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市場調查報告書
商品編碼
1914639
節水淋浴設備噴頭市場-全球產業規模、佔有率、趨勢、機會和預測:按產品類型、淋浴設備噴頭類型、應用、技術、分銷管道、地區和競爭格局分類,2021-2031年Water Saving Shower Heads Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Shower Head Type, By Application, By Technology, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球節水淋浴設備市場預計將從2025年的10.2345億美元成長到2031年的15.9988億美元,年複合成長率(CAGR)為7.73%。這些專用設備採用充氣或限流技術,在保持功能性的同時,將水流量限制在每分鐘2.5加侖或以下。市場成長的主要驅動力是全球日益嚴重的水資源短缺,迫使各國政府實施更嚴格的能源效率法規和建築規範。此外,不斷上漲的水費和能源成本也是重要的經濟因素,促使住宅和商業用戶購買能夠降低營運成本的設備。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 1,023,450,000 美元 |
| 市場規模:2031年 | 1,599,880,000 美元 |
| 複合年成長率:2026-2031年 | 7.73% |
| 成長最快的細分市場 | 商業 |
| 最大的市場 | 北美洲 |
根據統一水標籤協會2024年的數據,「將有超過28,000種產品在該計畫下註冊,預計到年底將達到34,000種。」 雖然高效節水解決方案正變得越來越普及,但該行業仍面臨著與消費者觀念相關的重大障礙:低流量節水裝置通常被認為水壓不足,淋浴設備體驗不佳。對於那些希望在尚未制定相關法律法規的市場中提高產品普及率的製造商而言,克服這項顧慮至關重要。
推動全球節水淋浴淋浴設備市場發展的主要因素是日益嚴峻的全球水資源短缺危機以及快速的都市化。隨著都市區密度增加和淡水資源日益減少,各國政府和公共產業公司都在敦促住宅和商業建築安裝高效的管道系統。這種環境緊迫性要求人們採取超越自願選擇的節水措施,這凸顯了低流量裝置在確保長期資源穩定方面的重要性。根據驪住集團於2025年3月發布的《影響戰略進展報告》,到2024年,約有21億人將無法獲得安全管理的飲用水,預計到2050年,全球水資源短缺將影響50億人。這導致人們對能夠立即帶來節水效益以緩解當前威脅的維修方案的需求顯著增加。
同時,高壓低流量技術的創新正在解決使用者體驗的關鍵挑戰。雖然傳統上高效節水型花灑通常與低水壓聯繫在一起,但現代充氣和流量控制技術的進步使得製造商能夠在保持強勁水流的同時限制水流量。這項技術進步對於吸引那些既注重舒適又注重效率的消費者至關重要。根據漢斯格雅集團於2025年1月發布的《2024年度報告》,該公司的EcoSmart技術在某些淋浴設備系列中可將用水量降低至每分鐘僅4公升,且不影響效能。這一成功符合“永續奢華”的趨勢,而科勒於2025年8月發布的《2024年全球影響力報告》預測“2024年節水和再生材料產品的銷售額將超過16.5億美元”,進一步證明了這些現代衛浴產品的巨大經濟潛力。
全球節水淋浴淋浴設備市場面臨的一大障礙是消費者對低流量產品性能的持續負面看法。許多住宅和商業用戶堅信節水型淋浴噴頭會導致水壓不足,進而影響淋浴設備體驗和沖水效果。這種疑慮構成了心理障礙,阻礙了用戶主動更換產品,導致他們繼續使用老舊、高耗水量的產品。因此,製造商難以在自願更換市場站穩腳跟,阻礙了該領域的發展。而對於那些缺乏嚴格能源效率法規的地區而言,自願更換市場對於市場成長至關重要。
消費者的這種抵觸情緒直接阻礙了老舊衛浴設備的更換,切斷了產業擴張和產生收入的關鍵途徑。未能充分發揮維修的潛力,限制了資源節約和經濟效益的顯著提升。國際衛浴製造商協會(Plumbing Manufacturers International)2024年的數據顯示,「加州大力推行老舊產品更換舉措,未來五年可節約高達653億加侖的水。」這一數據凸顯了巨大的市場潛力,而目前由於用戶對性能的擔憂,他們不願更換為先進的高效淋浴設備潛力,這阻礙了該水型淋浴的潛力。
全球節水淋浴設備市場正迎來住宿業維修需求的顯著成長。商業設施正積極升級老舊的衛浴設備,以期獲得綠建築認證並降低營運成本。飯店和度假村正逐漸拋棄簡單的限流器安裝,轉而採用符合LEED等嚴格永續性標準的先進設備,從而確保為賓客提供高品質的體驗。這種從新建案到現有設施翻新的轉變,已成為製造商的主要收入來源。根據驪住集團(LIXIL)於2025年5月發布的“第83會計年度財務報告”,其水技術業務的核心利潤較上年成長80.2%。這項成長主要得益於維修衛浴產品的強勁銷售,抵銷了新建住宅市場成長放緩的影響。
同時,健康和芳香療法功能的興起,正使節水衛浴設備的吸引力從純粹的實用產品轉變為全面的家庭水療設備。製造商將維生素C過濾器、精油濾芯和蒸汽發生器等功能融入低流量型號中,以吸引那些既追求健康又渴望在不浪費水的情況下享受奢華體驗的消費者。這種「生態奢華」細分市場允許更高的價格,從而在高階市場創造了巨大的價值。根據科勒公司於2025年8月發布的《2024年全球影響力報告》,該公司旗下的奢侈品部門在2024年創下了商業紀錄。這直接得益於科勒公司策略性地推出了新的健康產品,以及近期收購了桑拿製造商KLAFS。
The Global Water Saving Shower Heads Market is projected to expand from USD 1023.45 Million in 2025 to USD 1599.88 Million by 2031, registering a CAGR of 7.73% during this period. These specialized fixtures are designed to limit water usage, generally capping flow at 2.5 gallons per minute or lower through the use of aeration or flow-restricting technologies to sustain functionality. The growth of this market is largely underpinned by the rising severity of global water scarcity, which has compelled authorities to implement more stringent efficiency regulations and building codes. Additionally, rising costs associated with municipal water and energy act as a key economic catalyst, encouraging both residential and commercial users to purchase fixtures that lower operating expenditures.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 1023.45 Million |
| Market Size 2031 | USD 1599.88 Million |
| CAGR 2026-2031 | 7.73% |
| Fastest Growing Segment | Commercial |
| Largest Market | North America |
Data from the 'Unified Water Label Association' in '2024' indicates that 'over 28,000 products were registered on the scheme, with a projection of 34,000 by the end of the year'. Although there is a growing availability of efficient solutions, the industry encounters a substantial obstacle related to consumer sentiment, as low-flow units are often thought to provide inadequate pressure or an inferior showering experience. Surmounting this hesitation is a pivotal challenge for manufacturers aiming to boost adoption levels outside of markets where such fixtures are mandated by law.
Market Driver
The primary force driving the Global Water Saving Shower Heads Market is the intensifying crisis of worldwide water scarcity combined with rapid urbanization. As cities become more densely populated and freshwater supplies decline, governments and utility companies are exerting greater pressure on both residential and commercial areas to install high-efficiency plumbing systems. This environmental urgency necessitates conservation efforts that go beyond voluntary choices, establishing low-flow fixtures as essential for ensuring long-term resource stability. As stated by LIXIL in their March 2025 'Impact Strategy Progress Update', approximately 2.1 billion individuals lacked access to safely managed drinking water in 2024, and global shortages are projected to affect 5 billion people by 2050. As a result, there is a marked increase in demand for retrofitting options that provide immediate water savings to alleviate these looming threats.
Concurrently, innovations in high-pressure, low-flow engineering are resolving significant issues related to user experience. Although efficient models were historically linked to weak water pressure, modern developments in aeration and flow mechanics enable manufacturers to limit water output while preserving a powerful spray. This technological progression is vital for winning over consumers who value comfort as much as efficiency. According to the Hansgrohe Group's 'Annual Report with Sustainability Report 2024' from January 2025, their EcoSmart technology has lowered water usage in certain shower head ranges to merely four liters per minute without compromising performance. This success supports the trend toward sustainable luxury, further evidenced by Kohler Co.'s August 2025 '2024 Global Impact Report', which noted that sales of water-efficient and recycled-content products surpassed $1.65 billion in 2024, underscoring the robust economic potential of these modern fixtures.
Market Challenge
A significant hurdle confronting the Global Water Saving Shower Heads Market is the persistent negative consumer sentiment concerning the efficacy of low-flow fixtures. A large number of residential and commercial purchasers hold a strong conviction that water-efficient models provide inadequate pressure, leading to a lackluster shower and difficulties with rinsing. This skepticism forms a psychological blockade that discourages voluntary uptake, leading users to keep their older, high-consumption units instead of modernizing. As a result, manufacturers find it difficult to gain traction in the voluntary replacement market, a sector that is vital for growth in areas without stringent efficiency regulations.
This consumer resistance directly hinders the replacement of outdated plumbing stocks, choking off a key channel for industry expansion and revenue generation. The inability to fully leverage retrofitting possibilities restricts the achievement of substantial resource savings and economic benefits. Data from 'Plumbing Manufacturers International' in '2024' suggests that 'a robust legacy product replacement initiative in California could save up to 65.3 billion gallons of water within the next five years'. This statistic highlights the vast magnitude of market potential currently obstructed by user hesitation to switch to advanced, efficient shower head technologies because of performance apprehensions.
Market Trends
The Global Water Saving Shower Heads Market is experiencing a significant rise in retrofitting within the hospitality industry, where commercial venues are actively replacing outdated plumbing with efficient systems to obtain green building certifications and lower operational costs. Hotels and resorts are increasingly choosing sophisticated fixtures that ensure a high-quality guest experience while adhering to rigorous sustainability standards such as LEED, rather than merely installing basic flow restrictors. This transition from focusing on new builds to upgrading existing facilities has emerged as a key source of revenue for manufacturers. As noted in LIXIL's 'Report for the 83rd Fiscal Year' from May 2025, their Water Technology Business recorded an 80.2% year-on-year rise in core earnings, a growth pattern largely credited to strong sales of renovation-focused plumbing products that balanced out a slowdown in the new housing sector.
At the same time, the rise of wellness and aromatherapy features is transforming the appeal of water-saving fixtures, elevating them from simple utilitarian items to comprehensive home spa devices. Manufacturers are incorporating elements such as vitamin C filtration, essential oil infusion cartridges, and steam generation into low-flow models to appeal to health-focused buyers who desire luxury without wasting water. This "eco-luxury" niche allows for higher pricing and generates significant value within the premium market segment. According to Kohler Co.'s August 2025 '2024 Global Impact Report', the company's luxury divisions reached record commercial highs in 2024, a result directly linked to the strategic inclusion of new wellness products and the recent purchase of sauna maker KLAFS.
Report Scope
In this report, the Global Water Saving Shower Heads Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Water Saving Shower Heads Market.
Global Water Saving Shower Heads Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: