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1934938

行為網際網路（IoB）市場－全球產業規模、佔有率、趨勢、機會及預測（按應用、公司規模、產業、地區和競爭格局分類，2021-2031年）

Internet of Behaviors Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Application, By Enterprise Size (Small & Medium Enterprises, Large Enterprises), By Industry, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球行為網際網路 (IoB) 市場預計將從 2025 年的 4,748.9 億美元大幅成長至 2031 年的 1,6229.2 億美元，複合年成長率為 22.73%。

物聯網（IoB）被定義為一個收集、分析和解讀來自聯網設備的數位資料，從而預測或影響人類行為的生態系統。它將物聯網與行為心理學結合，把使用者互動轉化為可執行的商業洞察。該市場的成長主要受企業對高度個人化消費者體驗日益成長的需求以及高速連接普及的推動，而高速連接使得即時數據收整合為可能。電訊（ITU）的報告顯示，到2024年，全球行動寬頻流量將達到1.3Zetta位元組，足以證明可用於行為處理的資料規模龐大。

市場概覽
預測期 2027-2031
市場規模：2025年 4748.9億美元
市場規模：2031年 1,622,920 萬美元
複合年成長率：2026-2031年 22.73%
成長最快的細分市場 中小企業
最大的市場 北美洲

然而，在資料隱私和倫理管治方面，市場面臨嚴峻挑戰。有效的業務物聯網解決方案所需的詳細追蹤往往與嚴格的監管標準以及消費者不斷變化的隱私期望相衝突。這種衝突造成了合規瓶頸，並帶來了監管罰款和公眾信任喪失的重大風險，這可能會顯著延緩行為分析技術的廣泛應用，尤其是在敏感領域。

市場促進因素

物聯網 (IoT) 和穿戴式裝置的普及是全球行為分析市場發展的關鍵促進因素。這些互聯系統充當持續資料擷取節點，捕捉構成行為分析基礎的詳細生物識別、空間和互動指標。將感測器整合到日常生活環境中，使企業能夠從靜態的人口統計分析轉向利用動態的即時洞察。這種轉變得益於將物理行為轉化為數位訊號的硬體層。 CTIA 2024 年 9 月發布的年度無線產業調查報告凸顯了這項追蹤生態系統的龐大規模，報告指出，到 2023 年，美國連網裝置的總數將達到 5.58 億台。

同時，消費者對高度個人化客戶體驗的需求日益成長，正在加速市場對相關技術的接受度，因為現代消費者期望獲得根據其特定偏好和情境量身定做的互動。這種期望迫使企業分析行為資料以預測未來需求，並推動企業加大對業務物聯網 (IoB) 分析引擎的投資，因為千篇一律的行銷方式正變得越來越無效。根據 Twilio 於 2024 年 4 月發布的《客戶參與現況報告》，有效利用數據進行個人化互動的品牌，其客戶終身價值可提升 55%。然而，保護這些敏感資訊至關重要。思科 2024 年的一項調查顯示，94% 的企業表示“如果客戶資料得不到妥善保護，他們將放棄購買”，這凸顯了在追蹤客戶行為和維護信任之間取得平衡的關鍵性。

市場挑戰

資料隱私和倫理管治方面的挑戰是限制全球行為網際網路 (IoB) 市場擴張的主要因素。由於該領域依賴對使用者詳細行為的收集和分析，因此經常與日益嚴格的個人資訊保護法規發生衝突。結果，企業必須應對錯綜複雜的合規義務，常常將資源從創新轉移到法律合規，造成營運瓶頸。監管違規可能帶來的巨額罰款威脅促使許多組織採取規避風險的策略，減緩了先進行為分析技術的應用，並限制了敏感產業的市場成長。

此外，低信任度是企業物聯網 (IoB) 解決方案可擴充性的一大障礙，因為當企業無法解決相關人員對資料處理實務的擔憂時，其採用率就會下降。近期關於企業準備情況的產業數據也印證了這項挑戰。例如，ISACA 的報告顯示，到 2024 年，只有 53% 的數位信任專業人員對其所在企業的數位信任體系充滿信心。這一數字凸顯了普遍存在的能力差距，阻礙了企業積極推動 IoB舉措，表明缺乏內部保障直接阻礙了這些技術的廣泛應用。

市場趨勢

行為網際網路 (IoB) 和醫療物聯網 (IoMT) 的融合正在推動醫療保健從被動治療轉向預防性健康管理。行為分析與互聯醫療設備的結合，使醫療服務提供者能夠提供即時干預，促進生活方式的改變和藥物依從性，從而拓展遠端醫療在院外管理複雜疾病的應用範圍。根據飛利浦於 2024 年 6 月發布的《2024 年未來健康指數》報告，醫療保健領導者計劃在未來三年內將遠端患者監護到遠距中風照護 (40%)、母嬰健康管理 (36%) 和術後監測 (35%) 等領域，這標誌著醫療保健策略正在發生轉變，即利用行為回饋來改善各類病患小組的臨床療效。

同時，金融業正在經歷基於使用量的保險（UBI）模式的擴張，這種模式透過行為追蹤徹底改變了風險評估方式。保險公司擴大利用遠端資訊處理技術即時監控駕駛習慣，例如加速和煞車，從而計算個人化保費。這些程序正在發展成為主動安全工具，能夠提供即時回饋以糾正危險行為。這種方法的有效性正在推動市場接受度；2024年4月，好事達保險公司報告稱，其Drivewise應用程式的用戶發生嚴重事故的機率比非用戶降低了25%。諸如此類的成功案例鼓勵保險公司進一步投資於業務營運分析，旨在同時降低理賠成本並提高客戶維繫。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球行為網際網路（IoB）市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 透過用途（廣告宣傳、數位行銷、內容傳送、品牌推廣等）
    • 依公司規模（中小企業、大型企業）
    • 按行業分類（銀行、金融服務和保險、通訊和資訊科技、媒體和娛樂、旅遊、零售和電子商務、醫​​療保健、製造業、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章 北美行為網際網路市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章 歐洲行為網際網路（IoB）市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區行為網際網路（IoB）市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲行為網際網路（IoB）市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲行為網際網路市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球行為網際網路（IoB）市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Aware, Inc.
  • Alteryx, Inc.
  • Open Text Corporation
  • NICE Systems Ltd.
  • Mastercard Incorporated
  • Riverbed Technology, LLC
  • Thermo Fisher Scientific Inc.
  • CognitiveScale Inc.
  • Capillary Technologies
  • Sweet Analytics Limited

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 17058

The Global Internet of Behaviors Market is projected to expand significantly, rising from USD 474.89 Billion in 2025 to USD 1622.92 Billion by 2031, reflecting a CAGR of 22.73%. Defined as an ecosystem that captures, analyzes, and interprets digital data from connected devices to predict or influence human actions, the IoB sector combines the Internet of Things with behavioral psychology to transform user interactions into actionable business insights. Growth in this market is largely fueled by increasing corporate needs for hyper-personalized consumer experiences and the widespread availability of high-speed connectivity that enables real-time data gathering. As evidence of the massive scale of data available for behavioral processing, the International Telecommunication Union (ITU) reported that global mobile broadband traffic hit 1.3 zettabytes in 2024.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 474.89 Billion
Market Size 2031USD 1622.92 Billion
CAGR 2026-203122.73%
Fastest Growing SegmentSmall & Medium Enterprises (SMEs)
Largest MarketNorth America

Nevertheless, the market encounters substantial challenges regarding data privacy and ethical governance. The detailed tracking necessary for effective IoB solutions often clashes with strict regulatory standards and shifting consumer expectations regarding privacy. This conflict results in a compliance bottleneck, where the substantial threat of regulatory fines and the possible loss of public confidence could markedly slow down the broad adoption of behavioral analytics technologies, particularly within sensitive sectors.

Market Driver

The widespread adoption of the Internet of Things (IoT) and connected wearable devices acts as the main physical driver for the Global Internet of Behaviors Market. Functioning as continuous nodes for data collection, these interconnected systems capture detailed biometric, spatial, and interaction metrics that form the basis of behavioral analysis. By integrating sensors into daily environments, companies can shift from static demographic profiling to utilizing dynamic, real-time insights, a transition made possible by a hardware layer that converts physical actions into digital signals. The sheer scale of this tracking ecosystem is highlighted by CTIA's September 2024 'Annual Wireless Industry Survey', which notes that the total number of connected devices in the United States rose to 558 million in 2023.

Concurrently, the rising need for hyper-personalized customer experiences is speeding up market adoption, as modern consumers anticipate interactions tailored to their specific preferences and contexts. This expectation forces enterprises to analyze behavioral data to anticipate future needs, thereby driving investment in IoB analytics engines as generic marketing becomes less effective. Twilio's April 2024 'State of Customer Engagement Report' reveals that brands effectively using data for personalized engagement see a 55% boost in customer lifetime value. However, securing this sensitive information is crucial; according to Cisco in 2024, 94% of organizations stated that customers would cease purchasing if their data were not adequately protected, underscoring the vital balance between tracking behavior and maintaining trust.

Market Challenge

Issues surrounding data privacy and ethical governance serve as major restraints on the expansion of the Global Internet of Behaviors Market. Because this sector depends on capturing and analyzing detailed user actions, it often clashes with increasingly strict regulations aimed at safeguarding personal information. Consequently, enterprises must navigate a complicated web of compliance obligations, frequently diverting resources from innovation to legal adherence and creating operational bottlenecks. The high threat of regulatory fines drives many organizations toward risk-averse approaches, which delays the rollout of advanced behavioral analytics and restricts market growth in sensitive sectors.

Additionally, the decline in trust poses a significant barrier to the scalability of IoB solutions, as adoption rates suffer when organizations fail to reassure stakeholders about their data handling practices. This challenge is evident in recent industry data concerning organizational readiness; for instance, ISACA reported in 2024 that only 53% of digital trust professionals felt confident in their organization's digital trustworthiness. This figure highlights a widespread capability gap that hinders companies from aggressively advancing IoB initiatives, as a lack of internal assurance directly impedes the broad implementation of these technologies.

Market Trends

The merging of the Internet of Behaviors with the Internet of Medical Things (IoMT) is transitioning healthcare from reactive treatments to proactive health management. By combining behavioral insights with connected medical devices, providers can implement real-time interventions that promote lifestyle changes and medication adherence, thereby diversifying remote care to manage complex conditions outside hospital environments. According to the June 2024 'Future Health Index 2024' report by Philips, healthcare leaders intend to broaden remote patient monitoring into areas such as telestroke care (40%), maternal and fetal health (36%), and postoperative monitoring (35%) in the coming three years, signaling a strategic shift toward utilizing behavioral feedback to enhance clinical outcomes for various patient groups.

At the same time, the financial sector is broadening Usage-Based Insurance (UBI) models, which revolutionize risk assessment via behavioral tracking. Insurers are increasingly using telematics to monitor driving habits like acceleration and braking in real time to calculate personalized premiums, evolving these programs into active safety tools that offer immediate feedback to correct unsafe actions. The effectiveness of this approach is boosting market acceptance; Allstate reported in April 2024 that users of its Drivewise application saw a 25% decrease in severe collisions compared to non-users. Such success motivates insurers to invest further in IoB analytics, aiming to reduce claims costs while simultaneously improving customer retention.

Key Market Players

  • Aware, Inc.
  • Alteryx, Inc.
  • Open Text Corporation
  • NICE Systems Ltd.
  • Mastercard Incorporated
  • Riverbed Technology, LLC
  • Thermo Fisher Scientific Inc.
  • CognitiveScale Inc.
  • Capillary Technologies
  • Sweet Analytics Limited

Report Scope

In this report, the Global Internet of Behaviors Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Internet of Behaviors Market, By Application

  • Advertising Campaign
  • Digital Marketing
  • Content Delivery
  • Brand Promotion
  • Others

Internet of Behaviors Market, By Enterprise Size

  • Small & Medium Enterprises (SMEs)
  • Large Enterprises

Internet of Behaviors Market, By Industry

  • BFSI
  • Telecom and IT
  • Media and Entertainment
  • Tourism & Travel
  • Retail and e-Commerce
  • Healthcare
  • Manufacturing
  • Others

Internet of Behaviors Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Internet of Behaviors Market.

Available Customizations:

Global Internet of Behaviors Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Internet of Behaviors Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Application (Advertising Campaign, Digital Marketing, Content Delivery, Brand Promotion, Others)
    • 5.2.2. By Enterprise Size (Small & Medium Enterprises (SMEs), Large Enterprises)
    • 5.2.3. By Industry (BFSI, Telecom and IT, Media and Entertainment, Tourism & Travel, Retail and e-Commerce, Healthcare, Manufacturing, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Internet of Behaviors Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Application
    • 6.2.2. By Enterprise Size
    • 6.2.3. By Industry
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Internet of Behaviors Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Application
        • 6.3.1.2.2. By Enterprise Size
        • 6.3.1.2.3. By Industry
    • 6.3.2. Canada Internet of Behaviors Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Application
        • 6.3.2.2.2. By Enterprise Size
        • 6.3.2.2.3. By Industry
    • 6.3.3. Mexico Internet of Behaviors Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Application
        • 6.3.3.2.2. By Enterprise Size
        • 6.3.3.2.3. By Industry

7. Europe Internet of Behaviors Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Application
    • 7.2.2. By Enterprise Size
    • 7.2.3. By Industry
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Internet of Behaviors Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Application
        • 7.3.1.2.2. By Enterprise Size
        • 7.3.1.2.3. By Industry
    • 7.3.2. France Internet of Behaviors Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Application
        • 7.3.2.2.2. By Enterprise Size
        • 7.3.2.2.3. By Industry
    • 7.3.3. United Kingdom Internet of Behaviors Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Application
        • 7.3.3.2.2. By Enterprise Size
        • 7.3.3.2.3. By Industry
    • 7.3.4. Italy Internet of Behaviors Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Application
        • 7.3.4.2.2. By Enterprise Size
        • 7.3.4.2.3. By Industry
    • 7.3.5. Spain Internet of Behaviors Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Application
        • 7.3.5.2.2. By Enterprise Size
        • 7.3.5.2.3. By Industry

8. Asia Pacific Internet of Behaviors Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Application
    • 8.2.2. By Enterprise Size
    • 8.2.3. By Industry
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Internet of Behaviors Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Application
        • 8.3.1.2.2. By Enterprise Size
        • 8.3.1.2.3. By Industry
    • 8.3.2. India Internet of Behaviors Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Application
        • 8.3.2.2.2. By Enterprise Size
        • 8.3.2.2.3. By Industry
    • 8.3.3. Japan Internet of Behaviors Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Application
        • 8.3.3.2.2. By Enterprise Size
        • 8.3.3.2.3. By Industry
    • 8.3.4. South Korea Internet of Behaviors Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Application
        • 8.3.4.2.2. By Enterprise Size
        • 8.3.4.2.3. By Industry
    • 8.3.5. Australia Internet of Behaviors Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Application
        • 8.3.5.2.2. By Enterprise Size
        • 8.3.5.2.3. By Industry

9. Middle East & Africa Internet of Behaviors Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Application
    • 9.2.2. By Enterprise Size
    • 9.2.3. By Industry
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Internet of Behaviors Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Application
        • 9.3.1.2.2. By Enterprise Size
        • 9.3.1.2.3. By Industry
    • 9.3.2. UAE Internet of Behaviors Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Application
        • 9.3.2.2.2. By Enterprise Size
        • 9.3.2.2.3. By Industry
    • 9.3.3. South Africa Internet of Behaviors Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Application
        • 9.3.3.2.2. By Enterprise Size
        • 9.3.3.2.3. By Industry

10. South America Internet of Behaviors Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Application
    • 10.2.2. By Enterprise Size
    • 10.2.3. By Industry
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Internet of Behaviors Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Application
        • 10.3.1.2.2. By Enterprise Size
        • 10.3.1.2.3. By Industry
    • 10.3.2. Colombia Internet of Behaviors Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Application
        • 10.3.2.2.2. By Enterprise Size
        • 10.3.2.2.3. By Industry
    • 10.3.3. Argentina Internet of Behaviors Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Application
        • 10.3.3.2.2. By Enterprise Size
        • 10.3.3.2.3. By Industry

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Internet of Behaviors Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Aware, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Alteryx, Inc.
  • 15.3. Open Text Corporation
  • 15.4. NICE Systems Ltd.
  • 15.5. Mastercard Incorporated
  • 15.6. Riverbed Technology, LLC
  • 15.7. Thermo Fisher Scientific Inc.
  • 15.8. CognitiveScale Inc.
  • 15.9. Capillary Technologies
  • 15.10. Sweet Analytics Limited

16. Strategic Recommendations

17. About Us & Disclaimer