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市場調查報告書
商品編碼
1914621
網路釣魚防護市場-全球產業規模、佔有率、趨勢、機會和預測:按組件、防護類型、最終用戶、地區和競爭格局分類,2021-2031年Spear Phishing Protection Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Component, By Protection Type, By End User, By Region & Competition, 2021-2031F |
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全球魚叉式網路釣魚防護市場預計將從 2025 年的 20.4 億美元大幅成長至 2031 年的 37.5 億美元,複合年成長率為 10.68%。
這些網路安全解決方案專注於偵測和阻止針對特定組織的惡意電子郵件攻擊,這些攻擊試圖冒充可信任機構以詐欺手段獲取機密資訊或資金。該領域的成長主要受以下因素驅動:商業電子郵件詐騙(BEC) 事件的增加、成功入侵對企業造成的嚴重財務損失,以及全球範圍內日益嚴格的隱私法規要求企業實施強力的防禦措施,以確保合規性和資料保護。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 20.4億美元 |
| 市場規模:2031年 | 37.5億美元 |
| 複合年成長率:2026-2031年 | 10.68% |
| 成長最快的細分市場 | 服務 |
| 最大的市場 | 北美洲 |
然而,市場在降低誤報(即合法郵件被錯誤攔截)的技術複雜性方面面臨巨大的挑戰。這種不準確會阻礙企業間的溝通,降低營運效率,並且常常會疏遠那些擔心工作流程中斷的潛在使用者。根據反釣魚工作小組的數據,到2024年第三季度,預計將有932,923起已確認的釣魚攻擊。應對如此大規模的攻擊需要極高的偵測準確率,但這仍然是安全廠商面臨的艱鉅挑戰。
由於人工智慧驅動的網路威脅日益複雜,全球魚叉式網路釣魚防護市場正經歷根本性的變革。攻擊者利用生成式人工智慧建構高度個人化、語法完美的欺騙性宣傳活動。這些先進功能使網路犯罪分子能夠大規模自動生成極具迷惑性的誘餌,成功繞過傳統的基於特徵碼的安全解決方案,從而繞過已知的惡意模式檢測。這種技術變革正在推動資料竊取攻擊的激增。例如,SlashNext 於 2024 年 12 月發布的《2024 年網路釣魚情報報告》預測,下半年憑證網路釣魚攻擊將激增 703%,凸顯了人工智慧增強型社交工程技術的快速發展。
同時,商業電子郵件詐騙(BEC) 攻擊的猖獗也成為市場採用相關技術的主要驅動力,因為企業都在爭相降低與此類定向攻擊相關的巨額經濟損失。與大規模網路釣魚不同,BEC 攻擊巧妙地模仿高階主管或受信任的供應商,誘騙員工核准欺詐性轉賬,因此,專門的行為分析工具對於偵測此類攻擊至關重要。這種威脅的規模十分巨大:根據 Cloudflare 於 2025 年 12 月發布的《2025 年年度回顧報告》,全球 5.6% 的電子郵件流量(超過每 20 封郵件中就有 1 封)被發現是惡意郵件。經濟損失正促使企業加大防禦投入,FBI 於 2025 年 4 月發布的《2024 年網路犯罪報告》指出,BEC 事件造成的經調整損失已達約 28 億美元。
全球魚叉式網路釣魚防護市場擴張的一大障礙在於如何盡量減少誤報這項技術難題。安全系統必須近乎完美地區分惡意欺騙郵件和合法的商業通訊,而攻擊技術的日益複雜加劇了這項挑戰。當防禦演算法錯誤地將合法郵件識別為威脅時,企業將面臨嚴重的業務中斷,例如機密談判停滯和發票處理延遲。這種營運上的摩擦往往會阻礙那些優先考慮業務永續營運而非嚴格威脅防禦的潛在客戶全面啟用自動攔截功能。
現代電子郵件交易中高昂的財務風險進一步加劇了這種猶豫,因為需要嚴格的過濾,而誤報的成本又不可接受。根據反釣魚工作小組的數據,2024年第二季度,商業電子郵件詐騙(BEC)攻擊中的平均匯款請求金額高達89,520美元。由於合法匯款在緊急程度和格式上往往與這些高額詐騙請求相似,安全廠商面臨著一項艱鉅的任務:既要調整其檢測引擎以阻止詐騙,又要允許合法的大額交易。無法完全消除對這些關鍵金融通訊的干擾,限制了其為規避風險的組織提供保護的市場潛力。
市場目前正經歷著向雲端原生、基於 API 的安全架構的明顯轉變,這種架構繞過了傳統的安全電子郵件閘道器 (SEG),直接整合到雲端電子郵件平台中。推動這一轉變的原因是,需要監控內部流量並在郵件送達後回應威脅,因為傳統的邊界防禦難以識別高級混淆策略。標準過濾器的效能日益下降,凸顯了這種架構轉變的迫切性。根據 Cofense 於 2024 年 2 月發布的《2024 年電子郵件安全年度報告》,繞過安全電子郵件閘道器的惡意電子郵件數量同比成長了 104.5%,這凸顯了僅依賴閘道器級保護的不足。
同時,防禦機制也在不斷發展,以應對多通路威脅的激增,尤其是針對行動裝置的QR碼攻擊。網路犯罪分子利用這些基於圖像的攻擊來繞過文字分析工具,並將威脅轉移到個人智慧型手機,從而有效地繞過企業網路安全。這種攻擊方式專門針對高價值目標,旨在繞過組織機構的防禦措施。正如 Abnormal Security 於 2024 年 2 月發布的《2024 年上半年電子郵件威脅報告》所指出的,企業高管遭遇QR碼攻擊的頻率是普通員工的 42 倍,這推動了對結合電腦視覺技術和移動防禦能力的解決方案的需求。
The Global Spear Phishing Protection Market is projected to expand significantly, rising from USD 2.04 Billion in 2025 to USD 3.75 Billion by 2031, reflecting a CAGR of 10.68%. These cybersecurity solutions focus on identifying and obstructing targeted email attacks that mimic trusted entities to illicitly acquire sensitive information or funds. Growth in this sector is largely propelled by the rising incidence of business email compromise events and the severe financial repercussions organizations suffer from successful breaches, alongside stricter global privacy mandates that force enterprises to implement strong defenses for compliance and data protection.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 2.04 Billion |
| Market Size 2031 | USD 3.75 Billion |
| CAGR 2026-2031 | 10.68% |
| Fastest Growing Segment | Services |
| Largest Market | North America |
However, the market faces a substantial obstacle regarding the technical complexity of mitigating false positives, where authentic emails are erroneously blocked. This inaccuracy interferes with corporate communications and generates operational inefficiencies, often deterring prospective users who are concerned about workflow interruptions. Data from the Anti-Phishing Working Group indicates that 932,923 confirmed phishing attacks occurred in the third quarter of 2024, a volume that demands exceptional detection precision, which remains a difficult challenge for security vendors to fully resolve.
Market Driver
The Global Spear Phishing Protection Market is being fundamentally transformed by the sophistication of AI-driven cyber threats, as attackers utilize generative artificial intelligence to engineer highly personalized and grammatically perfect deception campaigns. These advanced capabilities enable cybercriminals to automate the production of convincing lures on a massive scale, successfully evading traditional signature-based security that looks for known malicious patterns. This technological shift has triggered a sharp rise in data-harvesting attacks; for instance, SlashNext's '2024 Phishing Intelligence Report' from December 2024 recorded a massive 703% increase in credential phishing attacks during the year's second half, underscoring the rapid escalation of these AI-enhanced social engineering methods.
Simultaneously, the growing prevalence of Business Email Compromise (BEC) attacks serves as a major driver for market adoption, as companies race to minimize the heavy financial liabilities linked to these targeted schemes. Unlike mass phishing, BEC operations carefully mimic senior executives or trusted suppliers to trick employees into approving fraudulent transfers, necessitating specialized behavioral analysis tools for detection. The scale of this threat is immense, with Cloudflare's '2025 Year-in-Review Report' from December 2025 revealing that 5.6% of all global email traffic-over one in twenty emails-was malicious. The economic fallout motivates substantial investment in defense, highlighted by the FBI's '2024 Internet Crime Report' from April 2025, which noted that adjusted losses from BEC incidents totaled approximately $2.8 billion.
Market Challenge
A major barrier to the expansion of the Global Spear Phishing Protection Market is the technical struggle to minimize false positives. Security systems are required to differentiate between malicious impersonations and authentic business communications with near-perfect precision, a challenge that intensifies as attack methods become more sophisticated. When defensive algorithms erroneously identify legitimate emails as threats, companies face serious workflow disruptions, such as stalled sensitive negotiations or delayed invoice processing. This operational friction frequently dissuades potential clients from fully activating automated blocking capabilities, as they often value business continuity over stringent threat prevention.
This reluctance is further complicated by the high financial stakes of modern email transactions, which demand strict filtering while making the cost of mistakes intolerable. According to the Anti-Phishing Working Group, the average wire transfer request in Business Email Compromise (BEC) attacks hit $89,520 during the second quarter of 2024. Since valid transfers often resemble these high-value fraudulent requests in terms of urgency and format, security vendors confront the formidable task of calibrating detection engines to allow legitimate large-scale transactions while intercepting fraud. The inability to ensure zero interference with these vital financial communications restricts the market's potential to secure risk-averse organizations.
Market Trends
The market is currently experiencing a distinct transition toward cloud-native, API-based security architectures that integrate directly into cloud email platforms, bypassing conventional Secure Email Gateways (SEGs). This adoption is fueled by the necessity to monitor internal traffic and remediate threats after delivery, as legacy perimeter defenses struggle to identify advanced obfuscation strategies. The urgency of this architectural shift is highlighted by the diminishing effectiveness of standard filters; Cofense's '2024 Annual State of Email Security Report' from February 2024 reported a 104.5% year-over-year increase in malicious emails successfully evading Secure Email Gateways, emphasizing the inadequacy of relying exclusively on gateway-level protection.
In parallel, defensive mechanisms are evolving to counter multi-channel threats, specifically the surge in QR code phishing aimed at exploiting mobile devices. Cybercriminals use these image-based attacks to bypass text analysis tools and shift the threat to personal smartphones, effectively circumventing corporate network security. This attack vector specifically zeroes in on high-value targets to bypass organizational defenses. As noted in Abnormal Security's 'H1 2024 Email Threat Report' from February 2024, C-Suite executives faced QR code attacks 42 times more often than the average employee, spurring demand for solutions that feature computer vision and mobile defense capabilities.
Report Scope
In this report, the Global Spear Phishing Protection Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Spear Phishing Protection Market.
Global Spear Phishing Protection Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: