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市場調查報告書
商品編碼
1934174
無密碼認證市場 - 全球產業規模、佔有率、趨勢、機會及預測(按類型、認證類型、最終用戶產業、地區和競爭格局分類,2021-2031 年)Passwordless Authentication Market-Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Authentication Type, By End-user Industry, By Region & Competition, 2021-2031F |
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全球無密碼認證市場預計將從 2025 年的 218.3 億美元大幅成長至 2031 年的 620.9 億美元,複合年成長率為 19.03%。
無密碼身份驗證透過加密金鑰、硬體符記或生物識別來驗證使用者身份,而非依賴記憶密碼。推動這一市場發展的關鍵因素在於迫切需要防止憑證盜竊和網路釣魚攻擊,以及透過消除登入障礙來提升用戶體驗。此外,企業採用這些解決方案是為了降低與密碼重設相關的服務台成本,並遵守嚴格的資料保護監管合規標準。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 218.3億美元 |
| 市場規模:2031年 | 620.9億美元 |
| 複合年成長率:2026-2031年 | 19.03% |
| 成長最快的細分市場 | 掌紋認證 |
| 最大的市場 | 北美洲 |
數據顯示傳統方法的營運效率低下,凸顯了這種轉型的必要性。 FIDO聯盟預測,到2024年,56%的消費者會因為忘記密碼而在上個月放棄存取線上服務。儘管存在這些明顯的商業性獎勵,但將現代身分驗證標準與老舊的傳統基礎設施整合仍然是大型企業快速採用新技術的一大障礙。
基於憑證的網路攻擊日益頻繁,是推動全球無密碼身分驗證市場發展的主要因素。隨著攻擊者不斷利用複雜的社交工程和網路釣魚宣傳活動攻擊靜態憑證,企業被迫用生物識別和加密身份驗證技術取代共用金鑰。傳統登入方式的脆弱性進一步凸顯了這種安全需求。根據 Yubico 於 2025 年 1 月發布的《全球身分驗證現況》報告,47% 的 Z 世代和千禧世代受訪者曾遭遇社群媒體帳號被盜。因此,企業正在迅速採用反釣魚身份驗證解決方案。 Okta 發布的 2025 年數據顯示,企業正朝著安全身分驗證標準做出重大轉變,財富 500 強企業採用 FastPass 的比例年增 69%。
同時,營運成本和技術支援需求的降低也帶來了強勁的獎勵。傳統的密碼策略會造成巨大的管理負擔,消耗IT資源,並因頻繁的帳戶鎖定而降低生產力。轉向無密碼工作流程可以消除這些摩擦點,使支援團隊能夠專注於更高價值的任務,從而即時獲得投資回報。產業數據也印證了這項效率提升:FIDO聯盟於2025年2月發布的《企業密碼金鑰採用狀況調查》報告顯示,77%的受訪組織在實施密碼金鑰後,其服務中心呼叫量顯著下降。這種實質的營運效益,加上安全性的提升,進一步鞏固了取消密碼的商業理由。
全球無密碼認證市場面臨的主要限制因素在於,將現代認證標準與老舊的傳統基礎設施整合起來十分複雜。許多企業依賴基於過時通訊協定的底層系統,這些系統缺乏對加密金鑰或生物識別的原生支援。這種不相容性迫使企業在開發昂貴的客製化中間件和維護碎片化的混合環境之間做出選擇,在混合環境中,無密碼解決方案僅能保護其IT生態系統的一部分。彌合這項技術鴻溝所需的資源往往會延緩全面採用,降低即時投資回報,並導致決策者因擔心業務中斷而猶豫不決。
這種技術債直接阻礙了市場成長,因為它減緩了大型企業徹底淘汰密碼的速度。企業往往無法實現快速且全面的採用,而是經歷漫長的過渡階段,導致安全漏洞暴露在外。近期產業調查結果也印證了這項採用障礙的影響:根據2024年身分定義安全聯盟的報告,「38%的安全相關人員認為複雜的技術環境是採用身分安全解決方案的主要障礙。」這些數據證實,儘管市場對增強安全性的需求顯而易見,但現有基礎設施的僵化仍然是一個持續存在的瓶頸潛力,阻礙了市場充分發揮其潛力的潛力。
消費者密鑰在各大科技生態系統中的廣泛應用,正從根本上改變全球無密碼認證格局。蘋果、谷歌和微軟等行業領導者正透過將FIDO憑證直接嵌入消費者設備和作業系統,普及加密安全訪問,將數十億部智慧型手機和筆記型電腦轉化為相容的硬體符記。這項轉變迫使企業供應商加快對平台原生認證方法的支持,推動市場從專有硬體模式轉向利用現有用戶設備的軟體模式。這種由消費者主導的標準化規模顯而易見:根據谷歌2024年5月發布的「關鍵字」部落格文章,超過4億個谷歌帳戶使用密鑰登錄,這表明該技術的廣泛應用將對企業身份管理策略產生深遠影響。
同時,將無密碼認證整合到零信任安全框架中的趨勢,正在重新定義身分管理解決方案的戰略重要性。在這種模式下,無密碼檢驗不再只是一個獨立的入口點;它是持續檢驗架構的關鍵要素,該架構會在授予資源存取權之前評估使用者身分、裝置健康狀況和上下文。這種整合正推動市場向全面的身份和存取管理 (IAM) 平台發展,這些平台將身份驗證與更廣泛的安全策略相整合,並將身份確立為新的安全邊界。這項策略重點得到了投資優先事項的支持:根據泰雷茲於 2024 年 3 月發布的《2024 年資料威脅報告》,41% 的安全領導者將身分和存取管理列為實施零信任策略的首要技術重點。
The Global Passwordless Authentication Market is projected to experience substantial growth, rising from USD 21.83 Billion in 2025 to USD 62.09 Billion by 2031 at a CAGR of 19.03%. Instead of relying on memorized secrets, passwordless authentication verifies user identity through cryptographic keys, hardware tokens, or biological traits. The market is primarily driven by the urgent need to prevent credential theft and phishing attacks while simultaneously improving the user experience by removing login barriers. Furthermore, organizations are adopting these solutions to lower helpdesk costs related to password resets and to adhere to strict regulatory compliance standards regarding data protection.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 21.83 Billion |
| Market Size 2031 | USD 62.09 Billion |
| CAGR 2026-2031 | 19.03% |
| Fastest Growing Segment | Palm Print Recognition |
| Largest Market | North America |
The necessity for this shift is highlighted by data demonstrating the operational inefficiencies inherent in traditional methods. According to the 'FIDO Alliance', in '2024', 56% of consumers abandoned accessing an online service in the prior month because they had forgotten their password. Despite these evident commercial incentives, the difficulty of meshing modern authentication standards with aging legacy infrastructure remains a major obstacle that impedes rapid deployment across large enterprises.
Market Driver
The increasing frequency of credential-based cyberattacks serves as the main catalyst driving the global passwordless authentication market. Because threat actors continue to exploit static credentials through advanced social engineering and phishing campaigns, organizations are forced to replace shared secrets with biometric and cryptographic verifiers. This security necessity is underscored by the vulnerability of traditional login methods; according to the 'State of Global Authentication' report by Yubico in January 2025, 47% of Gen Z and Millennial respondents experienced social media account hacks. Consequently, enterprises are swiftly deploying phishing-resistant credentials, a trend evidenced by Okta's 2025 data showing a 69% year-over-year increase in FastPass adoption among Fortune 500 customers, marking a decisive shift toward secure authentication standards.
In parallel, the reduction in operational costs and helpdesk support requirements provides a strong financial incentive. Conventional password policies create significant administrative burdens, consuming IT resources and reducing productivity due to frequent account lockouts. Transitioning to passwordless workflows removes these friction points, offering an immediate return on investment by allowing support teams to concentrate on high-value tasks. This efficiency is confirmed by industry data; the FIDO Alliance reported in February 2025, in the 'State of Passkey Deployment in the Enterprise' study, that 77% of surveyed organizations saw a measurable decrease in help-center calls after implementing passkeys. This tangible operational benefit, alongside enhanced security, solidifies the business case for retiring passwords.
Market Challenge
A significant restraint on the Global Passwordless Authentication Market is the complexity of integrating modern authentication standards with aging legacy infrastructure. Many enterprises depend on foundational systems based on older protocols that lack native support for cryptographic keys or biometric validation. This incompatibility compels organizations to either develop expensive, customized middleware or maintain fragmented hybrid environments where passwordless solutions protect only a portion of the IT ecosystem. The resources required to bridge this technical gap often delay full deployment, diminishing the immediate return on investment and causing hesitation among decision-makers concerned about operational disruption.
This technical debt directly hinders market growth by slowing the rate at which large organizations can fully retire passwords. Rather than achieving a rapid, comprehensive rollout, companies are often forced into extended migration phases that leave security vulnerabilities exposed. The impact of this implementation hurdle is evident in recent industry findings; according to the 'Identity Defined Security Alliance' in '2024', '38% of security stakeholders cited complex technology environments as a leading obstacle to implementing identity security outcomes'. This data confirms that the rigidity of existing infrastructure remains a persistent bottleneck, preventing the market from reaching its full expansion potential despite the clear demand for enhanced security.
Market Trends
The widespread adoption of consumer passkeys across major technology ecosystems is fundamentally transforming the deployment landscape for global passwordless authentication. By embedding FIDO credentials directly into consumer devices and operating systems, industry leaders such as Apple, Google, and Microsoft are democratizing access to cryptographic security, effectively turning billions of smartphones and laptops into compliant hardware tokens. This shift compels enterprise vendors to accelerate support for platform-native authenticators, moving the market away from proprietary hardware toward software-based models that utilize existing user devices. The scale of this consumer-led standardization is clear; according to Google's 'The Keyword' blog in May 2024, more than 400 million Google Accounts utilized passkeys for sign-ins, indicating a massive normalization of this technology that is now influencing workforce identity strategies.
Simultaneously, the integration of passwordless authentication into Zero Trust security frameworks is redefining the strategic importance of identity management solutions. In this model, passwordless validation is not merely a standalone entry point but a crucial element of a continuous verification architecture that evaluates user identity, device health, and context before granting access to resources. This convergence steers the market toward holistic Identity and Access Management (IAM) platforms that unify authentication with broader security policies, establishing identity as the new perimeter. This strategic focus is validated by investment priorities; according to the '2024 Data Threat Report' by Thales in March 2024, 41% of security leaders identified Identity and Access Management as the top technology priority for implementing their Zero Trust strategies.
Report Scope
In this report, the Global Passwordless Authentication Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Passwordless Authentication Market.
Global Passwordless Authentication Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: