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市場調查報告書
商品編碼
1935022
孕婦內衣市場-全球產業規模、佔有率、趨勢、機會及預測(依產品類型、通路、地區及競爭格局分類,2021-2031年)Maternity Innerwear Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Type, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球孕婦內衣市場預計將從 2025 年的 91.9 億美元成長到 2031 年的 144.1 億美元,複合年成長率為 7.78%。
此細分市場包括專為適應懷孕和產後生理變化而設計的專業內衣,例如哺乳胸罩、孕婦內褲、吊帶背心和塑身衣。主要成長要素包括女性勞動參與率的提高,這使得她們需要兼具功能性和舒適性的商務服裝;以及電子商務平台的日益普及,這些平台為消費者提供了便捷且私密的購買管道。此外,服裝業的整體韌性也支撐了這一成長。根據美國零售聯合會 (NRF) 預測,2025 年假期季節,服飾和配件類別的銷售額預計將成長 2.8%,顯示消費者對個人穿著產品的需求持續旺盛。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 91.9億美元 |
| 市場規模:2031年 | 144.1億美元 |
| 複合年成長率:2026-2031年 | 7.78% |
| 成長最快的細分市場 | 線上 |
| 最大的市場 | 亞太地區 |
儘管有這些正面趨勢,但由於專業孕婦裝價格高昂且使用壽命短,市場仍面臨許多障礙。價格敏感性是主要障礙,尤其是在受通貨膨脹影響的經濟體中,消費者會優先考慮必需品支出,而放棄購買高品質但穿著時間較短的孕婦裝。由於不願投資購買高品質、短期穿著的內衣,許多孕婦會選擇寬鬆的服裝或價格更低的替代品,這限制了高階孕婦裝品牌在注重成本的消費者群體中的商機。
電子商務和直銷通路的快速發展從根本上改變了全球孕婦內衣市場,使品牌能夠突破傳統零售的限制,同時提供更豐富的尺寸選擇和更私密的體驗。這種數位轉型也讓孕婦更容易獲得一些小眾產品,例如產後塑身衣和哺乳內衣,這些產品通常在專賣店很難找到。眾多強調便利性和正面身體訊息的數位化原生品牌的湧現,凸顯了這種模式的成功。例如,《Inc.》雜誌在2024年8月報道稱,直銷塑身衣品牌Skims的年收入約為7.13億美元。這一數字主要得益於其高客戶維繫以及在自我調整服裝和孕婦裝領域的拓展,這表明數位平台如何透過滿足特定的功能需求來搶佔市場佔有率。
隨著數位化進程的推進,女性勞動參與率的提高正推動市場從基本實用型內衣轉向專業級功能性內衣。越來越多的女性在懷孕期間繼續工作,並在產後立即重返職場,因此,對能夠提供全天候舒適感、支撐性和適合職業環境的哺乳功能的服裝的需求日益成長。 2024年7月,布魯金斯學會報告稱,美國適齡女性的勞動參與率達到了約78%的歷史新高,顯示美國擁有一個經濟獨立的強大消費群體。這種經濟參與支撐了高級產品的消費,即便麵臨更廣泛的人口趨勢變化。聯合國的一份報告預測,到2024年,全球總合生育率將達到每人2.2個孩子,這意味著市場價值更多地受到職業母親可支配收入成長的驅動,而非生育數量本身。
全球孕婦內衣市場成長的一大障礙是專業服飾價格高昂,但使用壽命卻很短。孕婦往往將高品質的哺乳胸罩、支撐內褲和塑身衣視為臨時必需品,不願在只能穿幾個月的衣物上投入巨資。這種成本績效不高的感覺導致許多消費者選擇更大、更便宜的替代品,從而削弱了專業孕婦品牌的收入基礎。
消費者可支配收入的緊張進一步加劇了價格敏感性,迫使家庭優先考慮必需品而非特定的短期服裝需求。這種財務謹慎情緒也反映在更廣泛的時尚產業的表現中,並直接影響細分市場。據英國零售商協會 (BRC) 稱,由於消費者削減了非必需品支出,2025 年 5 月包括服裝和鞋類在內的非食品類商品銷售額下降了 1.1%。服飾支出的整體萎縮凸顯了孕婦內衣市場面臨的嚴峻挑戰。由於消費者不願購買日常服裝,這進一步降低了他們購買價格昂貴、穿著時間短的特殊服裝的意願,從而嚴重阻礙了市場擴張。
隨著準媽媽們越來越重視自身及嬰兒的用品,向永續和有機材料的轉變正成為市場發展的顯著趨勢。這一趨勢的主要驅動力是人們對合成染料和化學殘留物潛在健康風險的認知不斷提高,促使製造業廣泛轉向使用經認證的有機棉和竹纖維混紡材料,以最大限度地減少對環境的影響。供應鏈的顯著成長也為這一產業轉型提供了支持。根據2025年5月發布的《2024年全球有機紡織品標準(GOTS)年度報告》,全球獲得認證的工廠數量成長了5.2%,達到15,441家,這反映出各方正齊心協力地擴大負責任生產紡織品所需的生產基礎設施。
同時,人們越來越關注透氣性和低致敏性材料的研發,以直接解決與懷孕相關的生理敏感問題,例如皮膚刺激和體溫升高。傳統女用貼身內衣著重美觀,而這趨勢則強調功能性的健康益處。採用具有優異吸濕排汗性能的天然纖維,可防止長時間穿著引起的皮膚刺激。消費者對這類親膚服飾的需求正顯著影響其購買行為。根據美國棉花公司於2025年10月發布的《2025年全球生活方式監測調查》,75%的全球消費者明顯更偏好棉質服飾而非合成纖維產品,證實了天然透氣材料在孕婦內衣領域的重要性。
The Global Maternity Innerwear Market is projected to expand from USD 9.19 Billion in 2025 to USD 14.41 Billion by 2031, registering a CAGR of 7.78%. This market segment includes specialized undergarments such as nursing bras, maternity briefs, camisoles, and supportive shapewear, all engineered to accommodate the physiological adjustments occurring during pregnancy and the postpartum phase. Primary growth drivers include the rising participation of women in the global workforce, which necessitates functional and comfortable professional attire, as well as the increasing adoption of e-commerce platforms that offer convenient and discreet access to these niche items. This growth is further supported by the resilience of the broader apparel industry; according to the National Retail Federation, sales in the clothing and accessories category rose by 2.8 percent following the 2025 holiday season, indicating sustained consumer demand for personal wear products.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 9.19 Billion |
| Market Size 2031 | USD 14.41 Billion |
| CAGR 2026-2031 | 7.78% |
| Fastest Growing Segment | Online |
| Largest Market | Asia Pacific |
Despite this positive trajectory, the market encounters a significant obstacle due to the high cost of specialized garments relative to their brief period of utility. Price sensitivity acts as a major barrier, particularly in economies affected by inflation where consumers prioritize essential spending over premium, temporary maternity items. This reluctance to invest in high-quality, short-term innerwear leads many expectant mothers to choose oversized regular clothing or lower-cost budget alternatives, thereby restricting revenue opportunities for premium maternity brands among cost-conscious demographics.
Market Driver
The rapid growth of e-commerce and direct-to-consumer (DTC) retail channels has fundamentally transformed the global maternity innerwear landscape, allowing brands to overcome traditional retail limitations while offering greater size inclusivity and privacy. This digital shift enables expectant mothers to easily access niche products, such as specialized postpartum shapewear and nursing intimates, which are frequently underrepresented in physical stores. The success of this model is highlighted by the surge of digital-native brands that focus on convenience and body-positive messaging. For instance, Inc. Magazine reported in August 2024 that the DTC shapewear brand Skims reached nearly $713 million in annual revenue, a figure driven largely by high retention rates and expansion into adaptive and maternity categories, demonstrating how digital platforms capture market share by addressing specific functional needs.
Parallel to this digital evolution, rising female workforce participation is compelling the market to shift from basic utility toward professional-grade, functional innerwear. As more women continue their careers throughout pregnancy and return to work shortly after childbirth, there is an increased demand for garments that offer all-day comfort, support, and discreet nursing features suitable for professional settings. In July 2024, the Brookings Institution noted that the labor force participation rate for prime-age women in the United States hit a record high of approximately 78 percent, indicating a robust demographic of financially independent consumers. This economic engagement supports spending on premium products despite broader demographic trends; the United Nations reported a global fertility rate of 2.2 live births per woman in 2024, suggesting that market value is being driven by the higher disposable income of working mothers rather than birth volume alone.
Market Challenge
A formidable barrier to the growth of the Global Maternity Innerwear Market is the high cost of specialized apparel relative to its short duration of use. Expectant mothers often perceive premium nursing bras, support briefs, and shapewear as temporary necessities, creating a reluctance to invest significant funds in garments that will be worn for only a few months. This perception of low value-for-money prompts many consumers to substitute specialized products with oversized regular clothing or inexpensive budget alternatives, which ultimately erodes the revenue base for dedicated maternity brands.
This price sensitivity is exacerbated by the tightening of consumer discretionary income, which forces households to prioritize essential goods over specific, short-term apparel needs. The impact of such financial caution is reflected in the performance of the broader fashion sector, which directly influences niche markets. According to the British Retail Consortium, sales of non-food items, including clothing and footwear, declined by 1.1 percent in May 2025 as consumers reduced spending on non-essential purchases. This contraction in general apparel expenditure underscores the challenging environment for maternity innerwear; when shoppers are hesitant to buy standard clothing, their willingness to purchase expensive, short-term specialized garments diminishes further, significantly hampering market expansion.
Market Trends
The shift toward sustainable and organic fabrics is becoming a defining trend in the market as expectant mothers increasingly prioritize non-toxic, eco-friendly materials for themselves and their babies. This movement is primarily driven by heightened awareness regarding the potential health risks of synthetic dyes and chemical residues, leading to a widespread manufacturing transition toward certified organic cotton and bamboo blends that minimize environmental impact. This industry shift is supported by substantial supply chain growth; according to the Global Organic Textile Standard's 'Annual Report 2024', released in May 2025, the number of certified facilities worldwide increased by 5.2 percent to 15,441, reflecting a concerted effort to scale the production infrastructure needed for responsibly produced textiles.
Simultaneously, there is an intensified focus on breathable and hypoallergenic material innovations, which directly addresses physiological sensitivities such as skin irritation and elevated body temperature associated with pregnancy. Unlike the aesthetic-first approach of traditional lingerie, this trend emphasizes functional health benefits by utilizing natural fibers that offer superior moisture-wicking properties and prevent dermatological discomfort during prolonged wear. This consumer demand for skin-friendly garments is significantly influencing purchasing behaviors; according to the '2025 Global Lifestyle Monitor Survey' by Cotton Incorporated, published in October 2025, 75 percent of global consumers expressed a distinct preference for cotton-rich clothing over synthetic alternatives, reinforcing the critical need for natural, breathable fabrics in the maternity intimate category.
Report Scope
In this report, the Global Maternity Innerwear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Maternity Innerwear Market.
Global Maternity Innerwear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: