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市場調查報告書
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1938556

零浪費美容產品市場－全球產業規模、佔有率、趨勢、機會及預測（依產品類型、通路、地區及競爭格局分類，2021-2031年）

Zero Waste Beauty Product Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Product Type, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球零浪費美容產品市場預計將從 2025 年的 48.8 億美元大幅成長至 2031 年的 118.5 億美元，複合年成長率達 15.94%。

此細分市場涵蓋個人護理產品和包裝，透過使用可生物分解、可堆肥或可重複填充的材料來減少廢棄物並避免掩埋。該領域的成長主要受消費者日益成長的環保意識和政府旨在減少生產中一次性塑膠使用的嚴格法規的推動。土壤協會的報告強調了環保認證的重要性，報告指出，經認證的永續美容產品市場將在2025年實現11%的銷售成長，這表明透明度對消費者購買行為的影響。

市場概覽
預測期 2027-2031
市場規模：2025年 48.8億美元
市場規模：2031年 118.5億美元
複合年成長率：2026-2031年 15.94%
成長最快的細分市場 臉部美妝產品
最大的市場 歐洲

儘管前景樂觀，但該行業仍面臨一個重大障礙：「綠色清洗」——即一些不符合環保標準的品牌做出誤導性的環保聲明，從而損害消費者信任。這種懷疑態度，加上建構真正循環供應鏈的高昂營運成本，構成了准入壁壘，阻礙了市場整體成長，並可能使具有環保意識的消費者感到困惑。

市場促進因素

消費者對環境破壞和塑膠污染的日益關注是全球零浪費美妝產品市場發展的關鍵驅動力。隨著美妝產業的環境影響受到密切關注，消費者正積極減少一次性塑膠製品的使用，轉而選擇符合道德規範的包裝產品。這種行為轉變也受到大量廢棄物的影響。根據Cleanhub發布的2025年7月報告，美妝產業每年產生約1,200億件包裝，其中95%最終被填埋。這迫使品牌必須適應這些不斷變化的價值觀，才能維持市場地位。 Shorr Packaging發布的2025年永續包裝消費者報告也印證了這項商業性需求，報告顯示，90%的消費者更傾向於購買使用永續包裝的品牌產品。

重塑供應鏈營運的第二個主要促進因素是將循環經濟原則融入企業永續發展策略。企業不再僅僅滿足於基本的回收利用，而是開始實施完善的閉合迴路系統，例如可重複使用的容器和回收計劃，以直接應對資源枯竭問題。隨著越來越多的企業建構必要的材料回收基礎設施，這種營運模式的轉變正在北美地區加速。例如，根據 Pact Collective 於 2025 年 7 月發布的《2024 年影響力報告》，該組織透過其擴展的回收網路，在 2024 年成功地將超過 22.7 萬磅（約 103 噸）的包裝材料從掩埋轉移出去。此類循環模式的廣泛應用不僅確保了企業符合監管要求，還能增強消費者對真正零浪費解決方案的品牌忠誠度。

市場挑戰

全球零浪費美妝產品市場面臨一個重大障礙：氾濫的「綠色行銷」。這種做法透過毫無根據的環保聲明誤導消費者，掩蓋真正永續製造商的努力，造成市場混亂，消費者難以區分真正的零浪費產品和那些僅使用環保口號的產品。結果，真正循環經濟品牌的價值提案受到損害，難以證明其為彌補高昂營運成本而支付的溢價合理性。消費者信任的喪失直接阻礙了市場成長，因為潛在收入流向了不合規的競爭對手，並滋生了懷疑情緒，從而阻礙了產品的普及。

產業數據凸顯了這個問題的嚴重性，顯示欺騙性行銷給合法企業帶來了實質的負擔。英國土壤協會2024年的一項調查發現，四分之一的認證美容和健康品牌承認「綠色清洗」對其業務績效產生了負面影響。這項數據表明，缺乏透明度不僅會誤導消費者，還會使那些嚴格遵守環境標準的公司處於不利地位，從而阻礙真正零浪費產業的廣泛發展。

市場趨勢

無水配方產品摒棄了水相，實現了濃縮固態形態，顯著降低了運輸重量和包裝依賴性，正在改變整個產業。通過去除水分，製造商可以避免使用合成防腐劑和塑膠包裝，直接減少全球物流相關的碳排放。這種向固體化妝品的轉變正逐漸達到商業性規模，展現出無需包裝、穩定性強的替代品取代傳統液體產品的潛力。 2025年4月，Lush Cosmetics在其截至2024年6月的年度審核財務報表中報告稱，其已售出約1800萬件「裸裝」產品，約佔其全球總銷量的64%。這印證了濃縮解決方案的商業性可行性，並有助於減少業界對一次性材料的依賴。

同時，將升級再造的食品原料融入產品，正透過將農業廢棄物轉化為高性能的化妝品活性成分，重新定義籌資策略。這項創新利用果核、酒糟等廢棄物，有效取代新作物，從而緩解資源枯竭，保護生物多樣性並降低土地利用強度。該策略使品牌能夠將循環經濟概念直接融入產品配方，而無需依賴外部回收基礎設施。根據NoPalm Ingredients雜誌2025年3月發布的報告《美容產業的增值回收：釋放永續化妝品原料的新潛力》，與傳統棕櫚油生產相比，使用發酵食品原料可減少高達90%的碳排放。這證實了生物回收原料在供應鏈脫碳方面的有效性，同時也能維持原料的功能性。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球零浪費美容產品市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依產品類型（臉部美妝彩妝、眼部彩妝、唇部及指甲彩妝、其他）
    • 依分銷管道（專賣店、超級市場/大賣場、便利商店、藥局/藥局、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美零浪費美容產品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲零浪費美容產品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區零浪費美容產品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲零浪費美容產品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲零浪費美容產品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球零浪費美容產品市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Lush Cosmetics
  • The Body Shop
  • Ethique Ltd.
  • Herbivore Botanicals
  • Bite Beauty
  • Meow Meow Tweet
  • Alaffia
  • Plaine Products
  • RMS Beauty
  • Axiology Beauty

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 7927

The Global Zero Waste Beauty Product Market is projected to expand significantly, rising from USD 4.88 Billion in 2025 to USD 11.85 Billion by 2031, representing a compound annual growth rate of 15.94%. This market segment encompasses personal care products and packaging designed to eliminate waste through the use of biodegradable, compostable, or refillable materials that avoid landfill disposal. The sector's growth is primarily fueled by rising consumer demand for environmental responsibility and strict government mandates aimed at reducing single-use plastics in production. Highlighting the importance of verified eco-friendly credentials, the Soil Association reported in 2025 that the market for certified sustainable beauty products experienced an 11 percent sales growth, demonstrating how transparency influences purchasing behavior.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 4.88 Billion
Market Size 2031USD 11.85 Billion
CAGR 2026-203115.94%
Fastest Growing SegmentFacial Make-up Products
Largest MarketEurope

Despite this positive outlook, the industry confronts a significant obstacle in the form of "greenwashing," where misleading environmental claims by non-compliant brands undermine consumer confidence. This skepticism, combined with the high operational costs associated with building truly circular supply chains, creates a barrier to entry that may hinder broader market growth and confuse environmentally conscious consumers.

Market Driver

Increasing consumer awareness regarding environmental degradation and plastic pollution serves as a primary catalyst for the Global Zero Waste Beauty Product Market. As the industry's environmental footprint comes under closer scrutiny, shoppers are actively turning away from single-use plastics in favor of ethically packaged alternatives. This behavioral shift is underscored by the magnitude of waste produced; a July 2025 report by CleanHub estimates that the beauty sector generates roughly 120 billion packaging units annually, with 95 percent ending up in landfills. Consequently, brands are compelled to align with these changing values to maintain their market position, a commercial necessity reinforced by Shorr Packaging's '2025 Sustainable Packaging Consumer Report,' which found that 90 percent of consumers are more inclined to buy from brands utilizing sustainable packaging.

A second major driver reshaping supply chain operations is the integration of circular economy principles into corporate sustainability strategies. Companies are advancing beyond basic recycling claims to implement robust closed-loop systems, such as refillable containers and take-back schemes, which directly tackle resource depletion. This operational shift is gaining momentum across North America as organizations establish the necessary infrastructure for material recovery. For instance, the Pact Collective's '2024 Impact Report,' released in July 2025, notes that the organization successfully diverted over 227,000 pounds of packaging from landfills in 2024 through its expanded collection network. This broad adoption of circular models not only ensures regulatory compliance but also strengthens brand loyalty among consumers seeking authentic zero-waste solutions.

Market Challenge

The Global Zero Waste Beauty Product Market faces a major hurdle due to the prevalence of "greenwashing," where unfounded environmental claims mislead consumers and overshadow the efforts of genuinely sustainable manufacturers. This practice generates considerable confusion in the market, as buyers find it difficult to differentiate between authentic zero-waste products and those that simply employ eco-friendly buzzwords. As a result, the value proposition of truly circular brands is diminished, complicating their ability to justify the premium pricing required to cover higher operational costs. This loss of consumer trust directly impedes market growth by channeling potential revenue toward non-compliant competitors and fostering skepticism that discourages adoption.

Validating the severity of this issue, industry data suggests that deceptive marketing imposes a tangible burden on legitimate operators. According to the Soil Association in 2024, one-quarter of certified beauty and wellness brands identified the impact of greenwashing as a factor that negatively affected their business performance. This statistic highlights how a lack of transparency not only confuses consumers but also materially disadvantages companies that uphold strict environmental standards, thereby stalling the broader expansion of the authentic zero-waste sector.

Market Trends

Waterless and anhydrous product formulations are transforming the sector by removing aqueous phases to produce concentrated solid formats that significantly decrease shipping weight and reliance on packaging. By eliminating water, manufacturers can avoid using synthetic preservatives and plastic containers, directly mitigating carbon emissions linked to global logistics. This transition toward solid-state cosmetics is reaching a substantial commercial scale, demonstrating that shelf-stable, package-free alternatives can successfully replace traditional liquids. In April 2025, Lush Cosmetics reported in its 'Audited Accounts: Year ending June 2024' that it achieved sales of nearly 18 million 'naked' items, accounting for almost 64 percent of its total global unit sales, which underscores the commercial viability of concentrated solutions in reducing the industry's dependence on single-use materials.

Simultaneously, the integration of upcycled food by-product ingredients is redefining sourcing strategies by redirecting agricultural waste streams into high-performance cosmetic actives. This innovation reduces resource depletion by valorizing discarded materials, such as fruit pits and spent grains, effectively replacing virgin crops to conserve biodiversity and decrease land-use intensity. This strategy enables brands to embed circularity directly into their formulations instead of relying exclusively on external recycling infrastructure. According to a March 2025 article by NoPalm Ingredients titled 'Upcycling in Beauty: Unlocking New Possibilities for Sustainable Cosmetic Ingredients,' the use of fermented food industry side streams can lower carbon emissions by up to 90 percent compared to conventional palm oil production, confirming the efficacy of bio-circular ingredients in decarbonizing the supply chain while preserving ingredient functionality.

Key Market Players

  • Lush Cosmetics
  • The Body Shop
  • Ethique Ltd.
  • Herbivore Botanicals
  • Bite Beauty
  • Meow Meow Tweet
  • Alaffia
  • Plaine Products
  • RMS Beauty
  • Axiology Beauty

Report Scope

In this report, the Global Zero Waste Beauty Product Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Zero Waste Beauty Product Market, By Product Type

  • Facial Make-up Products
  • Eye Make-up Products
  • Lip and Nail Make-up Products
  • Others

Zero Waste Beauty Product Market, By Distribution Channel

  • Specialty Retail Stores
  • Supermarkets/ Hypermarkets
  • Convenience Stores
  • Pharmacies/ Drug Stores
  • Others

Zero Waste Beauty Product Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Zero Waste Beauty Product Market.

Available Customizations:

Global Zero Waste Beauty Product Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Zero Waste Beauty Product Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Facial Make-up Products, Eye Make-up Products, Lip and Nail Make-up Products, Others)
    • 5.2.2. By Distribution Channel (Specialty Retail Stores, Supermarkets/ Hypermarkets, Convenience Stores, Pharmacies/ Drug Stores, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Zero Waste Beauty Product Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Zero Waste Beauty Product Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Zero Waste Beauty Product Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Zero Waste Beauty Product Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Zero Waste Beauty Product Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Zero Waste Beauty Product Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Zero Waste Beauty Product Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Zero Waste Beauty Product Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Zero Waste Beauty Product Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Zero Waste Beauty Product Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Zero Waste Beauty Product Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Zero Waste Beauty Product Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Zero Waste Beauty Product Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Zero Waste Beauty Product Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Zero Waste Beauty Product Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Zero Waste Beauty Product Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Zero Waste Beauty Product Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Zero Waste Beauty Product Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Zero Waste Beauty Product Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Zero Waste Beauty Product Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Zero Waste Beauty Product Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Zero Waste Beauty Product Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Zero Waste Beauty Product Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Zero Waste Beauty Product Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Zero Waste Beauty Product Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Lush Cosmetics
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. The Body Shop
  • 15.3. Ethique Ltd.
  • 15.4. Herbivore Botanicals
  • 15.5. Bite Beauty
  • 15.6. Meow Meow Tweet
  • 15.7. Alaffia
  • 15.8. Plaine Products
  • 15.9. RMS Beauty
  • 15.10. Axiology Beauty

16. Strategic Recommendations

17. About Us & Disclaimer