髮飾市場 - 全球產業規模、佔有率、趨勢、機會及預測（按產品、最終用戶、銷售管道、地區和競爭格局分類，2021-2031年）

全球髮飾市場預計將從 2025 年的 228.1 億美元成長到 2031 年的 360.5 億美元，複合年成長率達到 7.93%。

此商業板塊涵蓋功能性和裝飾性產品的設計、製造和零售，例如髮夾、髮圈、髮帶和髮卡等用於造型和固定頭髮的產品。關鍵成長要素包括：隨著專業造型技巧透過社群媒體傳播，消費者對各種造型工具的需求不斷成長；以及消費者對優質和永續材料的偏好日益增強，這些產品從單純的實用工具躍升為時尚單品。為了說明支撐這一特定消費品類別的零售環境的韌性，美國零售聯合會報告稱，2024年5月服飾和配件商店的銷售額（未經調整）比去年同期成長了6.24%。

然而，市場面臨假冒偽劣產品氾濫和低劣仿冒品氾濫的嚴峻挑戰。這個問題不僅損害了已知製造商的品牌價值，還帶來了材料相關的安全隱患，削弱了消費者的信任，並可能阻礙高附加價值市場的擴張。如果消費者無法自信地區分正品、安全的產品和劣質仿冒品，該產業將難以維持永續成長所需的價值。

市場促進因素

時尚潮流的快速演變，尤其是在社群媒體平台的推波助瀾下，成為髮飾產業的重要催化劑。這些平台的演算法催生出病毒式傳播的微趨勢，將功能性單品轉化為必備的時尚元素，迫使製造商加快生產週期以滿足瞬息萬變的市場需求。這種趨勢在某些美學風格的復興中體現得尤為明顯，例如「俏皮風」的流行，這種風格大量運用蝴蝶結和裝飾髮夾。為了佐證這一需求，Pinterest 於 2023 年 12 月發布的《Pinterest 2024 年預測》報告顯示，消費者對「蝴蝶結造型」的搜尋量成長了 190%，這表明數字趨勢預測與人們對裝飾性髮飾的興趣之間存在直接關聯。

電子商務平台的擴張和數位零售便利性的提升，打破了小眾品牌與全球消費者之間的地域壁壘，進一步推動了市場成長。數位店鋪可以展示從日常髮圈到奢華頭飾等各種各樣的產品，並透過個人化推薦和流暢的交易體驗提升客戶滿意度。根據Adobe於2024年1月發布的《2023年假期購物報告》，行動裝置佔所有線上銷售額的51.1%，凸顯了消費者向行動購物便利性轉變的趨勢，這種趨勢有利於那些能夠刺激衝動消費的品類。此外，就業人口結構的變化也支撐了市場需求，因為人們需要持續的整裝儀容。根據美國勞工統計局預測，到2024年，黃金年齡層女性的勞動參與率將達到77.7%，這將進一步增加對專業造型產品的需求。

市場挑戰

猖獗的假冒偽劣產品和低劣仿冒品的氾濫嚴重阻礙了全球髮飾市場的成長，破壞了高價值貿易賴以維繫的信任。隨著市場從純粹的功能性產品轉向高階時尚產品，大量劣質仿冒品（通常採用不合格且不安全的材料製成）的湧入正在削弱消費者的信任。當消費者難以區分正品、永續產品和廉價仿冒品時，他們支付高價的意願就會降低，從而阻礙了產業價值的提升。這也影響了合法製造商的收入來源，導致其品牌價值被稀釋。

這種威脅的規模正在消耗大量資源，扼殺創新和市場擴張。企業被迫將大量資金用於執法和品牌保護，而不是投資新設計和永續材料。近期的行業研究清晰地揭示了這種衝擊的嚴重性。美國服裝鞋業協會2024年的報告發現，「部分會員品牌的假冒活動比前一年增加了近三倍」。未經授權庫存的指數級成長正在飽和零售通路，並將正品擠出市場，從而有效地限制了市場的潛在規模和盈利。

市場趨勢

隨著消費者越來越重視功能性而非美觀性，注重頭髮健康的絲綢和緞面材質正重塑市場格局。這種被稱為「頭髮去皮化」的趨勢，推動了對無摩擦、減少頭髮斷裂的桑蠶絲和緞面配件的需求。製造商正轉型生產功能性產品，例如睡眠帽和溫和的護髮梳，並將預防傷害作為其核心優勢。根據寶潔公司於2024年8月發布的2024年年度報告，護髮品類的有機銷售額預計將以接近兩位數的速度成長，這反映出消費者正轉向更注重健康的個人護理方式，而這種方式需要使用保護性配件。

專為捲髮和蓬鬆捲曲髮質研發的產品填補了針對濃密捲曲髮質的專用美髮工具市場的關鍵空白。與通用產品不同，這些配件採用超大容量設計和防纏繞材料，可適應各種發量，且不會對頭髮結構造成損傷。這種整體性透過為以往服務不足的細分市場提供所需解決方案，培養了消費者對品牌的忠誠度。根據Sally Beauty Holdings於2024年11月發布的2024年度報告，該公司在美國和加拿大的銷售額中有78%來自其1600萬已知的忠誠度計畫會員，這證實了其在滿足注重特定美髮習慣的消費者方面取得了成功。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球髮飾市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 依產品分類（髮夾和髮卡、假髮和接髮、髮帶、鬆緊帶和紮帶、其他）
  • 按最終用戶（男性、女性）
  • 依銷售管道（專賣店、線上、大賣場/超級市場、多品牌商店、其他（直銷等））
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美髮飾市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲髮飾市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國家分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章 亞太地區髮飾市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲髮飾市場展望

• 市場規模及預測
• 市佔率及預測
• 中東和非洲：國家分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲髮飾市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國家分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進要素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 最新進展

第13章 全球髮飾市場：SWOT分析

第14章 波特五力分析

• 產業競爭
• 新進入者的可能性
• 供應商電力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• Goody Products Inc.
• Jennifer Behr
• Forever 21
• Combe Incorporated
• Hoyu Co., Ltd
• Hair Drama Company
• Bunzee Bands
• Claire's
• Riot Accessories LTD
• Conair Corporation

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Hair Accessories Market is projected to expand from USD 22.81 Billion in 2025 to USD 36.05 Billion by 2031, achieving a CAGR of 7.93%. This commercial sector encompasses the design, manufacturing, and retail of both functional and decorative items, including barrettes, elastics, headbands, and clips used for styling or securing hair. Key growth drivers include the democratization of professional styling techniques via social media, which increases the need for diverse tools, and a consumer shift toward premium, sustainable materials that elevate these products from simple utilities to fashion statements. Highlighting the resilience of the retail environment supporting this discretionary category, the 'National Retail Federation' reported in '2024' that 'clothing and accessory stores experienced a 6.24 percent year-over-year increase in unadjusted sales in May'.

However, the market confronts a substantial challenge regarding widespread product counterfeiting and the increase of low-quality imitations. This issue not only diminishes brand equity for established manufacturers but also introduces safety risks related to materials, thereby eroding consumer trust and potentially hindering the expansion of the high-value market. When consumers cannot confidently distinguish between authentic, safe products and inferior copies, the industry faces difficulties in maintaining the value necessary for continued growth.

Market Driver

The rapid evolution of fashion trends, significantly amplified by social media platforms, serves as a primary catalyst for the hair accessories sector. Algorithms on these platforms generate viral micro-trends that transform functional items into essential style components, compelling manufacturers to accelerate production cycles to meet instantaneous demand. This is evident in the resurgence of specific aesthetics, such as the coquette trend, which relies heavily on ribbons and decorative clips; highlighting this demand, Pinterest's 'Pinterest Predicts 2024' report from December 2023 noted that consumer searches for 'bow outfit' increased by 190 percent, indicating a direct link between digital trend forecasting and interest in decorative hair additions.

The expansion of e-commerce platforms and digital retail accessibility further fuels market growth by removing geographical barriers between niche brands and global consumers. Digital storefronts allow for the extensive showcasing of diverse product lines, from everyday elastics to luxury headpieces, enhancing the customer journey through personalized recommendations and seamless transactions. According to Adobe's '2023 Holiday Shopping Report' from January 2024, mobile devices accounted for 51.1 percent of all online sales, underscoring the shift toward handheld purchasing convenience that benefits impulse-driven categories. Additionally, market demand is supported by employment demographics requiring consistent grooming; the U.S. Bureau of Labor Statistics reported that in 2024, the labor force participation rate for prime-age women reached 77.7 percent, reinforcing the need for professional styling aids.

Market Challenge

The widespread issue of product counterfeiting and the proliferation of low-quality imitations poses a severe impediment to the growth of the Global Hair Accessories Market by eroding the foundational trust necessary for high-value transactions. As the market attempts to pivot from purely functional items to premium fashion statements, the influx of inferior copies-often made with substandard or hazardous materials-undermines consumer confidence. When buyers cannot easily distinguish between a genuine, sustainable product and a cheap imitation, they become reluctant to pay premium prices, stalling the industry's upward value migration and impacting revenue streams for legitimate manufacturers who face diluted brand equity.

The magnitude of this threat creates a resource drain that stifles innovation and market expansion. Instead of investing in new designs or sustainable materials, companies are forced to divert significant capital toward legal enforcement and brand protection. The scale of this disruption is highlighted by recent industry findings; according to the 'American Apparel & Footwear Association' in '2024', 'counterfeit activity for specific member brands increased by nearly three times compared to the levels observed in the previous year'. This drastic surge in fraudulent inventory saturates retail channels and crowds out authentic goods, effectively capping the market's potential size and profitability.

Market Trends

The adoption of hair-health focused silk and satin materials is reshaping the market as consumers prioritize functionality over aesthetics. Known as the "skinification" of hair, this trend drives demand for non-abrasive mulberry silk and satin accessories that minimize friction and breakage. Manufacturers are pivoting to produce functional items like sleep bonnets and gentle scrunchies that market damage prevention as a core benefit. According to Procter & Gamble's '2024 Annual Report' from August 2024, organic sales for the Hair Care segment increased by high single digits, reflecting a consumer shift toward health-centric grooming that necessitates complementary protective accessories.

The development of specialized products for textured and curly hair addresses a critical gap for tools designed for high-volume and coil-specific needs. Unlike generic options, these accessories feature extra-large capacities and snag-free materials engineered to accommodate diverse densities without structural failure. This inclusivity fosters deep brand allegiance by providing necessary solutions for underserved demographics. According to Sally Beauty Holdings' '2024 Annual Report' from November 2024, the company generated 78 percent of its sales in the U.S. and Canada from its 16 million known loyalty program members, underscoring the success of catering to specific, regimen-focused consumer bases.

Key Market Players

• Goody Products Inc.
• Jennifer Behr
• Forever 21
• Combe Incorporated
• Hoyu Co., Ltd
• Hair Drama Company
• Bunzee Bands
• Claire's
• Riot Accessories LTD
• Conair Corporation

Report Scope

In this report, the Global Hair Accessories Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair Accessories Market, By Product

• Clips & Pins
• Wigs & Extensions
• Head Bands
• Elastics & Ties
• Others

Hair Accessories Market, By End User

• Male
• Female

Hair Accessories Market, By Sales Channel

• Specialty Stores
• Online
• Hypermarkets/Supermarkets
• Multi-Branded Stores
• Others (Direct Sales, etc.)

Hair Accessories Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Hair Accessories Market.

Available Customizations:

Global Hair Accessories Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Hair Accessories Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product (Clips & Pins, Wigs & Extensions, Head Bands, Elastics & Ties, Others)
  • 5.2.2. By End User (Male, Female)
  • 5.2.3. By Sales Channel (Specialty Stores, Online, Hypermarkets/Supermarkets, Multi-Branded Stores, Others (Direct Sales, etc.))
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Hair Accessories Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product
  • 6.2.2. By End User
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Hair Accessories Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product
      • 6.3.1.2.2. By End User
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Hair Accessories Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product
      • 6.3.2.2.2. By End User
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Hair Accessories Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product
      • 6.3.3.2.2. By End User
      • 6.3.3.2.3. By Sales Channel

7. Europe Hair Accessories Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product
  • 7.2.2. By End User
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Hair Accessories Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product
      • 7.3.1.2.2. By End User
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Hair Accessories Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product
      • 7.3.2.2.2. By End User
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Hair Accessories Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product
      • 7.3.3.2.2. By End User
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Hair Accessories Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product
      • 7.3.4.2.2. By End User
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Hair Accessories Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product
      • 7.3.5.2.2. By End User
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Hair Accessories Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product
  • 8.2.2. By End User
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Hair Accessories Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By End User
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Hair Accessories Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By End User
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Hair Accessories Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By End User
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Hair Accessories Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product
      • 8.3.4.2.2. By End User
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Hair Accessories Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product
      • 8.3.5.2.2. By End User
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Hair Accessories Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product
  • 9.2.2. By End User
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Hair Accessories Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By End User
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Hair Accessories Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By End User
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Hair Accessories Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By End User
      • 9.3.3.2.3. By Sales Channel

10. South America Hair Accessories Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product
  • 10.2.2. By End User
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Hair Accessories Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product
      • 10.3.1.2.2. By End User
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Hair Accessories Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product
      • 10.3.2.2.2. By End User
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Hair Accessories Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product
      • 10.3.3.2.2. By End User
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Hair Accessories Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Goody Products Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Jennifer Behr
• 15.3. Forever 21
• 15.4. Combe Incorporated
• 15.5. Hoyu Co., Ltd
• 15.6. Hair Drama Company
• 15.7. Bunzee Bands
• 15.8. Claire's
• 15.9. Riot Accessories LTD
• 15.10. Conair Corporation

16. Strategic Recommendations

17. About Us & Disclaimer