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市場調查報告書
商品編碼
1914583
數位印刷包裝市場-全球產業規模、佔有率、趨勢、機會及預測(依印刷油墨、印刷技術、規格、包裝類型、終端用戶產業、地區及競爭格局分類),2021-2031年Digital Printing Packaging Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Printing Ink, By Printing Technology, By Format, By Packaging Type, By End User Industry, By Region & Competition, 2021-2031F |
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全球數位印刷包裝市場預計將從2025年的390.9億美元成長到2031年的610.4億美元,複合年成長率(CAGR)為7.71%。這項技術採用噴墨或靜電照相等方法將數位影像直接轉移到承印物上,無需使用實體印刷版。市場成長的主要驅動力是消費者對快速上市和小批量生產的需求不斷成長,這使得品牌能夠最佳化庫存管理並降低倉儲成本。此外,可變資料印刷功能支援大規模客製化,滿足消費者對個人化產品的需求。這一成長動能也體現在產業投資計畫中:FESPA在2025年發布的報告顯示,40%的全球印刷展會參展商計劃在一年內購買新的印刷解決方案。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 390.9億美元 |
| 市場規模:2031年 | 610.4億美元 |
| 複合年成長率:2026-2031年 | 7.71% |
| 成長最快的細分市場 | 噴墨列印 |
| 最大的市場 | 北美洲 |
然而,數位印刷業在成本效益方面面臨諸多障礙,這可能會限制其廣泛擴張。耗材高成本,尤其是專用墨水和列印頭,使得數位印刷在大批量訂單的生產中,與傳統的類比技術相比,往往在經濟上並不划算。因此,儘管數位印刷方法具有柔軟性,但大規模生產帶來的經濟影響仍然是其全面取代傳統工作流程的一大障礙。
數位印刷機速度的提升和承印材料的多樣性,縮小了與類比技術的生產力差距,顯著擴大了數位包裝市場的規模。過去數位印刷機僅限於小批量生產,而現代數位印刷機的處理能力足以經濟高效地支援中等批量生產,從而促進了其在工業領域的廣泛應用。例如,根據《標籤與標籤》(Labels & Labeling)雜誌2025年12月刊報道,惠普Indigo V12數位印刷機的生產速度可達每分鐘117.5米,使加工商能夠將大規模批量的生產從柔版印刷過渡到數位印刷。這種成熟度也體現在安裝數量上。 2025年5月,WhatTheyThink報告稱,惠普Indigo在全球完成了第400台軟包裝印刷機的安裝。
對永續、減少廢棄物的生產流程日益成長的興趣是推動行業變革的第二大主要動力。隨著品牌所有者越來越重視環境、社會和管治(ESG) 目標,數位印刷能夠透過按需生產消除印版等印前耗材並最大限度地減少基材廢棄物,從而帶來關鍵的競爭優勢。這種環境優勢顯著且可衡量,為品牌提供了檢驗其永續性努力所需的指標。根據惠普公司於 2025 年 7 月發布的《2024 年永續發展影響報告》,與傳統類比技術相比,HP Indigo 25K 數位印刷機可將包裝生產的全球暖化影響降低高達 65%,直接滿足監管機構和消費者對更環保供應鏈的需求。
全球數位印刷包裝市場面臨成本效益的巨大障礙,主要原因是營運成本高昂,尤其是與專用油墨和印字頭等耗材相關的成本。傳統的類比印刷方式雖然單位成本較高,但會隨著產量的增加而降低,而數位印刷的單位變動成本卻始終居高不下。這種成本結構使得數位印刷技術在大量生產過程中難以實現,而大量生產恰恰佔包裝產業產量的絕大部分。因此,加工商被迫將數位印刷的應用範圍限制在小批量訂單和促銷活動中,使其無法在核心的大批量市場中取代類比印刷方式。
由於整個行業都高度重視利潤率,因此,更廣泛的財務壓力加劇了這種經濟限制。數位印刷的高昂投入成本使得將標準、長版印刷作業遷移到數位平台的合理性難以充分論證。根據印刷聯合聯盟(PRINTING United Alliance)預測,到2025年,該行業的營運成本將平均成長2.9%,而這種財務壓力已經超過了其提價的能力。在這種對利潤率高度敏感的環境下,數位耗材持續高昂的成本限制了技術的普及,有效地限制了市場的擴張潛力。
人工智慧驅動的工作流程自動化和檢測技術的應用,正透過提升品管和營運效率,改變生產環境。除了提高列印速度,人工智慧演算法還能實現預測性維護和即時缺陷檢測,從而顯著減少生產錯誤和材料浪費。對於希望簡化複雜製造流程並減少對人工監管依賴的加工商而言,這項技術革新已成為關鍵策略重點。根據Esco於2025年3月發布的《2025年包裝趨勢調查》,73%的相關人員業者認為,自動化、人工智慧和機器學習是未來一年對包裝產業影響最大的因素。
同時,智慧包裝與互聯技術的融合正將被動的包裝容器轉變數位資料載體,為品牌創造機會,使其能夠更好地了解供應鏈動態,並與消費者建立新的連結。這一趨勢是將RFID和NFC等技術直接嵌入包裝本身,從而實現產品可追溯性,並在零售商店之外提供互動式數位體驗。這些智慧解決方案的商業性應用正在加速,尤其是在大眾市場。例如,艾利丹尼森在2025年1月發布的「2024年第四季及全年業績」中報告稱,其總銷售額成長4.7%,達到88億美元,這主要得益於服裝和一般零售業對智慧標籤的強勁需求。
The Global Digital Printing Packaging Market is projected to expand from USD 39.09 Billion in 2025 to USD 61.04 Billion by 2031, registering a CAGR of 7.71%. This technology utilizes methods such as inkjet and electrophotography to apply digital images directly onto substrates, thereby removing the necessity for physical plates. The market's growth is largely fueled by the rising need for rapid market entry and short production runs, enabling brands to optimize inventory management and lower warehousing expenses. Additionally, the capacity for variable data printing supports mass customization, satisfying consumer demand for personalized items. This momentum is evident in industry investment plans; FESPA reported in 2025 that 40 percent of Global Print Expo attendees intended to purchase new printing solutions within the year.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 39.09 Billion |
| Market Size 2031 | USD 61.04 Billion |
| CAGR 2026-2031 | 7.71% |
| Fastest Growing Segment | Inkjet Printing |
| Largest Market | North America |
However, the industry encounters a major obstacle regarding cost efficiency that may limit widespread expansion. The high cost associated with consumables, specifically proprietary inks and printheads, frequently renders digital printing less economically feasible compared to traditional analog techniques for high-volume orders. Consequently, while digital methods offer flexibility, the financial implications of large-scale production remain a significant barrier to replacing conventional workflows entirely.
Market Driver
Advancements in digital press speed and substrate versatility are greatly enlarging the market for digital packaging by narrowing the productivity difference with analog techniques. While previously limited to short runs, modern digital presses now provide throughput capable of making medium-run production economically sound, thus fostering wider industrial usage. For example, Labels & Labeling reported in December 2025 that the HP Indigo V12 digital press achieved production speeds up to 117.5 meters per minute, enabling converters to shift larger volumes from flexographic methods to digital workflows. This maturity is highlighted by the installed base; WhatTheyThink noted in May 2025 that HP Indigo achieved a milestone by installing its 400th flexible packaging press globally.
A growing focus on sustainable and waste-reducing manufacturing processes serves as a second primary catalyst transforming the industry. As brand owners increasingly prioritize environmental, social, and governance (ESG) objectives, the ability of digital printing to eliminate prepress consumables like plates and minimize substrate waste through on-demand production offers a crucial competitive edge. This environmental advantage is both substantial and measurable, giving brands the metrics needed to verify sustainability efforts. According to HP's '2024 Sustainable Impact Report' released in July 2025, using the HP Indigo 25K digital press can lower the global warming impact of packaging production by up to 65 percent relative to traditional analog technologies, directly answering regulatory and consumer demands for greener supply chains.
Market Challenge
The Global Digital Printing Packaging Market encounters significant hurdles related to cost efficiency, particularly due to the high operational expenses linked to consumables such as proprietary inks and printheads. In contrast to traditional analog methods where unit costs drop significantly as volume increases, digital printing maintains a consistently high variable cost per unit. This cost structure makes the technology economically impractical for high-volume production runs, which represent the bulk of the packaging sector's output. As a result, converters are forced to limit digital applications to short-run or promotional tasks, hindering the technology from replacing analog methods in the core mass-production market.
This economic limitation is exacerbated by wider financial strains within the industry, where maintaining profit margins is critical. The high cost of digital inputs complicates the justification for moving standard long-run jobs to digital platforms. According to the PRINTING United Alliance, the industry experienced an average operating cost inflation of 2.9% in 2025, a financial pressure that outstripped the capacity to increase prices. In such a margin-sensitive climate, the substantial ongoing costs associated with digital consumables serve as a deterrent to broader adoption, effectively limiting the market's potential for expansion.
Market Trends
The adoption of AI-driven workflow automation and inspection is transforming the production landscape by improving quality control and operational efficiency. Beyond simply increasing print speeds, AI algorithms now facilitate predictive maintenance and real-time defect detection, which drastically reduces production errors and material waste. This technological evolution is a key strategic focus for converters seeking to streamline complex manufacturing processes and decrease dependence on manual supervision. According to Esko's 'Packaging Trends 2025 Survey' from March 2025, 73 percent of industry respondents identified automation, artificial intelligence, and machine learning as the factors likely to have the most significant impact on the packaging sector in the upcoming year.
Concurrently, the integration of smart packaging and connected technologies is converting passive containers into digital data carriers, providing brands with new opportunities for supply chain visibility and consumer interaction. This trend entails embedding technologies like RFID and NFC directly into packaging to enable product traceability and interactive digital experiences that go beyond the retail shelf. Commercial adoption of these intelligent solutions is gaining speed, especially in high-volume consumer markets. For instance, Avery Dennison reported in its 'Fourth Quarter and Full Year 2024 Results' in January 2025 that total sales rose by 4.7 percent to $8.8 billion, a performance bolstered by robust demand for Intelligent Labels in the apparel and general retail sectors.
Report Scope
In this report, the Global Digital Printing Packaging Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Digital Printing Packaging Market.
Global Digital Printing Packaging Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: