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市場調查報告書
商品編碼
1914602
窗簾市場-全球產業規模、佔有率、趨勢、競爭格局、機會和預測:按產品類型、材料類型、最終用途、技術、分銷管道、地區和競爭格局分類,2021-2031年Window Blinds Market - Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, Segmented By Product Type, By Material Type, By End Use, By Technology, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球百葉窗市場預計將從2025年的81.5億美元成長到2031年的115.2億美元,複合年成長率(CAGR)為5.94%。百葉窗是一種剛性窗簾,由可調節的垂直或水平葉片組成,旨在控制光線和隱私。市場成長的主要驅動力是人們對節能建築構件的需求不斷成長,以及智慧家庭網路中自動化系統的日益普及。這些市場促進因素並非曇花一現的設計潮流,而是根本性的,滿足了現代使用者對便利性和溫度控制的關鍵需求。例如,英國百葉窗協會在2024年引用的一項獨立研究表明,安裝百葉窗可減少高達33%的窗戶熱量損失。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 81.5億美元 |
| 市場規模:2031年 | 115.2億美元 |
| 複合年成長率:2026-2031年 | 5.94% |
| 成長最快的細分市場 | 商業和工業 |
| 最大的市場 | 北美洲 |
阻礙市場成長的主要障礙之一是原料成本的波動,尤其是鋁和特殊纖維的成本波動,這導致製造商定價不穩定。這種經濟上的不確定性使得長期生產計畫難以製定,並常常迫使製造商提價,這可能會疏遠發展中地區注重成本的消費者。
電動百葉窗和智慧家居技術的日益普及正在從根本上改變全球市場的消費者偏好。越來越多的住宅傾向於選擇能夠與中央控制系統和語音助理無縫整合的自動化窗簾,以最大限度地提高安全性和室內溫度舒適度。這種轉變的驅動力在於,電動百葉窗便於調節難以觸及的百葉窗,並且可以根據自然光模式設置運行時間,從而最大限度地減少對人工供暖和製冷系統的依賴。這項技術變革的規模十分顯著,根據智慧家庭與建築協會發布的《2024年智慧家庭科技趨勢調查》,智慧家庭科技的消費者普及率已達47%。
同時,商業和住宅的擴張是新產品訂單的主要驅動力。隨著都市化進程的加速和住宅供應的增加以滿足人口需求,新建房屋對即時隱私和光線控制的需求確保了製造商穩定的銷售量。強勁的建築活動凸顯了該行業的健康發展,全美住宅建設業協會 (NAHB) 在 2025 年 1 月的年度報告中預測,2024 年全年住宅開工量將達到 136 萬套。此外,現有房屋的維修市場也支撐著整個市場,哈佛大學住宅研究聯合中心預測,到 2024 年,住宅在房屋維修和維護方面的年度支出將達到 4,660 億美元。
原料成本的波動,尤其是特種纖維和鋁材的成本波動,對全球百葉窗市場的成長構成重大阻礙。當投入價格出現不可預測的波動時,製造商難以維持穩定的定價結構,這給長期生產策略帶來了重大風險。這種經濟波動迫使企業提高百葉窗的零售價格以保護利潤率,導致發展中地區注重預算的消費者難以負擔。因此,這些市場的潛在客戶可能會推遲購買或選擇更便宜的替代品,直接減緩市場擴張。
美國總建設業協會 (AGC) 的報告以一個案例凸顯了這個問題:2025 年鋁型材生產者物價指數年增 22.8%。由於鋁是耐用板條和結構部件的主要材料,原料成本的如此大幅上漲會立即轉化為製造成本的增加。這種成本壓力限制了企業的產品定價能力,最終抑制了價格敏感型細分市場的需求,並阻礙了整體市場成長。
在全球百葉窗市場,受企業脫碳目標和日益增強的環保意識的推動,可回收和環保材料的使用量顯著增加。製造商正加速從原生塑膠轉向永續材料,例如再生聚酯和海洋塑膠,以減少碳足跡。這一趨勢不僅限於簡單的材料替代,還涉及供應鏈的全面重組,以強調循環經濟原則並減少範圍排放。產業領導者正展現出對永續性的堅定承諾。例如,Verux集團於2025年3月發布的《2024年永續發展報告》顯示,到2024年,其營運排放將減少11%,凸顯了該產業積極邁向淨零排放製造的決心。
同時,市場正經歷著向兒童安全型和無線設計的重大轉變,從根本上改變了零售分銷和產品系列。監管機構正嚴格執行安全標準,以消除與自由懸掛繩索相關的窒息風險,迫使品牌重新設計相關機制,否則將面臨嚴厲處罰。這種監管壓力已將安全合規從一項可選功能轉變為市場准入的必要條件,從而推動了不合規庫存的快速淘汰。美國消費品安全委員會 (CPSC) 於 2025 年 3 月發布的「召回警報」充分體現了這項監管的嚴格性。該警報宣布召回約 16,300 款不符合聯邦安全標準的有繩簾子,凸顯了不遵守這些必要通訊協定的製造商所面臨的財務和聲譽風險。
The Global Window Blinds Market is projected to expand from USD 8.15 Billion in 2025 to USD 11.52 Billion by 2031, reflecting a CAGR of 5.94%. Window blinds are defined as hard window coverings consisting of adjustable vertical or horizontal slats designed to manage light levels and privacy. The market is primarily propelled by the growing need for energy-efficient building components and the increasing incorporation of automated systems within smart home networks. These drivers are fundamental rather than transient design fads, as they answer critical modern requirements for user convenience and thermal regulation. For example, independent research cited by the British Blind and Shutter Association in 2024 indicated that the installation of window blinds can decrease heat loss through windows by as much as 33 percent.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 8.15 Billion |
| Market Size 2031 | USD 11.52 Billion |
| CAGR 2026-2031 | 5.94% |
| Fastest Growing Segment | Commercial/Industrial |
| Largest Market | North America |
One major obstacle that may hinder market growth is the fluctuation in raw material costs, specifically regarding aluminum and specialized fabrics, which causes pricing instability for manufacturers. This economic unpredictability makes long-term production planning difficult and often necessitates price hikes that could discourage cost-conscious consumers in developing regions.
Market Driver
The growing uptake of motorized blinds and smart home technology is fundamentally transforming consumer preferences across the global market. Homeowners are increasingly favoring automated window treatments that integrate effortlessly with central control hubs and voice assistants to maximize security and thermal comfort. This shift is motivated by the convenience of adjusting hard-to-reach slats and the ability to schedule operations based on natural light patterns, thereby minimizing dependence on artificial heating and cooling systems. The magnitude of this technological transition is substantial; the Association for Smarter Homes & Buildings reported in their '2024 Smart Home Technology Trends Survey' that the adoption rate of smart home technology among consumers has reached 47 percent.
Simultaneously, the expansion of commercial and residential construction serves as a key catalyst for new product orders. As urbanization gains speed and housing inventories increase to satisfy population needs, the demand for immediate privacy and light control in new structures ensures consistent sales volume for manufacturers. The health of this sector is demonstrated by strong building activity; according to the National Association of Home Builders' annual review in January 2025, total housing starts for the full year 2024 amounted to 1.36 million units. Furthermore, the market is bolstered by the renovation of existing properties, with the Joint Center for Housing Studies of Harvard University projecting annual spending on homeowner improvements and maintenance to reach $466 billion in 2024.
Market Challenge
The instability of raw material costs, particularly for specialized fabrics and aluminum, constitutes a significant barrier to the growth of the Global Window Blinds Market. When input prices fluctuate unpredictably, manufacturers face difficulties in maintaining stable pricing structures, creating considerable risk for long-term production strategies. This financial volatility frequently compels companies to raise the final retail price of window blinds to protect profit margins, which diminishes affordability for budget-conscious consumers in developing areas. Consequently, prospective buyers in these markets may postpone transactions or choose less expensive substitutes, directly slowing market expansion.
Highlighting this issue, the Associated General Contractors of America reported in 2025 that the producer price index for aluminum mill shapes rose by 22.8 percent compared to the prior year. Since aluminum is a primary material used for durable slats and structural components, such a sharp increase in material costs immediately results in higher manufacturing expenses. This pressure on costs restricts the ability of companies to price their products competitively, which ultimately suppresses demand and hampers overall market growth in price-sensitive segments.
Market Trends
The Global Window Blinds Market is experiencing a significant rise in the use of recycled and eco-friendly materials, fueled by corporate decarbonization targets and heightened environmental awareness. Manufacturers are increasingly shifting from virgin plastics to sustainable options, such as recycled polyester and reclaimed ocean-bound plastics, to lower their carbon footprints. This trend goes beyond simple material substitution; it entails a comprehensive reorganization of supply chains to emphasize circular economy principles and reduce scope-based emissions. Industry leaders are demonstrating measurable commitment to sustainability; for instance, the Velux Group's 'Sustainability Report 2024', released in March 2025, noted an 11 percent decrease in operational emissions during 2024, underscoring the sector's aggressive push toward net-zero manufacturing.
Concurrently, there is a decisive market shift toward child-safe and cordless designs, fundamentally altering retail availability and product portfolios. Regulatory agencies are strictly enforcing safety standards to remove strangulation risks associated with free-hanging cords, forcing brands to re-engineer mechanisms or face severe penalties. This regulatory pressure has transformed safety compliance from an optional feature into a mandatory requirement for market entry, resulting in the swift removal of non-compliant inventory. The strictness of this enforcement is illustrated by the U.S. Consumer Product Safety Commission's 'Recall Alert' in March 2025, which announced the recall of approximately 16,300 corded window shades for failing to meet federal safety regulations, highlighting the financial and reputational dangers for manufacturers who do not adapt to these mandatory protocols.
Report Scope
In this report, the Global Window Blinds Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Window Blinds Market.
Global Window Blinds Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: