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市場調查報告書
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1914673

消費者安全市場－全球產業規模、佔有率、趨勢、機會及預測（按類型、組件、部署類型、最終用戶、地區和競爭格局分類，2021-2031年）

Consumer Security Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Component, By Deployment, By End-users, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球消費者安全市場預計將從2025年的1,121.2億美元顯著成長至2031年的1,925.1億美元，複合年成長率（CAGR）達9.43%。該行業涵蓋旨在保護個人用戶免受數位威脅和資料隱私洩露的軟硬體解決方案。推動市場成長的關鍵因素是網路犯罪日益頻繁以及連網個人設備的快速普及，這些都為犯罪分子提供了更多可乘之機。近期行業統計數據也印證了這一日益嚴峻的威脅。根據FIDO聯盟發布的2024年報告，53%的消費者表示收到的可疑訊息和網路詐騙數量增加。

市場概覽
預測期 2027-2031
市場規模：2025年 1121.2億美元
市場規模：2031年 1925.1億美元
複合年成長率：2026-2031年 9.43%
成長最快的細分市場 雲
最大的市場 北美洲

然而，市場發展的一大障礙在於嚴格的安全通訊協定與用戶便利性之間持續存在的矛盾，許多用戶不願採取會擾亂其日常數位習慣或需要大量技術投入的保護措施。這種消費者抵觸情緒顯著減緩了強大身分驗證機制的普及，並限制了全面安全方案的有效大規模應用。

市場促進因素

網路攻擊和身分盜竊事件的不斷增加是全球消費者安全市場的主要促進因素。網路攻擊者日益複雜的攻擊手段，例如網路釣魚和勒索軟體，迫使消費者投資先進的防禦措施，以保護其個人資料和金融資產。行業監管機構已記錄了惡意活動的激增，Gen Digital 於 2024 年 8 月發布的《Gen Q2/2024 威脅報告》顯示，網路攻擊數量同比成長高達 46%。這些安全漏洞造成的嚴重經濟影響進一步推動了消費者對安全保護服務的採用。根據美國聯邦貿易委員會 (FTC) 於 2024 年 2 月發布的《2023 年消費者哨兵網路資料輯》，2023 年消費者詐騙損失超過 100 億美元，創歷史新高。

此外，智慧家庭設備和物聯網生態系統的普及顯著擴大了市場規模，建構了一個複雜的互聯設備網路，需要專門的安全解決方案。隨著家庭中互聯家電、保全攝影機和語音助理等設備的普及，網路犯罪分子的攻擊面也無意中擴大，因此需要比傳統防毒軟體更強大的防護。這項漏洞在近期的威脅情報中也得到了印證。根據 Zscaler 於 2024 年 10 月發布的《ThreatLabz 2024 年行動、物聯網和 OT 威脅報告》，物聯網惡意軟體攔截交易將年增 45%。因此，供應商正在快速開發專門的物聯網安全工具，以應對不斷擴展的個人網路中的風險，從而推動市場顯著成長。

市場挑戰

嚴格的安全通訊協定與使用者便利性之間的持續衝突，對全球消費者安全市場的擴張構成了重大障礙。當保護措施影響使用者體驗或需要過多的技術操作時，消費者往往會為了追求便捷而放棄這些工具。這種抵觸情緒顯著限制了綜合安全產品的市場滲透率，因為人們往往會繞過複雜的身份驗證程序，並忽視設備安全，以確保流暢的數位存取。因此，供應商發現，那些被認為具有侵入性的安全套件難以被大眾廣泛接受，這直接減少了潛在的消費者收入來源。

近期身份驗證疲勞的趨勢清晰地展現了這種負面影響。 FIDO聯盟2024年的數據顯示，56%的消費者在過去一個月內因為忘記密碼而放棄了使用線上服務。如此高的放棄率凸顯了安全相關的摩擦會如何迅速導致用戶流失。只要消費者將強大的安全措施視為其數位活動的障礙，市場潛力就會繼續受到限制，因為他們對便利性的過度偏好將凌駕於安全性之上。

市場趨勢

將人工智慧 (AI) 整合到消費者安全平台中，從根本上改變了該領域的威脅偵測能力。隨著網路犯罪分子擴大利用生成式人工智慧發起複雜的網路釣魚模擬和語音克隆攻擊，供應商正在將機器學習演算法整合到防毒軟體和行動安全軟體中，以識別合成媒體和異常模式。這種技術變革至關重要，因為使用者在沒有演算法輔助的情況下難以區分人機交互，從而催生了對能夠主動檢測複雜詐騙企圖的工具的需求。新型攻擊手段的激增也凸顯了對這些人工智慧驅動型防禦措施的需求。根據McAfee於 2024 年 8 月發布的《詐騙狀況報告》，全球 24% 的消費者表示自己或認知的人曾是人工智慧語音詐騙的受害者。

此外，生物識別的普及正迅速取代傳統的住宅和個人設備存取認證方式。硬體製造商和軟體供應商正攜手合作，致力於標準化密碼金鑰，使用戶能夠透過指紋或臉部認證而非弱密碼（例如字母數字密碼）來保護其數位帳戶。這種轉變有效降低了弱密碼或重複密碼帶來的風險，同時滿足了消費者對便捷存取的需求，並降低了實施強安全措施的門檻。這項技術的普及規模十分顯著：根據Google於2024年5月發布的《密碼密鑰：年度回顧》，自該技術推出以來，已有超過4億個用戶帳戶啟用了基於密碼密鑰的登入方式。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章：全球消費者安全市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按類型（防毒、反間諜/反惡意軟體防火牆、終端設備控制、入侵防禦、終端應用程式控制）
    • 按組件（軟體、服務）
    • 依部署類型（雲端、本機部署）
    • 按最終用戶分類（政府與國防、銀行、金融服務與保險 (BFSI)、IT 與電信、醫療保健、交通運輸、零售、能源與公共產業、製造業、教育）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

6. 北美消費者安全市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

7. 歐洲消費者安全市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

8. 亞太地區消費者安全市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

9. 中東與非洲消費者安全市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

10. 南美洲消費安全市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章：全球消費者安全市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Gen Digital Inc.
  • RSA Security
  • Trend Micro
  • Forcepoint
  • McAfee
  • Cisco Systems
  • HP
  • IBM
  • Microsoft
  • Panda Security

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 16626

The Global Consumer Security Market is projected to experience substantial growth, rising from USD 112.12 Billion in 2025 to USD 192.51 Billion by 2031, achieving a CAGR of 9.43%. This industry segment comprises software and hardware solutions dedicated to protecting individual users against digital threats and data privacy violations. The market is primarily propelled by the increasing frequency of cybercrimes and the rapid expansion of connected personal devices, which broadens the points of vulnerability for criminals. This heightened threat landscape is corroborated by recent industry statistics; the FIDO Alliance reported in 2024 that 53 percent of consumers observed an increase in suspicious messages and online scams.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 112.12 Billion
Market Size 2031USD 192.51 Billion
CAGR 2026-20319.43%
Fastest Growing SegmentCloud
Largest MarketNorth America

Nevertheless, a major obstacle hindering market progression is the ongoing conflict between strict security protocols and user convenience. Many individuals are hesitant to adopt protection measures that disrupt their daily digital routines or demand significant technical effort. This consumer resistance notably slows the widespread acceptance of robust authentication mechanisms and restricts the effective penetration of comprehensive security packages among the general population.

Market Driver

The rising incidence of cyberattacks and identity theft serves as the primary engine for the Global Consumer Security Market. As digital adversaries utilize increasingly sophisticated tactics like phishing and ransomware, individual users are forced to invest in advanced defense systems to secure their personal data and financial resources. This surge in malicious activity is highlighted by industry monitoring; Gen Digital's 'Gen Q2/2024 Threat Report' from August 2024 noted a dramatic 46 percent year-over-year increase in cyberattacks. The severe financial impact of these breaches further encourages consumer adoption of protective services, with the Federal Trade Commission's '2023 Consumer Sentinel Network Data Book' from February 2024 revealing that consumer fraud losses exceeded $10 billion in 2023, setting a new record.

Furthermore, the proliferation of smart home devices and IoT ecosystems significantly enlarges the market by establishing a complex network of connected endpoints that demand dedicated security solutions. As households incorporate interconnected appliances, security cameras, and voice assistants, they unintentionally increase the attack surface available to cybercriminals, necessitating strong protection that goes beyond traditional antivirus software. This exposure is evident in recent threat intelligence; Zscaler's 'ThreatLabz 2024 Mobile, IoT, and OT Threat Report' from October 2024 indicated a 45 percent rise in blocked IoT malware transactions compared to the prior year. Consequently, vendors are swiftly creating specialized IoT security tools to address the risks within these expanding personal networks, thereby driving substantial market growth.

Market Challenge

The continuing tension between rigorous security protocols and user convenience represents a significant barrier to the expansion of the Global Consumer Security Market. When protective measures interfere with the user experience or require excessive technical involvement, consumers often discard these tools in favor of simplicity. This resistance severely limits the market reach of comprehensive security products, as individuals frequently skip complex authentication procedures or neglect securing their devices to ensure seamless digital access. As a result, vendors face difficulties in achieving mass adoption for security suites perceived as burdensome, directly diminishing the potential revenue stream from the general public.

This negative impact is clearly demonstrated by recent behavioral trends regarding authentication fatigue. Data from the FIDO Alliance in 2024 reveals that 56 percent of consumers gave up on accessing an online service within the past month because they could not remember their password. This high rate of abandonment underscores how security-related friction causes immediate user disengagement. As long as consumers view robust security measures as impediments to their digital activities, the market potential remains constrained by the overwhelming preference for convenience over safety.

Market Trends

The incorporation of artificial intelligence into consumer security platforms is fundamentally transforming threat detection capabilities within the sector. With cybercriminals increasingly leveraging generative AI to engineer convincing phishing simulations and voice clones, vendors are embedding machine learning algorithms into antivirus and mobile security software to identify synthetic media and irregular patterns. This technological shift is essential as users struggle to distinguish between human and automated interactions without algorithmic assistance, creating a demand for tools that can proactively flag sophisticated fraud attempts. The necessity for these AI-driven defenses is emphasized by the prevalence of new attack vectors; McAfee's August 2024 'The State of Scams' report noted that 24 percent of consumers globally reported experiencing an AI voice scam or knowing someone who had.

Additionally, the expansion of biometric authentication is rapidly replacing traditional credential methods for accessing residential and personal devices. Hardware manufacturers and software providers are collaborating to standardize passkeys, allowing users to secure digital accounts through fingerprint or facial recognition rather than vulnerable alphanumeric codes. This transition effectively lowers the risks associated with weak or reused passwords while simultaneously addressing consumer demand for frictionless access, thereby reducing the barrier to entry for robust security adoption. The scale of this adoption is significant; Google's 'Passkeys: A year in review' from May 2024 reported that over 400 million user accounts have utilized passkeys to sign in since the technology was introduced.

Key Market Players

  • Gen Digital Inc.
  • RSA Security
  • Trend Micro
  • Forcepoint
  • McAfee
  • Cisco Systems
  • HP
  • IBM
  • Microsoft
  • Panda Security

Report Scope

In this report, the Global Consumer Security Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Consumer Security Market, By Type

  • Anti-Virus
  • Anti-Spyware/Anti-Malware Firewall
  • Endpoint Device Control
  • Intrusion Prevention
  • Endpoint Application Control

Consumer Security Market, By Component

  • Software
  • Services

Consumer Security Market, By Deployment

  • Cloud
  • On-premises

Consumer Security Market, By End-users

  • Government & Defense
  • Banking
  • Financial services and Insurance (BFSI)
  • IT and Telecom
  • Healthcare
  • Transportation
  • Retail
  • Energy and Utilities
  • Manufacturing
  • Education

Consumer Security Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Consumer Security Market.

Available Customizations:

Global Consumer Security Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Consumer Security Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Anti-Virus, Anti-Spyware/Anti-Malware Firewall, Endpoint Device Control, Intrusion Prevention, Endpoint Application Control)
    • 5.2.2. By Component (Software, Services)
    • 5.2.3. By Deployment (Cloud, On-premises)
    • 5.2.4. By End-users (Government & Defense, Banking, Financial services and Insurance (BFSI), IT and Telecom, Healthcare, Transportation, Retail, Energy and Utilities, Manufacturing, Education)
    • 5.2.5. By Region
    • 5.2.6. By Company (2025)
  • 5.3. Market Map

6. North America Consumer Security Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Component
    • 6.2.3. By Deployment
    • 6.2.4. By End-users
    • 6.2.5. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Consumer Security Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Component
        • 6.3.1.2.3. By Deployment
        • 6.3.1.2.4. By End-users
    • 6.3.2. Canada Consumer Security Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Component
        • 6.3.2.2.3. By Deployment
        • 6.3.2.2.4. By End-users
    • 6.3.3. Mexico Consumer Security Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Component
        • 6.3.3.2.3. By Deployment
        • 6.3.3.2.4. By End-users

7. Europe Consumer Security Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Component
    • 7.2.3. By Deployment
    • 7.2.4. By End-users
    • 7.2.5. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Consumer Security Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Component
        • 7.3.1.2.3. By Deployment
        • 7.3.1.2.4. By End-users
    • 7.3.2. France Consumer Security Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Component
        • 7.3.2.2.3. By Deployment
        • 7.3.2.2.4. By End-users
    • 7.3.3. United Kingdom Consumer Security Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Component
        • 7.3.3.2.3. By Deployment
        • 7.3.3.2.4. By End-users
    • 7.3.4. Italy Consumer Security Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Component
        • 7.3.4.2.3. By Deployment
        • 7.3.4.2.4. By End-users
    • 7.3.5. Spain Consumer Security Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Component
        • 7.3.5.2.3. By Deployment
        • 7.3.5.2.4. By End-users

8. Asia Pacific Consumer Security Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Component
    • 8.2.3. By Deployment
    • 8.2.4. By End-users
    • 8.2.5. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Consumer Security Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Component
        • 8.3.1.2.3. By Deployment
        • 8.3.1.2.4. By End-users
    • 8.3.2. India Consumer Security Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Component
        • 8.3.2.2.3. By Deployment
        • 8.3.2.2.4. By End-users
    • 8.3.3. Japan Consumer Security Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Component
        • 8.3.3.2.3. By Deployment
        • 8.3.3.2.4. By End-users
    • 8.3.4. South Korea Consumer Security Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Component
        • 8.3.4.2.3. By Deployment
        • 8.3.4.2.4. By End-users
    • 8.3.5. Australia Consumer Security Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Component
        • 8.3.5.2.3. By Deployment
        • 8.3.5.2.4. By End-users

9. Middle East & Africa Consumer Security Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Component
    • 9.2.3. By Deployment
    • 9.2.4. By End-users
    • 9.2.5. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Consumer Security Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Component
        • 9.3.1.2.3. By Deployment
        • 9.3.1.2.4. By End-users
    • 9.3.2. UAE Consumer Security Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Component
        • 9.3.2.2.3. By Deployment
        • 9.3.2.2.4. By End-users
    • 9.3.3. South Africa Consumer Security Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Component
        • 9.3.3.2.3. By Deployment
        • 9.3.3.2.4. By End-users

10. South America Consumer Security Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Component
    • 10.2.3. By Deployment
    • 10.2.4. By End-users
    • 10.2.5. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Consumer Security Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Component
        • 10.3.1.2.3. By Deployment
        • 10.3.1.2.4. By End-users
    • 10.3.2. Colombia Consumer Security Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Component
        • 10.3.2.2.3. By Deployment
        • 10.3.2.2.4. By End-users
    • 10.3.3. Argentina Consumer Security Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Component
        • 10.3.3.2.3. By Deployment
        • 10.3.3.2.4. By End-users

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Consumer Security Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Gen Digital Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. RSA Security
  • 15.3. Trend Micro
  • 15.4. Forcepoint
  • 15.5. McAfee
  • 15.6. Cisco Systems
  • 15.7. HP
  • 15.8. IBM
  • 15.9. Microsoft
  • 15.10. Panda Security

16. Strategic Recommendations

17. About Us & Disclaimer