寵物用品市場－全球產業規模、佔有率、趨勢、機會及預測（按類型、寵物類型、銷售管道、地區和競爭格局分類，2021-2031年）

全球寵物用品市場預計將從 2025 年的 3,490.7 億美元成長到 2031 年的 5,732.9 億美元，年複合成長率為 8.62%。

此領域涵蓋伴侶動物的非食品類產品，例如寵物住所、玩具、美容用品和訓練輔助工具。成長要素是「寵物擬人化」趨勢，即飼主將寵物視為家庭成員，以及可支配收入的增加，使他們能夠為寵物提供舒適和奢侈品。此外，寵物擁有率的穩定成長也持續推動對必需品和配件的需求。美國寵物用品協會 (APPA) 的報告也印證了這一經濟趨勢：到 2024 年，美國在寵物用品、活體動物和非處方藥上的支出將達到 333 億美元，這凸顯了飼主在寵物健康方面投入的資金遠不止於簡單的營養。

然而，由於經濟通膨和供應鏈不穩定，市場面臨許多挑戰。原料和物流成本的上漲迫使製造商提高價格，這反過來可能會抑制消費者對偏好的需求。由於經濟壓力迫使消費者優先購買必需食品而非奢侈品，非必需品的銷售量有停滯的風險，這可能會阻礙市場的整體擴張。

市場促進因素

電子商務和直接面對消費者 (D2C) 零售通路的蓬勃發展，正透過提供無與倫比的便利性和個人化的購物體驗，重塑整個產業格局。數位平台為飼主提供了種類繁多的特色配件、美容工具和訓練輔助用品，這些商品在實體店中很難找到。同時，訂閱模式確保了持續的收入和客戶忠誠度。主要企業正在充分利用這一轉變。例如，Chewy 公司在 2025 年 3 月發布的「2024 會計年度第四季及全年業績」中報告稱，其淨銷售額達 118.6 億美元，這主要得益於其自動出貨服務。這一成長印證了消費者對非食品類商品線上購買的強勁需求，促使傳統零售商加速推動全通路策略。

同時，全球寵物擁有率和收容所領養率的上升，持續推動寵物住房、寢具和旅行配件等必需品的需求。隨著越來越多的家庭飼養寵物，對初始用品的即時需求以及對寵物用品的持續需求，為寵物市場奠定了堅實的銷售基礎，尤其是在寵物被視為家庭成員的已開發地區。北美地區寵物密度的不斷成長便是這一趨勢的體現。根據美國寵物用品協會（APPA）發布的《2025年產業趨勢報告》，到2024年，將有9,400萬個家庭至少擁有一隻寵物。這一不斷擴大的市場規模支撐著寵物產業的蓬勃發展，根據該協會2025年的報告顯示，2024年美國寵物產業的總支出將達到1,520億美元。

市場挑戰

經濟通膨和供應鏈不穩定是全球寵物用品市場成長的主要障礙。原料和運輸成本的上漲迫使製造商提高價格以維持利潤率，這反過來又將經濟負擔轉嫁給了終端消費者。這種通膨環境正在擾亂寵物美容用品、豪華寵物屋和高檔玩具等非必需品的正常購買週期，因為價格上漲抑制了消費者的購買意願。

在經濟情勢日益嚴峻的背景下，消費者越來越重視必需的營養需求而非補充設備，從而減少了非必需品的消費。近期行業調查也反映了這一消費趨勢。美國寵物用品協會 (APPA) 在 2024 年的一項調查中發現，約 19% 的寵物飼主計劃逐年減少寵物照護的支出。這些數據表明，經濟的不確定性正在抑制對寵物配件和訓練輔助用品的需求，可能導致市場停滯，進而阻礙整體收入成長。

市場趨勢

隨著飼主尋求能夠提供即時健康監測和安心保障的技術，融合人工智慧和物聯網技術的智慧寵物護理設備的普及速度正在加快。這一趨勢包括廣泛使用遠端系統管理寵物福利的設備，例如GPS追蹤器、智慧項圈和自動餵食系統。這些設備的功能正在超越基本的追蹤功能，能夠測量生命徵象和活動水平，從而預測健康狀況並及早發現健康問題。專業技術公司的商業性成功也印證了這項需求。例如，GlobalPETS在2024年12月報告稱，GPS追蹤公司Tractive在2024年實現了1億歐元的年度經常性收入（ARR），這主要得益於其硬體和訂閱服務在消費者中的高普及率。

同時，飼主也越來越注重環保，環保永續材料的出現正影響著他們的購買行為。為了順應這一趨勢，製造商們正在推廣在寵物床、玩具和寵物糞便袋等產品中使用再生塑膠、可生物分解的成分以及本地採購的材料。消費者積極支持那些與自身價值觀相符的品牌，例如減少碳足跡和採用符合道德規範的採購方式，即使這些產品高成本，他們也更傾向於選擇它們。近期的數據也印證了這種對永續性的偏好。根據Rover.com於2025年3月發布的《寵物飼養真實成本報告》，55%的受訪加拿大寵物主人表示，他們優先選擇本地採購或國產寵物品牌，這表明整個市場正在向負責任的消費模式發生顯著轉變。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球寵物產品市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 按類型（食品用品、美容用品、服裝、健康保健產品、跳蚤和蜱蟲防治產品、清潔和沐浴用品、配件、其他）
  • 寵物類型（狗、貓、魚、馬、其他）
  • 依銷售管道（超級市場/大賣場、專賣店、線上、其他）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美寵物用品市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲寵物產品市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國家分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太寵物產品市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲寵物產品市場展望

• 市場規模及預測
• 市佔率及預測
• 中東和非洲：國家分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲寵物用品市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國家分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進要素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 最新進展

第13章 全球寵物用品市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的可能性
• 供應商電力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• Blue Buffalo Co., Ltd.
• Champion Petfoods
• Colgate-Palmolive Company
• Doskocil Manufacturing Company, Inc.
• General Mills Inc.
• Greenies
• KONG Company
• Mars, Incorporated
• Nestle
• Pet Care Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Pet Supplies Market is projected to expand from USD 349.07 Billion in 2025 to USD 573.29 Billion by 2031, reflecting a CAGR of 8.62%. This sector encompasses non-dietary products for companion animals, including housing, toys, grooming tools, and training aids. The primary growth catalyst is the trend of pet humanization, where owners regard animals as family, combined with higher disposable incomes that allow for spending on comfort and luxury items. Furthermore, steady pet adoption rates drive the ongoing need for essential equipment and accessories. Highlighting this financial commitment, the American Pet Products Association reported that spending on supplies, live animals, and over-the-counter medications in the United States hit $33.3 billion in 2024, emphasizing the investment owners make in their pets' well-being beyond mere nutrition.

Conversely, the market faces substantial hurdles due to economic inflation and supply chain instability. Rising costs for raw materials and logistics force manufacturers to raise prices, potentially suppressing consumer demand for discretionary items. As financial pressures cause owners to prioritize essential dietary requirements over premium accessories, sales volumes for non-essential supplies risk stagnation, which could impede the broader expansion of the market.

Market Driver

The proliferation of E-commerce and Direct-to-Consumer retail channels is transforming the sector by providing unmatched convenience and personalized shopping journeys. Digital platforms offer owners access to extensive inventories of niche accessories, grooming tools, and training aids unavailable in physical stores, while subscription models secure recurring revenue and customer loyalty. Major players are capitalizing on this shift; for instance, Chewy, Inc. reported net sales of $11.86 billion for the fiscal year 2024 in its 'Fiscal Fourth Quarter and Full Year 2024 Financial Results' from March 2025, largely driven by its Autoship service. This growth underscores a strong consumer preference for online purchasing of non-dietary goods, urging traditional retailers to hasten their omnichannel strategies.

Concurrently, increasing global pet ownership and adoption rates are stimulating sustained demand for essentials like housing, bedding, and travel gear. As more households acquire companion animals, the immediate necessity for initial setup equipment and the continued need for enrichment products establish a solid sales foundation, especially in developed regions where pets are considered family. This trend is evident in North America's rising ownership density; the American Pet Products Association's '2025 State of the Industry Report' noted that 94 million U.S. households owned at least one pet in 2024. This growing base supports the sector's financial vitality, contributing to total U.S. pet industry expenditures of $152 billion in 2024, as reported by the association in 2025.

Market Challenge

Economic inflation and supply chain volatility represent significant obstacles to the growth of the Global Pet Supplies Market. Rising expenses for raw materials and transportation necessitate price increases from manufacturers to maintain margins, thereby transferring the financial burden to the end consumer. This inflationary climate interrupts the typical buying cycle for discretionary items, as elevated prices discourage owners from purchasing products such as grooming tools, luxury housing, and premium toys.

As financial limitations tighten, consumers are increasingly prioritizing essential dietary needs over supplementary equipment, resulting in reduced consumption of non-essential merchandise. This contraction in spending is reflected in recent industry findings; according to the American Pet Products Association in 2024, nearly 19% of pet owners intended to lower their overall pet care spending compared to the previous year. Such data demonstrates how economic instability suppresses demand for accessories and training aids, creating a risk of stagnation that hinders the market's overall revenue growth.

Market Trends

The incorporation of AI and IoT into smart pet care devices is gaining momentum as owners seek technology offering real-time health monitoring and reassurance. This trend involves the widespread use of GPS trackers, smart collars, and automated feeding systems that facilitate remote management of a pet's welfare. These devices are advancing beyond basic tracking to provide predictive health insights by measuring vital signs and activity levels to identify medical issues early. The commercial success of specialized tech firms highlights this demand; for example, GlobalPETS reported in December 2024 that the GPS tracking company Tractive reached an annual recurring revenue (ARR) of €100 million in 2024, fueled by strong consumer adoption of its hardware and subscriptions.

Simultaneously, the emergence of eco-friendly and sustainable materials is shaping purchasing decisions as owners become more environmentally aware. This shift prompts manufacturers to use recycled plastics, biodegradable components, and locally sourced materials for products like bedding, toys, and waste bags. Consumers are actively favoring brands that match their values regarding carbon footprint reduction and ethical sourcing, often selecting these products despite higher costs. This sustainability preference is supported by recent data; according to Rover.com's 'True Cost of Pet Parenthood Report' from March 2025, 55% of surveyed pet parents in Canada prioritize locally sourced or domestic pet brands, indicating a broader market shift toward responsible consumption.

Key Market Players

• Blue Buffalo Co., Ltd.
• Champion Petfoods
• Colgate-Palmolive Company
• Doskocil Manufacturing Company, Inc.
• General Mills Inc.
• Greenies
• KONG Company
• Mars, Incorporated
• Nestle
• Pet Care Inc.

Report Scope

In this report, the Global Pet Supplies Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Pet Supplies Market, By Type

• Food Supplies
• Grooming Supplies
• Apparel
• Health & Wellness Supplies
• Flea & Ticks Products
• Cleanup & bathing Supplies
• Accessories
• Others

Pet Supplies Market, By Pet Type

• Dog
• Cat
• Fish
• Horse
• Others

Pet Supplies Market, By Sales Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Online
• Others

Pet Supplies Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Pet Supplies Market.

Available Customizations:

Global Pet Supplies Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Pet Supplies Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Food Supplies, Grooming Supplies, Apparel, Health & Wellness Supplies, Flea & Ticks Products, Cleanup & bathing Supplies, Accessories, Others)
  • 5.2.2. By Pet Type (Dog, Cat, Fish, Horse, Others)
  • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Pet Supplies Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Pet Type
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Pet Supplies Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Pet Type
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Pet Supplies Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Pet Type
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Pet Supplies Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Pet Type
      • 6.3.3.2.3. By Sales Channel

7. Europe Pet Supplies Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Pet Type
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Pet Supplies Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Pet Type
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Pet Supplies Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Pet Type
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Pet Supplies Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Pet Type
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Pet Supplies Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Pet Type
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Pet Supplies Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Pet Type
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Pet Supplies Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Pet Type
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Pet Supplies Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Pet Type
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Pet Supplies Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Pet Type
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Pet Supplies Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Pet Type
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Pet Supplies Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Pet Type
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Pet Supplies Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Pet Type
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Pet Supplies Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Pet Type
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Pet Supplies Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Pet Type
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Pet Supplies Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Pet Type
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Pet Supplies Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Pet Type
      • 9.3.3.2.3. By Sales Channel

10. South America Pet Supplies Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Pet Type
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Pet Supplies Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Pet Type
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Pet Supplies Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Pet Type
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Pet Supplies Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Pet Type
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Pet Supplies Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Blue Buffalo Co., Ltd.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Champion Petfoods
• 15.3. Colgate-Palmolive Company
• 15.4. Doskocil Manufacturing Company, Inc.
• 15.5. General Mills Inc.
• 15.6. Greenies
• 15.7. KONG Company
• 15.8. Mars, Incorporated
• 15.9. Nestle
• 15.10. Pet Care Inc.

16. Strategic Recommendations

17. About Us & Disclaimer