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市場調查報告書
商品編碼
1934969
零售雲端安全市場 - 全球產業規模、佔有率、趨勢、機會、預測(按解決方案、安全等級、部署模式、地區和競爭格局分類),2021-2031 年Retail Cloud Security Market - Global Industry Size, Share, Trends, Opportunity, and Forecast. Segmented By Solution, By Security, By Deployment Mode, By Region & Competition, 2021-2031F |
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全球零售雲端安全市場預計將從 2025 年的 62.9 億美元成長到 2031 年的 130.2 億美元,複合年成長率為 12.89%。
該細分市場涵蓋了為保護基於雲端的零售環境中的消費者資料、應用程式和基礎設施而實施的政策、技術和控制措施。該市場的成長主要受電子商務的根本性轉變以及為支援全通路策略而對可擴展營運的需求所驅動。此外,諸如支付卡產業資料安全標準 (PCI DSS) 等嚴格的監管要求以及為提高營運彈性而採用的混合雲端模式也是推動市場成長的因素。這些促進因素並非暫時的市場趨勢,而是代表零售商管理其數位資產和客戶互動方式的持久結構性轉變。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 62.9億美元 |
| 市場規模:2031年 | 130.2億美元 |
| 複合年成長率:2026-2031年 | 12.89% |
| 成長最快的細分市場 | 資料庫安全 |
| 最大的市場 | 北美洲 |
然而,零售業在管理供應鏈漏洞和第三方風險方面面臨許多挑戰,這些風險可能繞過標準防禦措施。隨著零售商越來越依賴互聯的雲端服務,他們也面臨著針對擁有網路存取的供應商的間接攻擊風險的增加。根據零售和酒店資訊共用與分析中心 (RH-ISAC) 的數據,到 2025 年,第三方供應鏈漏洞將佔該行業所有報告事件的 41%。這凸顯了零售商在努力維持業務順暢營運的同時,保護其擴展的數位生態系統免受高級威脅方面所面臨的巨大挑戰。
針對零售業的勒索軟體和網路攻擊日益頻繁,是推動全球零售雲端安全市場發展的主要因素。零售商每天處理大量的個人識別資訊 (PII) 和支付數據,這使他們極易成為攻擊目標,並增加了財務損失和聲譽損害的風險。業內人士已經意識到這一日益嚴峻的情況。泰雷茲 (Thales) 於 2024 年 3 月發布的《2024 年資料威脅報告》顯示,93% 的 IT 和安全專業人員認為威脅的嚴重性或頻率增加。這種不斷成長的風險會帶來巨大的財務影響,迫使零售商加強其雲端防禦。根據 Sophos 於 2024 年 6 月發布的《2024 年零售業勒索軟體現況報告》,零售企業的平均恢復成本將達到 273 萬美元(不包括贖金)。
人工智慧驅動的威脅偵測和回應技術的日益融合是重塑零售業的第二個關鍵促進因素。隨著攻擊者利用自動化技術擴大攻擊規模,零售安全團隊正迅速採用人工智慧來偵測異常情況並以人工監控無法企及的速度消除威脅。這項技術變革透過顯著降低安全事件造成的經濟損失,帶來了策略性的財務效益。根據IBM發布的《2024年資料外洩成本報告》(2024年7月),廣泛使用安全人工智慧和自動化技術的組織平均比未採用這些技術的組織減少了220萬美元的資料外洩成本。因此,零售商正在優先考慮整合這些人工智慧功能的雲端安全解決方案,以保護其混合環境並縮短潛在資料外洩的生命週期。
阻礙全球零售雲端安全市場成長的主要障礙在於管理第三方風險和供應鏈漏洞的複雜性。隨著零售商越來越依賴龐大的外部供應商網路進行支付處理、物流和數據分析,他們無意中擴大了攻擊面。這種相互依賴性造成了一種安全環境,即單一供應商的漏洞可能繞過零售商的內部防禦,導致嚴重的資料外洩。因此,由於擔心無法有效監控和控制眾多合作夥伴的安全狀況,企業往往會延後或限制向雲端平台的遷移。
日益嚴峻的安全威脅迫使零售商將大量財務和營運資源投入嚴格的供應商審查和合規工作中,而非創新和市場擴張。威脅的增加與零售商不願採用可擴展的雲端解決方案直接相關。根據零售和飯店資訊共用與分析中心 (RH-ISAC) 預測,零售業年度安全事件總數將從前一年的 725 起增加到 2024 年的 837 起。事件頻率的增加凸顯了零售商在保護其擴展生態系統方面面臨的巨大挑戰,最終減緩了雲端採用的整體步伐,並限制了市場發展。
為了減少高級交易攻擊造成的經濟損失,零售商正在迅速整合機器學習和人工智慧技術,以實現即時詐欺偵測。與專注於基礎設施漏洞的網路安全措施不同,此趨勢專門針對雲端商務平台內的支付詐騙、扣回爭議帳款濫用和退貨詐騙。零售商正在部署能夠精確到毫秒分析購買行為的自動化模型,以區分合法客戶和詐騙,從而在不影響客戶體驗的前提下最大限度地減少收入損失。這些解決方案的經濟必要性日益凸顯。根據 LexisNexis Risk Solutions 2025 年 4 月發布的報告《詐欺的真實成本:電子商務和零售》,美國經銷商每損失 1 美元的詐欺行為,平均會損失 4.61 美元。
同時,為了應對基於憑證的攻擊激增,業界正在經歷一場清晰的身份管理變革:向無密碼認證轉型。零售商正在用生物識別和通行密鑰取代弱靜態密碼,以保護客戶帳戶和忠誠度計畫免受自動化盜用試驗。這項轉變對於保護雲端個人資料、減少結帳摩擦以及直接支援轉換目標至關重要。實施如此強大的身份管理框架的緊迫性源於攻擊數量的不斷增加。根據 Sift 發布的 2024 年第四季數位信任指數(2025 年 2 月發布),全球網路中的帳戶盜用攻擊率年增了 56%。
The Global Retail Cloud Security Market is projected to expand from USD 6.29 Billion in 2025 to USD 13.02 Billion by 2031, registering a CAGR of 12.89%. This sector encompasses the policies, technologies, and controls implemented to safeguard consumer data, applications, and infrastructure within cloud-based retail settings. The market is primarily propelled by the fundamental transition toward e-commerce and the necessity for scalable operations that facilitate omnichannel strategies. Additionally, the market is bolstered by strict regulatory mandates, such as PCI DSS, and the adoption of hybrid cloud models to improve operational agility. These drivers represent lasting structural shifts in how retailers manage digital assets and customer interactions, rather than temporary market trends.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 6.29 Billion |
| Market Size 2031 | USD 13.02 Billion |
| CAGR 2026-2031 | 12.89% |
| Fastest Growing Segment | Database security |
| Largest Market | North America |
However, the industry faces a substantial hurdle in managing supply chain vulnerabilities and third-party risks which can circumvent standard defenses. As retailers rely more heavily on interconnected cloud services, they become increasingly exposed to indirect attacks aimed at vendors with network access. Data from the Retail and Hospitality Information Sharing and Analysis Center indicates that in 2025, third-party supply chain breaches constituted 41 percent of all reported incidents within the sector. This highlights the profound difficulty retailers encounter in securing their extended digital ecosystems against advanced threats while striving to maintain seamless business operations.
Market Driver
The escalating frequency of ransomware and cyberattacks targeting the retail sector acts as a primary catalyst for the global retail cloud security market. Retailers are prime targets due to the immense volumes of personally identifiable information and payment data they process daily, raising the stakes regarding financial loss and reputational damage. The industry acknowledges this worsening landscape; the '2024 Data Threat Report' by Thales in March 2024 revealed that 93% of IT and security professionals perceive threats as increasing in severity or volume. This elevated risk results in significant financial impacts, forcing retailers to harden their cloud defenses; Sophos reported in 'The State of Ransomware in Retail 2024' (June 2024) that the mean recovery cost for retail organizations hit $2.73 million, excluding ransom payments.
The increasing integration of AI-driven threat detection and response stands as the second critical driver reshaping the sector. As attackers utilize automation to scale their efforts, retail security teams are rapidly deploying artificial intelligence to spot anomalies and neutralize threats faster than manual monitoring permits. This technological pivot offers strategic financial benefits by significantly lowering the monetary impact of security incidents. According to IBM's 'Cost of a Data Breach Report 2024' (July 2024), organizations extensively utilizing security AI and automation incurred average breach costs that were USD 2.2 million lower than those without such technologies. Consequently, retailers are prioritizing cloud security solutions that embed these AI capabilities to safeguard their hybrid environments and shorten the lifecycle of potential breaches.
Market Challenge
A major obstacle hampering the growth of the Global Retail Cloud Security Market is the complexity of managing third-party risks and supply chain vulnerabilities. As retailers increasingly rely on a vast network of external vendors for payment processing, logistics, and data analytics, they inadvertently widen their attack surface. This interdependence creates a security environment where a vulnerability in a single vendor can bypass a retailer's internal defenses, resulting in severe data breaches. Consequently, organizations often delay or limit their migration to cloud-based platforms, fearing that they cannot effectively monitor or control the security postures of their numerous partners.
This intensifying threat landscape forces retailers to divert substantial financial and operational resources toward rigorous vendor vetting and compliance rather than innovation or market expansion. The rising volume of threats is directly linked to this hesitation to adopt scalable cloud solutions. According to the Retail and Hospitality Information Sharing and Analysis Center, the total number of annual retail security incidents climbed to 837 in 2024, up from 725 the previous year. This increasing frequency of incidents underscores the immense difficulty retailers face in securing their extended ecosystems, thereby slowing the overall pace of cloud adoption and restricting market development.
Market Trends
The integration of machine learning and AI for real-time fraud detection is advancing rapidly as retailers seek to mitigate financial losses from sophisticated transaction attacks. Unlike network security measures that focus on infrastructure breaches, this trend specifically addresses payment fraud, chargeback abuse, and return fraud within cloud-based commerce platforms. Retailers are deploying automated models that analyze purchasing behaviors in milliseconds to distinguish legitimate shoppers from fraudsters, thereby minimizing revenue leakage without disrupting the customer experience. The financial imperative for these solutions is escalating; the 'True Cost of Fraud Study: Ecommerce and Retail Report' by LexisNexis Risk Solutions (April 2025) noted that U.S. merchants incurred an average cost of $4.61 for every $1 of fraud loss.
Simultaneously, the sector is witnessing a distinct evolution in identity management toward passwordless authentication to counter the surge in credential-based attacks. Retailers are replacing vulnerable static passwords with biometric verification and passkeys to secure customer accounts and loyalty programs against automated takeover attempts. This transition is critical for protecting personal data in the cloud while reducing friction during checkout, which directly supports conversion goals. The urgency for adopting these stronger identity frameworks is driven by rising attack volumes; according to Sift's 'Q4 2024 Digital Trust Index' (February 2025), the account takeover attack rate across their global network increased by 56% year-over-year.
Report Scope
In this report, the Global Retail Cloud Security Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Retail Cloud Security Market.
Global Retail Cloud Security Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: