenge of data privacy and cybersecurity risks. As healthcare providers digitize vast quantities of sensitive patient data, the threat of cyberattacks and breaches generates significant anxiety among institutions and users. Consequently, apprehensions regarding the safety of personal health information and the difficulty of meeting strict international compliance standards can discourage stakeholders from fully embracing these digital platforms. This reluctance has the potential to slow the overall pace of implementation throughout the global healthcare landscape.

Market Driver

The convergence of Artificial Intelligence (AI) and Big Data analytics is transforming the Global Digital Health Market by streamlining clinical workflows and facilitating precision medicine. These technologies are increasingly utilized to examine massive datasets for early disease identification, predictive insights, and tailored treatment strategies, which alleviates administrative workloads and enhances diagnostic precision. The operational efficiencies achieved through automation are fueling significant institutional adoption, as providers aim to offset workforce shortages while elevating patient care standards. For instance, Royal Philips noted in their June 2024 'Future Health Index 2024' report that 85 percent of healthcare leaders are investing in or intending to adopt generative AI technologies to fix critical gaps in care delivery.

At the same time, the rising use of mHealth applications and wearable medical devices is democratizing healthcare access and enabling continuous remote patient monitoring. This consumer-led trend allows individuals to actively manage their health via real-time tracking of vital signs, supporting a transition from reactive treatments to preventive care models. The widespread availability of these devices ensures seamless data sharing with healthcare providers, leading to timely interventions and fewer hospital readmissions. According to the American College of Sports Medicine's January 2024 survey, wearable technology was ranked as the top industry trend. Additionally, Silicon Valley Bank reported in 2024 that venture capital investment in healthtech remained strong, stabilizing between $4.0 billion and $4.5 billion per quarter.

Market Challenge

Cybersecurity vulnerabilities and data privacy concerns constitute a major hurdle for the Global Digital Health Market's expansion. As healthcare entities digitize sensitive records and rely on interconnected platforms, the risk of malicious breaches rises substantially. This persistent threat environment undermines the trust of both providers and patients, leading to a hesitation to fully adopt digital tools. When stakeholders fear that their confidential health data is subject to theft or manipulation, they become reluctant to implement remote monitoring systems and electronic health records, effectively stalling the mainstream integration of these technologies.

Security incidents also cause significant operational disruptions that impede market momentum. Healthcare institutions frequently encounter severe logistical paralysis and financial fallout after a breach, forcing them to divert funds from innovation toward damage control. For example, the American Hospital Association reported in 2024 that 94 percent of hospitals experienced financial impacts due to the Change Healthcare cyberattack. Such widespread instability compels organizations to prioritize defensive compliance measures rather than acquiring new technology, which decelerates the overall growth trajectory of the digital health sector.

Market Trends

The rise of virtual ward programs and Hospital-at-Home initiatives is fundamentally reshaping acute care by moving treatment from traditional inpatient settings to patient homes. This structural shift helps manage critical hospital capacity limits while satisfying growing patient demand for comfortable, home-based recovery options. Health systems are increasingly implementing these programs through hybrid workflows that mix in-person care with continuous biometric tracking, effectively treating conditions such as heart failure and pneumonia outside clinical facilities. Evidence of this rapid adoption is seen in the American Hospital Association's July 2025 'Fact Sheet: Extending the Hospital-at-Home Program,' which notes that 400 hospitals across 142 systems and 39 states have been approved to offer these services.

Concurrently, the growth of Femtech is diversifying the digital health sector by addressing women's health needs beyond reproductive care, expanding into areas like pelvic health, menopause management, and gender-specific oncology. This trend involves a surge in specialized platforms using personalized data and biomarkers to bridge historical research gaps and enhance clinical outcomes for women. Investment is flowing heavily into this segment as stakeholders realize the economic value of serving this demographic. According to Silicon Valley Bank's April 2025 report, 'Innovation in Women's Health 2025,' venture capital funding for women's health startups hit $2.6 billion in 2024, representing a 55 percent rise from the prior year.

Key Market Players

• Oracle Corporation
• ANP Technologies Inc.
• Apple Inc.
• Telefonica S.A.
• Google LLC
• Mckesson Corporation
• Epic Systems Corporation
• Quality Services International LLC
• AirStrip Technologies, Inc.
• Samsung Electronics Co., Ltd

Report Scope

In this report, the Global Digital Health Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Digital Health Market, By Technology

• Tele-healthcare (Telecare, Telehealth)
• mHealth (Wearables, mHealth Apps, Services)
• Healthcare Analytics
• Digital Health Systems(HER, E-Prescribing Systems)

Digital Health Market, By Component

• Software
• Hardware
• Services

Digital Health Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Digital Health Market.

Available Customizations:

Global Digital Health Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Digital Health Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Technology (Tele-healthcare (Telecare, Telehealth), mHealth (Wearables, mHealth Apps, Services), Healthcare Analytics, Digital Health Systems(HER, E-Prescribing Systems))
  • 5.2.2. By Component (Software, Hardware, Services)
  • 5.2.3. By Region
  • 5.2.4. By Company (2025)
• 5.3. Market Map

6. North America Digital Health Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Technology
  • 6.2.2. By Component
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Digital Health Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Technology
      • 6.3.1.2.2. By Component
  • 6.3.2. Canada Digital Health Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Technology
      • 6.3.2.2.2. By Component
  • 6.3.3. Mexico Digital Health Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Technology
      • 6.3.3.2.2. By Component

7. Europe Digital Health Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Technology
  • 7.2.2. By Component
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Digital Health Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Technology
      • 7.3.1.2.2. By Component
  • 7.3.2. France Digital Health Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Technology
      • 7.3.2.2.2. By Component
  • 7.3.3. United Kingdom Digital Health Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Technology
      • 7.3.3.2.2. By Component
  • 7.3.4. Italy Digital Health Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Technology
      • 7.3.4.2.2. By Component
  • 7.3.5. Spain Digital Health Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Technology
      • 7.3.5.2.2. By Component

8. Asia Pacific Digital Health Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Technology
  • 8.2.2. By Component
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Digital Health Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Technology
      • 8.3.1.2.2. By Component
  • 8.3.2. India Digital Health Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Technology
      • 8.3.2.2.2. By Component
  • 8.3.3. Japan Digital Health Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Technology
      • 8.3.3.2.2. By Component
  • 8.3.4. South Korea Digital Health Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Technology
      • 8.3.4.2.2. By Component
  • 8.3.5. Australia Digital Health Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Technology
      • 8.3.5.2.2. By Component

9. Middle East & Africa Digital Health Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Technology
  • 9.2.2. By Component
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Digital Health Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Technology
      • 9.3.1.2.2. By Component
  • 9.3.2. UAE Digital Health Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Technology
      • 9.3.2.2.2. By Component
  • 9.3.3. South Africa Digital Health Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Technology
      • 9.3.3.2.2. By Component

10. South America Digital Health Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Technology
  • 10.2.2. By Component
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Digital Health Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Technology
      • 10.3.1.2.2. By Component
  • 10.3.2. Colombia Digital Health Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Technology
      • 10.3.2.2.2. By Component
  • 10.3.3. Argentina Digital Health Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Technology
      • 10.3.3.2.2. By Component

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Digital Health Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Oracle Corporation
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. ANP Technologies Inc.
• 15.3. Apple Inc.
• 15.4. Telefonica S.A.
• 15.5. Google LLC
• 15.6. Mckesson Corporation
• 15.7. Epic Systems Corporation
• 15.8. Quality Services International LLC
• 15.9. AirStrip Technologies, Inc.
• 15.10. Samsung Electronics Co., Ltd

16. Strategic Recommendations

17. About Us & Disclaimer