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1938830

定妝粉和蜜粉市場 - 全球產業規模、佔有率、趨勢、機會及預測（按類型、應用、分銷管道、地區和競爭格局分類，2021-2031年）

Setting Powder & Face Powder Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Application, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球蜜粉市場預計將從 2025 年的 143.2 億美元成長到 2031 年的 208.8 億美元，複合年成長率為 6.49%。

這些化妝品對於定妝、控油和改善膚質至關重要。其成長主要得益於全球可支配收入的增加以及消費者對持久妝容需求的轉變。此外，高畫質數位媒體的興起也帶動了對能打造上鏡霧面妝效產品的需求，使得這些粉狀產品成為各年齡層日常護膚的必備品。

市場概覽
預測期 2027-2031
市場規模：2025年 143.2億美元
市場規模：2031年 208.8億美元
複合年成長率：2026-2031年 6.49%
成長最快的細分市場 透明散粉
最大的市場 北美洲

2024年，歐洲化妝品協會（Cosmetics Europe）報告稱，包括蜜粉和定妝粉在內的彩妝零售額達到139億歐元，較上年成長8.2%。儘管如此，由於成分安全方面，特別是滑石粉的成分安全受到嚴格法律規範，該市場仍面臨許多挑戰。這種監管迫使製造商進行成本高昂的配方調整，並增加了在全球範圍內保持合規的難度。

市場促進因素

隨著消費者越來越重視產品的道德採購和成分安全性，市場正經歷一場根本性的變革，消費者開始轉向潔淨標示、有機和純素配方。由於消費者對滑石粉的擔憂，以及對兼具高效功效的植物來源、不致粉刺替代品的偏好，這一趨勢在粉狀產品領域尤為明顯。製造商正積極回應，對其現有產品進行升級改造，以滿足日益嚴格的清潔標準。根據英國土壤協會於2024年4月發布的《2024年有機美容與健康市場報告》，經認證的清潔美容產品的銷售額預計將成長11%，達到1.51億英鎊，這印證了消費者對安全配方產品的需求，儘管整體有機市場面臨挑戰。

同時，美妝內容創作者和社群媒體的影響力正迅速推動產品和特定技巧（例如「烘焙定妝法」）的普及。 Instagram 和 TikTok 等平台正在普及專業技巧，並推動對能夠打造濾鏡般妝效的高精度散粉的需求。這種數位化環境加速了潮流的傳播，需要快速創新和與消費者的直接互動。歐萊雅財務部在 2025 年 2 月發布的 2024 年財務業績報告中指出，其消費品部門利用這些數位化趨勢實現了 5.4% 的年成長。英國美容協會在 2024 年 8 月發布的報告也印證了該行業的經濟實力：2023 年，個人護理行業為英國經濟貢獻了 272 億英鎊的增加值，比上年成長了 11%。

市場挑戰

全球定妝粉和蜜粉市場面臨的一大障礙是對成分安全性的嚴格監管，尤其是對滑石粉的監管。這種日益嚴格的監管迫使製造商投入大量資金進行複雜的計劃改良，以尋找這種吸油和潤膚成分的替代品。因此，原本可用於擴張和行銷的資金被轉移到了研發領域。此外，全球各地合規標準的不一致也造成了難以預測的商業環境。試圖遵守不同地區不同安全標準的公司正面臨供應鏈中斷和產品上市延遲的問題。

據歐洲化妝品協會（Cosmetics Europe）稱，2024年化妝品行業將面臨更嚴格的審查，歐盟委員會安全門系統中36%的安全警報都與化妝品有關。這項數據凸顯了製造商目前面臨的嚴格審查和測試環境。因此，嚴格合規帶來的巨額成本，以及聲譽受損和產品召回的風險，直接降低了利潤率，並阻礙了整個行業的商業性發展。

市場趨勢

融合護膚功效的混合配方正在改變市場格局，滿足消費者對兼具遮瑕和護膚功效的多功能彩妝產品的需求。這種「彩妝護膚」趨勢催生了含有菸鹼醯胺和透明質酸等成分的定妝粉，這些成分有助於維護肌膚屏障健康和保濕。歐萊雅集團在2025年2月發布的2024年財務業績報告中指出，旗下歐萊雅高階彩妝部門實現了2.7%的同比成長，這一成功主要得益於全球市場對融合了這些先進護膚功效的高階彩妝產品的強勁需求。

另一個關鍵趨勢是色彩校正和「粉紅色」最後加工粉的興起，這標誌著消費者正從傳統的輕薄散粉轉向旨在中和和提亮特定膚色的產品。消費者擴大使用蜜桃色和粉紅色調來提亮黑眼圈，淡化眼周暗沉，追求除控油之外的更多美膚功效。在2025年8月舉行的2025年第二季財報電話會議上，Ulta Beauty公佈了其福斯彩妝產品銷售額的個位數成長。這一業績與眼妝和臉部保養領域這些新興趨勢的持續流行密切相關。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球定妝粉與蜜粉市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依類型（蜜粉、粉餅、透明粉）
    • 依用途（定妝粉、最後加工、霧麵粉）
    • 依分銷管道（超級市場/大賣場、專賣店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

6. 北美定妝粉與蜜粉市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

7. 歐洲定妝粉與蜜粉市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

8. 亞太地區定妝粉與蜜粉市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

9. 中東和非洲定妝粉和蜜粉市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

10. 南美洲定妝粉與蜜粉市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球定妝粉與蜜粉市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Estee Lauder Companies Inc.
  • Make-Up Art Cosmetics
  • Bobbi Brown Professional Cosmetics, Inc.
  • Shiseido Company, Limited
  • Maybelline New York
  • Tom Ford
  • Avon Products, Inc
  • Sephora USA, Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 21217

The Global Setting Powder & Face Powder Market is projected to expand from USD 14.32 Billion in 2025 to USD 20.88 Billion by 2031, registering a CAGR of 6.49%. These cosmetic products are essential for setting foundation, controlling oil, and smoothing skin texture. Growth is largely fueled by increasing global disposable incomes and a shift toward makeup capable of enduring long wear times. Additionally, the prevalence of high-definition digital media has heightened the demand for products that ensure photogenic, matte finishes, making these powders staples in daily routines across various demographics.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 14.32 Billion
Market Size 2031USD 20.88 Billion
CAGR 2026-20316.49%
Fastest Growing SegmentTranslucent Powder
Largest MarketNorth America

In 2024, Cosmetics Europe reported that the decorative cosmetics sector, including face and setting powders, achieved retail sales of €13.9 billion, marking an 8.2% increase from the prior year. Despite this growth, the market encounters substantial hurdles due to strict regulatory oversight regarding ingredient safety, especially concerning talc. This scrutiny compels manufacturers to undertake expensive reformulation efforts and creates complexities in maintaining global compliance.

Market Driver

The market is being fundamentally transformed by a shift toward clean label, organic, and vegan formulations, as consumers place greater emphasis on ethical sourcing and ingredient safety. This movement is especially pronounced in the powder sector due to concerns over talc and a preference for plant-based, non-comedogenic alternatives that maintain high performance. Manufacturers are reacting by updating legacy products to align with clean standards, a key competitive factor. According to the Soil Association's 'Organic Beauty and Wellbeing Market Report 2024' from April 2024, while the wider organic market struggled, sales of verified clean beauty products rose by 11% to £151 million, underscoring consumer demand for safe formulations.

Simultaneously, the impact of beauty content creators and social media drives the viral adoption of products and specific techniques like baking. Platforms such as Instagram and TikTok have popularized professional methods, fueling the desire for high-definition powders that provide a filtered appearance. This digital environment speeds up trend cycles, necessitating rapid innovation and direct consumer engagement. L'Oreal Finance noted in its '2024 Annual Results' in February 2025 that its Consumer Products Division grew by 5.4% like-for-like by leveraging these digital trends. Highlighting the sector's economic strength, the British Beauty Council reported in August 2024 that the personal care industry added £27.2 billion to the UK economy in 2023, an 11% rise over the previous year.

Market Challenge

The primary obstacle facing the Global Setting Powder & Face Powder Market is rigorous regulatory scrutiny concerning ingredient safety, specifically regarding talc. This heightened oversight obliges manufacturers to invest heavily in complex reformulation projects to find alternatives for this oil-absorbing and smoothing ingredient. Consequently, capital that might have been used for expansion or marketing is diverted to research and development. Additionally, inconsistent global compliance standards result in an unpredictable operational landscape, leading to supply chain disruptions and delayed product launches as companies attempt to navigate differing regional safety protocols.

According to Cosmetics Europe, the industry encountered increased surveillance in 2024, with cosmetic products comprising 36% of safety alerts in the European Commission's Safety Gate system. This statistic highlights the intense monitoring and testing environment currently facing manufacturers. As a result, the significant costs associated with strict compliance, along with risks related to reputational damage and product recalls, directly reduce profit margins and slow the sector's overall commercial progress.

Market Trends

Skincare-infused hybrid formulations are transforming the landscape as consumers seek multi-functional cosmetics that offer dermatological benefits along with coverage. This trend toward the "skinification" of makeup has led to setting powders containing ingredients like niacinamide and hyaluronic acid, which support barrier health and hydration. In its '2024 Annual Results' from February 2025, L'Oreal Finance reported a 2.7% like-for-like growth for the L'Oreal Luxe division, a success largely driven by strong global demand for premium makeup integrating these advanced skincare properties.

Another significant trend is the rise of color-correcting and "pink" setting powders, marking a shift away from standard translucent options toward targeted neutralizing and brightening effects. Consumers are increasingly using peach and pink tones to illuminate the under-eye area and counteract dark circles, moving beyond simple oil control to strategic enhancement. During the 'Q2 2025 Earnings Call' in August 2025, Ulta Beauty noted that mass makeup sales grew in the high single digits, a performance directly linked to the enduring popularity of these evolving trends in the eye and face categories.

Key Market Players

  • Estee Lauder Companies Inc.
  • Make-Up Art Cosmetics
  • Bobbi Brown Professional Cosmetics, Inc.
  • Shiseido Company, Limited
  • Maybelline New York
  • Tom Ford
  • Avon Products, Inc
  • Sephora USA, Inc.

Report Scope

In this report, the Global Setting Powder & Face Powder Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Setting Powder & Face Powder Market, By Type

  • Loose Powder
  • Pressed Powder
  • Translucent Powder

Setting Powder & Face Powder Market, By Application

  • Setting Powder
  • Finishing Powder
  • Mattifying Powder

Setting Powder & Face Powder Market, By Distribution Channel

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online
  • Others

Setting Powder & Face Powder Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Setting Powder & Face Powder Market.

Available Customizations:

Global Setting Powder & Face Powder Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Setting Powder & Face Powder Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Loose Powder, Pressed Powder, Translucent Powder)
    • 5.2.2. By Application (Setting Powder, Finishing Powder, Mattifying Powder)
    • 5.2.3. By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Setting Powder & Face Powder Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Application
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Setting Powder & Face Powder Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Application
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Setting Powder & Face Powder Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Application
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Setting Powder & Face Powder Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Application
        • 6.3.3.2.3. By Distribution Channel

7. Europe Setting Powder & Face Powder Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Application
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Setting Powder & Face Powder Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Application
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. France Setting Powder & Face Powder Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Application
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. United Kingdom Setting Powder & Face Powder Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Application
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Setting Powder & Face Powder Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Application
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. Spain Setting Powder & Face Powder Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Application
        • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Setting Powder & Face Powder Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Application
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Setting Powder & Face Powder Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Application
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. India Setting Powder & Face Powder Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Application
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. Japan Setting Powder & Face Powder Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Application
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. South Korea Setting Powder & Face Powder Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Application
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. Australia Setting Powder & Face Powder Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Application
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Setting Powder & Face Powder Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Application
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Setting Powder & Face Powder Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Application
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. UAE Setting Powder & Face Powder Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Application
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. South Africa Setting Powder & Face Powder Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Application
        • 9.3.3.2.3. By Distribution Channel

10. South America Setting Powder & Face Powder Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Application
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Setting Powder & Face Powder Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Application
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Colombia Setting Powder & Face Powder Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Application
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Argentina Setting Powder & Face Powder Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Application
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Setting Powder & Face Powder Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Estee Lauder Companies Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Make-Up Art Cosmetics
  • 15.3. Bobbi Brown Professional Cosmetics, Inc.
  • 15.4. Shiseido Company, Limited
  • 15.5. Maybelline New York
  • 15.6. Tom Ford
  • 15.7. Avon Products, Inc
  • 15.8. Sephora USA, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer