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市場調查報告書
商品編碼
1914644
行動安全市場 - 全球產業規模、佔有率、趨勢、機會及預測(按部署類型、解決方案、最終用戶產業、地區和競爭格局分類,2021-2031 年)Mobile Security Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Deployment Mode, By Solution, By End-User Industry, By Region & Competition, 2021-2031F |
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全球行動安全市場預計將從2025年的395.1億美元顯著成長至2031年的748.5億美元,複合年成長率(CAGR)為11.24%。該細分市場涵蓋了旨在保護平板電腦和智慧型手機等攜帶式運算設備免受網路威脅(包括未授權存取、資料外洩和惡意軟體)的軟體、基礎設施和技術。市場成長的主要驅動力是企業環境中自帶設備辦公室(BYOD)策略的廣泛應用,以及保護透過遠端設備存取的敏感企業資料的迫切需求。此外,對數位支付生態系統和行動銀行的日益依賴也需要強大的身份驗證通訊協定,從而持續推動了對商用和個人設備全面保護框架的需求。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 395.1億美元 |
| 市場規模:2031年 | 748.5億美元 |
| 複合年成長率:2026-2031年 | 11.24% |
| 成長最快的細分市場 | 銀行、金融服務和保險(BFSI) |
| 最大的市場 | 北美洲 |
然而,該行業面臨一項重大挑戰:如何在嚴格的安全措施和流暢的用戶體驗之間取得平衡。過於複雜的安全機制會導致業務延誤和使用者摩擦。針對行動用戶的定向攻擊日益頻繁,加劇了這個問題。 2025 年行動生態系統論壇的數據顯示,“全球 12% 的受訪智慧型手機用戶表示曾遭遇身份盜竊”,凸顯了這一威脅的嚴重性。因此,廠商面臨著開發無縫且有效的防禦機制的壓力,同時也要確保不影響設備功能。
複雜的行動惡意軟體、網路釣魚詐騙和網路攻擊的激增是推動市場發展的關鍵因素,迫使企業部署先進的威脅防禦機制。網路犯罪分子正利用人工智慧技術,發動越來越具有迷惑性的社交工程攻擊,以繞過標準安全過濾器,尤其利用行動用戶螢幕小、注意力分散的特性。 Lookout 於 2025 年第一季月發布的《2025 年第一季行動威脅情勢報告》顯示,僅在第一季就偵測到超過一百萬起針對企業用戶的行動網路釣魚和社交工程攻擊,凸顯了這項威脅的規模之大。旨在從銀行應用程式中竊取憑證的金融惡意軟體的快速演變,進一步加劇了這一情況的複雜性。具體而言,卡巴斯基於 2025 年 3 月發布的《2024 年行動惡意軟體威脅情勢報告》指出,針對智慧型手機的木馬銀行家攻擊年增 196%,凸顯了強大的終端保護的緊迫性。
同時,企業自備設備辦公室 (BYOD) 模式的日益普及,從根本上擴大了企業的攻擊面,因此需要更嚴格的管理解決方案。隨著企業允許員工在其個人設備上存取敏感數據,他們往往無法掌握這些設備的運作狀況,導致網路容易受到未修補的作業系統和側載應用程式等風險行為的攻擊。事實上,根據 Zimperium 於 2025 年 4 月發布的《2025 年全球行動威脅報告》,23.5% 的企業設備包含側載應用程式,這會造成嚴重的後門風險和潛在的安全漏洞。因此,供應商正優先開發統一的端點管理工具,以在不損害用戶隱私的前提下,保護個人設備免受這些未受管理風險的侵害。
全球行動安全市場面臨著如何在嚴格執行安全通訊協定和保持流暢用戶體驗之間取得平衡的重大挑戰。隨著行動威脅的日益增多,企業和供應商擴大採用嚴格的身份驗證措施,例如多因素身份驗證和複雜密碼,以保護敏感資料。然而,這些多層保護措施往往會造成操作上的不便,令期望在行動裝置上獲得直覺操作和即時存取的使用者感到沮喪。過於繁瑣的安全機制會降低使用者體驗,導致使用者參與度下降和交易放棄率上升。
這種摩擦直接阻礙了市場擴張,因為它會降低消費品公司採用全面安全解決方案的意願,而這些解決方案可能會降低轉換率。企業往往被迫在最佳防護和用戶留存之間做出選擇,不願投資那些可能有助於對抗惡意軟體但會對收入產生負面影響的工具。 FIDO聯盟2024年的一項研究發現,“42%的消費者在過去一個月中因為忘記密碼而放棄了購買”,這表明當安全通訊協定妨礙功能時,它們會疏遠用戶並限制高級移動防禦框架的採用。
行為生物辨識和無密碼認證技術的演進正在重塑市場格局,它消除了對易被盜用且易導致用戶疲勞的憑證的依賴。隨著企業部署符合FIDO2標準的通行密鑰和生物識別以實現無縫訪問,這一趨勢消除了嚴格安全性和用戶體驗之間的衝突。這些解決方案利用獨特的使用者模式,例如裝置互動和打字節奏,可以有效防止密碼被盜,並顯著縮小憑證攻擊面。這種轉變正受到越來越多消費者的青睞,他們也越來越習慣使用先進的身份驗證方法。例如,Yubico於2025年10月進行的「2025年全球身分驗證調查」發現,英國對硬體安全金鑰和通行金鑰的信任度預計將從2024年的17%上升到2025年的37%,顯示其接受度正在不斷提高。
此外,整合人工智慧驅動的威脅偵測和自動化回應對於應對現代行動網路攻擊的龐大數量和迅猛速度至關重要。供應商正在將機器學習演算法整合到終端設備中,以即時識別零日威脅和異常行為,從而能夠在橫向移動發生之前即時隔離受感染的設備。由於攻擊者利用自動化技術,透過多態惡意軟體變種來規避靜態防禦,因此這項功能尤其重要。專門用於竊取資料的惡意軟體的激增進一步凸顯了此類智慧系統的緊迫性。根據Check Point於2025年1月發布的《2025年全球網路安全狀況》報告,預計到2024年,全球資訊竊取惡意軟體攻擊將激增58%,因此需要能夠比人工分析人員更快地消除威脅的自適應應對措施。
The Global Mobile Security Market is projected to expand significantly, growing from USD 39.51 Billion in 2025 to USD 74.85 Billion by 2031, reflecting a CAGR of 11.24%. This sector defines the suite of software, infrastructures, and technologies designed to protect portable computing devices, such as tablets and smartphones, against cyber threats including unauthorized access, data leakage, and malware. The market's growth is primarily driven by the widespread implementation of Bring Your Own Device (BYOD) policies within corporate environments and the imperative need to secure sensitive enterprise data accessed via remote endpoints. Additionally, the increasing reliance on digital payment ecosystems and mobile banking demands robust authentication protocols, sustaining the demand for comprehensive protection frameworks across both professional and personal devices.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 39.51 Billion |
| Market Size 2031 | USD 74.85 Billion |
| CAGR 2026-2031 | 11.24% |
| Fastest Growing Segment | Banking, Financial Services, and Insurance (BFSI) |
| Largest Market | North America |
However, the industry faces a substantial challenge in balancing stringent security measures with a smooth user experience, as excessive complexity can lead to operational delays and consumer friction. This issue is intensified by the rising frequency of targeted attacks against mobile users. Data from the 'Mobile Ecosystem Forum' in '2025' indicates that '12 percent of smartphone users surveyed globally reported experiencing identity theft,' highlighting the severity of the threat landscape. Consequently, there is an urgent need for vendors to develop defense mechanisms that are seamless yet effective, ensuring they do not hinder device functionality.
Market Driver
The surge in sophisticated mobile malware, phishing schemes, and cyberattacks serves as a primary catalyst for the market, forcing organizations to deploy advanced threat defense mechanisms. Cybercriminals are increasingly using artificial intelligence to create persuasive social engineering campaigns that bypass standard security filters, specifically exploiting the small screens and distracted nature of mobile users. According to the 'Mobile Threat Landscape Report - Q1 2025' by Lookout in April 2025, over one million mobile phishing and social engineering attacks against enterprise users were detected in the first quarter alone, highlighting the sheer scale of this threat. This environment is further complicated by the rapid evolution of financial malware aimed at harvesting credentials from banking apps; specifically, Kaspersky's 'The mobile malware threat landscape in 2024' report from March 2025 noted a 196 percent increase in Trojan banker attacks on smartphones compared to the previous year, underscoring the critical need for robust endpoint protection.
Simultaneously, the rising adoption of Bring Your Own Device (BYOD) programs in enterprises has fundamentally widened the corporate attack surface, necessitating stringent management solutions. As organizations allow employees to access sensitive proprietary data via personal phones, they often lose visibility into device health, leaving networks vulnerable to unpatched operating systems and risky behaviors such as application sideloading. In fact, Zimperium's '2025 Global Mobile Threat Report' from April 2025 reveals that sideloaded apps are present on 23.5 percent of enterprise devices, creating a significant backdoor for potential compromise. As a result, vendors are prioritizing the development of unified endpoint management tools that secure personal devices against these unmanaged risks without infringing on user privacy.
Market Challenge
The Global Mobile Security Market faces a critical restraint regarding the difficult trade-off between enforcing rigorous security protocols and maintaining a seamless user experience. As mobile threats become more frequent, enterprises and vendors often implement stringent authentication measures, such as multi-step verification or complex passwords, to protect sensitive data. However, these protective layers frequently introduce operational friction, frustrating users who expect intuitive interactions and instant access on their portable devices. When security mechanisms become overly intrusive or cumbersome, they disrupt the customer journey, leading to reduced engagement and transaction abandonment.
This friction directly impedes market expansion by causing consumer-facing businesses to hesitate in adopting comprehensive security solutions that might lower conversion rates. Organizations are often forced to choose between optimal protection and user retention, creating a reluctance to invest in tools that, while effective against malware, negatively impact the bottom line. According to the 'FIDO Alliance' in '2024', '42 percent of consumers abandoned a purchase in the last month due to a forgotten password,' demonstrating that when security protocols impede functionality, they drive users away, thereby limiting the widespread implementation of advanced mobile defense frameworks.
Market Trends
The evolution of Behavioral Biometrics and Passwordless Authentication is reshaping the market by eliminating the reliance on credentials that are prone to theft and user fatigue. This trend helps reconcile the friction between rigorous security and user experience, as organizations deploy FIDO2-compliant passkeys and biometrics for seamless access. By utilizing unique user patterns such as device handling and typing rhythm, these solutions render stolen passwords useless and significantly reduce the credential attack surface. This shift is gaining substantial traction among consumers who are becoming increasingly comfortable with advanced authentication methods; for instance, Yubico's '2025 Global State of Authentication Survey' from October 2025 indicates that confidence in hardware security keys and passkeys in the United Kingdom rose from 17 percent in 2024 to 37 percent in 2025, reflecting broader acceptance.
Furthermore, the integration of AI-Driven Threat Detection and Automated Response is becoming essential to combat the sheer volume and speed of modern mobile cyberattacks. Vendors are embedding machine learning algorithms into endpoints to identify zero-day threats and anomalous behavior in real-time, allowing for the immediate isolation of compromised devices before lateral movement occurs. This capability is particularly vital as attackers utilize automation to bypass static defenses with polymorphic malware variants. The urgency for such intelligent systems is driven by the proliferation of specialized data-exfiltration malware; according to Check Point's 'The State of Global Cyber Security 2025' report from January 2025, infostealer attacks surged by 58 percent globally in 2024, necessitating adaptive countermeasures that can neutralize threats faster than human analysts.
Report Scope
In this report, the Global Mobile Security Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Mobile Security Market.
Global Mobile Security Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: