糖果甜點市場－全球產業規模、佔有率、趨勢、機會及預測（按類型、通路、地區和競爭格局分類，2021-2031年）

全球糖果甜點市場預計將從 2025 年的 2,334.2 億美元成長到 2031 年的 3,253.4 億美元，複合年成長率為 5.69%。

這個市場由一個專注於富含糖和碳水化合物食品的行業構成，包括巧克力、糖果甜點、口香糖、烘焙點心等。推動這一市場成長的關鍵因素是全球可支配收入的增加，使消費者能夠消費偏好，以及在節日和社交場合贈送糖果甜點的傳統由來已久，這創造了穩定的收入來源，不受口味和包裝趨勢變化的影響。

然而，由於監管機構和消費者對高糖攝取導致的肥胖和糖尿病等健康問題的日益關注，該行業面臨巨大的挑戰。這種壓力迫使製造商進行複雜的產品配方調整，並遵守更嚴格的標籤法規，推高了生產成本。儘管面臨這些挑戰，市場仍展現出強大的財務韌性。美國國家糖果甜點協會 (NCA) 報告稱，2024 年美國糖果甜點銷售額將超過 540 億美元。這一數字表明，即使在健康意識日益增強的環境下，主要市場對傳統糖果甜點的需求仍然強勁。

市場促進因素

消費者對高級產品和手工產品的日益青睞是推動產業價值創造的關鍵因素。隨著消費者越來越注重品質而非數量，他們追求可可含量更高、工藝更精湛、風味更獨特的巧克力和糖果甜點。這股趨勢促使製造商突破大規模生產的配方，提升產品標準，力求打造獨特的感官體驗。瑞士蓮 (Lindt Sprüngli) 2023 年年度報告（將於 2024 年 3 月發布）印證了這一成功：其有機銷售額成長 10.3%，主要得益於高階產品線的強勁成長。知名品牌正積極拓展其奢侈品產品組合，以確保更高的利潤率。

同時，對永續採購和道德生產的關注正在改變供應鏈策略和企業定位。現今的消費者要求了解偏好產品背後的環境和勞工狀況，這迫使企業在負責任的可可採購和不涉及森林砍伐的價值鏈方面投入大量資金。例如，雀巢公司發布的《2023年創造共用價值與永續發展報告》（2024年3月）重點介紹了其收入加速計畫的擴展，該計畫旨在改善象牙海岸共和國1萬個可可種植戶家庭的生計。這項措施在遵守監管規定和維護品牌忠誠度之間取得了平衡，並展現了企業適應性調整的規模，好時公司2023會計年度的合併淨銷售額達到111.6億美元。

市場挑戰

監管機構和消費者日益關注糖攝取帶來的健康風險，尤其是肥胖和糖尿病，這對全球糖果甜點市場構成了重大障礙。這一趨勢迫使製造商進行高成本的產品配方調整，並遵守嚴格的標籤法規，直接增加了營運成本。此外，日益增強的健康意識正在降低主要消費族群對偏好的消費頻率，從而威脅到整體消費。這種轉變可能導致收入成長更依賴價格上漲而非實際需求成長，從而掩蓋消費者購買意願的潛在疲軟。

這項挑戰的影響在近期數據顯示的銷售量與收入脫節中顯而易見。根據美國糖果甜點）統計，2024年巧克力類別的銷售量下降了3.3%。這一銷量下滑反映了實際消費水準的下降，顯示健康方面的顧慮正在積極限制市場擴張。因此，該行業正面臨由健康問題驅動的銷售成長瓶頸，阻礙了市場僅依靠消費者需求實現擴張的能力。

市場趨勢

消費者偏好正受到多感官和豐富口感體驗趨勢的影響，需求也從簡單的口味享受轉向複雜的口腔感受。製造商們正透過軟糖、果凍和耐嚼產品進行創新，以增強消費者的持續參與度，並提供傳統融化巧克力往往缺乏的「可食用娛樂」。這種轉變在市場趨勢中也顯而易見。美國國家糖果甜點協會 (NCA) 於 2025 年 3 月發布的《2025 年糖果甜點現況報告》預測，2024 年非巧克力糖果甜點的銷售額將成長 4.9%，顯著高於同期巧克力類別僅 0.4% 的成長率。

功能性和營養保健糖果甜點的興起標誌著人們對糖果甜點的看法正在策略轉變，從單純的偏好轉向促進健康。各大品牌正透過添加維生素、蛋白質和植物成分，模糊糖果甜點和營養補充品之間的界限，以吸引注重健康的消費者。這種「更健康」的提案讓消費者能夠將糖果甜點與身體益處聯繫起來，而不僅僅是空有熱量，從而為衝動消費找到合理的理由。根據億滋國際發布的《零食市場現狀報告》（2025年6月），74%的全球消費者將優先選擇提供高品質營養的零食，這凸顯了兼具功能性和美味性的強化零食的商業性潛力。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球糖果甜點市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 按類型（巧克力、糖果甜點和口香糖）
  • 按分銷管道（超級市場/大賣場、獨立雜貨店、便利商店/加油站零售商、百貨公司、非實體零售商（網路商店））
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美糖果甜點市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲糖果甜點市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國家分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太糖果甜點市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲糖果甜點市場展望

• 市場規模及預測
• 市佔率及預測
• 中東和非洲：國家分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美糖果甜點市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國家分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進要素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 最新進展

第13章 全球糖果甜點市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的可能性
• 供應商電力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• Mars, Incorporated
• Ferrero Group
• Mondelez International, Inc.
• The Hershey Company
• Nestle SA
• Lindt & SprUngli AG
• Meiji Holdings Co., Ltd.
• Pladis Global
• Perfetti Van Melle Group BV
• Lotte Confectionery Co., Ltd.

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Confectionery Market is projected to expand from USD 233.42 Billion in 2025 to USD 325.34 Billion by 2031, registering a CAGR of 5.69%. Defined by sectors dedicated to sugar and carbohydrate-rich food products, this market includes chocolate, sugar confectionery, gum, and baked sweets. The primary factors driving this growth are increasing disposable incomes globally, which enable consumers to spend on indulgent items, and the enduring tradition of gifting sweets during festivals and social events, creating a steady revenue stream independent of changing flavor or packaging trends.

However, the industry faces a significant hurdle due to growing regulatory and consumer attention on health issues like obesity and diabetes associated with high sugar intake. This pressure compels manufacturers to undertake complex reformulation efforts and adhere to stricter labeling laws, which can raise production costs. Despite these challenges, the market shows strong financial resilience; the National Confectioners Association reported that U.S. confectionery sales exceeded $54 billion in 2024. This figure suggests that consumer demand for traditional treats remains strong in key markets, even amidst a generally health-conscious environment.

Market Driver

The increasing consumer shift toward premium and artisanal products serves as a major catalyst for value creation within the industry. As shoppers become more selective, they are prioritizing quality over quantity, seeking chocolates and confectioneries with high cocoa content, superior craftsmanship, and unique flavor profiles. This trend has pushed manufacturers to raise their standards beyond mass-market formulations to provide distinct sensory experiences. Highlighting this success, Lindt & Sprungli's 'Annual Report 2023' (March 2024) noted 10.3% organic sales growth driven largely by premium lines, prompting established brands to aggressively expand their luxury portfolios to secure higher margins.

Concurrently, the focus on sustainably sourced ingredients and ethical production is transforming supply chain strategies and corporate positioning. Modern consumers demand transparency regarding the environmental and labor conditions behind their treats, driving companies to invest heavily in responsible cocoa sourcing and deforestation-free supply chains. For instance, Nestle's 'Creating Shared Value and Sustainability Report 2023' (March 2024) highlighted the expansion of its income accelerator to 10,000 cocoa-farming families in Cote d'Ivoire to improve livelihoods. This approach satisfies regulations and builds brand loyalty, a scale of adaptation reflected in The Hershey Company's reported consolidated net sales of $11.16 billion for the fiscal year ending in 2023.

Market Challenge

The growing regulatory and consumer focus on health risks linked to sugar consumption, particularly obesity and diabetes, presents a substantial obstacle to the Global Confectionery Market. This trend forces manufacturers into expensive reformulation initiatives and strict labeling compliance, directly increasing operational costs. Furthermore, heightened health awareness is reducing the frequency of indulgence among core demographics, threatening overall consumption volumes. This shift creates a dynamic where revenue growth may rely more on price inflation than on actual demand expansion, potentially masking underlying weaknesses in consumer uptake.

The impact of this challenge is visible in recent data showing a divergence between volume and revenue. According to the National Confectioners Association, unit sales in the chocolate category dropped by 3.3 percent in 2024. This decline in volume indicates a contraction in actual consumption levels, suggesting that health-related hesitation is actively limiting market expansion. Consequently, the industry faces a scenario where volume growth is constrained by health concerns, hindering the market's ability to scale based solely on consumer demand.

Market Trends

Consumer preferences are being reshaped by a desire for multi-sensory and textural product experiences, moving demand beyond simple flavor appreciation to complex oral sensations. Manufacturers are focusing on innovation in gummies, jellies, and chewy items that offer prolonged engagement, providing a type of edible entertainment that traditional melting chocolates often lack. This shift is evident in market performance; the National Confectioners Association's '2025 State of Treating' report (March 2025) noted that non-chocolate candy sales grew by 4.9% in 2024, significantly outperforming the chocolate category, which saw only a 0.4% increase during the same period.

The rise of functional and nutraceutical-infused confectionery represents a strategic shift from treating candy purely as an indulgence to viewing it as a vehicle for wellness. Brands are increasingly blurring the lines between confectionery and supplements by fortifying products with vitamins, proteins, and botanicals to attract health-conscious buyers. This "better-for-you" proposition allows consumers to justify impulse purchases by associating sweet treats with physical benefits rather than just empty calories. According to Mondelez International's 'State of Snacking' report (June 2025), 74% of global consumers now prioritize snacks that offer high-quality nutrition, highlighting the commercial viability of fortified treats that deliver functional value alongside enjoyment.

Key Market Players

• Mars, Incorporated
• Ferrero Group
• Mondelez International, Inc.
• The Hershey Company
• Nestle S.A.
• Lindt & SprUngli AG
• Meiji Holdings Co., Ltd.
• Pladis Global
• Perfetti Van Melle Group B.V.
• Lotte Confectionery Co., Ltd.

Report Scope

In this report, the Global Confectionery Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Confectionery Market, By Type

• Chocolate
• Sugar Candy
• Gum Candy

Confectionery Market, By Distribution Channel

• Supermarkets/Hypermarket
• Independent Grocery Stores
• Convenience Stores/Forecourt Retailers
• Departmental Store
• Non-Store Retailing (Online Store)

Confectionery Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Confectionery Market.

Available Customizations:

Global Confectionery Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Confectionery Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Chocolate, Sugar Candy & Gum Candy)
  • 5.2.2. By Distribution Channel (Supermarkets/Hypermarket, Independent Grocery Stores, Convenience Stores/Forecourt Retailers, Departmental Store, Non-Store Retailing (Online Store))
  • 5.2.3. By Region
  • 5.2.4. By Company (2025)
• 5.3. Market Map

6. North America Confectionery Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Confectionery Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Canada Confectionery Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Mexico Confectionery Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Distribution Channel

7. Europe Confectionery Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Confectionery Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2. France Confectionery Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. United Kingdom Confectionery Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. Italy Confectionery Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. Spain Confectionery Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Confectionery Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Confectionery Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2. India Confectionery Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. Japan Confectionery Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. South Korea Confectionery Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Distribution Channel
  • 8.3.5. Australia Confectionery Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Confectionery Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Confectionery Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. UAE Confectionery Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. South Africa Confectionery Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Distribution Channel

10. South America Confectionery Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Distribution Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Confectionery Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Distribution Channel
  • 10.3.2. Colombia Confectionery Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Distribution Channel
  • 10.3.3. Argentina Confectionery Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Confectionery Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Mars, Incorporated
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Ferrero Group
• 15.3. Mondelez International, Inc.
• 15.4. The Hershey Company
• 15.5. Nestle S.A.
• 15.6. Lindt & SprUngli AG
• 15.7. Meiji Holdings Co., Ltd.
• 15.8. Pladis Global
• 15.9. Perfetti Van Melle Group B.V.
• 15.10. Lotte Confectionery Co., Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer