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市場調查報告書
商品編碼
1902108

全球夜間面膜市場－產業規模、佔有率、趨勢、機會及預測，依產品、銷售通路（直銷、線上、大型超市/超市、專賣店、其他）、地區及競爭格局分類，2021-2031年預測

Overnight Face Mask Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Sales Channel (Direct Sales, Online, Hypermarkets/Supermarkets, Specialty Stores, Others ), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球睡眠面膜市場規模將從2025年的233.6億美元成長到2031年的366.8億美元，複合年成長率為7.81%。睡眠面膜是一種外用護膚產品，設計用於睡前使用，使活性成分能夠深入滲透，支持皮膚的自然修復機制，而無需沖洗。

市場概覽
預測期 2027-2031
市場規模：2025年 233.6億美元
市場規模：2031年 366.8億美元
複合年成長率：2026-2031年 7.81%
成長最快的細分市場 乳霜和凝膠
最大的市場 亞太地區

主要市場促進因素

韓式美容標準的日益普及從根本上改變了消費者的護膚習慣，使睡眠面膜成為保濕護膚流程中不可或缺的一環。這種文化轉變直接促進了產品的銷售，因為消費者越來越意識到睡眠是肌膚屏障修復的關鍵時期，並開始關注最初由韓妝潮流帶火的創新配方。

主要市場挑戰

長時間接觸產品可能導致皮膚刺激和不良反應，這是限制全球睡眠面膜市場擴張的一大挑戰。與一般潔面產品或沖洗型護理產品不同，睡眠面膜需要敷在皮膚上數小時，以最大限度地吸收有效成分。

主要市場趨勢

隨著製造商開始關注一次性塑膠對環境的影響，永續和可重複填充包裝的創新應用正在重塑全球睡眠面膜市場。各大品牌正擴大用循環系統取代傳統的罐裝包裝，利用消費後回收材料和膠囊式補充機制，在保持高階質感的同時減少浪費。

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：顧客之聲

第5章：全球夜間面膜市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品分類（乳霜和凝膠、油、片狀物、其他）
    • 依銷售管道（直銷、線上銷售、大型超市/超市、專賣店、其他（便利商店等））
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美夜間面膜市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲夜間面膜市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區夜間面膜市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲夜間面膜市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲夜間面膜市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章：市場動態

  • 促進要素
  • 挑戰

第12章：市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章：全球夜間面膜市集：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商議價能力
  • 顧客的力量
  • 替代產品的威脅

第15章：競爭格局

  • L'Oreal SA
  • Vinda International Holdings Limited.
  • Svenska Cellulosa Aktiebolaget SCA
  • Cascades inc.
  • Hengan International Group Company Ltd.
  • Kao Corporation
  • Peter Thomas Roth Labs LLC.
  • Avon Products Inc.
  • The Estee Lauder Companies Inc.
  • Lakme Cosmetics

第16章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 16405

The Global Overnight Face Mask Market will grow from USD 23.36 Billion in 2025 to USD 36.68 Billion by 2031 at a 7.81% CAGR. Overnight face masks are topical skincare treatments designed to be applied before sleep, allowing active ingredients to penetrate deeply and support natural skin repair mechanisms without requiring rinsing.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 23.36 Billion
Market Size 2031USD 36.68 Billion
CAGR 2026-20317.81%
Fastest Growing SegmentCream & Gels
Largest MarketAsia Pacific

Key Market Drivers

The increasing adoption of Korean beauty standards has fundamentally altered consumer skincare behaviors, normalizing the use of overnight masks as a vital step in hydration-focused routines. This cultural shift creates a direct pipeline for product adoption, as consumers increasingly view sleep as a critical window for barrier repair and look to innovative formulations originally popularized by K-Beauty trends.

Key Market Challenges

The risk of skin irritation and adverse reactions stemming from prolonged product contact constitutes a significant challenge hampering the expansion of the Global Overnight Face Mask Market. Unlike standard cleansers or rinse-off treatments, overnight masks are designed to remain on the skin for several hours to maximize ingredient absorption. This extended exposure, while beneficial for efficacy, dramatically increases the potential for sensitization, particularly when formulations contain potent active ingredients such as exfoliating acids or retinoids. For consumers with compromised skin barriers, this prolonged occlusion can trigger inflammation, redness, or allergic responses, creating a substantial barrier to adoption.

Key Market Trends

The adoption of sustainable and refillable packaging innovations is reshaping the Global Overnight Face Mask Market as manufacturers address the environmental impact of single-use plastics. Brands are increasingly replacing traditional jars with circular systems, utilizing post-consumer recycled materials and pod-based refill mechanisms that maintain premium aesthetics while reducing waste. This structural overhaul is driven by heightened regulatory pressure and consumer demand for responsible disposal options that do not compromise product stability.

Key Market Players

  • L'Oreal S.A
  • Vinda International Holdings Limited.
  • Svenska Cellulosa Aktiebolaget SCA
  • Cascades inc.
  • Hengan International Group Company Ltd.
  • Kao Corporation
  • Peter Thomas Roth Labs LLC.
  • Avon Products Inc.
  • The Estee Lauder Companies Inc.
  • Lakme Cosmetics

Report Scope:

In this report, the Global Overnight Face Mask Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Overnight Face Mask Market, By Product:

  • Cream & Gels
  • Oil
  • Sheets
  • Others

Overnight Face Mask Market, By Sales Channel:

  • Direct Sales
  • Online
  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Others (Convenience Stores, etc.)

Overnight Face Mask Market, By Region:

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • South America
  • Brazil
  • Argentina
  • Colombia
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Overnight Face Mask Market.

Available Customizations:

Global Overnight Face Mask Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Overnight Face Mask Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product (Cream & Gels, Oil, Sheets, Others)
    • 5.2.2. By Sales Channel (Direct Sales, Online, Hypermarkets/Supermarkets, Specialty Stores, Others (Convenience Stores, etc.))
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Overnight Face Mask Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Overnight Face Mask Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Overnight Face Mask Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Overnight Face Mask Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product
        • 6.3.3.2.2. By Sales Channel

7. Europe Overnight Face Mask Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Overnight Face Mask Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Overnight Face Mask Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Overnight Face Mask Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Overnight Face Mask Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Overnight Face Mask Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Overnight Face Mask Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Overnight Face Mask Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Overnight Face Mask Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Overnight Face Mask Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Overnight Face Mask Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Overnight Face Mask Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Overnight Face Mask Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Overnight Face Mask Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Overnight Face Mask Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Overnight Face Mask Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Sales Channel

10. South America Overnight Face Mask Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Overnight Face Mask Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Overnight Face Mask Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Overnight Face Mask Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Overnight Face Mask Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. L'Oreal S.A
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Vinda International Holdings Limited.
  • 15.3. Svenska Cellulosa Aktiebolaget SCA
  • 15.4. Cascades inc.
  • 15.5. Hengan International Group Company Ltd.
  • 15.6. Kao Corporation
  • 15.7. Peter Thomas Roth Labs LLC.
  • 15.8. Avon Products Inc.
  • 15.9. The Estee Lauder Companies Inc.
  • 15.10. Lakme Cosmetics

16. Strategic Recommendations

17. About Us & Disclaimer